Zoho Analytics Reviews

Name: Zoho Analytics
Brand: Zoho
Rating: 4.2 (25 reviews)

Vendor: Zoho

4.2 out of 5

25 reviews
96% willing to recommend

What is Zoho Analytics?

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

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Zoho Analytics is the #9 ranked solution in top Embedded BI Tools, #16 ranked solution in top Data Visualization solutions, #18 ranked solution in top Reporting Tools, and #24 ranked solution in top Business Intelligence Tools. PeerSpot users give Zoho Analytics an average rating of 8.4 out of 10. Zoho Analytics is most commonly compared to Microsoft Power BI: Zoho Analytics vs Microsoft Power BI. Zoho Analytics is popular among the large enterprise segment, accounting for 44% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 14% of all views.

Helped 865,670 peers since 2012

Featured Zoho Analytics reviews

Muljo Witono

CEO and Owner at PT Solusindo Total Teknikatama

Integration with other platforms in Zoho Analytics works fairly well. We've successfully integrated it with other databases. However, the issue lies in the frequency of updates, which happens only every four hours. I rate the overall solution an eight out of ten. I would recommend Zoho Analytics to others. Compared to Microsoft Power BI, it's easier to work with databases for analytics.

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Yogesh Kumar Mali

Managing Director at ALPHA LABS TECH PVT LTD

A lot of integrations are available with Zoho Analytics. There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics. The data can be in millions. There are some limitations on the reports that depend on the various combinations of data you get. So there is always an error that gets thrown out if you are building complex reports.

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Laban Kipngeno

Network Security and Data Specialist at JW Seagon

Zia serves as a powerful tool for efficiently navigating and retrieving insights from extensive datasets. It enables users to perform rapid searches and gain quick access to relevant information, streamlining the process of analyzing and understanding large volumes of data. This capability significantly enhances decision-making by providing timely and accurate insights tailored to the user's needs.

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Zoho Analytics mindshare

Product category:

As of August 2025, the mindshare of Zoho Analytics in the Reporting category stands at 1.0%, up from 0.6% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Reporting

PeerResearch reports based on Zoho Analytics reviews

Type	Title	Date
Category	Reporting	Aug 25, 2025	Download
Product	Reviews, tips, and advice from real users	Aug 25, 2025	Download
Comparison	Zoho Analytics vs Microsoft Power BI	Aug 25, 2025	Download
Comparison	Zoho Analytics vs Tableau Enterprise	Aug 25, 2025	Download
Comparison	Zoho Analytics vs Microsoft SQL Server Reporting Services	Aug 25, 2025	Download

Title	Rating	Mindshare	Recommending
Microsoft Power BI	4.0	25.3%	93%	326 interviews Add to research
Tableau Enterprise	4.2	20.7%	89%	307 interviews Add to research

Valuable Features

Zoho Analytics excels with features like web-based graph generation, intuitive dashboard creation, seamless data integration, and extensive visualization options. It simplifies complex reporting through automated pivot tables and SQL functions. Users enjoy embedding and sharing capabilities, as well as strong technical support. The AI features, notably Zia, enhance data analysis efficiency. Users appreciate easy database setup, flexible API integrations, and scheduling of reports while valuing integration with Zoho CRM and other platforms. These aspects significantly enhance the analytics experience.

"We track the sales funnel and set up graph charts and bar charts to analyze the number of leads received in the previous month compared to current leads, helping us figure out and analyze which campaigns are performing well."
"We find Zoho Analytics easy to use, making it very beneficial for our operations."
"The tool's most valuable feature is its dashboard."

Room for Improvement

Zoho Analytics requires enhancements in graphical options and a more user-friendly interface. Data integration and manipulation need refinement, such as simpler methods for cleaning and copying data. Improvements are necessary for SQL debugging and query building. Users express dissatisfaction with slow service response and pricing complexity. Limitations in formula handling, API calls, and external data connectivity are noted. Enhanced customization for white labeling and more advanced analytics and AI features are needed.

"The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis."
"The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis."
"The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour."

ROI

Zoho Analytics provides significant savings by eliminating the need for database maintenance and data center setups, enabling users to focus on data analysis and dashboard creation. At $50 per month, it reduces staff time substantially, facilitating better decision-making. Although an exact ROI is challenging to determine, the tool supports users in closing sales more effectively through swift preparation of detailed analysis. Overall, Zoho Analytics is deemed a solid investment by users.

Pricing

Enterprise users describe Zoho Analytics as offering a flexible pricing model, starting at $50 per month for the standard option, with packages priced per user and tiered plans available monthly, quarterly, or yearly. The pricing is generally considered reasonable compared to competitors. Some highlight the advantage of bundling with Zoho One for cost-effectiveness, especially when using other Zoho tools. While some find specific licenses expensive, many agree the tool delivers good value for the investment.

"I rate the tool's pricing seven out of ten. The licensing costs are yearly."
"The product is expensive."
"The pricing is okay. It is fair compared to the market."

Popular Use Cases

Users primarily utilize Zoho Analytics for data visualization and business intelligence across sectors like education, finance, and customer relationship management. It consolidates data from various sources to generate reports and dashboards. Organizations leverage it for process analysis, forecasting, sales performance, IT operations, and financial analysis. The platform allows integration with other tools and supports data synchronization. Zoho Analytics enhances decision-making by providing insights into trends, performance, and improvement opportunities within different organizational processes.

Service and Support

Customer service and support for Zoho Analytics receive mixed opinions. Many find the customer service prompt and helpful. Technical support is also praised for quick responses, tutorials, and easy access, although there are reports of confusion and delays due to conflicting documentation and escalations. Users experience helpful communication, often through live chat or WebEx. Some users note difficulty integrating specific functionalities, highlighting some dissatisfaction with the resolution process. Ratings typically range from 7 to 8 out of 10.

Deployment

Setup with Zoho Analytics tends to be straightforward and user-friendly. Uploading databases or Excel files creates necessary tables easily and reports are generated with a drag-and-drop system. Basic setups are simple, but advanced features require SQL knowledge or guidance from tech support. Complexity depends on report intricacies, with some setups taking longer to complete. Videos and resources aid the process, making it manageable for those with prior analytics experience.

Scalability

Zoho Analytics handles records ranging from small to over two million. More users require a license upgrade to accommodate additional data. It's scalable for organizations of any size, suited to users at different levels, and provides useful insights. Users rate scalability highly, with a few finding it could improve, comparing it to Qlik Sense. Suitable for users like managers, executives, and developers, it effectively supports data reporting and dashboard creation.

Stability

Zoho Analytics exhibits excellent stability with minimal downtime and fast performance, even with large datasets. Users report minor bugs that are quickly resolved. Most rate stability between seven to ten out of ten, highlighting the tool's consistent reliability. Some mention that performance is highly reliant on internet connectivity. Despite a few instances of crashes, it remains a preferred choice over Qlik Sense for many. Stability and strong connection stand out as key features.

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our Zoho Analytics Buyer's Guide for additional reliable information.