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Domo vs QBO comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
14th
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
37
Ranking in other categories
Data Integration (47th), Business Performance Management (15th), Reporting (12th), Data Visualization (13th)
QBO
Ranking in BI (Business Intelligence) Tools
62nd
Average Rating
8.8
Reviews Sentiment
7.3
Number of Reviews
6
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 6.3%, up from 5.1% compared to the previous year. The mindshare of QBO is 0.1%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

James John Wilson - PeerSpot reviewer
Robust, powerful, and easy to use
There were very few cases on some of the tables, the data tables, where I wish there was an additional feature or two. However, they were particular. What I wanted to see was the ability to collapse when you group a set of rows, let's say when you group them by status or health, so you have your red projects grouped up top. I wanted to compress or collapse that group of red and then open the yellow projects and then the green projects. There were a bit more features in the tables than I wanted to see. They have a widget that you can use either in Microsoft PowerPoint to pull over data into your PowerPoints and refresh graphs or charts or metrics or tables. I would love to see that available in Google Slides. I used it successfully in PowerPoint; however, at one company, they were only using Google products, and so that widget didn't help with reporting in slides. Therefore, we had to do a bit more manual work for our quarterly business reviews or monthly business reviews to produce our executive presentations. Sometimes the fonts were difficult to read if you're trying to put a lot of data in a table and show a lot of rows. Sometimes the fonts got too light, and you had to really play with it to try and figure out how to make it readable. One thing I had to do, and I don't know if it's necessarily a bad thing, was when I was running a meeting, I would have to go turn off the data jobs. If I was running a meeting and a lot of times people were scrambling in the background to do their updates even as the meeting was occurring, it would cause the page to render very slowly. It would sometimes pause or freeze. I found that if I went and turned off the status, the data update jobs that we're pulling data from Smartsheet, then the meetings would work more smoothly, and there were no interruptions or delays.
Mimi Evans - PeerSpot reviewer
Offer great partnership models and relatively simple to use
My only issue with QuickBooks Online is their inventory capabilities. My understanding is that they're rolling out improvements in 2023, but anytime a person asks me about using QuickBooks Online and inventory, then I always recommend the desktop version because otherwise the functionality isn't great. They're trying to become the all-in source that we use for everything. However, the product lakcs a client portal, a feature that would make a huge difference. I'm an accountant and if I can't use it well, I can't train my customers to use it well. There are so many professional service companies that would love to be able to offer a client portal of some sort but they're so industry-specific or they're outrageously expensive because they're meant for enterprise level. I don't like the UI or the functionality of their cash flow planner. I would rather pay for another software than use theirs.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."
"The pipeline features and data ingestions in Domo are quite good."
"We've worked with all the features of Domo. Among the most important are Pivot and Sumo Cards. We can use drill-down from the top-most level with a click, generating charts."
"We have found securing data valuable because it allows us to provide information without identifying individuals."
"The fact that you can add any data source is valuable. The entire data handling suite they have, all the apps, etc., is pretty amazing. One of the key things, not being a techie or a data-warehouse guy, is that you can connect data sources, and do all kinds of pretty amazing things."
"In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version."
"One feature which I have found to be very interesting is the Beast manager, where you can create calculated fields. They are shared in one common repository so someone else can use the same calculated fields; they don't have to rewrite or reinvent the APIs."
"The ability to create custom connectors was useful because you never know, with customers, what platform they want to utilize or what data they have. It gave us a lot of flexibility in being able to bring data in from different places."
"The most valuable feature is the collaboration around allowing many people to ask questions and see the dashboards together."
"The scheduling feature for salaries and taxes is one of the best features of QBO. It's also very user-friendly."
"QBO has a very good reconciliation tool."
"It's intuitive, electronic, and, as in the old days, eliminates the need for pen and paper. It is the only option. It's the best software."
"The most valuable feature of QBO is that it can be reconnected at any time and anywhere. It is not like other software where you have to back up and restore the data."
"The most valuable features of QBO are its order processing and sales capabilities, as well as its invoice and batch processing capabilities. It allows for multiple batch processing and integration with other platforms, such as SAP V1, Oracle, and Dynamics BC. This makes the solution versatile and effective for customers, and they are satisfied with its integration with different platforms. The integration of this solution is not fixed, it can be based on the user's requirements."
 

Cons

"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."
"I would also like to see improvements to their drag and drop Magic ETL tool. You can drag and drop your ETL tool, but it doesn't really work for a large amount of data. It struggles with that. In a real-world application, where you're working with 30 million rows or 100 million rows, it takes a bit longer to process the data. If you do it in the Redshift ETL tool, using your own code, it's much faster."
"I would like to publish a dashboard for the employees so that they can also see the performance of our organization. But that is not a feature in Domo, although it's something that Zoho provided."
"If your ETL runs more than 24 hours, it always fails because we are logging a lot of historical data, and there is a restriction on the amount of data (in rows) that you can run. The technical support has not found a solution for this yet."
"The ETL way of storing is not up to mark. You have to rely on the naming convention that you're using in Domo because there are no folder systems where you can collate all your workflows and put them into separate folders. A folder system should be there so you can easily identify how you are working. Once you want to make some changes to your ETL, then you can see the whole lineage, identifying what is there and not there."
"The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views."
"Their STK is not up to date and you can't access it on their website. They have a private STK to access resources in Domo."
"I would like to see more flexibility in their pricing structure. The trend is moving from database pricing to a user-license pricing model. That would be a benefit if they wanted to reevaluate their pricing structure."
"QBO could be improved by adding more flexibility in its invoice and sales order processing capabilities. Customers have requested the ability to integrate with different retail services and the ability to easily integrate with different payment gateways, such as PayPal, by providing API and credentials, with the system automatically processing the integration."
"The dashboards can be improved by making them customizable in a more granular manner."
"Inventory capabilities are lacking in the cloud version."
"The internet version is less user-friendly than the desktop version. The desktop version is their flagship, whereas the online version is considerably different, requiring all new learning and having several glitches."
"Compared to offline accounting software with many shortcuts and allows you to operate the software using the keyboard, QBO doesn't have the keyboard feature."
"The Linux Operating System feature is not available. When we access it from the accounting features, it does not transit to installation."
 

Pricing and Cost Advice

"The solution is expensive compared to one of its competitors."
"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."
"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."
"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."
"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."
"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
"The pricing differs from customer to customer, depending on the package."
"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."
"The solution is expensive."
"I give the pricing a nine out of ten."
"In my opinion, QBO is a bit on the pricey side, but you have no choice. It is still better, in the long run, to go with their pricing or their software than the alternatives."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
University
10%
Manufacturing Company
8%
Financial Services Firm
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Domo?
All our client SLAs and daily and weekly dashboards are tracked on Domo.
What needs improvement with Domo?
One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive. Domo is also not the easiest product to use and is more expensiv...
Ask a question
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Comparisons

No data available
 

Also Known As

corda
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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
SATS, Celcom, EastWest, DBS, Metrobank, XL-Axiata, Etisalat, UnionBank of the Philippines
Find out what your peers are saying about Domo vs. QBO and other solutions. Updated: June 2025.
856,278 professionals have used our research since 2012.