Airtable vs Campfire Interactive comparison

Airtable and Campfire Interactive are both solutions in the Project Management Software category. Airtable is ranked #12 with an average rating of 9.0, while Campfire Interactive is ranked #15 with an average rating of 7.4. Airtable holds a 1.0% mindshare in PMS, compared to Campfire Interactive’s 0.4% mindshare. Additionally, 100% of Airtable users are willing to recommend the solution, compared to 70% of Campfire Interactive users who would recommend it.

Airtable

Read 17 Airtable reviews

964 Views
530 Comparison Views

100% willing to recommend

Campfire Interactive

Read 9 Campfire Interactive reviews

1,032 Views
526 Comparison Views

70% willing to recommend

Airtable

Campfire Interactive

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Executive SummaryUpdated on Dec 11, 2025

Airtable and Campfire Interactive operate in the area of business software solutions, each providing unique strengths to their respective users. Based on comparison data, Airtable appears to have an edge in ease-of-use and automation, making it appealing for varied applications, while Campfire Interactive holds an advantage in sales forecasting and opportunity management, especially for large enterprises.

Features: Airtable is notable for its user-friendly application-building capabilities without the need for coding skills. It offers powerful automation and allows for effortless creation of relational databases. Integration options add flexibility, making it suitable for diverse organizational needs. Campfire Interactive is highlighted for its robust forecasting module and data visualization features. It integrates well with ERP systems, providing valuable support in intricate corporate environments.

Room for Improvement: Airtable users would benefit from faster load times, enhanced automation limits, and improved pricing options considering the cost implications of adding users. Additionally, better CRM functionalities and non-English language support are desired. Campfire Interactive faces challenges related to its role-based access controls and reporting mechanisms, which some users find complex. Improvements in system integration and user experience could also enhance its performance.

Ease of Deployment and Customer Service: Airtable leverages public cloud deployment for flexible accessibility and generally responsive customer service, notably for enterprise clients. Campfire Interactive supports both cloud and on-premises deployments, catering to companies with complex IT needs. However, enhancements in customer service and communication, especially on a global scale, could benefit its users.

Pricing and ROI: Airtable provides a range of pricing plans from free to enterprise level, with strong ROI from its automation and project tracking features. Despite higher costs for large operations, the achieved ROI is appreciated. Campfire Interactive, perceived as costly, influences client considerations of custom solutions. Long-term users experience favorable pricing, benefiting from streamlined processes and precise forecasting, but pricing remains a crucial consideration for potential new clients.

To learn more, read our detailed Airtable vs. Campfire Interactive Report (Updated: December 2025).

Buyer's Guide

Airtable vs. Campfire Interactive

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Airtable

Ranking in Project Management Software

12th

Average Rating

8.8

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No-Code Development Platforms (9th), Product Management Software (1st), AI Data Analysis (11th), AI Sales & Marketing (2nd)

Campfire Interactive

Ranking in Project Management Software

15th

Average Rating

7.4

Reviews Sentiment

5.0

Number of Reviews

Ranking in other categories

Opportunity Management (6th)

Mindshare comparison

As of January 2026, in the Project Management Software category, the mindshare of Airtable is 1.0%, down from 1.0% compared to the previous year. The mindshare of Campfire Interactive is 0.4%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Project Management Software Market Share Distribution
Product	Market Share (%)
Airtable	1.0%
Campfire Interactive	0.4%
Other	98.6%

Project Management Software

Featured Reviews

Favour Emosivbe

Automation Specialist at ZapWorx

Has required stronger collaboration features while still supporting complex project workflows

The best features in Airtable include the flexibility and the fact that I could create relational databases. Before I started using Airtable, I was using Excel which didn't offer these capabilities. The ability to create relationships between tables and see through what's working in other departments is great for me. I can do scripting and work on large data sets on Airtable. It makes it easy for me, as working on those data sets on Excel tends to slow me down, but on Airtable, it's much faster. I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data. The interface on Airtable is exceptional. Working for my clients, when a client didn't want access given to all teams, we structured that on the interface and the different teams got different access to different tables. Airtable's rich field types help in organizing complex data for my team. The advanced field types work exceptionally with features such as linking records together. I can link records from other tables and see what's happening, use the lookup field, the roll-up field, and the count field to see what's occurring in other departments and generate insights. Unlike other CRMs, data cannot enter if it's not properly structured. If I want to input an email and it's not valid, it won't allow it because it expects the data to be structured appropriately.

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Tom Beach

Market Intelligence & Sales Forecasting at RESRG Automotive

Works very well for opportunity management and sales forecasting for the automotive industry

I've had recent discussions with the leadership team at Campfire Interactive about several issues. They're fully aware of my displeasure with certain things. Some concerns are not related to the tool itself, although there are some aspects that could be better with the tool. The issues are more related to technical service, specifically when we have an issue or problem with the tool, the communication gap, and the follow-through on issues that need improvement. They're fully aware of that concern, and they're doing things to address it. From a technical standpoint, there are some limitations within the tool that are somewhat out of Campfire Interactive's control because it's a complicated industry to try and have one solution that fits all vendors. There are times when we go to execute reports from their system, and the data does not generate as expected. When that happens, we have to inform the Campfire Interactive IT or Support group what the failure is. They have to research and come back to us. In the meantime, we have 2, 4, 6, maybe 12 hours of downtime where people around the world are trying to use the system. Though it affects less than 50 people, these instances are frustrating.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Airtable has really benefited us in document storage."

"I appreciated the ability to configure a graphical interface for a database, which was quite novel at the time."

"Airtable's best feature is that it is very easy to use and very convenient."

"It was easy to get started."

"The scripting extension enhances the things that you can do with Airtable."

"The product helps us track activities, address complaints, and make improvements."

"Airtable does it all with Excel database functionality, spreadsheet capabilities, automation, and visually appealing interfaces, and data insights change in real-time, making it flexible and user-friendly."

"Airtable's ability to bring people from different teams and geographies together into say a master calendar, with complete control over who sees what when and in what format, is highly beneficial for communications organizations."

More Airtable pros

"The combination Campfire uses for the automotive sector, particularly the IHS forecast, offers unique predictive capabilities."

"It fixed an issue where we are able to get all of our information in one spot. We have 23 different manufacturing plants whose systems do not communicate with each other. Campfire Interactive allowed us to bring all of our data into one platform."

"I appreciate the flexibility of the company more than any specific software feature. I have worked with SAP and other software providers before, and since it is still a smaller company, there is a very personal exchange. If we have a simple need that does not require coding, the company is willing to make changes overnight or even within hours. They are truly flexible and customer-oriented."

"Enhancing our commercial strategy has been a significant advantage, resulting in millions of dollars in additional revenue that our sales team has been able to achieve through effective planning."

"Campfire Interactive’s ability to manage data through business processes and workflows for your organization is good."

"The feature I appreciate the most about Campfire Interactive is probably the forecasting module, the way it links to IHS for the IHS forecast."

"The most important feature from Campfire Interactive is its ability to work together with other different applications that we use in our company, and I think that's one of the best features it has."

More Campfire Interactive pros

Cons

"What I would to see improved in Airtable is a chat feature. I really want to see a scenario where collaborators working on a project could easily chat, asking questions and discussing changes immediately on the project."

"Reporting, specifically anything involving exports, could be improved."

"The product's AI feature needs improvement."

"The user interface should be more intuitive."

"The cost structure of Airtable presents a challenge. When you invite a user, you have to pay for that user."

"Airtable needs improvement with the loading speed. It takes a lot of time to load."

"I believe that the company I worked for did not utilize it to its full potential."

"I haven't used it in a while, so I cannot really provide specific areas that need improvement."

More Airtable cons

"Regarding BI Reporting, the standard reporting module within Campfire Interactive primarily gives you an Excel data dump, and while there are some visualizations for creating dashboards, I found those limited for my needs. We started presenting the data to Microsoft Power BI, which is much better for generating the reports I want."

"I can complete in Excel in an hour what might take me six hours in Campfire Interactive."

"They occasionally became overwhelmed, leading to slowdowns due to the busy workforce."

"One aspect that could be simplified with Campfire Interactive is the process of entering opportunities into the portal. Currently, if we receive a quotation for 20 parts, we can enter one opportunity in our homegrown system that allows us to list all 20 parts within that single opportunity, but Campfire Interactive requires creating separate opportunities for each part."

"I recently discussed with them the need for better KPI measurements in the automotive world. A big KPI in the automotive world is the bookings of the future years, and we measure that not in annual revenue but in the lifetime of any given vehicle."

"We just went through that last month, where we had reported data to our board of directors and then came to find out that some parts of the data were incorrect, which is really frustrating."

"Because we use a multitude of modules, some of the interactions from one module to the other are not as seamless or fluid. I would like to see some more fluidness from one module to the other."

"Campfire Interactive lacks a built-in interface to manage shipment information, so we have to handle that outside the system."

More Campfire Interactive cons

Pricing and Cost Advice

"The tool's pricing is based on the number of users. The product's pricing is okay for personal use. For large organizations, pricing can be a pain. As per the first-rate plan, you need to pay 10 USD per user. The next plan would cost you 20 USD per user. If you are looking for enterprise-type plans, then you need to contact the sales team."

"The solution is not expensive."

"We are utilizing the free version of the software, which adequately meets most of our requirements. As we explore the higher-end versions, we have noticed that the primary distinctions lie in the number of records and usage limitations. However, the free version offers comprehensive functionality, and the disparity between the free and paid versions is minimal, with only a few minor differences."

"The product would be expensive for customers with only one application or database."

"The product's price is good."

"The product is a little bit expensive."

"For basic usage, Airtable is an open-source tool but if you need premium features like script automation, then you need to pay for it. As my clients provide me access after buying the subscription I do not have much knowledge about pricing."

More Airtable pricing and cost advice

"It's fairly priced."

"I don't know the full scope of our subscriptions for all the modules, but from what I've seen before, it seems fairly expensive. The high cost may drive some potential clients to consider developing a homegrown solution internally if they have a competent finance group."

"Compared to everything else I have seen, it is very fair."

"We had a negotiation with them back in March of this year to extend our contract for 1 year. They were willing to work with us to negotiate different terms and a different cost of production. They were asking for a certain percentage increase, and we said that was not acceptable. They were willing to settle on a different number."

"Campfire Interactive is on the expensive side, with approximately $100,000 to $120,000 in expenses."

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Top Industries

By visitors reading reviews

Financial Services Firm

15%

Educational Organization

Comms Service Provider

Construction Company

Outsourcing Company

35%

Manufacturing Company

18%

Computer Software Company

12%

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	1
Large Enterprise	4

By reviewers
Company Size	Count
Large Enterprise	9

Questions from the Community

What is your experience regarding pricing and costs for Airtable?

I am not sure about the pricing because I believe budget discussions are handled by a different marketing team. We have a separate team that manages all those matters; we just handle the clients' d...

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What needs improvement with Airtable?

One area of Airtable that I think could be improved is the automation aspect, which is vast but limited compared to tools such as GoHighLevel, where multiple triggers can be utilized. In Airtable, ...

See all answers

What is your primary use case for Airtable?

My usual use case for Airtable is for CRM management, such as lead management, and also real estate project management. I also use it for project management related to events, project management, i...

See all answers

What is your experience regarding pricing and costs for Campfire Interactive?

My company is in a unique situation because we have had the product for so long. We got grandfathered into some very good pricing. The pricing that my company has currently is very good, but I thin...

See all answers

What needs improvement with Campfire Interactive?

The issue we are having with Campfire Interactive is that it is basically seen as a standalone system and our company is in the process of trying to implement a full company system, a full process ...

See all answers

What is your primary use case for Campfire Interactive?

We are using the OMSF module, which is the revenue planning module.

See all answers

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Compared 100% of the time

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Product Reports

Buyer's Guide

Airtable

January 2026

Download Airtable product report

Buyer's Guide

Campfire Interactive

January 2026

Download Campfire Interactive product report

Overview

Airtable is recognized for its intuitive operation and robust automation, enhancing data management and collaboration efficiency. It supports a variety of business needs with its flexibility and integration capabilities.

Airtable empowers users with a platform that combines the familiarity of relational databases, data sorting, and custom formulas with the ability to streamline workflows through powerful automation. Its diverse field types, seamless integration with popular tools, and scripting extension significantly enhance data management and reporting processes. Additionally, automatic saving ensures efficient document storage and access, fostering collaboration from any location. Users appreciate the flexibility of its relational databases and grid-like views similar to spreadsheets. While there are sections for enhancement, Airtable remains a flexible tool for project tracking, CRM management, and various operational tasks.

What are the key features of Airtable?

Intuitive Interface: Provides a user-friendly experience while accessing and managing data.
Automation Capabilities: Streamlines repetitive workflows to save time and effort.
Relational Databases: Offers flexibility in managing complex data relationships.
Data Sorting and Custom Formulas: Enhances the ability to analyze and organize data.
Seamless Integration: Connects effortlessly with other tools for comprehensive solutions.
Rich Field Types: Supports diverse data inputs for versatile applications.

What benefits should users consider when reviewing Airtable?

Enhanced Collaboration: Facilitates team communication and project management from anywhere.
Workflow Efficiency: Automates tasks to improve productivity across business functions.
Flexible Customization: Adapts to specific business processes and needs.
Data Accessibility: Provides secure, easy access to stored information and documents.

In industries like project management, CRM, and database creation, Airtable helps businesses track projects, manage client databases, control inventory, and automate tasks. Organizations leverage its integrative capabilities with tools like Google Workspace and Pipedrive to monitor site visits, manage communications, and address ecommerce requirements, enhancing overall efficiency.

Airtable

Campfire Interactive delivers robust capabilities in forecasting and opportunity management, enhancing accuracy and efficiency in sales operations through real-time reporting and data visualization.

Known for its flexibility and integration capabilities, Campfire Interactive is a powerful tool for sales forecasting and opportunity management. Its real-time reporting and dashboard features enable businesses to visualize complex data effortlessly. The seamless integration with key systems like SAP and IHS significantly enhances demand planning. Users note impressive role-based access control and data consolidation features, though there is room for improvement in KPI measurement and module interactions. Despite some technical support issues and the complex nature of the role-based access, the platform remains a superior alternative to traditional Excel methods in managing sales forecasts and opportunities.

What are Campfire Interactive's Key Features?

Real-time Reporting: Provides immediate insights for data-driven decisions.
Data Visualization: Intuitive dashboards make complex data understandable.
Role-based Access Control: Customizable access tailored to user needs.
Integration with SAP and IHS: Enhances demand planning.
Opportunity Management: Streamlines tracking and managing opportunities.

What Benefits Can Users Expect?

Improved Accuracy: Precise forecasting thanks to data centralization.
Enhanced Efficiency: Processes streamlined through seamless integrations.
Increased Visibility: Global opportunity visibility aids strategic planning.
Superior Forecasting: Outperforms Excel in sales and demand forecasting.

In the automotive industry, Campfire Interactive is tailored for sales forecasting and opportunity management, especially in tracking business trends and managing forecasts for medium-heavy trucks and light vehicles. Its flexibility supports regional and global sales projections, aiding financial and cycle plan management to seize new business opportunities.

Campfire Interactive

Sample Customers

Cole Haan, Expedia, BuzzFeed, Medium, Shopify, Box, JetBlue

Information Not Available

Buyer's Guide

Airtable vs. Campfire Interactive

December 2025

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