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Domo vs QBO comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
6th
Average Rating
7.8
Reviews Sentiment
6.6
Number of Reviews
45
Ranking in other categories
Data Integration (24th), Business Performance Management (10th), Reporting (8th), Data Visualization (7th)
QBO
Ranking in BI (Business Intelligence) Tools
61st
Average Rating
8.8
Reviews Sentiment
7.3
Number of Reviews
6
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 3.9%, down from 6.6% compared to the previous year. The mindshare of QBO is 0.4%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Domo3.9%
QBO0.4%
Other95.7%
BI (Business Intelligence) Tools
 

Featured Reviews

Dave Ramos - PeerSpot reviewer
Has enabled me to integrate AI workflows and drive self-service analytics across organizations
There's room for improvement in their focus on enterprise clients. As a small business owner, there's nothing as powerful as Domo available for smaller organizations. I understand it's a business focus for them as they're looking to expand in that direction, but there's an opportunity to capture the SMB market by creating more capabilities. It's not necessarily about technical capabilities, but rather pricing that's geared towards the small business market. Capability-wise, it's very robust. If I had to stretch, I would suggest more integrations to other common tools, such as Zapier and operational tools like Mailchimp, where you can build and extend ETL in a no-code environment. While there are capabilities you can build from Domo's open APIs, having more native integrations in a no-code, low-code environment would be beneficial. Domo has many native integrations, but better tools for the SMB operational pipeline would be valuable.
Mimi Evans - PeerSpot reviewer
Offer great partnership models and relatively simple to use
My only issue with QuickBooks Online is their inventory capabilities. My understanding is that they're rolling out improvements in 2023, but anytime a person asks me about using QuickBooks Online and inventory, then I always recommend the desktop version because otherwise the functionality isn't great. They're trying to become the all-in source that we use for everything. However, the product lakcs a client portal, a feature that would make a huge difference. I'm an accountant and if I can't use it well, I can't train my customers to use it well. There are so many professional service companies that would love to be able to offer a client portal of some sort but they're so industry-specific or they're outrageously expensive because they're meant for enterprise level. I don't like the UI or the functionality of their cash flow planner. I would rather pay for another software than use theirs.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I mostly see it as an ETL which has many system connectors. It does a good job of ETL."
"There are many valuable features, especially the charts and graphs that make it easy to pass information to people that are not really technical."
"The ETL tools they have in Redshift are pretty awesome... I can work in Redshift to get the data from AWS and work in Redshift, in Domo, to create Transforms and the data structure we need..."
"The fact that you can add any data source is valuable. The entire data handling suite they have, all the apps, etc., is pretty amazing. One of the key things, not being a techie or a data-warehouse guy, is that you can connect data sources, and do all kinds of pretty amazing things."
"One feature which I have found to be very interesting is the Beast manager, where you can create calculated fields. They are shared in one common repository so someone else can use the same calculated fields; they don't have to rewrite or reinvent the APIs."
"Using the "cards" which function as preconfigured reports or views. I use many of them simultaneously on an organized page, with filters that allow me to see high-level information as well as subsets across the dataset, in a few clicks. Many Excel-challenged users love to use this product for its simplicity."
"The solution is highly stable."
"The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."
"The most valuable features of QBO are its order processing and sales capabilities, as well as its invoice and batch processing capabilities. It allows for multiple batch processing and integration with other platforms, such as SAP V1, Oracle, and Dynamics BC. This makes the solution versatile and effective for customers, and they are satisfied with its integration with different platforms. The integration of this solution is not fixed, it can be based on the user's requirements."
"QBO has a very good reconciliation tool."
"The most valuable feature of QBO is that it can be reconnected at any time and anywhere. It is not like other software where you have to back up and restore the data."
"The most valuable feature is the collaboration around allowing many people to ask questions and see the dashboards together."
"The scheduling feature for salaries and taxes is one of the best features of QBO. It's also very user-friendly."
"It's intuitive, electronic, and, as in the old days, eliminates the need for pen and paper. It is the only option. It's the best software."
 

Cons

"If Domo had a Copilot feature, you could interact with the graphs and talk to the graphs and tables."
"I would like to see more dashboard creation options."
"Domo has moved to a consumption pricing model, which can be both advantageous and challenging."
"It is very difficult too, if we do have specific requests or errors that we can't get figure out - especially when it comes to the development platform, developing custom connectors or doing any kind of API work, custom cards - in that there's a lag in the response time."
"Their organization or client service didn't always keep up... They took on more and more clients and the processes slowed down a little bit."
"When you're exporting a graph out of Domo — suppose it is in the form of a donut chart or it is in form of a stack — the data comes out in tabular format, not as a graph. When exporting the data, I would like them to create a tab for graphs and another tab with the data in tabular format."
"Domo or any other BI tool has room for improvement, in particular, in the calculations. User-guided material isn't available for calculations. The tool, though user-friendly, could also be more customizable, especially when you're building a dashboard. Data integration could also be improved in Domo because even if the tool connects to multiple data sources, some hiccups still arise and need to be addressed."
"The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo."
"QBO could be improved by adding more flexibility in its invoice and sales order processing capabilities. Customers have requested the ability to integrate with different retail services and the ability to easily integrate with different payment gateways, such as PayPal, by providing API and credentials, with the system automatically processing the integration."
"The internet version is less user-friendly than the desktop version. The desktop version is their flagship, whereas the online version is considerably different, requiring all new learning and having several glitches."
"The Linux Operating System feature is not available. When we access it from the accounting features, it does not transit to installation."
"The dashboards can be improved by making them customizable in a more granular manner."
"Inventory capabilities are lacking in the cloud version."
"Compared to offline accounting software with many shortcuts and allows you to operate the software using the keyboard, QBO doesn't have the keyboard feature."
 

Pricing and Cost Advice

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."
"We are making money from Domo, and all our clients are happy with the information that they receive from it."
"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."
"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."
"The solution is expensive compared to one of its competitors."
"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."
"I think it is reasonable."
"The pricing differs from customer to customer, depending on the package."
"In my opinion, QBO is a bit on the pricey side, but you have no choice. It is still better, in the long run, to go with their pricing or their software than the alternatives."
"The solution is expensive."
"I give the pricing a nine out of ten."
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Top Industries

By visitors reading reviews
University
12%
Computer Software Company
10%
Financial Services Firm
9%
Manufacturing Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise11
Large Enterprise20
No data available
 

Questions from the Community

What do you like most about Domo?
All our client SLAs and daily and weekly dashboards are tracked on Domo.
What is your experience regarding pricing and costs for Domo?
Domo's pricing is high compared to other BI tools, and it is costly. I do not find Domo cost-effective; it would be very hard if it is a single user. However, if it goes with the organization's uti...
What needs improvement with Domo?
I have not used Domo's collaborative features extensively. Regarding Domo's AI-driven insights in uncovering trends and forecasting outcomes, the limiting factor is that you need to define all of y...
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Comparisons

No data available
 

Also Known As

corda
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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
SATS, Celcom, EastWest, DBS, Metrobank, XL-Axiata, Etisalat, UnionBank of the Philippines
Find out what your peers are saying about Domo vs. QBO and other solutions. Updated: September 2025.
869,566 professionals have used our research since 2012.