Domo vs QBO comparison

Why PeerSpot?

Domo and Unscrambl, Inc are both solutions in the BI (Business Intelligence) Tools category. Domo is ranked #6 with an average rating of 7.8, while Unscrambl, Inc is ranked #46. Domo holds a 2.3% mindshare in BIT, compared to Unscrambl, Inc’s 0.5% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 85% of Unscrambl, Inc users who would recommend it.

Domo

Read 48 Domo reviews

11,269 Views
6,198 Comparison Views

85% willing to recommend

QBO

Read 6 QBO reviews

1,334 Views
1,334 Comparison Views

85% willing to recommend

Domo

QBO

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Domo and QuickBooks Online compete in data analytics and financial management. Domo appears to have the upper hand in data integration and visualization, whereas QuickBooks Online excels in user-friendly accounting services.

Features: Domo offers robust ETL capabilities, making data integration and transformation straightforward. It supports a vast range of data connectors, enhancing accessibility for non-technical users. In contrast, QuickBooks Online provides comprehensive banking features, streamlined order processing, and efficient report generation, which are essential for financial management.

Room for Improvement: Domo could enhance its visualization diversity, improve customer support, and better manage large data volumes. QuickBooks Online could improve its inventory management system and refine its online interface for better usability.

Ease of Deployment and Customer Service: Domo supports flexible deployment options like on-premises and hybrid cloud, offering broad adaptability but receiving mixed reviews on customer service. QuickBooks Online's cloud-based deployment simplifies integration with existing cloud infrastructures, though it faces similar support challenges.

Pricing and ROI: Domo's pricing is higher, justified by its robust functionality in data operations, offering significant ROI through efficient data management. QuickBooks Online, although expensive, provides long-term value with its financial management capabilities, offering operational efficiencies.

To learn more, read our detailed Domo vs. QBO Report (Updated: September 2026).

Buyer's Guide

Domo vs. QBO

September 2026

Download the complete report

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in BI (Business Intelligence) Tools

6th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (17th), Business Performance Management (7th), Reporting (4th), Data Visualization (8th)

QBO

Ranking in BI (Business Intelligence) Tools

46th

Average Rating

8.8

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 2.3%, down from 3.9% compared to the previous year. The mindshare of QBO is 0.5%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Mindshare Distribution
Product	Mindshare (%)
Domo	2.3%
QBO	0.5%
Other	97.2%

BI (Business Intelligence) Tools

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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Mimi Evans

Owner/Operator at Fearless Bookkeeping Services LLC

Offer great partnership models and relatively simple to use

My only issue with QuickBooks Online is their inventory capabilities. My understanding is that they're rolling out improvements in 2023, but anytime a person asks me about using QuickBooks Online and inventory, then I always recommend the desktop version because otherwise the functionality isn't great. They're trying to become the all-in source that we use for everything. However, the product lakcs a client portal, a feature that would make a huge difference. I'm an accountant and if I can't use it well, I can't train my customers to use it well. There are so many professional service companies that would love to be able to offer a client portal of some sort but they're so industry-specific or they're outrageously expensive because they're meant for enterprise level. I don't like the UI or the functionality of their cash flow planner. I would rather pay for another software than use theirs.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language."

"The ability to create custom connectors was useful because you never know, with customers, what platform they want to utilize or what data they have. It gave us a lot of flexibility in being able to bring data in from different places."

"The most valuable feature currently is the self-service BI availability in Domo. I would say the data file fabric solutions where the users themselves are responsible for generating their own reports."

"The flexibility and usability are probably the best features, and I really appreciate what they're doing now with workflow and AI agents, allowing users to build that kind of agentic flow where data analytics and traditional ETL can quickly and easily embed AI capabilities, which is extremely powerful."

"Using the "cards" which function as preconfigured reports or views. I use many of them simultaneously on an organized page, with filters that allow me to see high-level information as well as subsets across the dataset, in a few clicks. Many Excel-challenged users love to use this product for its simplicity."

"The solution is highly stable."

"In general, of all the reporting tools I've used in the past, I have never been able to rapidly report and build dashboards faster than I have with this tool."

"Domo is a local company, and I have found it to be rock solid."

More Domo pros

"The most valuable feature of QBO is that it can be reconnected at any time and anywhere. It is not like other software where you have to back up and restore the data."

"It's intuitive, electronic, and, as in the old days, eliminates the need for pen and paper. It is the only option. It's the best software."

"The scheduling feature for salaries and taxes is one of the best features of QBO. It's also very user-friendly."

"The most valuable feature is the collaboration around allowing many people to ask questions and see the dashboards together."

"The most valuable features of QBO are its order processing and sales capabilities, as well as its invoice and batch processing capabilities. It allows for multiple batch processing and integration with other platforms, such as SAP V1, Oracle, and Dynamics BC. This makes the solution versatile and effective for customers, and they are satisfied with its integration with different platforms. The integration of this solution is not fixed, it can be based on the user's requirements."

"QBO has a very good reconciliation tool."

Cons

"Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was something they were not comfortable with."

"There are areas to improve on like visualization options, and there are areas I think would be valuable for Domo to explore, such as data governance, and providing sandbox or development instances, but updates are frequent and smooth, and the value of the tool in its simplicity and ability to drive user adoption far outweighs any missing visualization features."

"One of the improvements that could be made is related to improved storage options."

"If Domo had a Copilot feature, you could interact with the graphs and talk to the graphs and tables."

"The utilization part: We cannot play much with the UX/UI. While they have APIs, they kept on failing if the data volume was too large."

"It was zero. We paid for a year's contract and made no money from its use."

"There's a learning curve before you can get used to the solution."

"Domo or any other BI tool has room for improvement, in particular, in the calculations."

More Domo cons

"The internet version is less user-friendly than the desktop version. The desktop version is their flagship, whereas the online version is considerably different, requiring all new learning and having several glitches."

"Compared to offline accounting software with many shortcuts and allows you to operate the software using the keyboard, QBO doesn't have the keyboard feature."

"QBO could be improved by adding more flexibility in its invoice and sales order processing capabilities. Customers have requested the ability to integrate with different retail services and the ability to easily integrate with different payment gateways, such as PayPal, by providing API and credentials, with the system automatically processing the integration."

"The dashboards can be improved by making them customizable in a more granular manner."

"The Linux Operating System feature is not available. When we access it from the accounting features, it does not transit to installation."

"Inventory capabilities are lacking in the cloud version."

Pricing and Cost Advice

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

"The pricing differs from customer to customer, depending on the package."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."

"Domo is slightly costly but it's much cheaper than some."

"For about 100 users our cost is $95,800."

More Domo pricing and cost advice

"The solution is expensive."

"I give the pricing a nine out of ten."

"In my opinion, QBO is a bit on the pricey side, but you have no choice. It is still better, in the long run, to go with their pricing or their software than the alternatives."

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Top Industries

By visitors reading reviews

Manufacturing Company

10%

Financial Services Firm

Outsourcing Company

University

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	13
Large Enterprise	20

No data available

Questions from the Community

What is your experience regarding pricing and costs for Domo?

My experience with pricing, setup cost, and licensing is that there was very little.

See all answers

What needs improvement with Domo?

I'm not sure how Domo can be improved overall, as it's a really good experience.

See all answers

What is your primary use case for Domo?

My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...

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Comparisons

Tableau Enterprise vs Domo

Compared 15% of the time

Microsoft Power BI vs Domo

Compared 13% of the time

Google Data Studio vs Domo

Compared 3% of the time

Zendesk vs Domo

Compared 2% of the time

Palantir Foundry vs Domo

Compared 2% of the time

More Domo Competitors

Microsoft Power BI vs QBO

Compared 23% of the time

Verix Limelight vs QBO

Compared 20% of the time

Knowage vs QBO

Compared 8% of the time

Teradata vs QBO

Compared 7% of the time

Sisense vs QBO

Compared 6% of the time

More QBO Competitors

Product Reports

Buyer's Guide

Domo

October 2026

Download Domo product report

Buyer's Guide

QBO

September 2026

Download QBO product report

Also Known As

corda

No data available

Overview

Domo provides self-service BI, enabling users to generate reports without needing a data warehouse. Its cloud-based nature enhances accessibility and performance, while offering customizable dashboards for data-driven decision-making.

Domo stands out for its robust data integration, featuring Magic ETL to streamline processes. Its AI-driven insights, extensive data connectors, and collaboration tools promote secure sharing and analytical proficiency. Although users note room for improvement in visualization, pricing, and data integration, its capabilities in generating executive dashboards and unified analytics remain prominent. Performance and user experience enhancements are desired, including improved support for large data volumes and richer data transformation tools.

What are the key features of Domo?

Self-Service BI: Generate reports without a data warehouse for simplified analysis.
Data Integration: Leverage Magic ETL for easy data management.
Customizable Dashboards: Tailor dashboards to specific needs.
AI-Driven Insights: Gain automated insights for better decision-making.
Extensive Data Connectors: Access a wide range of data sources.

What benefits should users look for when evaluating Domo?

Accessibility: Cloud-based structure ensures data access anywhere.
Performance: Enhanced performance with seamless data processing.
Collaboration: Facilitate secure sharing and collaboration for collective insights.
Decision-Making: Enable data-driven decisions with real-time analytics.

In industries like finance, marketing, project management, and retail, organizations use Domo for crafting executive dashboards, integrating data sources, and conducting advanced analytics. Its capabilities allow them to transform data into insightful dashboards, aiding in performance tracking and actionable insights.

Domo

QBO serves businesses by providing an efficient accounting solution, streamlining financial management and facilitating data-driven decision-making with its user-centric features.

Offering a comprehensive suite of tools, QBO caters to small and medium-sized enterprises looking to simplify complex accounting tasks. The intuitive platform allows users to manage expenses, generate reports, and track invoices with ease, significantly reducing the time spent on financial operations. With its cloud-based infrastructure, QBO ensures data security and enables accessibility from any device, making it a convenient choice for today's digital landscape.

What features does QBO offer?

Automated Expense Tracking: Seamlessly record and manage expenses to maintain accurate financial records.
Reporting: Generate insightful financial reports to aid in strategic planning and performance analysis.
Invoice Management: Customizable invoicing features streamline billing and payment processes.
Cloud Accessibility: Access essential accounting data from anywhere, ensuring flexibility and continuous operations.

What are the benefits users should seek in reviews for QBO?

Time-Saving: Reduces manual accounting tasks, allowing businesses to focus on growth initiatives.
Cost Efficiency: Decreases overhead costs related to traditional accounting services.
Scalability: Adapts to business growth, catering to increasing financial management needs without added complexity.
Security: Protects sensitive financial data with top-tier encryption and security protocols.

QBO is widely implemented across industries like retail, healthcare, and non-profit, adapting its functions to match specific sector requirements. From tracking sales and inventory in retail to ensuring compliance and managing donations in non-profit organizations, QBO's adaptability is a strategic asset for diverse business environments aiming to optimize their accounting processes.

Unscrambl, Inc

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

SATS, Celcom, EastWest, DBS, Metrobank, XL-Axiata, Etisalat, UnionBank of the Philippines

Buyer's Guide

Domo vs. QBO

September 2026

Free Report: Domo vs. QBO

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