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Citrix Endpoint Management vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 10, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Unified Endpoint Management (UEM)
1st
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
279
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Enterprise Mobility Management (EMM) (1st), Microsoft Security Suite (1st)
Citrix Endpoint Management
Ranking in Unified Endpoint Management (UEM)
10th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
14
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Unified Endpoint Management (UEM)
6th
Average Rating
7.8
Reviews Sentiment
7.0
Number of Reviews
35
Ranking in other categories
Enterprise Mobility Management (EMM) (12th)
 

Mindshare comparison

As of July 2025, in the Unified Endpoint Management (UEM) category, the mindshare of Microsoft Intune is 34.0%, down from 40.6% compared to the previous year. The mindshare of Citrix Endpoint Management is 2.0%, down from 2.2% compared to the previous year. The mindshare of IBM MaaS360 is 5.7%, down from 6.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Unified Endpoint Management (UEM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
VivekKumar10 - PeerSpot reviewer
Solution supports seamless integration and promotes effective device management
For technical support of Citrix, I find they are responsive, but L1 is not very capable; this product requires some mature understanding, so sometimes they can handle small problems, but for major or architecture-related issues, their L3 or our L3 engineer helps them understand the problem.I would assess the technical support of Citrix as a seven from 1 to 10.
Bijay Kumar Swain - PeerSpot reviewer
Ability to segregate data, well-suited for medium enterprises and installation is quick
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, where there are features of MaaS360, and the IBM EDR product, ReaQta. So, there are features from both ReaQta and MaaS360 available in Sophos, as well as a few other products, which we have challenges in replacing. MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360. It is like a combo, MaaS360, and IBM ReaQta, that is, EDR, ReaQta. Both of them, together as a combo plan, actually offer a very good proposition in terms of market competitors. There are a few products like Sophos and another product which have features from both endpoint detection and response and mobile device management. Because we have two different products with those features, we face challenges in proposing a particular product for the client. It is like a marketing challenge. The way other competitor products are available in the market. So it is better to have a different positive team, but, again, to remain in competition and have better scalability. So, IBM needs to integrate a few features that the competitors have in their products. No doubt, this is a different product, MaaS360. We call it MDM. We call it endpoint mobile device management. Then we call it different names that MaaS360 falls into. But when we are talking about competitor products, to remain in the competition, you need to have features that others provide. IBM surely has those features in other products, but not in MaaS360. The only challenge was replacing already existing competitor products with MaaS360. So, that’s the only area where we struggle because they always come with those requirements that they are already getting in the competitor’s product, which is not available in IBM’s MaaS360. So this product lacks some features, like Unified Endpoint Management.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a very helpful solution."
"Being able to manage the devices remotely is most valuable. We can push security requirements through Microsoft Intune."
"It is more efficient to have one solution rather than having security parts spread across three, four, or five solutions."
"If the product works, remote access will be a benefit. To this point we have not had reason to have confidence in achieving that access."
"Its protection policies are most valuable. It protects mobile devices as well as individual apps. It is pretty scalable, and its documentation is also pretty good. It is also pretty straightforward to deploy."
"In terms of technical support, you will get an immediate response."
"Intune is flexible. If you want to move a device that was previously on-prem, we can bring it to the cloud and apply all the policies. This is helpful for even those organizations that were on-prem and not on the cloud. They can also come and use these features, which are pretty cool and would be handy to protect the data and manage the devices as well."
"The system itself is great."
"Whenever I need to check my email with my mobile phone, Citrix Endpoint Management is essential for our firm."
"A valuable feature of Citrix Endpoint Management is that it's stable. The stability is not a challenge among the move to the cloud."
"One key feature is secure application delivery, which enables the secure delivery of mobile and web applications to end-user devices. This ensures data protection and compliance with corporate policies."
"The product is capable of acting in many different ways to help secure architecture."
"We have found the ability to manage user accounts on shared devices valuable as it reduces the need for multiple licenses, which saves costs."
"We have found the ability to manage user accounts on shared devices valuable as it reduces the need for multiple licenses, which saves costs."
"For mail containerization, Citrix Endpoint Management is very good, for document reading is very good, and if I have in-house applications, then if I want to publish them without compromising the data, then it's very good."
"The MAM applications of the product are great."
"My customers value the ability to control all their devices from a central point in IBM MaaS360."
"The most valuable feature is that it's comprehensive - it covers mobile devices and laptops in one package."
"The most valuable features of IBM MaaS360 are remote control and setting up a phone."
"It allows us to have an updated inventory of all the devices in real-time with the ability to add personalized information."
"All features that we have deployed are useful. We do access office emails on our smartphones, and we have complete sync with Active Directory. Our calendar also gets synced in the MaaS360 application. We also ensure that the data from these official applications is not being misused by any of the employees. We have disabled cut, copy, paste, and all such features. It ensures that all the official data that our employees have on their smartphones is secure. Security is the paramount feature that we value in this product."
"Mobile Device Configuration with policy applying: This significantly reduces time of device configuration."
"The best feature is the ability to control mobile phones, wipe and containerize the data, and keep employees' work data separate from personal data."
"It is a stable solution that functions twenty-four hours and seven days a week."
 

Cons

"In Microsoft Intune, there is significant slowness, and there needs to be more logs when we deploy software, parameters, or scripts to troubleshoot problems and errors in the interface, workstations, and Android devices."
"The most significant challenge is reporting and monitoring. The reporting accuracy for deploying applications and all aspects of Intune needs to be improved."
"We are currently unable to control aspects of group policy from Teams like we can for GPO. They are still not part of Intune. Microsoft is adding this, but it's currently in preview, and few GPO features have been added to the product."
"There could be more wizard-driven policy development or creation. Some of the policies can get quite complex. If they have a wizard that assists the administrators in creating the policy, that will be a great job."
"I would like to see better integration with Microsoft. There are a few things I can still do with Jamf that I am unable to do with Intune yet."
"Intune has some limitations when it comes to application updates for third-party applications. You can schedule an update, but when it's a package setup, you need to supercede and replace it each time."
"In an upcoming release, I would like to see some kind of analytics report."
"Regarding mobile devices, Intune is good, but there are other services that I would say are ahead of Intune from an administration and reporting point of view."
"Citrix often depends on other services like backend data centers, network security, and application firewalls. Issues in these areas can be misinterpreted as Citrix issues by users."
"For technical support of Citrix, I find they are responsive, but L1 is not very capable; this product requires some mature understanding, so sometimes they can handle small problems, but for major or architecture-related issues, their L3 or our L3 engineer helps them understand the problem."
"Support for inventory management of Apple devices should be added."
"I would rate Citrix Endpoint Management as two out of ten overall, due to the policy changes and the lack of significant features or stability improvements."
"The iOS version updates do not work as well as I would like."
"The support provided by Citrix needs improvement."
"The iOS version updates do not work as well as I would like."
"Requires integrating with ABM before enabling some of the features."
"It's difficult for someone like me to set up a phone that doesn't require a SIM card, like Apple's new phones."
"The reporting and alerting could be improved."
"They should allow for the building of custom reports with graphics."
"The look needs to be updated and it could be simpler to use."
"The solution needs to offer live technical support. Right now, it's just a chat window and it's rather unhelpful."
"We opted to go with Microsoft Intune because it just seemed to be a more mature and comprehensive enterprise solution, whereas IBM MaaS360 didn't seem to have the necessary breadth to manage all of our equipment. Along with laptops, I've had some BYODs. IBM MaaS360 just didn't seem as mature in our assessment."
"The interface is clunky and the layout is a bit outdated. Also, I don't think MaaS360 has as many features as Intune. It doesn't integrate with Office as seamlessly as Intune does, which isn't surprising, given that Intune and Office are Microsoft products."
"IBM MaaS360 can improve the information provided for DLP control. Some of our customers would benefit from this."
 

Pricing and Cost Advice

"Microsoft Intune is reasonably priced for large organizations that already have Microsoft Enterprise licenses, but it is less affordable for smaller businesses."
"Its pricing seems reasonable."
"We don't pay for Intune because it is bundled with the premium subscription to Office 365. It includes Intune and Defender. I don't have to buy two extra products to manage my enterprise."
"Even if they charge a premium, they aim to provide equal value."
"Our Office 365 Business Premium license, including Office 365 and Intune Management, offers excellent value."
"All security solutions worldwide are expensive. Microsoft has allowed a small scale of features within Microsoft Intune for cost-efficient solutions. If you want the full suite, you need to invest more to gain better security features."
"While Microsoft charges for actual usage, it lacks discount options."
"It's monthly for us, but it's built into the license cost that we pay our IT each month. It's maybe 129 Kroner per head, which translates to £10. There are some additional costs. Our IT had to set up and configure their own server, so there is an extra cost for that, but I'm not sure what that costs."
"The licensing costs vary depending on the customer and the licensing model. We have three main types: per-user, subscription, and concurrent user licenses, plus a user-based model."
"IBM MaaS360 is cheaper compared to other alternatives. Others are at least three to six times costlier."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"I rate IBM MaaS360’s pricing a six out of ten."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"The solution is expensive."
"IBM products are a little pricey."
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
"I feel the pricing to be very high."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
9%
Manufacturing Company
9%
Government
8%
Educational Organization
21%
Computer Software Company
13%
Financial Services Firm
10%
Manufacturing Company
8%
Computer Software Company
13%
Manufacturing Company
10%
Government
9%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What do you like most about Citrix Endpoint Management?
One key feature is secure application delivery, which enables the secure delivery of mobile and web applications to e...
What needs improvement with Citrix Endpoint Management?
There is always room for improvement in Citrix Endpoint Management; any product requires multiple improvements, and t...
What is your primary use case for Citrix Endpoint Management?
Generally, Citrix Endpoint Management ( /products/citrix-endpoint-management-reviews ) is used to containerize the co...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What do you like most about IBM MaaS360?
We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the ope...
What is your experience regarding pricing and costs for IBM MaaS360?
IBM products are a little pricey, so it’s expensive. I would rate the pricing and licensing model a seven out of ten,...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
MobileManager, Zenprise, XenMobile
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Miami Marlins, Exelon, Louisville Gas and Electric Company and Kentucky Utilities Company (LG&E and KU), Flex, Chevron Phillips Chemical Company
Bancroft, Garuda Indonesia
Find out what your peers are saying about Citrix Endpoint Management vs. IBM MaaS360 and other solutions. Updated: June 2025.
861,481 professionals have used our research since 2012.