ActiveCampaign vs Pega CRM comparison

ActiveCampaign and Pega are both solutions in the CRM category. ActiveCampaign is ranked #33 with an average rating of 8.5, while Pega is ranked #18 with an average rating of 7.7. ActiveCampaign holds a 0.3% mindshare in CRM, compared to Pega’s 1.5% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 100% of Pega users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

119 Views
74 Comparison Views

100% willing to recommend

Pega CRM

Read 10 Pega CRM reviews

566 Views
443 Comparison Views

100% willing to recommend

ActiveCampaign

Pega CRM

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Pega CRM and ActiveCampaign are competing CRM solutions with unique strengths. ActiveCampaign often has the upper hand due to its diverse features, offering superior functionality worth the investment.

Features: Pega CRM provides comprehensive automation, advanced analytics, and deep personalization for customer interactions. It focuses on process automation for enterprise needs. ActiveCampaign offers powerful email marketing tools, marketing automation, and seamless integration capabilities, catering to businesses seeking enhanced marketing features.

Ease of Deployment and Customer Service: Pega CRM offers a customizable deployment model with a focus on enterprise environments, potentially leading to longer implementations. The customer service is extensive, requiring a detailed setup. ActiveCampaign is known for its easy deployment and intuitive setup, appealing to small- to mid-sized businesses. It provides accessible customer support for quicker adoption.

Pricing and ROI: Pega CRM is priced for high-end enterprise capabilities with potentially higher setup costs, promising substantial long-term ROI for large operations. ActiveCampaign offers a more affordable pricing structure with lower upfront costs, delivering measurable ROI through its effective marketing tools, appealing to budget-conscious buyers.

To learn more, read our detailed ActiveCampaign vs. Pega CRM Report (Updated: April 2025).

Buyer's Guide

ActiveCampaign vs. Pega CRM

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

33rd

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Pega CRM

Ranking in CRM

18th

Average Rating

8.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (5th)

Mindshare comparison

As of May 2025, in the CRM category, the mindshare of ActiveCampaign is 0.3%, up from 0.2% compared to the previous year. The mindshare of Pega CRM is 1.5%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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Srinivas Ganisetti

AVP/Sr Analyst Apps at a financial services firm with 10,001+ employees

Case management feature is valuable but the pricing is expensive

I would like to suggest the solution but it really depends on your specific requirements, your business use cases and future plans. There is a significant investment involved in this solution and therefore it is very crucial to reevaluate your future necessity including automation potential and modernization plans. I would suggest that you select any kind of solution and explore alternatives of similar functionalities at a lower cost. This might help you to achieve more with less. In my experience, I would rate it between seven to eight because it offers robust capabilities. But please be aware that other BPM tools are emerging with similar features at a lower cost. Pega CRM is perceived as bulk care compared to order tools, as many of its capabilities are potentially underutilized. I would rate it 7 out of 10.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"The case management feature is really valuable."

"The solution is very easy to use."

"Great flexibility and its locking mechanism enable multiple users to work on the same case seamlessly."

"We can effortlessly manage the data within it, and it offers ease of use and high flexibility to present the data across various vendors."

"One of the most valuable features of Pega CRM for our team's productivity is its ease of setup, thanks to its configuration-driven approach."

"It also reduces the duration per call, and it ensures a first time resolution of the issue."

"Pega offers a clear parent-child case relationship that's easily created and maintained. Dependencies can be configured, where reaching a specific stage in a parent case automatically triggers a child task in a child case, while the parent case remains on hold until a certain condition is met before moving forward. This configuration allows multiple users to work on cases in parallel. Many of these settings are readily available within Pega case settings. Overall, Pega's case management is unparalleled compared to other options."

"The product's deployment phase was easy."

More Pega CRM pros

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"Price is always a concern for many organizations. They often think Pega is expensive, and sometimes they don't fully understand the pricing model."

"For many of the clients, they have a separate system or separate layer of UI and a separate layer of the business rules engine, which Pega has taken care of in the recent releases."

"The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications."

"The solution has room for improvement around decisional and real-time data analysis."

"It would be beneficial to enhance the pricing and support implementation options as they are currently quite expensive."

"The UI should be improved."

"There has been a common acknowledgment among customers that this solution is an expensive tool and they often opt for cheaper tools like Comodo"

"They should enable the data-driven streaming feature inside it."

More Pega CRM cons

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"The pricing is on the higher side."

"It is expensive."

"We have numerous uses of the solution in our organisation. Almost 72 applications are integrated with Pega CRM, and some of them are shutting down for various reasons including the high licensing costs. There is a strong focus in the market and offices on cost reduction."

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

26%

Computer Software Company

14%

Real Estate/Law Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

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What needs improvement with ActiveCampaign?

See all answers

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

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What do you like most about Pega CRM?

The product's deployment phase was easy.

See all answers

What needs improvement with Pega CRM?

The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications. In Siebel CRM, you have complete control over your database, you can do any datab...

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What is your primary use case for Pega CRM?

Pega CRM uses a layer cake architecture. Basically, the tool is a convenient application to use even if you are not a technical person, like a business analyst. I use the solution for the CRM modul...

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Comparisons

No data available

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Compared 24% of the time

Microsoft Dynamics CRM vs Pega CRM

Compared 18% of the time

Salesforce Service Cloud vs Pega CRM

Compared 15% of the time

Salesforce Sales Cloud vs Pega CRM

Compared 12% of the time

Genesys Cloud CX vs Pega CRM

Compared 12% of the time

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Product Reports

Buyer's Guide

CRM

May 2025

Download ActiveCampaign product report

Buyer's Guide

Pega CRM

April 2025

Download Pega CRM product report

Also Known As

No data available

Chordiant

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Pega BPM streamlines your operations so you can reduce costs and improve business agility. Pega is recognized by leading analyst firms as the most comprehensive and unified BPM platform.

Pega

Sample Customers

Information Not Available

The State of Maine, Aegis, Aegon, AIG Japan, ING

Buyer's Guide

ActiveCampaign vs. Pega CRM

April 2025

Free Report: ActiveCampaign vs. Pega CRM

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