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Amazon QuickSight vs Zoho Analytics comparison

Amazon Web Services (AWS) and Zoho are both solutions in the BI (Business Intelligence) Tools category. Amazon Web Services (AWS) is ranked #4 with an average rating of 7.6, while Zoho is ranked #7 with an average rating of 8.0. Amazon Web Services (AWS) holds a 4.5% mindshare in BIT, compared to Zoho’s 0.9% mindshare. Additionally, 67% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 97% of Zoho users who would recommend it.
Amazon QuickSight
Read 33 Amazon QuickSight reviews
  • 6,598 Views
  • 4,553 Comparison Views
67% willing to recommend
Zoho Analytics
Read 35 Zoho Analytics reviews
  • 1,438 Views
  • 848 Comparison Views
97% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Zoho Analytics and Amazon QuickSight compete in the data analytics and business intelligence category. Based on the data comparisons, Zoho Analytics seems to have the upper hand due to its robust data manipulation features and integration with Zoho products, although QuickSight excels in AWS integration.

Features: Zoho Analytics provides robust data manipulation, integration with other Zoho products, and a user-friendly report builder, making it advantageous for creating comprehensive reports and analytics. Amazon QuickSight offers seamless integration with AWS services, fast visualization creation, and unique offerings like the SPICE data engine for quick data handling and natural language queries with Amazon Q.

Room for Improvement: Zoho Analytics users desire more graphical options, statistical features, and improved SQL editor capabilities. Some users find customer support unresponsive at times, and data limitations exist on complex reports. QuickSight could enhance data visualization options and ease of integration, with a need for more advanced customization, seamless third-party integrations, and improved data handling features.

Ease of Deployment and Customer Service: Both Zoho Analytics and Amazon QuickSight predominantly serve on public cloud platforms, offering flexibility. Zoho also deploys on hybrid and on-premises systems. Customer service for Zoho is generally regarded well, with technical support being quicker. Amazon QuickSight offers solid technical support, though users report a lack of guided assistance compared to some competitors.

Pricing and ROI: Zoho Analytics offers cost-effective pricing, with packages starting around $50/month, making it a preferred choice for cost-conscious organizations while providing good returns. Amazon QuickSight employs a pay-per-use model with competitive pricing among AWS users, often seen as an affordable option unless extensive AWS services are required.

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To learn more, read our detailed Amazon QuickSight vs. Zoho Analytics Report (Updated: November 2025).
Buyer's Guide
Amazon QuickSight vs. Zoho Analytics
November 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.1
Amazon QuickSight provides competitive pricing, significant time savings, and value, though ROI varies based on usage effectiveness.
Sentiment score
4.7
Zoho Analytics boosts decision-making, saves time, enhances sales, and offers great value with real-time data and positive feedback.
No quotes available
For more quotes and insights, download the Amazon QuickSight report
The integration with Zoho People is particularly important because I can access real-time data at any time, including what's happening in the last minute.
After incorporating Zoho Analytics, now all our decisions come from its reviews.
Any time I've integrated customer data using Zoho, I've received great feedback and referrals, and Zoho has gotten me referrals and more customers.
For more quotes and insights, download the Zoho Analytics report
Sai Nandan Sambu - PeerSpot reviewerSiddharth Aravind - PeerSpot reviewerEdwin Nderitu - PeerSpot reviewer
 

Customer Service

Sentiment score
5.5
Amazon QuickSight's support experiences vary, with helpful Enterprise Support, useful documentation, but inconsistent general assistance based on issues.
Sentiment score
5.4
Zoho Analytics offers generally effective customer service, though response times and solution completeness can vary based on user experiences.
I would say out of all the support experience I've had, only 5% took quite a long time to respond to the support message.
For more quotes and insights, download the Amazon QuickSight report
The support team doesn't have full awareness of the system capabilities.
Zoho support provides assistance through live chat to guide us.
If you need help with any issue you face, you can directly call them.
For more quotes and insights, download the Zoho Analytics report
TL
Eslam Abo Elnaga - PeerSpot reviewerNadeem Asghar - PeerSpot reviewerRahul Lomate - PeerSpot reviewer
 

Scalability Issues

Sentiment score
6.0
Amazon QuickSight offers scalability for various organizations but faces mixed reviews regarding performance with large datasets.
Sentiment score
6.3
Zoho Analytics is scalable, managing 1,000 to 2 million records, but needs improvements for better large-scale adaptability.
No quotes available
For more quotes and insights, download the Amazon QuickSight report
Zoho Analytics can easily adapt to our needs when they grow, and you don't need much knowledge to adapt it; even basic Excel knowledge is sufficient.
You can utilize URL features to redirect users to their records in Zoho CRM or Zoho Desk with just a click.
Zoho Analytics is scalable.
For more quotes and insights, download the Zoho Analytics report
Siddharth Aravind - PeerSpot reviewerHunbel CH - PeerSpot reviewer
VR
 

Stability Issues

Sentiment score
6.5
Amazon QuickSight is stable and reliable, with occasional issues quickly resolved, but lacks maturity compared to Tableau and Power BI.
Sentiment score
7.2
Zoho Analytics is stable and reliable, with minimal downtime, though some users report challenges with specific features.
No quotes available
For more quotes and insights, download the Amazon QuickSight report
A major missing feature compared to Power BI is the ability to create multiple DAX measures or row-level context, which would be useful for showing custom profit and loss statements.
The stability and reliability of Zoho Analytics have been good over time.
The stability and reliability of the product is crucial for optimal performance.
For more quotes and insights, download the Zoho Analytics report
VR
Hunbel CH - PeerSpot reviewerAngel David Pacheco Beltrán - PeerSpot reviewer
 

Room For Improvement

QuickSight users seek improved features like data integration, visualizations, machine learning, user design, cost efficiency, and documentation.
Zoho Analytics users seek enhanced visual tools, better support, improved AI, connectivity, and pricing, with faster sync times.
Understanding how AWS charges for Amazon QuickSight usage is critical for all users wanting to visualize their data effectively.
For example, making automation for filling missing data or reformatting incorrect data formats, and making date corrections.
For more quotes and insights, download the Amazon QuickSight report
The collaborative features of Zoho Analytics have faced one issue: they have tried to reduce the sync time with most Zoho applications, but even with CRM, the sync still takes one hour.
While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations.
Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
For more quotes and insights, download the Zoho Analytics report
SN
AH
Hunbel CH - PeerSpot reviewer
VR
Nadeem Asghar - PeerSpot reviewer
 

Setup Cost

Amazon QuickSight offers cost-effective, flexible pricing, ideal for AWS users, with potential savings through pay-as-you-go options.
Zoho Analytics provides cost-effective pricing with flexible billing, competitive against Tableau and Power BI for budget-conscious enterprises.
It is not expensive, but it is also not cheap.
For more quotes and insights, download the Amazon QuickSight report
The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power BI.
The pricing for Zoho Analytics is actually cheaper than the competitors for the kind of service they provide.
For more quotes and insights, download the Zoho Analytics report
reviewer2625966 - PeerSpot reviewer
VR
Sudharsan Nagarajan - PeerSpot reviewer
 

Valuable Features

Amazon QuickSight offers seamless AWS integration, ease of use, cost efficiency, fast visualizations, and advanced analytics features for diverse needs.
Zoho Analytics enhances decision-making with customizable dashboards, AI-driven insights, seamless integration, and user-friendly reporting and visualization tools.
The natural language query is very important, and natural language processing is crucial for disseminating dashboards across multiple formats and mechanisms.
You can measure the progress of sales, and you can measure the weakness or lowest activity of sales in some areas and determine how to improve it.
For more quotes and insights, download the Amazon QuickSight report
The AI called Zia in Zoho Analytics is extremely useful. Whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts.
The best feature is that in the same tool, we can use SQL and business intelligence capabilities.
Regarding integration capabilities, I have found Zoho Analytics' 100+ integrations very effective in consolidating data from various sources.
For more quotes and insights, download the Zoho Analytics report
reviewer2625966 - PeerSpot reviewer
AH
VR
Sai Nandan Sambu - PeerSpot reviewer
SB
 

Categories and Ranking

Amazon QuickSight
Ranking in BI (Business Intelligence) Tools
4th
Average Rating
7.2
Reviews Sentiment
6.7
Number of Reviews
33
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
7th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
35
Ranking in other categories
Reporting (7th), Data Visualization (7th), Embedded BI (5th)
 

Mindshare comparison

As of November 2025, in the BI (Business Intelligence) Tools category, the mindshare of Amazon QuickSight is 4.5%, down from 8.0% compared to the previous year. The mindshare of Zoho Analytics is 0.9%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Amazon QuickSight4.5%
Zoho Analytics0.9%
Other94.6%
BI (Business Intelligence) Tools
 

Featured Reviews

AH
Has supported visualization and decision making but can improve with intelligent automation features
Amazon QuickSight can create features such as charts for prediction or forecasting important issues about sales in the last year or quarter. You can create pie charts, line charts, scatter charts, and bar charts. These tools are very important to express changes in categories by location. You can measure the progress of sales, and you can measure the weakness or lowest activity of sales in some areas and determine how to improve it. The graphics are very important to create a data story of the business data. The interactive dashboards of Amazon QuickSight are very important tools in business intelligence. You can select or filter for specific cases the business is searching for, such as a specific product or specific area, including Europe, Asia, America, or South America. You can create interactive selections or filtering of the data.
Read full review
VR
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.
Read full review
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Computer Software Company
13%
Manufacturing Company
10%
Government
6%
Computer Software Company
12%
Comms Service Provider
8%
Manufacturing Company
8%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise10
Large Enterprise15
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise4
Large Enterprise4
 

Questions from the Community

What do you like most about Amazon QuickSight?
The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.
See all answers
What is your experience regarding pricing and costs for Amazon QuickSight?
Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this cost is offset by the advantages it provides.
See all answers
What needs improvement with Amazon QuickSight?
Amazon QuickSight could be improved by embedding AI features. For example, making automation for filling missing data or reformatting incorrect data formats, and making date corrections. This would...
See all answers
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
See all answers
What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
See all answers
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
See all answers
 

Comparisons

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Qlik Sense vs Amazon QuickSight Logo
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Compared 5% of the time
QlikView vs Amazon QuickSight Logo
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Compared 4% of the time
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Compared 19% of the time
Tableau Enterprise vs Zoho Analytics Logo
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Compared 14% of the time
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Profitbase InFront vs Zoho Analytics
Compared 12% of the time
Apache Superset vs Zoho Analytics Logo
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Compared 11% of the time
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Product Reports

Buyer's Guide
Amazon QuickSight
November 2025
Amazon QuickSight reportDownload Amazon QuickSight product report
Buyer's Guide
Zoho Analytics
October 2025
Zoho Analytics reportDownload Zoho Analytics product report
 

Also Known As

QuickSight
Zoho Reports
 

Overview

Amazon QuickSight is a fast, cloud-powered business analytics service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. Using our cloud-based service you can easily connect to your data, perform advanced analysis, and create stunning visualizations and rich dashboards that can be accessed from any browser or mobile device.

Amazon Web Services (AWS)

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho
 

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Buyer's Guide
Amazon QuickSight vs. Zoho Analytics
November 2025
Free Report: Amazon QuickSight vs. Zoho Analytics
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