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HubSpot Sales Hub vs SAP CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.9
HubSpot Sales Hub enhances ROI with improved lead tracking, communication, customer profiling, supporting informed decisions despite longer sales cycles.
Sentiment score
6.6
Sales and revenue increased; operational efficiency justifies costs, but Salesforce suits large organizations more than smaller ones long-term.
 

Customer Service

Sentiment score
6.7
HubSpot Sales Hub's customer service is praised for responsiveness, effective self-help resources, and overall user satisfaction despite minor downtime issues.
Sentiment score
7.0
Customer service is responsive and reliable, with 24/7 support, although customization and response times can vary.
It is more difficult with the language in Portuguese, which complicates understanding other functions.
I am satisfied with their response time and quality.
 

Scalability Issues

Sentiment score
7.0
HubSpot Sales Hub is scalable and user-friendly but may lack features for large enterprises like Salesforce.
Sentiment score
8.1
SAP CRM excels in scalability, efficiently supporting numerous users and large data volumes while integrating various business functions.
In terms of scalability with data and number of users, I would give it a nine out of ten.
 

Stability Issues

Sentiment score
8.4
HubSpot Sales Hub is praised for its near 100% uptime and consistent stability, receiving varied ratings for reliability.
Sentiment score
8.1
SAP CRM is stable and reliable, with occasional issues, but generally offers smooth operation and minimal downtime.
 

Room For Improvement

HubSpot Sales Hub needs more automation, integrations, better reporting, AI capabilities, and interface improvements to meet enterprise demands.
SAP CRM requires UI enhancements, better integration, real-time analytics, increased flexibility, and modern tech adoption for future growth.
HubSpot Sales Hub could be improved by being more affordable in other countries.
I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal.
 

Setup Cost

HubSpot Sales Hub is seen as valuable and scalable, starting at $100 monthly, with discounts for yearly commitments.
SAP CRM is costly, targeting large enterprises, with high setup costs but competitive features; price cuts could increase appeal.
SAP CRM is not suitable for small companies because of the cost.
 

Valuable Features

HubSpot Sales Hub streamlines sales processes with integration, intuitive setup, pipeline management, automation, and enhanced reporting capabilities.
SAP CRM provides customizable reporting, seamless ERP integration, real-time data, enhancing customer management and improving business processes globally.
The divisions for sales and the graphics are very customizable in HubSpot Sales Hub.
If there is any error in our machine, a log is automatically generated, and from SAP CRM, we can see that the machine has problems.
 

Categories and Ranking

HubSpot Sales Hub
Ranking in CRM
11th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
20
Ranking in other categories
No ranking in other categories
SAP CRM
Ranking in CRM
3rd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
44
Ranking in other categories
Local Government CRM (2nd), Marketing Management (3rd)
 

Mindshare comparison

As of July 2025, in the CRM category, the mindshare of HubSpot Sales Hub is 1.2%, up from 0.6% compared to the previous year. The mindshare of SAP CRM is 9.6%, down from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Ashwini Kumar Kamble - PeerSpot reviewer
Manages prospecting and identifies the entire sales lifecycle for a prospect
The solution has improved our workflow by providing a centralized solution. It is a one-stop solution that allows us to analyze the sales pipeline and plan activities for specific customers, giving us insights into our approach to prospects. The key improvements include the ability to cross-sell capabilities and identify conversion influencing factors, which we can use to convert customers. The most valuable features in this solution are the activity tracking for a particular prospect, deal sizing, deal valuation, the entire ecosystem of the deal, and the contact person associated with the deal. The tool is quite user-friendly. When we started using it, it was quite clear how to use it. It is a very user-friendly platform, so adopting it had no significant issues. One valuable feature is that it automatically integrates into HubSpot when you write an email to a prospect and include a specific email ID. This gives clear insights into ongoing communications, eliminating information hiding. This feature helps in understanding the entire historical aspect of a prospect, even if the person originally handling it is unavailable.
ToniaSpight-Sokoya - PeerSpot reviewer
A CRM system that helps you automate and integrate your customer data and customer facing-activities: sales, marketing, service, and e-commerce
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's essential to ensure the system flags documents properly according to global retention policies. We need to address bugs and make sure our system fully aligns with our procedures and policies. This is crucial to prevent breaches, especially in a time when breaches are becoming more common. For instance, my personal identity was compromised four months ago when my mortgage company had a breach, and I’m still working with the FTC to clean up the damage. In my work in mortgage and financial services, I’m focused on preventing this kind of issue for our consumers and clients.
report
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Educational Organization
13%
Performing Arts
9%
Manufacturing Company
7%
Manufacturing Company
11%
Computer Software Company
10%
Financial Services Firm
9%
University
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about HubSpot Sales Hub?
It provides efficient business forecasts.
What needs improvement with HubSpot Sales Hub?
HubSpot Sales Hub could be improved by being more affordable in other countries because it is a very potential software, but it is not much accessible for other players in the market.
What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
 

Comparisons

 

Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki, Huif
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Find out what your peers are saying about HubSpot Sales Hub vs. SAP CRM and other solutions. Updated: June 2025.
860,592 professionals have used our research since 2012.