Domo vs QBO comparison

Domo and Unscrambl, Inc are both solutions in the BI (Business Intelligence) Tools category. Domo is ranked #6 with an average rating of 7.8, while Unscrambl, Inc is ranked #48. Domo holds a 2.4% mindshare in BIT, compared to Unscrambl, Inc’s 0.5% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 85% of Unscrambl, Inc users who would recommend it.

Domo

Read 48 Domo reviews

9,987 Views
5,892 Comparison Views

85% willing to recommend

QBO

Read 6 QBO reviews

1,094 Views
1,094 Comparison Views

85% willing to recommend

Domo

QBO

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Domo and QuickBooks Online compete in data analytics and financial management. Domo appears to have the upper hand in data integration and visualization, whereas QuickBooks Online excels in user-friendly accounting services.

Features: Domo offers robust ETL capabilities, making data integration and transformation straightforward. It supports a vast range of data connectors, enhancing accessibility for non-technical users. In contrast, QuickBooks Online provides comprehensive banking features, streamlined order processing, and efficient report generation, which are essential for financial management.

Room for Improvement: Domo could enhance its visualization diversity, improve customer support, and better manage large data volumes. QuickBooks Online could improve its inventory management system and refine its online interface for better usability.

Ease of Deployment and Customer Service: Domo supports flexible deployment options like on-premises and hybrid cloud, offering broad adaptability but receiving mixed reviews on customer service. QuickBooks Online's cloud-based deployment simplifies integration with existing cloud infrastructures, though it faces similar support challenges.

Pricing and ROI: Domo's pricing is higher, justified by its robust functionality in data operations, offering significant ROI through efficient data management. QuickBooks Online, although expensive, provides long-term value with its financial management capabilities, offering operational efficiencies.

To learn more, read our detailed Domo vs. QBO Report (Updated: August 2026).

Buyer's Guide

Domo vs. QBO

August 2026

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Helped 909,725 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in BI (Business Intelligence) Tools

6th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (19th), Business Performance Management (7th), Reporting (4th), Data Visualization (7th)

QBO

Ranking in BI (Business Intelligence) Tools

48th

Average Rating

8.8

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 2.4%, down from 5.8% compared to the previous year. The mindshare of QBO is 0.5%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Mindshare Distribution
Product	Mindshare (%)
Domo	2.4%
QBO	0.5%
Other	97.1%

BI (Business Intelligence) Tools

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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Mimi Evans

Owner/Operator at Fearless Bookkeeping Services LLC

Offer great partnership models and relatively simple to use

My only issue with QuickBooks Online is their inventory capabilities. My understanding is that they're rolling out improvements in 2023, but anytime a person asks me about using QuickBooks Online and inventory, then I always recommend the desktop version because otherwise the functionality isn't great. They're trying to become the all-in source that we use for everything. However, the product lakcs a client portal, a feature that would make a huge difference. I'm an accountant and if I can't use it well, I can't train my customers to use it well. There are so many professional service companies that would love to be able to offer a client portal of some sort but they're so industry-specific or they're outrageously expensive because they're meant for enterprise level. I don't like the UI or the functionality of their cash flow planner. I would rather pay for another software than use theirs.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"If you've actually lived the "Domo life," it's hard to get along with anything else after that."

"We have absolutely seen return on our investment."

"With Domo, we can do everything in one place; we don't need a separate database, we can do ETL and the visualization in one location, it is completely cloud-based, and since we are a healthcare provider, we chose the secure PSI-certified instance of the public cloud."

"It has helped with productivity and efficiency, saving me an estimated 10 to 15 hours a week and enabling our team to share real-time, accurate data across the country so business decisions are made more efficiently and accurately."

"The solution is highly stable."

"Domo is a great help to our organization because, prior to Domo, we were using an Excel base, but as we shifted to Domo, most of our reports were automated and displayed real-time for our end users, saving a lot of time and cost and allowing us to focus on our core functions."

"Domo is a comprehensive tool in ETL, visualization, and the media features that we use for the direct connection to all the digital marketing platforms."

"The best thing is that the data storage is pretty much free. I can store as much data as I want, from different sources."

More Domo pros

"The most valuable features of QBO are its order processing and sales capabilities, as well as its invoice and batch processing capabilities. It allows for multiple batch processing and integration with other platforms, such as SAP V1, Oracle, and Dynamics BC. This makes the solution versatile and effective for customers, and they are satisfied with its integration with different platforms. The integration of this solution is not fixed, it can be based on the user's requirements."

"The most valuable feature is the collaboration around allowing many people to ask questions and see the dashboards together."

"QBO has a very good reconciliation tool."

"The scheduling feature for salaries and taxes is one of the best features of QBO. It's also very user-friendly."

"The most valuable feature of QBO is that it can be reconnected at any time and anywhere. It is not like other software where you have to back up and restore the data."

"It's intuitive, electronic, and, as in the old days, eliminates the need for pen and paper. It is the only option. It's the best software."

Cons

"If Domo had a Copilot feature, you could interact with the graphs and talk to the graphs and tables."

"One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive."

"I would like to be able to drill down more when there is a particular area where there is a problem. I don't clearly see that in Domo at the moment."

"It was pretty expensive. The cost didn't justify keeping it around when you look and compare it to other existing tools in the business."

"It is very difficult too, if we do have specific requests or errors that we can't get figure out - especially when it comes to the development platform, developing custom connectors or doing any kind of API work, custom cards - in that there's a lag in the response time."

"I'm not in love with Domo. I have some issues with it."

"All of it. Sometimes it doesn't calculate correctly, it runs slowly, and doesn't offer a solution to things I'm used to doing."

"Their organization or client service didn't always keep up... They took on more and more clients and the processes slowed down a little bit."

More Domo cons

"The Linux Operating System feature is not available. When we access it from the accounting features, it does not transit to installation."

"The dashboards can be improved by making them customizable in a more granular manner."

"The internet version is less user-friendly than the desktop version. The desktop version is their flagship, whereas the online version is considerably different, requiring all new learning and having several glitches."

"QBO could be improved by adding more flexibility in its invoice and sales order processing capabilities. Customers have requested the ability to integrate with different retail services and the ability to easily integrate with different payment gateways, such as PayPal, by providing API and credentials, with the system automatically processing the integration."

"Inventory capabilities are lacking in the cloud version."

"Compared to offline accounting software with many shortcuts and allows you to operate the software using the keyboard, QBO doesn't have the keyboard feature."

Pricing and Cost Advice

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

"I think it is reasonable."

"It is on the pricier end."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

"The solution is expensive compared to one of its competitors."

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

More Domo pricing and cost advice

"In my opinion, QBO is a bit on the pricey side, but you have no choice. It is still better, in the long run, to go with their pricing or their software than the alternatives."

"I give the pricing a nine out of ten."

"The solution is expensive."

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Top Industries

By visitors reading reviews

Manufacturing Company

Financial Services Firm

University

Outsourcing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	13
Large Enterprise	20

No data available

Questions from the Community

What is your experience regarding pricing and costs for Domo?

My experience with pricing, setup cost, and licensing is that there was very little.

See all answers

What needs improvement with Domo?

I'm not sure how Domo can be improved overall, as it's a really good experience.

See all answers

What is your primary use case for Domo?

My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...

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Comparisons

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Compared 2% of the time

Qlik Sense vs Domo

Compared 2% of the time

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Product Reports

Buyer's Guide

Domo

August 2026

Download Domo product report

Buyer's Guide

QBO

August 2026

Download QBO product report

Also Known As

corda

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Overview

Domo provides self-service BI, enabling users to generate reports without needing a data warehouse. Its cloud-based nature enhances accessibility and performance, while offering customizable dashboards for data-driven decision-making.

Domo stands out for its robust data integration, featuring Magic ETL to streamline processes. Its AI-driven insights, extensive data connectors, and collaboration tools promote secure sharing and analytical proficiency. Although users note room for improvement in visualization, pricing, and data integration, its capabilities in generating executive dashboards and unified analytics remain prominent. Performance and user experience enhancements are desired, including improved support for large data volumes and richer data transformation tools.

What are the key features of Domo?

Self-Service BI: Generate reports without a data warehouse for simplified analysis.
Data Integration: Leverage Magic ETL for easy data management.
Customizable Dashboards: Tailor dashboards to specific needs.
AI-Driven Insights: Gain automated insights for better decision-making.
Extensive Data Connectors: Access a wide range of data sources.

What benefits should users look for when evaluating Domo?

Accessibility: Cloud-based structure ensures data access anywhere.
Performance: Enhanced performance with seamless data processing.
Collaboration: Facilitate secure sharing and collaboration for collective insights.
Decision-Making: Enable data-driven decisions with real-time analytics.

In industries like finance, marketing, project management, and retail, organizations use Domo for crafting executive dashboards, integrating data sources, and conducting advanced analytics. Its capabilities allow them to transform data into insightful dashboards, aiding in performance tracking and actionable insights.

Domo

QBO serves businesses by providing an efficient accounting solution, streamlining financial management and facilitating data-driven decision-making with its user-centric features.

Offering a comprehensive suite of tools, QBO caters to small and medium-sized enterprises looking to simplify complex accounting tasks. The intuitive platform allows users to manage expenses, generate reports, and track invoices with ease, significantly reducing the time spent on financial operations. With its cloud-based infrastructure, QBO ensures data security and enables accessibility from any device, making it a convenient choice for today's digital landscape.

What features does QBO offer?

Automated Expense Tracking: Seamlessly record and manage expenses to maintain accurate financial records.
Reporting: Generate insightful financial reports to aid in strategic planning and performance analysis.
Invoice Management: Customizable invoicing features streamline billing and payment processes.
Cloud Accessibility: Access essential accounting data from anywhere, ensuring flexibility and continuous operations.

What are the benefits users should seek in reviews for QBO?

Time-Saving: Reduces manual accounting tasks, allowing businesses to focus on growth initiatives.
Cost Efficiency: Decreases overhead costs related to traditional accounting services.
Scalability: Adapts to business growth, catering to increasing financial management needs without added complexity.
Security: Protects sensitive financial data with top-tier encryption and security protocols.

QBO is widely implemented across industries like retail, healthcare, and non-profit, adapting its functions to match specific sector requirements. From tracking sales and inventory in retail to ensuring compliance and managing donations in non-profit organizations, QBO's adaptability is a strategic asset for diverse business environments aiming to optimize their accounting processes.

Unscrambl, Inc

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

SATS, Celcom, EastWest, DBS, Metrobank, XL-Axiata, Etisalat, UnionBank of the Philippines

Buyer's Guide

Domo vs. QBO

August 2026

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