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Adobe Workfront vs Aprimo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Workfront
Ranking in Digital Asset Management
1st
Average Rating
8.4
Reviews Sentiment
6.6
Number of Reviews
41
Ranking in other categories
Project Management Software (8th)
Aprimo
Ranking in Digital Asset Management
3rd
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Marketing Resource Management (6th), Marketing Management (13th)
 

Mindshare comparison

As of September 2025, in the Digital Asset Management category, the mindshare of Adobe Workfront is 11.3%, down from 15.3% compared to the previous year. The mindshare of Aprimo is 12.2%, down from 15.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Digital Asset Management Market Share Distribution
ProductMarket Share (%)
Adobe Workfront11.3%
Aprimo12.2%
Other76.5%
Digital Asset Management
 

Featured Reviews

Chris French - PeerSpot reviewer
Enhanced project management and automation simplify reporting and approval processes
I think that Adobe Workfront could be improved in several areas, including reporting, which I've already mentioned. There are very specific things within the custom forms that I think could be improved, such as having different labels within forms instead of system-wide. The ability to hide options in a drop-down at the custom form level instead of system-wide would be another improvement. There are times we have to create brand new fields because we need slightly different wording within the label. If we had the capability, we could easily trim down from over 1,000 custom fields to about 400 custom fields if we had the ability to have individual labels by form. So reporting is a big one, and I think there are some not huge changes needed, but improvements to custom forms and custom fields would be beneficial. My experience with reporting in Adobe Workfront so far is that the reporting could be better. The ability to report is great, but I think it is too difficult. Regarding dashboards, they are crucial to be able to pull information from different levels, but that's also a negative because it is very difficult to do that on a report. If I have issue-level data and project-level data that I need to see, with some custom coding, you can do some of it in a report, but in general, if you have a lot of that blended data between levels, you need to use a dashboard, which requires two different reports due to the difficulty in pulling data at the different levels into one thing.
report
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
9%
Manufacturing Company
9%
Healthcare Company
9%
Financial Services Firm
23%
Healthcare Company
15%
Computer Software Company
10%
Hospitality Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise6
Large Enterprise29
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Workfront?
Adobe Workfront features include expenses associated with a project or task that are not related to labor hours. This can include items such as mileage, supplies, software, licenses, and travel cos...
What needs improvement with Workfront?
In Adobe Workfront, there is a limit of 2,000 users that can be shown on a page. I would suggest increasing this to something around 10,000 so end users can search all objects more efficiently. Cur...
What is your primary use case for Workfront?
We use Adobe Workfront for project management where users manage their projects, add tasks to the project, track their timeline, and get approvals from project managers. I work on the developer sid...
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Also Known As

AtTask, Workfront DAM
Teradata Aprimo
 

Overview

 

Sample Customers

Advance Autoparts, Emerson, Covario, Cisco, Caroma, TREK, Sapient Nitro, ATB, LexisNexis, CarPhone Warehouse
AT&T, Bank of America, Ubisoft, Splunk, Pacific Life, Cigna, Asos, 
Find out what your peers are saying about Adobe, Cloudinary, Aprimo and others in Digital Asset Management. Updated: August 2025.
867,370 professionals have used our research since 2012.