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Domo vs Hubble comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Domo
Ranking in Business Performance Management
7th
Ranking in Data Visualization
8th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
48
Ranking in other categories
Data Integration (17th), BI (Business Intelligence) Tools (6th), Reporting (4th)
Hubble
Ranking in Business Performance Management
21st
Ranking in Data Visualization
29th
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
5
Ranking in other categories
Financial Performance and Strategy Management (8th), Financial Close Software (21st)
 

Mindshare comparison

As of October 2026, in the Business Performance Management category, the mindshare of Domo is 3.1%, up from 1.9% compared to the previous year. The mindshare of Hubble is 2.5%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Performance Management Mindshare Distribution
ProductMindshare (%)
Domo3.1%
Hubble2.5%
Other94.4%
Business Performance Management
 

Featured Reviews

RD
Assistant Manager at a tech services company with 10,001+ employees
Have improved workflow efficiency through custom reports but encountered formatting limitations
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.
PG
Financial / IT Director at a manufacturing company with 501-1,000 employees
Excellent for budgeting and forecasting, but long-term it will no longer be developed or supported
The fact that in a few years' time it is no longer going to be supported is a big concern. Therefore, I would advise against Hubble. Additionally, I think we underestimated the time for deployment, we thought it would be a few months and it took much longer than expected because the consultants didn't understand our process in detail before committing to the process. On a scale of one to ten, I would give Hubble a seven.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Domo is a local company, and I have found it to be rock solid."
"The tool has some potential, but as of two years ago, it was still a long way from fulfilling on the promise."
"In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version."
"On reflection, one of Domo’s strongest qualities was that the end result was extremely accessible to non-computer-literate users."
"Domo is a comprehensive tool in ETL, visualization, and the media features that we use for the direct connection to all the digital marketing platforms."
"Domo has a lot of connections using APIs where you can use data from different databases, such as NoSQLs, SQL databases, and other connections. These connections exist to obtain data and transform whatever that you want."
"The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."
"If you've actually lived the "Domo life," it's hard to get along with anything else after that."
"Reporting was dramatically improved."
"The most valuable features are both its budgeting and forecasting."
"We have saved hours of Excel work producing the same results, which Hubble gives in minutes."
"Hubble will truly blow you away once you get to know the product and the people behind it."
"Being able to create calculations, hierarchies, aging buckets, etc. has reduced the Excel reports we used to have."
 

Cons

"When you're exporting a graph out of Domo — suppose it is in the form of a donut chart or it is in form of a stack — the data comes out in tabular format, not as a graph. When exporting the data, I would like them to create a tab for graphs and another tab with the data in tabular format."
"We were vastly over-sold. Domo was sold as an easy-to-implement-yourself product, but this is completely unrealistic."
"The forecasting feature, the regression features, and the Python libraries could all be improved. They're all in beta."
"They could use more charts. They have had a very limited number of charts we can use. I believe, now, there are somewhere around 30 of them, but they could definitely use some more options."
"The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo."
"You can drag and drop your ETL tool, but it doesn't really work for a large amount of data."
"However, this product has not been tested on a robust enterprise-scale application where we handle billions and billions of records, so this is where we see the application breathing out a bit."
"One of the areas where we've had frustrations with Domo is the aesthetics."
"The only thing I may add is that it can get a little pricey when you add annual maintenance."
"Exporting to Excel takes a lot of time when broken into sheets/files."
"When exporting to Excel, it is values only."
"We have been advised by the owners that the budgeting tool is no longer going to be supported with future development, so my recommendation would be for them to continue to invest in development. Otherwise, at some point we will have to migrate to another technology."
"The fact that in a few years' time it is no longer going to be supported is a big concern. Therefore, I would advise against Hubble."
 

Pricing and Cost Advice

"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."
"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."
"For about 100 users our cost is $95,800."
"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."
"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."
"Domo is slightly costly but it's much cheaper than some."
"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."
"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
8%
Outsourcing Company
7%
University
7%
Construction Company
17%
Financial Services Firm
12%
Manufacturing Company
8%
Retailer
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise13
Large Enterprise20
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Domo?
My experience with pricing, setup cost, and licensing is that there was very little.
What needs improvement with Domo?
I'm not sure how Domo can be improved overall, as it's a really good experience.
What is your primary use case for Domo?
My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...
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Comparisons

 

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Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Dole, Ghiradelli, Ninetendo, Avon, Hallmark, Treasury Wine Estates, Kitchener-Wilmot Hydro, City of Prince George, Weingarten Realty Investors, Coloplast A/S, Western Forest Products Inc, The Deltic Group Ltd, Financial Times, Johnson & Johnson, Mitsubishi, National Geographic Maps
Find out what your peers are saying about Domo vs. Hubble and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.