Domo vs QBO comparison

Domo and Unscrambl, Inc are both solutions in the BI (Business Intelligence) Tools category. Domo is ranked #3 with an average rating of 7.9, while Unscrambl, Inc is ranked #49. Domo holds a 3.0% mindshare in BIT, compared to Unscrambl, Inc’s 0.6% mindshare. Additionally, 85% of Domo users are willing to recommend the solution, compared to 85% of Unscrambl, Inc users who would recommend it.

Domo

Read 47 Domo reviews

5,252 Views
3,624 Comparison Views

85% willing to recommend

QBO

Read 6 QBO reviews

460 Views
460 Comparison Views

85% willing to recommend

Domo

QBO

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Domo and QuickBooks Online compete in data analytics and financial management. Domo appears to have the upper hand in data integration and visualization, whereas QuickBooks Online excels in user-friendly accounting services.

Features: Domo offers robust ETL capabilities, making data integration and transformation straightforward. It supports a vast range of data connectors, enhancing accessibility for non-technical users. In contrast, QuickBooks Online provides comprehensive banking features, streamlined order processing, and efficient report generation, which are essential for financial management.

Room for Improvement: Domo could enhance its visualization diversity, improve customer support, and better manage large data volumes. QuickBooks Online could improve its inventory management system and refine its online interface for better usability.

Ease of Deployment and Customer Service: Domo supports flexible deployment options like on-premises and hybrid cloud, offering broad adaptability but receiving mixed reviews on customer service. QuickBooks Online's cloud-based deployment simplifies integration with existing cloud infrastructures, though it faces similar support challenges.

Pricing and ROI: Domo's pricing is higher, justified by its robust functionality in data operations, offering significant ROI through efficient data management. QuickBooks Online, although expensive, provides long-term value with its financial management capabilities, offering operational efficiencies.

To learn more, read our detailed Domo vs. QBO Report (Updated: December 2025).

Buyer's Guide

Domo vs. QBO

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in BI (Business Intelligence) Tools

3rd

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (14th), Business Performance Management (5th), Reporting (3rd), Data Visualization (6th)

QBO

Ranking in BI (Business Intelligence) Tools

49th

Average Rating

8.8

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 3.0%, down from 7.4% compared to the previous year. The mindshare of QBO is 0.6%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Domo	3.0%
QBO	0.6%
Other	96.4%

BI (Business Intelligence) Tools

Featured Reviews

Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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Mimi Evans

Owner/Operator at Fearless Bookkeeping Services LLC

Offer great partnership models and relatively simple to use

My only issue with QuickBooks Online is their inventory capabilities. My understanding is that they're rolling out improvements in 2023, but anytime a person asks me about using QuickBooks Online and inventory, then I always recommend the desktop version because otherwise the functionality isn't great. They're trying to become the all-in source that we use for everything. However, the product lakcs a client portal, a feature that would make a huge difference. I'm an accountant and if I can't use it well, I can't train my customers to use it well. There are so many professional service companies that would love to be able to offer a client portal of some sort but they're so industry-specific or they're outrageously expensive because they're meant for enterprise level. I don't like the UI or the functionality of their cash flow planner. I would rather pay for another software than use theirs.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I mostly see it as an ETL which has many system connectors. It does a good job of ETL."

"With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language."

"One feature which I have found to be very interesting is the Beast manager, where you can create calculated fields. They are shared in one common repository so someone else can use the same calculated fields; they don't have to rewrite or reinvent the APIs."

"This solution allows us to change our performance metrics and tracks our goals in real-time."

"We have found securing data valuable because it allows us to provide information without identifying individuals."

"Domo's real-time insights and customizable alerts are one of their better features."

"Domo is not a difficult tool to learn. All you need to know is the SQL for the ETL part. You don't need to write much code. That's the great part. It uses legacy languages, like SQL, which is very common among developers who then don't have to go and learn Domo's own syntax. Therefore, you don't have to learn another hard language to use Domo."

"My favorite feature in Domo is Beast Mode, and we have Insights; when asking insights on the right side of the dashboard, we create insights, and if I ask questions in segments, they provide more information regarding the dashboard and data set."

More Domo pros

"It's intuitive, electronic, and, as in the old days, eliminates the need for pen and paper. It is the only option. It's the best software."

"QBO has a very good reconciliation tool."

"The most valuable feature is the collaboration around allowing many people to ask questions and see the dashboards together."

"The scheduling feature for salaries and taxes is one of the best features of QBO. It's also very user-friendly."

"The most valuable feature of QBO is that it can be reconnected at any time and anywhere. It is not like other software where you have to back up and restore the data."

"The most valuable features of QBO are its order processing and sales capabilities, as well as its invoice and batch processing capabilities. It allows for multiple batch processing and integration with other platforms, such as SAP V1, Oracle, and Dynamics BC. This makes the solution versatile and effective for customers, and they are satisfied with its integration with different platforms. The integration of this solution is not fixed, it can be based on the user's requirements."

Cons

"The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo."

"They should include service-based reporting features."

"Domo has moved to a consumption pricing model, which can be both advantageous and challenging."

"One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive."

"It is expensive."

"The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there."

"Data integration is okay, but not the best."

"The major downside for Domo is the pricing structure, which is a big turnoff for everyone."

More Domo cons

"QBO could be improved by adding more flexibility in its invoice and sales order processing capabilities. Customers have requested the ability to integrate with different retail services and the ability to easily integrate with different payment gateways, such as PayPal, by providing API and credentials, with the system automatically processing the integration."

"The dashboards can be improved by making them customizable in a more granular manner."

"Compared to offline accounting software with many shortcuts and allows you to operate the software using the keyboard, QBO doesn't have the keyboard feature."

"The Linux Operating System feature is not available. When we access it from the accounting features, it does not transit to installation."

"Inventory capabilities are lacking in the cloud version."

"The internet version is less user-friendly than the desktop version. The desktop version is their flagship, whereas the online version is considerably different, requiring all new learning and having several glitches."

Pricing and Cost Advice

"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."

"Domo is slightly costly but it's much cheaper than some."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

"For about 100 users our cost is $95,800."

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"The solution is expensive compared to one of its competitors."

More Domo pricing and cost advice

"In my opinion, QBO is a bit on the pricey side, but you have no choice. It is still better, in the long run, to go with their pricing or their software than the alternatives."

"The solution is expensive."

"I give the pricing a nine out of ten."

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Top Industries

By visitors reading reviews

University

10%

Financial Services Firm

Computer Software Company

Manufacturing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	12
Large Enterprise	20

No data available

Questions from the Community

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

See all answers

What is your experience regarding pricing and costs for Domo?

The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo. We are creating multiple backups on...

See all answers

What needs improvement with Domo?

I have experience with Domo and Microsoft tools. Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was someth...

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Product Reports

Buyer's Guide

Domo

January 2026

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Buyer's Guide

QBO

January 2026

Download QBO product report

Also Known As

corda

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Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

QBO combines the power of natural language and spontaneous collaboration to deliver on-demand insights to the decision-makers. Winning features of QBO: 1. Easily connect to multiple internal and external datasets 2. Slice-and-diced data in infinite ways using natural language (English) and interactive visualizations 3. Responds easily to descriptive, diagnostic, predictive and prescriptive questions 4. Native integration with Microsoft Teams 5. Save and share your findings easily on interactive boards URL of the product : https://www.unscrambl.com/qbo-insights/ Powered by Unscrambl, we believe that our increasingly complex world of data can be simplified and transformed into actionable insights, saving valuable time and resources for every business. Unscrambl develops next-generation conversational analytics software that gives business users the power to access and consume data instantly and collaboratively. Unscrambl is headquartered in the United States and has offices in Singapore, Turkey, India, and the Philippines. For more information, please visit www.unscrambl.com

Unscrambl, Inc

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

SATS, Celcom, EastWest, DBS, Metrobank, XL-Axiata, Etisalat, UnionBank of the Philippines

Buyer's Guide

Domo vs. QBO

December 2025

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