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Citrix Endpoint Management vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 10, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Unified Endpoint Management (UEM)
1st
Average Rating
8.2
Reviews Sentiment
7.3
Number of Reviews
273
Ranking in other categories
Configuration Management (2nd), Remote Access (1st), Enterprise Mobility Management (EMM) (1st), Microsoft Security Suite (1st)
Citrix Endpoint Management
Ranking in Unified Endpoint Management (UEM)
14th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
14
Ranking in other categories
No ranking in other categories
IBM MaaS360
Ranking in Unified Endpoint Management (UEM)
6th
Average Rating
7.8
Reviews Sentiment
7.0
Number of Reviews
35
Ranking in other categories
Enterprise Mobility Management (EMM) (10th)
 

Mindshare comparison

As of June 2025, in the Unified Endpoint Management (UEM) category, the mindshare of Microsoft Intune is 34.4%, down from 41.0% compared to the previous year. The mindshare of Citrix Endpoint Management is 2.1%, up from 2.1% compared to the previous year. The mindshare of IBM MaaS360 is 5.7%, down from 6.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Unified Endpoint Management (UEM)
 

Featured Reviews

Joseph Merusi - PeerSpot reviewer
Everything has worked better since we started using it
Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect. Some features haven't been updated in a while, and Microsoft doesn't seem interested in developing them. Unless you talk to an engineer, you don't know whether there will be an update. There are communication issues, so you might start working with a feature without knowing if it will be deprecated six months from now. Some reporting areas still need development. For example, I noticed that the reporting for driver updates is still confusing.
VivekKumar10 - PeerSpot reviewer
Solution supports seamless integration and promotes effective device management
For technical support of Citrix, I find they are responsive, but L1 is not very capable; this product requires some mature understanding, so sometimes they can handle small problems, but for major or architecture-related issues, their L3 or our L3 engineer helps them understand the problem.I would assess the technical support of Citrix as a seven from 1 to 10.
Bijay Kumar Swain - PeerSpot reviewer
Ability to segregate data, well-suited for medium enterprises and installation is quick
We have some challenges. If we look at the challenges we face in the market, there are a few products like Sophos, where there are features of MaaS360, and the IBM EDR product, ReaQta. So, there are features from both ReaQta and MaaS360 available in Sophos, as well as a few other products, which we have challenges in replacing. MaaS360 definitely caters to a few of the requirements, but when someone is going for a solution, all the features are not available in MaaS360. It is like a combo, MaaS360, and IBM ReaQta, that is, EDR, ReaQta. Both of them, together as a combo plan, actually offer a very good proposition in terms of market competitors. There are a few products like Sophos and another product which have features from both endpoint detection and response and mobile device management. Because we have two different products with those features, we face challenges in proposing a particular product for the client. It is like a marketing challenge. The way other competitor products are available in the market. So it is better to have a different positive team, but, again, to remain in competition and have better scalability. So, IBM needs to integrate a few features that the competitors have in their products. No doubt, this is a different product, MaaS360. We call it MDM. We call it endpoint mobile device management. Then we call it different names that MaaS360 falls into. But when we are talking about competitor products, to remain in the competition, you need to have features that others provide. IBM surely has those features in other products, but not in MaaS360. The only challenge was replacing already existing competitor products with MaaS360. So, that’s the only area where we struggle because they always come with those requirements that they are already getting in the competitor’s product, which is not available in IBM’s MaaS360. So this product lacks some features, like Unified Endpoint Management.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can securely manage both company-owned devices and personal devices enrolled in our BYOD program."
"I like Intune's ability to manage roles, maintenance tasks, compliance settings, and patch development for all endpoints."
"The management control feature is the most valuable."
"Overall, I would rate Microsoft Intune as eight out of ten."
"The solution is scalable. We currently have tens of thousands of users within our organization using the solution."
"I mainly use Microsoft Intune analytics for taking that data that exists and bringing it into Power BI dashboards to make it visible to our clients, showing them all the operating systems in their environment and where the latest patches are, and then from there creating plans."
"Autopilot is the most valuable feature of Microsoft Intune."
"It provides control over all mobile devices that are being connected to the corporate network."
"We have found the ability to manage user accounts on shared devices valuable as it reduces the need for multiple licenses, which saves costs."
"A valuable feature of Citrix Endpoint Management is that it's stable. The stability is not a challenge among the move to the cloud."
"For mail containerization, Citrix Endpoint Management is very good, for document reading is very good, and if I have in-house applications, then if I want to publish them without compromising the data, then it's very good."
"We have seen improvements in compliance management on the devices."
"We have found the ability to manage user accounts on shared devices valuable as it reduces the need for multiple licenses, which saves costs."
"The MAM applications of the product are great."
"One key feature is secure application delivery, which enables the secure delivery of mobile and web applications to end-user devices. This ensures data protection and compliance with corporate policies."
"ShareFile, in particular, is valuable with its ease of sharing, and the best category security that is in the hands of users."
"The solution is easy to implement."
"Maas360 uses distribution groups to deploy apps, which makes it a bit easier than, for example, Intune."
"We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the operating system updated, tracking software inventory, controlling computer administrators, and the ability to wipe a computer in case of a security threat. It helps us to be compliant, and it is one of the reasons we implemented it."
"The most valuable features of IBM MaaS360 are encryption and mobile design."
"Using this solution has made things more convenient. Earlier, we had to depend a lot more on IT to find and resolve our issues."
"The solution is quite stable."
"MaaS can force people to lock their phones. Not everyone likes having a PIN and other security features on their phones, but this sets a requirement that you can't get your emails unless you have a PIN on your phone. That was a good feature, and we were able to easily increase the PIN from four digits to six digits. Overall, it was pretty user-friendly."
"The most valuable features of IBM MaaS360 are remote control and setting up a phone."
 

Cons

"While Intune works perfectly well, the only potential downside is that the deployment could be a bit complex for some users."
"Microsoft Intune has potential for improvement; I would like to see a lot more customization in the reporting tools."
"There should be more support for macOS. Even though macOS is supported by Intune and Microsoft is working very hard to get more features into Intune to manage macOS, that's one thing they can give a lot more attention to."
"The security aspect could be more effective. We are using other applications to manage network devices and groups, so if Microsoft Intune could improve in this area, especially on a network level, it would be a real advantage."
"Lacking in features such as Wi-Fi and network security."
"Intune's reporting and logging could be improved. When troubleshooting, it's difficult to collect the logs and determine what's happening. If I want to filter out the compliant devices, I can see it from the logs, but I would like the option to drill down further."
"It would be good if, in addition to the minimal patching and compliance, we could also use Intune for application deployment. For instance, if a device is not patched, Intune should have the ability to push not only a Microsoft patch but also other patches, such as a browser patch."
"I would like more clarity on how Intune is migrating control from Active Directory group policies, especially as we move over to Windows 11. It seems inefficient to manage some settings in Active Directory and others in Intune."
"The support provided by Citrix needs improvement."
"Citrix needs to improve the architecture. They also need to strengthen the application integration. They keep referring to some things to be required as security, and they keep selling the next level and on-premise separately. They should give the customer the opportunity to decide whether they want to use the next level on-premise or on-cloud, but they should not charge additional fees if the customer wants to deploy the next level on-premise because the customer is already being charged as the end user. They should allow next level on-premise optimization without any additional charges."
"I would rate Citrix Endpoint Management as two out of ten overall, due to the policy changes and the lack of significant features or stability improvements."
"The tool’s battery usage was high."
"The iOS version updates do not work as well as I would like."
"For technical support of Citrix, I find they are responsive, but L1 is not very capable; this product requires some mature understanding, so sometimes they can handle small problems, but for major or architecture-related issues, their L3 or our L3 engineer helps them understand the problem."
"Requires integrating with ABM before enabling some of the features."
"Support for inventory management of Apple devices should be added."
"It's difficult for someone like me to set up a phone that doesn't require a SIM card, like Apple's new phones."
"Can be added process of export/import environment configuration to simplify any migration processes."
"The user interface could definitely use some improvement."
"The UI has room for improvement."
"IBM MaaS360’s threat management feature needs improvement. It could identify even more malicious attacks."
"The interface is clunky and the layout is a bit outdated. Also, I don't think MaaS360 has as many features as Intune. It doesn't integrate with Office as seamlessly as Intune does, which isn't surprising, given that Intune and Office are Microsoft products."
"We opted to go with Microsoft Intune because it just seemed to be a more mature and comprehensive enterprise solution, whereas IBM MaaS360 didn't seem to have the necessary breadth to manage all of our equipment. Along with laptops, I've had some BYODs. IBM MaaS360 just didn't seem as mature in our assessment."
"Its integration with Microsoft Teams could be better."
 

Pricing and Cost Advice

"Its price is in the medium range. It is acceptable because you're paying for the features. I am not aware of any additional costs."
"Intune is moderately expensive. You can get the license bundled with Office 365 E3 or E5 licenses. The E5s are a bit expensive, but you get some cheaper solutions with Intune."
"Consider the Microsoft Enterprise Mobility Suite rather than choosing specific sub-components, e.g. only Microsoft Intune."
"It's reasonable. They're not giving it away, but it's reasonable."
"It's a bit expensive from a licensing perspective, especially as we look to have organizations with tenants across the globe."
"Its price is fair. It's a normal price. It isn't too expensive or too cheap."
"Intune is included in the Microsoft 365 licensing package that we have."
"Microsoft Intune costs about $7 per user per month, which is somewhat on the pricier end. That said, it's a reliable product, so it's fair."
"The licensing costs vary depending on the customer and the licensing model. We have three main types: per-user, subscription, and concurrent user licenses, plus a user-based model."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
"IBM products are a little pricey."
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"I rate IBM MaaS360's pricing a six out of ten."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"I feel the pricing to be very high."
"The solution is cost-effective."
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Educational Organization
11%
Financial Services Firm
9%
Manufacturing Company
8%
Educational Organization
33%
Computer Software Company
12%
Financial Services Firm
9%
Manufacturing Company
7%
Computer Software Company
13%
Manufacturing Company
10%
Government
9%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What do you like most about Citrix Endpoint Management?
One key feature is secure application delivery, which enables the secure delivery of mobile and web applications to e...
What needs improvement with Citrix Endpoint Management?
The main issue is the change from perpetual licenses to subscription-based ones, which has increased our costs signif...
What is your primary use case for Citrix Endpoint Management?
Whenever I need to check my email with my mobile phone, Citrix Endpoint Management is essential for our firm. Without...
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What do you like most about IBM MaaS360?
We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the ope...
What is your experience regarding pricing and costs for IBM MaaS360?
IBM products are a little pricey, so it’s expensive. I would rate the pricing and licensing model a seven out of ten,...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
MobileManager, Zenprise, XenMobile
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Miami Marlins, Exelon, Louisville Gas and Electric Company and Kentucky Utilities Company (LG&E and KU), Flex, Chevron Phillips Chemical Company
Bancroft, Garuda Indonesia
Find out what your peers are saying about Citrix Endpoint Management vs. IBM MaaS360 and other solutions. Updated: April 2025.
858,038 professionals have used our research since 2012.