Try our new research platform with insights from 80,000+ expert users

Citrix Endpoint Management vs IBM MaaS360 comparison

Sponsored
 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 10, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.7
Microsoft Intune offers cost savings, enhanced productivity, and seamless integration, cutting expenses up to 60% with efficient management.
Sentiment score
5.0
Some users benefited from Citrix Endpoint Management with increased value despite licensing changes impacting financial benefits for others.
Sentiment score
7.5
IBM MaaS360 enhances productivity, ensures HIPAA compliance, and provides a positive ROI, particularly beneficial for medical industry security needs.
Everything we've gained from it makes my job easier day after day, and I see value in it as an engineer.
Microsoft Intune not only saves costs by reducing the number of personnel needed but also offers a comprehensive solution for managing laptops, applications, security, individual access, and enrollment.
Importantly, when someone leaves the company, it helps protect document access on their devices.
After implementing Citrix Endpoint Management, there is a return on investment for my customers because we provide three services: first is the license, where we got margin; second, deployment service, which typically has two types—one where Citrix will do the deployment and the other where a partner should do it, and we deploy this solution for about 80% of the customers in India; third is after deployment support.
 

Customer Service

Sentiment score
5.5
Microsoft Intune's technical support has mixed reviews, with praise for higher-level engineers but criticism for lower-level support.
Sentiment score
5.4
Citrix Endpoint Management support is inconsistent; effective for major issues but slower for minor, less critical problems.
Sentiment score
5.6
IBM MaaS360's customer service is praised, but technical support reviews are mixed, citing response time and solution adequacy issues.
When a support ticket is submitted, it directly reaches someone with Intune support expertise.
When I contacted Microsoft, they had the same expertise, if not more, which is phenomenal because I felt heard and my problem was solved.
Sometimes, the support provided is excellent, and the representative is knowledgeable, while other times, the service needs improvement.
Technical support for Citrix Endpoint Management is not satisfactory.
This product requires some mature understanding, so sometimes they can handle small problems, but for major or architecture-related issues, their L3 or our L3 engineer helps them understand the problem.
The support from Citrix has been satisfactory.
IBM's support and technical service were helpful when needed.
 

Scalability Issues

Sentiment score
6.7
Microsoft Intune offers scalable, cloud-based device management, integrating with systems like Office 365 for seamless enterprise flexibility and performance.
Sentiment score
7.0
Citrix Endpoint Management is scalable and flexible, accommodating growth easily, though some face platform-specific challenges, particularly with iOS.
Sentiment score
8.5
IBM MaaS360 is praised for its scalability, effectively supporting both small and large organizations, despite some cost concerns for smaller businesses.
The scalability of Microsoft Intune is ten out of ten.
Ideally, we want to automatically segregate devices based on user properties like primary use, but currently, dynamic groups seem limited to device properties.
It supports organizations with 200 endpoints and those with more than 15,000 endpoints.
My colleagues using iOS have faced issues, such as logging problems requiring frequent password entries.
 

Stability Issues

Sentiment score
6.6
Microsoft Intune is stable and reliable, with minor sync delays, benefiting from a cloud-based infrastructure for improved performance.
Sentiment score
7.2
Users find Citrix Endpoint Management stable but note minor issues, occasional crashes, and concerns over future focus and enhancement.
Sentiment score
7.8
IBM MaaS360 is praised for stability and performance, though a few users experience minor issues like passcode delays and battery drain.
We have not experienced downtime, bugs, or glitches.
It appears Microsoft Intune undergoes changes without informing customers.
Microsoft Intune has been very stable.
The solution's stability is below expectations.
The solution is stable, though there are occasional restarts, which are not critical.
 

Room For Improvement

Microsoft Intune needs improved reporting, faster policy deployment, automation, enhanced integration, and better support for BYOD and non-Microsoft systems.
Citrix Endpoint Management needs improved device support, UI, performance, updates, support response, and cost-effective licensing to satisfy users.
IBM MaaS360 requires enhancements in UI, reporting, support, device management, security, and feature integration to match competitors.
Features like unlocking devices sometimes fail, and the support offered for other operating systems is insufficient.
There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now.
Many third-party companies offer single-pane-of-glass reporting that shows you what your update environment looks like, how your patch is doing, application status, etc., but Intune's reporting is not intuitive.
The main issue is the change from perpetual licenses to subscription-based ones, which has increased our costs significantly.
With AI being present, they may increase some AI-related features in the future.
The units are not updating the operating system as specified in the policy.
 

Setup Cost

Microsoft Intune is seen as cost-effective, offering significant savings when bundled with Microsoft 365 and EMS licenses.
Citrix Endpoint Management pricing varies with licensing models, influencing costs from user fees to potential $40,000 deployments.
IBM MaaS360 is cost-effective for some users, yet pricing pressure and mixed reviews highlight concerns over affordability and value.
Introductory professional services, like a fast-track service, were included with our E5 membership, and there have been no additional costs.
The Intune suite and add-ons, such as batch management and remote help, are costly.
It costs approximately forty euros per user per month.
The switch to subscription-based licensing has made it much more expensive.
For this client, the solution has been quite cheap.
The setup cost pricing for Citrix Endpoint Management varies; I can say $3,000 per user license for setup.
The pricing and licensing experience with IBM MaaS360 was satisfactory and not expensive.
 

Valuable Features

Microsoft Intune offers zero-touch deployment, security, cross-platform management, and intuitive interface for streamlined device and application management.
Citrix Endpoint Management provides secure, efficient device management and app control for iOS, Android, and Windows Phone, supporting BYOD.
IBM MaaS360 offers efficient, secure device management with comprehensive tracking, BYOD support, user-friendly interface, scalability, and cost-effectiveness.
Intune excels in configuration and compliance management for Windows 10, ensuring devices receive timely updates and adhere to organizational standards.
Dynamic groups allow us to set conditions for automatic membership, eliminating the need for user intervention or manual review and ensuring a seamless workflow.
Windows Autopatch is the most valuable because it removes the burden of patch management.
We have found the ability to manage user accounts on shared devices valuable as it reduces the need for multiple licenses, which saves costs.
The change to a subscription-based model has removed the financial benefit we previously had.
The main benefit of IBM MaaS360 is phone control and rollout.
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Unified Endpoint Management (UEM)
1st
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
304
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Enterprise Mobility Management (EMM) (1st), Microsoft Security Suite (1st)
Citrix Endpoint Management
Ranking in Unified Endpoint Management (UEM)
10th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
14
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Unified Endpoint Management (UEM)
7th
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
36
Ranking in other categories
Enterprise Mobility Management (EMM) (13th)
 

Mindshare comparison

As of October 2025, in the Unified Endpoint Management (UEM) category, the mindshare of Microsoft Intune is 32.6%, down from 38.6% compared to the previous year. The mindshare of Citrix Endpoint Management is 2.2%, down from 2.3% compared to the previous year. The mindshare of IBM MaaS360 is 6.3%, up from 5.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Unified Endpoint Management (UEM) Market Share Distribution
ProductMarket Share (%)
Microsoft Intune32.6%
IBM MaaS3606.3%
Citrix Endpoint Management2.2%
Other58.9%
Unified Endpoint Management (UEM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
VivekKumar10 - PeerSpot reviewer
Solution supports seamless integration and promotes effective device management
For technical support of Citrix, I find they are responsive, but L1 is not very capable; this product requires some mature understanding, so sometimes they can handle small problems, but for major or architecture-related issues, their L3 or our L3 engineer helps them understand the problem.I would assess the technical support of Citrix as a seven from 1 to 10.
Bijay Kumar Swain - PeerSpot reviewer
Ability to segregate data, well-suited for medium enterprises and installation is quick
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, where there are features of MaaS360, and the IBM EDR product, ReaQta. So, there are features from both ReaQta and MaaS360 available in Sophos, as well as a few other products, which we have challenges in replacing. MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360. It is like a combo, MaaS360, and IBM ReaQta, that is, EDR, ReaQta. Both of them, together as a combo plan, actually offer a very good proposition in terms of market competitors. There are a few products like Sophos and another product which have features from both endpoint detection and response and mobile device management. Because we have two different products with those features, we face challenges in proposing a particular product for the client. It is like a marketing challenge. The way other competitor products are available in the market. So it is better to have a different positive team, but, again, to remain in competition and have better scalability. So, IBM needs to integrate a few features that the competitors have in their products. No doubt, this is a different product, MaaS360. We call it MDM. We call it endpoint mobile device management. Then we call it different names that MaaS360 falls into. But when we are talking about competitor products, to remain in the competition, you need to have features that others provide. IBM surely has those features in other products, but not in MaaS360. The only challenge was replacing already existing competitor products with MaaS360. So, that’s the only area where we struggle because they always come with those requirements that they are already getting in the competitor’s product, which is not available in IBM’s MaaS360. So this product lacks some features, like Unified Endpoint Management.
report
Use our free recommendation engine to learn which Unified Endpoint Management (UEM) solutions are best for your needs.
869,883 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
10%
Manufacturing Company
9%
Government
8%
Computer Software Company
13%
Financial Services Firm
13%
Manufacturing Company
10%
Government
9%
Computer Software Company
12%
Manufacturing Company
10%
Government
9%
Financial Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business116
Midsize Enterprise46
Large Enterprise152
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise5
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise7
Large Enterprise12
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What do you like most about Citrix Endpoint Management?
One key feature is secure application delivery, which enables the secure delivery of mobile and web applications to e...
What needs improvement with Citrix Endpoint Management?
There is always room for improvement in Citrix Endpoint Management; any product requires multiple improvements, and t...
What is your primary use case for Citrix Endpoint Management?
Generally, Citrix Endpoint Management ( /products/citrix-endpoint-management-reviews ) is used to containerize the co...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What do you like most about IBM MaaS360?
We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the ope...
What is your experience regarding pricing and costs for IBM MaaS360?
IBM products are a little pricey, so it’s expensive. I would rate the pricing and licensing model a seven out of ten,...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
MobileManager, Zenprise, XenMobile
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Miami Marlins, Exelon, Louisville Gas and Electric Company and Kentucky Utilities Company (LG&E and KU), Flex, Chevron Phillips Chemical Company
Bancroft, Garuda Indonesia
Find out what your peers are saying about Citrix Endpoint Management vs. IBM MaaS360 and other solutions. Updated: September 2025.
869,883 professionals have used our research since 2012.