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Azure Monitor vs WhatsUp Gold comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 24, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Monitor
Ranking in Application Performance Monitoring (APM) and Observability
12th
Ranking in Cloud Monitoring Software
7th
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
56
Ranking in other categories
No ranking in other categories
WhatsUp Gold
Ranking in Application Performance Monitoring (APM) and Observability
29th
Ranking in Cloud Monitoring Software
23rd
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
25
Ranking in other categories
Network Monitoring Software (22nd), Server Monitoring (14th), IT Infrastructure Monitoring (18th), Configuration Management (20th), Log Management (39th), Network Traffic Analysis (NTA) (10th)
 

Mindshare comparison

As of June 2026, in the Application Performance Monitoring (APM) and Observability category, the mindshare of Azure Monitor is 2.2%, down from 6.8% compared to the previous year. The mindshare of WhatsUp Gold is 1.3%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Performance Monitoring (APM) and Observability Mindshare Distribution
ProductMindshare (%)
Azure Monitor2.2%
WhatsUp Gold1.3%
Other96.5%
Application Performance Monitoring (APM) and Observability
 

Featured Reviews

Andy Rabern - PeerSpot reviewer
Consultant at a outsourcing company with 201-500 employees
Telemetry insights have improved how I track user behavior and application performance daily
I feel Azure Monitor does a fair job. I do feel it is not a streaming service in my opinion. There are advantages to having stream messaging and logging on that level. But for what it is, I feel it does well. My perspective is more based on an Application Insights agent running on a service or an app service and sending the telemetry via the agent, and also doing the filtering of telemetry at the agent level so you are not having a ton of telemetry. I believe Azure Monitor does pretty much the same thing. I have also used tools such as New Relic, and New Relic is a much more robust tool, but that is a different product and you are going to pay for that. It is a different offering altogether. The subscription that we had at the time allowed for a couple gigabytes of telemetry during the month, and I believe that telemetry only lives for about two months. You have to experiment with it to see how much you want to pay. I was not really involved in the pricing. It was more along the lines of we were running up against our limits in terms of the amount of free telemetry or telemetry that we get with our subscription, and so we either needed to scale back or turn specific telemetry types off or do some more sampling. It is nice that those capabilities are there so that you can reduce the amount of telemetry. I cannot really speak to pricing but I do believe that it is somewhat reasonable for Azure Monitor. New Relic is pretty expensive, I believe.
EC
Technical Manager at Quan Hung Gourmet
Efficient monitoring with detailed customization, yet complexity remains
The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The detailed logging is great."
"Technical support is helpful."
"The solution integrates well with the Microsoft platform."
"The solution works well overall. It's easy to implement and simple to use."
"Azure Monitor is useful because of the useful application insights and telemetry, such as metrics and logs."
"I am impressed by the reporting on the average eight ports that we get from this solution."
"For me, the best feature is the log analysis with Azure Monitor's Log Analytics. Without being able to analyze the logs of all the activities that affect the performance of a machine, your monitoring effectiveness will be severely limited."
"The scalability of the solution is pretty good."
"The tool's most valuable feature is the visibility it offers of everything in the network and infrastructure."
"It is easy to access and discover devices, as well as monitor them automatically. The topology discover is also a useful feature."
"One thing good about WhatsUp Gold is that it is fairly stable."
"I use it on premises to monitor my network database. We monitor the link up/down and use the SNMP traps as well."
"It is stable."
"Their tech support is very good."
"The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless."
"The most valuable feature of WhatsUp Gold is NetFlow and the virtualized maps."
 

Cons

"The pricing model could be more flexible."
"have used multiple products like Webex and PRTG. Some features could be added. Azure Monitor should add SMS and APIs. We have very limited access to Azure Monitor. I usually get alerts on my phone when they are integrated with Slack. I am not always available, but my team is. Sometimes, I am traveling and don't have access to my email, but I have Slack and other third-party projects that send me instant messages if a sensor goes down."
"They did have an alerts feature before and it was quite well automated, but since they've gone to a dynamic model and did a few updates, it broke a few things."
"The solution's monitoring feature has limitations for analyzing multiple metrics."
"It might not have all of the capabilities we will need."
"They need to work with other cloud providers - not just Azure."
"If Azure Monitor wants to compete with other APM products in the industry, it has to stitch together the information and user flow."
"When something goes down, we want the option to have automation in place to get it back up again as quickly as possible."
"I haven't had any issue with stability, except during the upgrade to 2017 when we encountered slow responses."
"We can never achieve or get a good picture of the network topology."
"Pricing is too high relative to how many devices we use. The price list is not linear to number of devices."
"Setting up WhatsUp Gold is complicated and not easy because it requires managing SNMP and many complex settings in the devices it's monitoring, and fine-tuning it to fit our needs is also not very easy."
"Importing the maps and being able to customize them could be easier."
"The licensing model could be improved. Right now, the levels are too far apart. This causes the solution to be more expensive than it needs to be."
"The pricing for this solution has gone up quite recently, which has led some of our customers to buy an alternative product."
"The new release cadence needs to be improved. It takes a while for them to add new features and functionality. There should be a quicker turnaround with new versions."
 

Pricing and Cost Advice

"The solution is very costly because you have to pay for various things such as adding to logs and internet alerts."
"The tool's pricing is very good. I could say that Microsoft offers different cost models, which are listed on the product's website."
"I would rate Azure Monitor a two out of five for affordability."
"Azure Monitor is a low-priced solution, which is why it would work best on small-scale projects."
"It is a pay-as-you-go model. I find it very cost-effective."
"The price of the solution is reasonable."
"My company is okay with the current pricing of the solution."
"Besides standard licensing fees the customer needs to additionally pay based on the ingested data size"
"There is a license needed to use WhatsUp Gold."
"The choice of version depends on the number of points, or devices, that you want to monitor, and this makes the product expensive."
"The tool's price is reasonable. WhatsUp Gold is cheaper than SolarWinds."
"The price of WhatsUp Gold is good."
"It is per device, per year. The pricing is very clear. If you have a service agreement, you get all of your major upgrades and minor upgrades. It was under $10,000 to go all-in with all of the different add-ons for it."
"Pricing is reasonable compared to other products."
"This is a well priced solution."
"I'm not sure, but it's expensive. We don't pay any additional fees."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
10%
Manufacturing Company
8%
Government
6%
Financial Services Firm
13%
Manufacturing Company
10%
Government
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise7
Large Enterprise29
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

How does Splunk compare with Azure Monitor?
Splunk handles a high amount of data very well. We use Splunk to capture information and as an aggregator for monitoring information from different sources. Splunk is very good at alerting us if we...
What needs improvement with Azure Monitor?
I feel Azure Monitor does a fair job. I do feel it is not a streaming service in my opinion. There are advantages to having stream messaging and logging on that level. But for what it is, I feel it...
What is your primary use case for Azure Monitor?
I am a developer who uses Azure Monitor for telemetry of the applications that I work on. Application Insights is one of those tools, and I have also used other non-Azure products before. Currently...
What is your experience regarding pricing and costs for WhatsUp Gold?
Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...
What needs improvement with WhatsUp Gold?
It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.
What is your primary use case for WhatsUp Gold?
My use case for WhatsUp Gold includes all device availability checks, bandwidth usage, CPU, and memory usage, as well as alarm notifications.
 

Comparisons

 

Overview

 

Sample Customers

Rackspace, First Gas, Allscripts, ABB Group
Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof
Find out what your peers are saying about Azure Monitor vs. WhatsUp Gold and other solutions. Updated: June 2026.
902,270 professionals have used our research since 2012.