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Domo vs Microsoft Power BI vs Qlik Sense comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.7
Domo users report efficiency and data visibility gains, though experiences with costs, functionality, and financial benefits vary significantly.
Sentiment score
6.5
Microsoft Power BI delivers high ROI with cost-effective deployment, enhancing reporting, analytics, and decision-making for businesses.
Sentiment score
6.2
Qlik Sense delivers high ROI through faster decision-making, cost savings, and enhanced insights, boosting operations and revenue growth.
If you're actually using Domo at a very limited case and you're being charged $20,000, we've seen ROI there, but once it goes really high, you really need to check your metrics and check your profit.
Founder & CEO at AI-OT
In a world surrounded by data, tools that allow navigation of large data volumes ensure decisions are data-driven.
Corporate HR Financial Controller at STMicroelectronics Holding
Because of integration with Microsoft Power BI, its interactive dashboards, and how easily it integrates with other SQL data sources, business decisions from business users have become much faster.
Data engineer at a tech vendor with 10,001+ employees
Power BI is easy to deploy within an hour, providing robust security against data leaks.
Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd
In my organization, we moved from OBI to Qlik Sense due to limitations with OBI, resulting in very high ROI.
Director Software Engineer at a computer software company with 10,001+ employees
 

Customer Service

Sentiment score
6.8
Domo customer service is responsive and knowledgeable, but resource challenges sometimes delay resolution, especially for smaller customers.
Sentiment score
6.6
Microsoft Power BI support is positive, with responsive customer service, though technical support response times and expertise vary.
Sentiment score
5.4
Qlik Sense's customer service is praised for technical support, though response times vary, with community forums and partners being essential.
No matter how complex the problem is, it can be taken care of by the support team.
Data Analyst at Anonymous
They were quite professional and in around three to five working days, they had identified where they suspected there was an issue and I was able to fix it.
Analytics Manager at KOKO Networks
It's very easy to get technical support from Domo.
Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a wellness & fitness company with 1-10 employees
The significant drawback I notice is that Microsoft's size makes it hard to get specific change requests addressed unless they involve a bug.
Corporate HR Financial Controller at STMicroelectronics Holding
We have a partnership with Microsoft, involving multiple weekly calls with dedicated personnel to ensure our satisfaction.
Executive Director, Decision Support at Community Health Network
The support is good because there is also a community available.
Business Development Director at a tech consulting company with 201-500 employees
While tech support is comprehensive, the stability of Qlik Sense means I generally do not need it.
Director Software Engineer at a computer software company with 10,001+ employees
Technical support requires improvement.
Associate Director at a tech services company with 51-200 employees
In Turkey, the consultant firms are very professional, and they support you.
Business Intelligence Architect at a financial services firm with 5,001-10,000 employees
 

Scalability Issues

Sentiment score
6.2
Domo excels in scalability and integration, supporting diverse businesses with real-time analytics despite potential cost concerns.
Sentiment score
6.9
Microsoft Power BI effectively scales for most users, though large datasets and high-capacity licenses pose challenges and costs.
Sentiment score
7.7
Qlik Sense is praised for scalability, efficiently handling large data sets and users, but requires careful licensing and server management.
The fact that you're able to easily identify the pipelines or flows that have errors, and it notifies you when you're building a pipeline where you can run previews and tell where to fix issues, is helpful.
Analytics Manager at KOKO Networks
When fetching files larger than 100 MB from SFTP or any other portal, Domo becomes slow due to the heavy file size.
Assistant Manager at a tech services company with 10,001+ employees
Everything comes under the same umbrella and it's pretty user-friendly.
Data Analyst at Anonymous
You expect only a small percentage of users concurrently, but beyond a thousand concurrent users, it becomes difficult to manage.
Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd
With increasing AI capabilities, architectural developments within Microsoft, and tools like Fabric, I expect Power BI to scale accordingly.
Executive Director, Decision Support at Community Health Network
As more data is processed, performance issues may arise.
Product Owner at ABN AMRO Bank N.V.
It performs well in terms of performance and load compared to others.
Associate Director at a tech services company with 51-200 employees
Qlik Sense helps analyze data and can handle larger amounts of data compared to other BI tools.
Solution Architect at Predoole Analytics
It is easily scalable with Microsoft, with other services Azure and other tools they provide.
student at a educational organization with 1,001-5,000 employees
 

Stability Issues

Sentiment score
6.7
Users consider Domo stable with high uptime, efficient handling of large datasets, and quick resolution of maintenance issues.
Sentiment score
7.4
Users find Microsoft Power BI stable and reliable but face performance issues with large datasets and real-time data limitations.
Sentiment score
7.6
Qlik Sense is highly stable, with users praising its reliability, effective support, smooth upgrades, and robust functionality.
In recent years, I haven't had such cases. It's quite stable and I don't have any reservations on its stability.
Analytics Manager at KOKO Networks
In terms of overall stability of the platform, it's very stable.
Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a wellness & fitness company with 1-10 employees
During that time, we faced issues from the project side as Domo was not visible in our portal.
Assistant Manager at a tech services company with 10,001+ employees
In terms of stability, there's no data loss or leakage, and precautions are well-managed by Microsoft.
Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd
We typically do not have problems with end-user tools like Excel and Power BI.
Executive Director, Decision Support at Community Health Network
It is very stable for small data, but with big data, there are performance challenges.
Business Development Director at a tech consulting company with 201-500 employees
The stability is very good.
Associate Director at a tech services company with 51-200 employees
 

Room For Improvement

Domo struggles with pricing, interface, and data issues, needing better visualizations, support, ETL, AI, and customization features.
Microsoft Power BI needs performance improvements, better mobile accessibility, non-Microsoft database support, and simplified interface for non-technical users.
Qlik Sense users seek better customization, real-time features, data handling, visualization, ease of use, cost efficiency, and improved support.
End users require a license to run their own reports and dashboards, which are fairly expensive.
Technical Project Manager at a educational organization with 201-500 employees
Some technical aspects such as Beast Mode calculation could be improved in Domo, as it would provide more clarity and help in giving insights to clients or customer business team requirements.
Senior Engineer at a tech services company with 10,001+ employees
One of the areas where we've had frustrations with Domo is the aesthetics. The aesthetics are quite limited compared to other BI tools such as Tableau and Power BI.
Analytics Manager at KOKO Networks
This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today.
Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd
Access was more logical in how it distinguished between data and its formatting.
Corporate HR Financial Controller at STMicroelectronics Holding
Microsoft updates Power BI monthly based on user community feedback.
Executive Director, Decision Support at Community Health Network
Power BI has better visualizations and interactions with updates in 2023 that provide ease of use.
Business Intelligence Architect at a financial services firm with 5,001-10,000 employees
Providing an API feature to access data from the dashboard or QEDs could be beneficial.
Director Software Engineer at a computer software company with 10,001+ employees
There should be more comprehensive documentation and explanatory videos available to help clients understand and calculate capacity-based pricing, making it easier to predict costs before implementing Qlik Sense Cloud.
Solution Architect at Predoole Analytics
 

Setup Cost

Domo offers flexible, negotiable pricing, often high but justified by integrated features, comparable to tools like Tableau.
Microsoft Power BI offers competitive pricing, with discounts available and appreciated features, despite higher Premium costs.
Qlik Sense offers flexible, albeit pricier, licensing options praised for easy setup and quick ROI, but requires careful cost analysis.
Domo's pricing is high compared to other BI tools, and it is costly.
Senior Engineer at a tech services company with 10,001+ employees
For long-time users, it can become expensive, but the trade-off is access to the entire platform instead of licensing different components separately.
Chief Technology Officer ☆ Chief Product Officer ☆ Fractional CTO ☆ Board Advisor at a wellness & fitness company with 1-10 employees
They quoted approximately one dollar per KB.
Assistant Manager at a tech services company with 10,001+ employees
I found the setup cost to be expensive
Responsable du département Projets et Applications at CHD Vendée
Power BI isn't very cheap, however, it is economical compared to other solutions available.
Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd
The pricing for Microsoft Power BI is low, which is a good selling point.
Business Development Director at a tech consulting company with 201-500 employees
It is just about how expensive it is to implement.
student at a educational organization with 1,001-5,000 employees
Compared to Power BI, it is definitely costly.
Associate Director at a tech services company with 51-200 employees
Among the BI tools and data analytics tools, Qlik is the most expensive.
Business Intelligence Architect at a financial services firm with 5,001-10,000 employees
 

Valuable Features

Domo provides user-friendly data transformation, real-time insights, and secure governance, ideal for large-scale deployments and efficient decision-making.
Microsoft Power BI offers user-friendly interfaces, powerful data visualization, and seamless integration for efficient data analytics solutions.
Qlik Sense provides intuitive dashboard creation, seamless integration, and robust data handling with powerful analytics and flexible development capabilities.
App Studio is valuable because it allows all the customization we needed; we can decode it, with the view and grid which are all I need, drill-downs, and everything can be done the way I need it.
Senior Engineer at a tech services company with 10,001+ employees
None of the other tools provide the kind of support that enables chatting and working on the same item simultaneously.
Senior Analyst at Blend360
Domo has positively impacted my organization by giving everyone the ability to see different data cards and make decisions quicker without relying on BI.
Marketing Manager at a construction company with 501-1,000 employees
In today's data-driven environment, these tools are of substantial value, particularly for large enterprises with numerous processes that require extensive data analysis.
Corporate HR Financial Controller at STMicroelectronics Holding
Within the organization, Microsoft Power BI is used to create dashboards and gain insights into data, enhancing data-driven decision-making.
Product Owner at ABN AMRO Bank N.V.
To reduce the need for highly skilled personnel, we can engage someone who is just familiar and has a basic understanding of Microsoft Power BI, while AI can handle the major tasks through either agent AI or requirement analysis.
Senior Technical Service Engineer Expert at a tech vendor with 10,001+ employees
From an end-user perspective, it's convenient and performance-oriented, providing something meaningful from all the organization's data.
Director Software Engineer at a computer software company with 10,001+ employees
The true power is in the ability to connect with any database, get the data, and work with the data.
Director at a consultancy with 1,001-5,000 employees
It is a single product that I can use as an ETL database, BI, and more.
Associate Director at a tech services company with 51-200 employees
 

Mindshare comparison

BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Domo2.4%
Microsoft Power BI7.5%
Tableau Enterprise5.8%
Other84.3%
BI (Business Intelligence) Tools
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Microsoft Power BI7.5%
Tableau Enterprise5.8%
Amazon QuickSight3.2%
Other83.5%
BI (Business Intelligence) Tools
Data Visualization Mindshare Distribution
ProductMindshare (%)
Qlik Sense4.8%
Tableau Enterprise9.7%
Domo3.7%
Other81.8%
Data Visualization
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at a tech vendor with 10,001+ employees
Interactive dashboards have transformed restaurant data into faster daily business decisions
Microsoft Power BI has many features and there is not a lot to improve. However, the licensing can be confusing. When deciding between Pro and Premium, I find it difficult to distinguish what features are offered by Pro and what features are offered by Premium, including the particular differences to choose between both licensing models. Additionally, some features such as DAX, which I mentioned previously, involve DAX calculations and complex data modeling, which are somewhat advanced and not easily understandable. Prior knowledge is required or you need to go through the documentation. If the documentation is made comprehensive so that anyone with no knowledge on DAX can easily use it by going through the documentation, it would be really helpful. Additionally, if the integration with non-Microsoft tools is improved and performance is optimized, then Microsoft Power BI can become a top-ranked visualization tool. The user experience with Microsoft Power BI is quite good. The intuitive user interface makes it easy for both technical and non-technical users to create reports. However, only the advanced features are somewhat complex, and if the documentation is improved, it can be easily accessible.
PawanSingh3 - PeerSpot reviewer
Director at a consultancy with 1,001-5,000 employees
Data visualization has become faster and flexible and now enables quick multi-source reporting
Qlik Sense is very easy to use, but sometimes integration is a bit challenging. In our case, we wanted to integrate the cloud version of Qlik Sense, and Qlik Sense is not supporting the on-premises version, so we moved to the cloud version. We had a lot of challenges when integrating Qlik Sense SSO with the reports that we wanted to show on our web app or mobile app. There were a lot of challenges along with that, but eventually, we overcame those challenges, and things are working fine now. The integration part is one point for improvement; it could be more simple because I found some complexities with it. The single sign-on part is a little tricky and is not straightforward. We have done multiple rounds with their technical team, and although it got resolved later on, I think that it could have been better.
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Manufacturing Company
10%
University
9%
Financial Services Firm
9%
Comms Service Provider
6%
Financial Services Firm
14%
Manufacturing Company
8%
Government
8%
Construction Company
7%
Financial Services Firm
18%
Manufacturing Company
10%
Construction Company
9%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise13
Large Enterprise20
By reviewers
Company SizeCount
Small Business136
Midsize Enterprise59
Large Enterprise171
By reviewers
Company SizeCount
Small Business34
Midsize Enterprise40
Large Enterprise88
 

Questions from the Community

What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data poin...
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize info...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are ...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
What is your experience regarding pricing and costs for Qlik Sense?
It is not about performance. It is just about how expensive it is to implement.
What needs improvement with Qlik Sense?
Everything depends on the use case, but I would prefer Power BI because of how mainstream it is. There is not much in...
 

Also Known As

corda
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
QlikSense, Qlik Analytics Platform
 

Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
Abbvie, Airbus, Barclays, BT Openreach, BMW, Daimler AG, HSBC, IKEA, Nationwide Building Society, Royal Mail Group, Sanofi, Siemens, Wendy'', Vodafone, Volvo
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools. Updated: May 2026.
900,196 professionals have used our research since 2012.