Pega CRM vs Salesforce Service Cloud comparison

Pega and Salesforce are both solutions in the CRM Customer Engagement Centers category. Pega is ranked #5 with an average rating of 7.7, while Salesforce is ranked #2 with an average rating of 8.4. Pega holds a 8.3% mindshare in CCEC, compared to Salesforce’s 16.6% mindshare. Additionally, 100% of Pega users are willing to recommend the solution, compared to 96% of Salesforce users who would recommend it.

Pega CRM

Read 10 Pega CRM reviews

876 Views
289 Comparison Views

100% willing to recommend

Salesforce Service Cloud

Read 55 Salesforce Service Cloud reviews

1,624 Views
568 Comparison Views

96% willing to recommend

Pega CRM

Salesforce Service Cloud

Comparison Buyer's Guide

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Executive SummaryUpdated on Jun 29, 2025

Salesforce Service Cloud and Pega CRM compete in the CRM software category. Pega CRM appears to have the upper hand in case management features, each solution being recognized for specific strengths in different areas.

Features: Salesforce Service Cloud offers robust case management, flexibility in integration, and real-time intelligence. It supports omnichannel communication, including CTI and social media. Pega CRM is renowned for its strong case management with a layered architecture that simplifies user engagement and customization, ideal for complex processes.

Room for Improvement: Salesforce Service Cloud could enhance email integration, mobile app functionality, and advanced reporting tools. Its complex configurations are noted. Pega CRM users highlight its expense, need for better support, and database modification capabilities. It also requires better out-of-the-box adaptors.

Ease of Deployment and Customer Service: Salesforce Service Cloud is praised for its public cloud capabilities, strong support community, and extensive documentation, ensuring seamless deployment. Customer service is generally rated highly with premium support options. Pega CRM supports private, public, and hybrid cloud deployments but has lower user satisfaction in customer service, with a need for better direct support.

Pricing and ROI: Both solutions are costly, with licensing models challenging for smaller organizations. Salesforce Service Cloud offers high ROI through operational efficiency and advanced feature sets, justifying its expense for larger enterprises. Pega CRM is seen as costly but demonstrates its worth in large-scale deployments. Users of both platforms suggest negotiating pricing terms upfront for better value.

To learn more, read our detailed Pega CRM vs. Salesforce Service Cloud Report (Updated: July 2025).

Buyer's Guide

Pega CRM vs. Salesforce Service Cloud

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pega CRM

Ranking in CRM Customer Engagement Centers

5th

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM (17th)

Salesforce Service Cloud

Ranking in CRM Customer Engagement Centers

2nd

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Help Desk Software (4th), Knowledge Management Software (3rd), IT Alerting and Incident Management (6th)

Mindshare comparison

As of August 2025, in the CRM Customer Engagement Centers category, the mindshare of Pega CRM is 8.3%, down from 9.4% compared to the previous year. The mindshare of Salesforce Service Cloud is 16.6%, down from 17.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Customer Engagement Centers Market Share Distribution
Product	Market Share (%)
Salesforce Service Cloud	16.6%
Pega CRM	8.3%
Other	75.1%

CRM Customer Engagement Centers

Featured Reviews

Srinivas Ganisetti

AVP/Sr Analyst Apps at a financial services firm with 10,001+ employees

Case management feature is valuable but the pricing is expensive

I would like to suggest the solution but it really depends on your specific requirements, your business use cases and future plans. There is a significant investment involved in this solution and therefore it is very crucial to reevaluate your future necessity including automation potential and modernization plans. I would suggest that you select any kind of solution and explore alternatives of similar functionalities at a lower cost. This might help you to achieve more with less. In my experience, I would rate it between seven to eight because it offers robust capabilities. But please be aware that other BPM tools are emerging with similar features at a lower cost. Pega CRM is perceived as bulk care compared to order tools, as many of its capabilities are potentially underutilized. I would rate it 7 out of 10.

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MARIA PILAR CANDA

Assosiate Partner at Autana Business Partners

Improved customer service and post-sales support saves time

The solution could be more affordable as it's quite expensive for some organizations, particularly middle-sized companies. Additionally, finding technical talent for improving the solution is challenging. Configuring Flows in Salesforce Service Cloud is very difficult. There are very few technical people in the market capable of implementing all the flows that clients need at this moment. It's primarily a matter of talent limitation, and flow is the technical mechanism of Salesforce Service Cloud for process automation. In general, while they have the knowledge and help solve problems, finding the right person to address specific issues is very challenging.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We can effortlessly manage the data within it, and it offers ease of use and high flexibility to present the data across various vendors."

"The most valuable feature is the ability to pull information about the customer on-the-fly so they feel the interaction is more personal."

"Great flexibility and its locking mechanism enable multiple users to work on the same case seamlessly."

"Pega offers a clear parent-child case relationship that's easily created and maintained. Dependencies can be configured, where reaching a specific stage in a parent case automatically triggers a child task in a child case, while the parent case remains on hold until a certain condition is met before moving forward. This configuration allows multiple users to work on cases in parallel. Many of these settings are readily available within Pega case settings. Overall, Pega's case management is unparalleled compared to other options."

"The solution is very easy to use."

"The product's deployment phase was easy."

"The case management feature is really valuable."

"One of the most valuable features of Pega CRM for our team's productivity is its ease of setup, thanks to its configuration-driven approach."

More Pega CRM pros

"We are very happy with the support team from Salesforce."

"The product's initial setup phase was straightforward."

"It’s feasible to configure the platform according to the specific processes utilised. Customization of the platform could be carried out based on the techniques we employ."

"Nobody can compete with Salesforce Service Cloud's scalability."

"There is an out-of-the-box feature for reporting and analytics"

"It is a stable product."

"The solution is a great product. It's hosted on a platform that offers various features, such as email, social media, phone calls, and chatbots. You can connect with customers through any of these channels."

"The interface is quite user-friendly."

More Salesforce Service Cloud pros

Cons

"They should enable the data-driven streaming feature inside it."

"The UI should be improved."

"There has been a common acknowledgment among customers that this solution is an expensive tool and they often opt for cheaper tools like Comodo"

"It would be beneficial to enhance the pricing and support implementation options as they are currently quite expensive."

"Price is always a concern for many organizations. They often think Pega is expensive, and sometimes they don't fully understand the pricing model."

"The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications."

"The solution has room for improvement around decisional and real-time data analysis."

"The UI is lagging and needs to be improved."

More Pega CRM cons

"The main concern for me revolves around the speed of certain integrations."

"We're seeing a lot of automation and AI enhancements for improvements. This helps answer simple questions without manual intervention, saving time. We can improve by automating more of our solution-building process. Salesforce Service Cloud is a SaaS (Software as a Service) solution. It's constantly evolving, and we're always looking for ways to improve our use. The cloud services we use include CRM (Salesforce), financial (NetSuite), and people (Workday). These services are becoming more automated, with a lot happening in the AI space. We do a lot of modeling ourselves to find answers to questions, and our product team has introduced some AI enhancements."

"Reporting could be improved."

"There is room for improvement in pricing."

"The integrations with other solutions can be improved."

"Since customization can increase the cost from an implementation standpoint, we focus on showcasing Service Cloud's built-in features and possibilities."

"The solution could continue improving its artificial intelligence capabilities."

"The support team is limited and does not typically go above and beyond like some companies. Unless you have premium support, assistance is restricted."

More Salesforce Service Cloud cons

Pricing and Cost Advice

"It is expensive."

"We have numerous uses of the solution in our organisation. Almost 72 applications are integrated with Pega CRM, and some of them are shutting down for various reasons including the high licensing costs. There is a strong focus in the market and offices on cost reduction."

"The pricing is on the higher side."

"We pay a yearly licensing fee for Salesforce Service Cloud, which is expensive."

"Salesforce Service Cloud is a bit expensive."

"Salesforce Service Cloud is a highly expensive solution"

"Only enterprise businesses can afford the solution, and small companies cannot afford it."

"Salesforce is not a cheap product. It can be expensive."

"I believe that in our country, Colombia, we utilize this platform for the Latin American region. In terms of expenses, it's somewhat higher compared to other products. I would rate it as expensive and nine out of ten."

"The solution is priced at 50 dollars a month per user."

"The product is expensive. There is a need to make yearly payments towards the licensing costs attached to the product."

More Salesforce Service Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

26%

Computer Software Company

10%

Manufacturing Company

Comms Service Provider

Financial Services Firm

15%

Manufacturing Company

10%

Performing Arts

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Midsize Enterprise	2
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	13
Large Enterprise	24

Questions from the Community

What do you like most about Pega CRM?

The product's deployment phase was easy.

See all answers

What needs improvement with Pega CRM?

The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications. In Siebel CRM, you have complete control over your database, you can do any datab...

See all answers

What is your primary use case for Pega CRM?

Pega CRM uses a layer cake architecture. Basically, the tool is a convenient application to use even if you are not a technical person, like a business analyst. I use the solution for the CRM modul...

See all answers

What is your experience regarding pricing and costs for Salesforce Service Cloud?

The approximate licensing costs for Salesforce Service Cloud are around three hundred dollars a year per user.

See all answers

What needs improvement with Salesforce Service Cloud?

See all answers

What is your primary use case for Salesforce Service Cloud?

We have many clients with Salesforce Service Cloud and numerous use cases. The main use is in the sales area rather than the marketing area. We utilize it for customer service and customer post-sal...

See all answers

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Product Reports

Buyer's Guide

Pega CRM

August 2025

Download Pega CRM product report

Buyer's Guide

Salesforce Service Cloud

August 2025

Download Salesforce Service Cloud product report

Also Known As

Chordiant

Service Cloud

Overview

Pega BPM streamlines your operations so you can reduce costs and improve business agility. Pega is recognized by leading analyst firms as the most comprehensive and unified BPM platform.

Pega

Service Cloud is fully customizable support and help desk that provide faster, smarter service that will increase loyalty, retention, and satisfaction. From call-center software to self-service portals, our service solutions enhance your customer service with more responsive, more intuitive, more flexible support that anticipates customer needs.

Salesforce

Sample Customers

The State of Maine, Aegis, Aegon, AIG Japan, ING

Stanley Black & Decker, Coca-Cola, Activision, Wells Fargo, Spotify, Aldo, Philips, The Red Cross, Blue Shield of California, Sprouts Farmers Market, Direct Energy Solar, Inspirato, Kiva

Buyer's Guide

Pega CRM vs. Salesforce Service Cloud

July 2025

Free Report: Pega CRM vs. Salesforce Service Cloud

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