Domo vs QBO comparison

Domo and Unscrambl, Inc are both solutions in the BI (Business Intelligence) Tools category. Domo is ranked #13 with an average rating of 7.3, while Unscrambl, Inc is ranked #62. Domo holds a 5.9% mindshare in BIT, compared to Unscrambl, Inc’s 0.1% mindshare. Additionally, 82% of Domo users are willing to recommend the solution, compared to 85% of Unscrambl, Inc users who would recommend it.

Domo

Read 38 Domo reviews

5,319 Views
4,149 Comparison Views

82% willing to recommend

QBO

Read 6 QBO reviews

148 Views
148 Comparison Views

85% willing to recommend

Domo

QBO

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Domo and QuickBooks Online compete in data analytics and financial management. Domo appears to have the upper hand in data integration and visualization, whereas QuickBooks Online excels in user-friendly accounting services.

Features: Domo offers robust ETL capabilities, making data integration and transformation straightforward. It supports a vast range of data connectors, enhancing accessibility for non-technical users. In contrast, QuickBooks Online provides comprehensive banking features, streamlined order processing, and efficient report generation, which are essential for financial management.

Room for Improvement: Domo could enhance its visualization diversity, improve customer support, and better manage large data volumes. QuickBooks Online could improve its inventory management system and refine its online interface for better usability.

Ease of Deployment and Customer Service: Domo supports flexible deployment options like on-premises and hybrid cloud, offering broad adaptability but receiving mixed reviews on customer service. QuickBooks Online's cloud-based deployment simplifies integration with existing cloud infrastructures, though it faces similar support challenges.

Pricing and ROI: Domo's pricing is higher, justified by its robust functionality in data operations, offering significant ROI through efficient data management. QuickBooks Online, although expensive, provides long-term value with its financial management capabilities, offering operational efficiencies.

To learn more, read our detailed Domo vs. QBO Report (Updated: July 2025).

Buyer's Guide

Domo vs. QBO

July 2025

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Helped 865,384 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in BI (Business Intelligence) Tools

13th

Average Rating

7.8

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Data Integration (40th), Business Performance Management (13th), Reporting (10th), Data Visualization (10th)

QBO

Ranking in BI (Business Intelligence) Tools

62nd

Average Rating

8.8

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2025, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 5.9%, up from 5.8% compared to the previous year. The mindshare of QBO is 0.1%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools

Featured Reviews

Sumit Chakraborty

Vice President at Indium Software - Independent Software Testing Company

Fast installation, reliable, with proven results for small to mid-size companies

The scalability is excellent. We have input close to fifty billion rows in Domo, and this is where we saw the cards winded in pretty slowly. So we had a performance issue there, but say maximum up to twenty-five to thirty billion, this product is flawless. But when we talk about big data analytics with too many self-service components, this is where we see some performance depreciation. We have more than two hundred using the solution.

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Mimi Evans

Owner/Operator at Fearless Bookkeeping Services LLC

Offer great partnership models and relatively simple to use

My only issue with QuickBooks Online is their inventory capabilities. My understanding is that they're rolling out improvements in 2023, but anytime a person asks me about using QuickBooks Online and inventory, then I always recommend the desktop version because otherwise the functionality isn't great. They're trying to become the all-in source that we use for everything. However, the product lakcs a client portal, a feature that would make a huge difference. I'm an accountant and if I can't use it well, I can't train my customers to use it well. There are so many professional service companies that would love to be able to offer a client portal of some sort but they're so industry-specific or they're outrageously expensive because they're meant for enterprise level. I don't like the UI or the functionality of their cash flow planner. I would rather pay for another software than use theirs.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Domo is not a difficult tool to learn. All you need to know is the SQL for the ETL part. You don't need to write much code. That's the great part. It uses legacy languages, like SQL, which is very common among developers who then don't have to go and learn Domo's own syntax. Therefore, you don't have to learn another hard language to use Domo."

"Domo is a local company, and I have found it to be rock solid."

"The ETL tools they have in Redshift are pretty awesome... I can work in Redshift to get the data from AWS and work in Redshift, in Domo, to create Transforms and the data structure we need..."

"It has the best GUI. And it already has an ETL tool embedded in it..."

"The best feature of Domo is that it's completely on the cloud. I also like that you can handle data end-to-end without having to depend on multiple tools. Another specific feature I like the most about Domo is Magic ETL because, through it, you can do all your expression, transformation, and loading activities very smoothly. The tool also follows the lineage concept, so you can understand what kind of transformations took place on a particular data set. You can find end-to-end data from the source until it has become the final output or the final data set. Whatever happened to a particular data set, you can understand it through the Domo lineage, and that isn't possible in most of the tools available in the market, but in Domo, that's available. The tool is also solid and because it's on the cloud, it uses multiple data engineering in the backend and multiple algorithms in the back, behind the scenes, resulting in a great performance. For example, if an end user such as the CEO or COO opens a report or the dashboard and it takes more than ten seconds, the end user won't be interested in looking at that report or dashboard, but Domo enables better performance and there's usually no performance issues from that tool."

"All our client SLAs and daily and weekly dashboards are tracked on Domo."

"One feature which I have found to be very interesting is the Beast manager, where you can create calculated fields. They are shared in one common repository so someone else can use the same calculated fields; they don't have to rewrite or reinvent the APIs."

"What makes me really fond of Domo is the ETL because it enables us to maximize a single platform for pulling reports and automating things. We can send the raw data from a third-party platform and do the rest of the ETL in Domo, including transforming data, adding columns, etc."

More Domo pros

"The most valuable feature is the collaboration around allowing many people to ask questions and see the dashboards together."

"The most valuable feature of QBO is that it can be reconnected at any time and anywhere. It is not like other software where you have to back up and restore the data."

"It's intuitive, electronic, and, as in the old days, eliminates the need for pen and paper. It is the only option. It's the best software."

"QBO has a very good reconciliation tool."

"The most valuable features of QBO are its order processing and sales capabilities, as well as its invoice and batch processing capabilities. It allows for multiple batch processing and integration with other platforms, such as SAP V1, Oracle, and Dynamics BC. This makes the solution versatile and effective for customers, and they are satisfied with its integration with different platforms. The integration of this solution is not fixed, it can be based on the user's requirements."

"The scheduling feature for salaries and taxes is one of the best features of QBO. It's also very user-friendly."

Cons

"One of the improvements that could be made is related to improved storage options."

"The forecasting feature, the regression features, and the Python libraries could all be improved. They're all in beta."

"I would like to publish a dashboard for the employees so that they can also see the performance of our organization. But that is not a feature in Domo, although it's something that Zoho provided."

"There's a learning curve before you can get used to the solution."

"When you're exporting a graph out of Domo — suppose it is in the form of a donut chart or it is in form of a stack — the data comes out in tabular format, not as a graph. When exporting the data, I would like them to create a tab for graphs and another tab with the data in tabular format."

"If Domo had a Copilot feature, you could interact with the graphs and talk to the graphs and tables."

"Their organization or client service didn't always keep up... They took on more and more clients and the processes slowed down a little bit."

"They should include service-based reporting features."

More Domo cons

"QBO could be improved by adding more flexibility in its invoice and sales order processing capabilities. Customers have requested the ability to integrate with different retail services and the ability to easily integrate with different payment gateways, such as PayPal, by providing API and credentials, with the system automatically processing the integration."

"The dashboards can be improved by making them customizable in a more granular manner."

"The internet version is less user-friendly than the desktop version. The desktop version is their flagship, whereas the online version is considerably different, requiring all new learning and having several glitches."

"Inventory capabilities are lacking in the cloud version."

"Compared to offline accounting software with many shortcuts and allows you to operate the software using the keyboard, QBO doesn't have the keyboard feature."

"The Linux Operating System feature is not available. When we access it from the accounting features, it does not transit to installation."

Pricing and Cost Advice

"The solution is expensive compared to one of its competitors."

"For about 100 users our cost is $95,800."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"Domo is slightly costly but it's much cheaper than some."

"It is on the pricier end."

"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."

More Domo pricing and cost advice

"I give the pricing a nine out of ten."

"In my opinion, QBO is a bit on the pricey side, but you have no choice. It is still better, in the long run, to go with their pricing or their software than the alternatives."

"The solution is expensive."

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Top Industries

By visitors reading reviews

University

12%

Computer Software Company

11%

Financial Services Firm

Manufacturing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

See all answers

What is your experience regarding pricing and costs for Domo?

Domo is expensive compared to other solutions.

See all answers

What needs improvement with Domo?

Domo is the premium option of all the choices. It has fancy features including a built-in chat program with the Buzz feature that no one uses. When I arrived about a year ago, we had 12 different w...

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Comparisons

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Microsoft Power BI vs Domo

Compared 34% of the time

Palantir Foundry vs Domo

Compared 5% of the time

Databricks vs Domo

Compared 3% of the time

QlikView vs Domo

Compared 2% of the time

More Domo Competitors

No data available

Product Reports

Buyer's Guide

Domo

August 2025

Download Domo product report

Buyer's Guide

QBO

August 2025

Download QBO product report

Also Known As

corda

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Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

QBO combines the power of natural language and spontaneous collaboration to deliver on-demand insights to the decision-makers. Winning features of QBO: 1. Easily connect to multiple internal and external datasets 2. Slice-and-diced data in infinite ways using natural language (English) and interactive visualizations 3. Responds easily to descriptive, diagnostic, predictive and prescriptive questions 4. Native integration with Microsoft Teams 5. Save and share your findings easily on interactive boards URL of the product : https://www.unscrambl.com/qbo-insights/ Powered by Unscrambl, we believe that our increasingly complex world of data can be simplified and transformed into actionable insights, saving valuable time and resources for every business. Unscrambl develops next-generation conversational analytics software that gives business users the power to access and consume data instantly and collaboratively. Unscrambl is headquartered in the United States and has offices in Singapore, Turkey, India, and the Philippines. For more information, please visit www.unscrambl.com

Unscrambl, Inc

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

SATS, Celcom, EastWest, DBS, Metrobank, XL-Axiata, Etisalat, UnionBank of the Philippines

Buyer's Guide

Domo vs. QBO

July 2025

Free Report: Domo vs. QBO

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