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Bitrix24 vs HubSpot Sales Hub comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
8.1
Bitrix24 provides high ROI through process streamlining, cost reduction, strong integration, and efficient digitization, enhancing workflow management.
Sentiment score
7.9
HubSpot Sales Hub boosts ROI by enhancing sales-marketing communication, streamlining lead management, and improving customer interaction visibility.
Without it, we wouldn't be able to manage everything properly or strategically plan our sales strategy.
 

Customer Service

Sentiment score
6.6
Bitrix24's support is responsive with mixed feedback; community support is praised, but documentation clarity varies.
Sentiment score
6.7
HubSpot Sales Hub's support is praised for responsiveness and resources, though global users note occasional delays and language issues.
They consistently respond and provide solutions, though some limitations are inherent to the tool itself.
It is more difficult with the language in Portuguese, which complicates understanding other functions.
 

Scalability Issues

Sentiment score
6.8
Bitrix24 provides scalable solutions for diverse business sizes, though larger deployments may encounter challenges with infrastructure and integrations.
Sentiment score
7.1
HubSpot Sales Hub is scalable for medium businesses but may need modules for enterprise, praised for ease and infrastructure.
 

Stability Issues

Sentiment score
7.7
Bitrix24 is generally reliable with occasional issues; frequent updates and strong support contribute to its high stability ratings.
Sentiment score
8.2
HubSpot Sales Hub is praised for its reliable performance, with few disruptions and rare API glitches, ensuring consistent functionality.
For instance, out of 10,000 API requests, approximately 10 might get missed with absolutely no record of them.
 

Room For Improvement

Bitrix24 needs improved UI, integrations, support, reporting, workflows, and simpler client communication for enhanced usability and performance.
HubSpot Sales Hub needs improved automation, scalability, integration, reporting, UI/UX, and affordability, with enhanced training and AI features.
The overall cost is relatively high compared to some alternatives available in the market.
It is a very potential software, but it is not much accessible for other players in the market.
 

Setup Cost

Enterprise users find Bitrix24 pricing competitive, recommending licensed plans for functionality and affordability compared to other solutions.
HubSpot Sales Hub offers competitive pricing with various features, seen as worth the investment despite some alternatives being cheaper.
The sales component is somewhat expensive, making the overall cost higher compared to some other available options.
 

Valuable Features

Bitrix24 provides an integrated platform with CRM, collaboration, and automation tools, valued for usability and comprehensive business functions.
HubSpot Sales Hub integrates seamlessly, offering customization, enhanced sales strategies, and tools like email tracking and customer journey mapping.
The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity.
The divisions for sales and the graphics are very customizable in HubSpot Sales Hub.
 

Categories and Ranking

Bitrix24
Ranking in CRM
20th
Average Rating
7.4
Reviews Sentiment
6.9
Number of Reviews
20
Ranking in other categories
Project Management Software (16th), Enterprise Social Software (13th)
HubSpot Sales Hub
Ranking in CRM
9th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
21
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of Bitrix24 is 1.3%, down from 1.9% compared to the previous year. The mindshare of HubSpot Sales Hub is 1.0%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
HubSpot Sales Hub1.0%
Bitrix241.3%
Other97.7%
CRM
 

Featured Reviews

Miguel Molano - PeerSpot reviewer
Efficient contact management with enhanced automation and good reliability
We use Bitrix24 to store contact leads and opportunities. For opportunities, we manage the entire business case from early stages until it is won or lost. Additionally, we use many automations, particularly email automations The CRM enables us to manage our job efficiently, offering…
Mano Senaratne - PeerSpot reviewer
Seamless integration boosts workflow through custom connectivity
The main advantage is its ease of use, and it comes with multiple connectors that can be used to integrate several other systems. The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity. This is significant because we have connected our internal systems to HubSpot Sales Hub using the API. Another valuable feature is the email tracking module. Once a person is tracked, it adds all the metadata into the platform for later audit or progress tracing of the email. The custom reporting functionality is very helpful. We have been using custom reporting with HubSpot Sales Hub to get periodic reports and see the progress of certain projects. It helps us plan our sales strategy by tracking variables based on project size or site projects. We can link these projects to data and components, which helps us strategically plan based on the reports. The associated lists feature is new, though it has certain limitations when exporting data. HubSpot Sales Hub provides 95% flexibility in terms of allowing us to export, transform data, and bring it back. However, there are some limitations with the associated list feature and the API in terms of flexibility.
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Top Industries

By visitors reading reviews
Computer Software Company
21%
Comms Service Provider
11%
Retailer
9%
Construction Company
6%
University
14%
Educational Organization
13%
Computer Software Company
10%
Performing Arts
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise2
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise4
Large Enterprise3
 

Questions from the Community

What do you like most about Bitrix24?
We are considering Bitrix24 as an office automation solution for our workplace productivity-related issues, project management activities, and staff tracking.
What is your experience regarding pricing and costs for Bitrix24?
The pricing for Bitrix24 is reasonable and standardized. However, we face limitations in Venezuela, where monthly invoicing isn't available, forcing us to pay annually.
What needs improvement with Bitrix24?
We need full ERP integration to take all our processes in one platform. Additionally, extracting data can be troublesome, as we have to use Russian APIs, which poses a security concern.
What do you like most about HubSpot Sales Hub?
It provides efficient business forecasts.
What is your experience regarding pricing and costs for HubSpot Sales Hub?
The solution is affordable, though the pricing structure includes a base payment for the sales part. The sales component is somewhat expensive, making the overall cost higher compared to some other...
What needs improvement with HubSpot Sales Hub?
There are areas that could be improved in terms of custom reporting. The associated lists feature, while new, has certain limitations when exporting data. Some features cannot be linked to custom r...
 

Comparisons

 

Overview

 

Sample Customers

mobilblitz Geissler & Ulrich GbR, Caloryfrio.com, k-webs, Ecuatoriana Industrial, Artistic Closets, Saigon Newport Corporation
digimind, easyrecrue, software2, subaru, suzuki, Huif
Find out what your peers are saying about Bitrix24 vs. HubSpot Sales Hub and other solutions. Updated: September 2025.
869,566 professionals have used our research since 2012.