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Domo vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.8
Domo's effectiveness varies widely, offering cost savings and efficiency for some, while others find it costly and inefficient.
Sentiment score
4.8
Zoho Analytics saves time and costs by streamlining data analysis, enhancing decision-making, and eliminating database management needs for $50/month.
 

Customer Service

Sentiment score
6.9
Domo's customer service is responsive but faces communication delays and gaps between support teams, impacting smaller clients.
Sentiment score
5.7
Zoho Analytics' customer service is responsive and helpful, though some users face delays and issues with specialized support.
They were quite professional and in around three to five working days, they had identified where they suspected there was an issue and I was able to fix it.
While they eventually provide the correct answers, their support for smaller customers could be improved.
The main benefits of using Domo are that the support is good, and comparing it with other BI tools, it has specific specialties.
The support team doesn't have full awareness of the system capabilities.
Zoho support provides assistance through live chat to guide us.
If you need help with any issue you face, you can directly call them.
 

Scalability Issues

Sentiment score
6.9
Domo efficiently scales with diverse user groups and data, though performance may vary with massive datasets, facing competition.
Sentiment score
6.0
Zoho Analytics efficiently manages large data volumes, serving diverse users and organizations, though license upgrades may be necessary.
The fact that you're able to easily identify the pipelines or flows that have errors, and it notifies you when you're building a pipeline where you can run previews and tell where to fix issues, is helpful.
Sigma, which is written for Snowflake, scales more easily than Domo.
The response time is longer than desired, but sometimes they provide the correct solution while other times they don't provide the needed scenarios.
 

Stability Issues

Sentiment score
7.4
Domo is generally stable, handling large data efficiently, with minor data refresh issues and connectivity dependent on internet quality.
Sentiment score
7.2
Zoho Analytics is praised for stability, quick bug fixes, and excellent performance, with minimal downtime and few crashes.
In recent years, I haven't had such cases. It's quite stable and I don't have any reservations on its stability.
The setup of Domo is challenging as the cache and serialization part still causes errors; since it's fully cloud-based, they need to improve the connectivity part.
Zoho Analytics is very stable.
Regarding stability, it's actually working correctly.
 

Room For Improvement

Domo users seek improved data integration, visualization, browser compatibility, cost-effectiveness, and support, while desiring enhanced collaboration and customization features.
Zoho Analytics faces challenges with interface, limited tools, support, performance, pricing, and lacks advanced graphics and intuitive navigation.
End users require a license to run their own reports and dashboards, which are fairly expensive.
Some technical aspects such as Beast Mode calculation could be improved in Domo, as it would provide more clarity and help in giving insights to clients or customer business team requirements.
One of the areas where we've had frustrations with Domo is the aesthetics. The aesthetics are quite limited compared to other BI tools such as Tableau and Power BI.
Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
 

Setup Cost

Domo's pricing is higher but justified by robust features, flexible licensing, and included cloud infrastructure reducing IT needs.
Zoho Analytics offers flexible, competitive pricing with monthly fees, appreciated for cost-effectiveness, especially with Zoho One multiple tool use.
Domo's pricing is high compared to other BI tools, and it is costly.
Domo is expensive compared to other solutions.
 

Valuable Features

Domo excels in ETL, data visualization, governance, and collaboration, offering user-friendly tools for handling complex data tasks.
Zoho Analytics provides robust features like intuitive reports, AI insights, and seamless integration for efficient data visualization and analysis.
App Studio is valuable because it allows all the customization we needed; we can decode it, with the view and grid which are all I need, drill-downs, and everything can be done the way I need it.
I have been using it for four years and have been able to extract the information I need from it.
The most valuable feature of Domo is the fact that you can connect multiple inputs and you don't have to have a data warehouse.
These multiple dashboards are available to view in a single place, which is very beneficial.
In the pivot table and scheduler table, if we want data in one report, we can use an SQL query and get data from different modules.
The benefits I've seen from using Zoho Analytics include saving time; this is the most important benefit for me.
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
11th
Ranking in Reporting
10th
Ranking in Data Visualization
11th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
40
Ranking in other categories
Data Integration (40th), Business Performance Management (12th)
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
22nd
Ranking in Reporting
18th
Ranking in Data Visualization
16th
Average Rating
8.4
Reviews Sentiment
5.9
Number of Reviews
27
Ranking in other categories
Embedded BI (8th)
 

Mindshare comparison

As of September 2025, in the Reporting category, the mindshare of Domo is 10.3%, down from 11.0% compared to the previous year. The mindshare of Zoho Analytics is 1.1%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Market Share Distribution
ProductMarket Share (%)
Domo10.3%
Zoho Analytics1.1%
Other88.6%
Reporting
 

Featured Reviews

Denis Mwaniki - PeerSpot reviewer
Have built flexible data pipelines and shared actionable insights across departments
I have not used Domo's collaborative features extensively. Regarding Domo's AI-driven insights in uncovering trends and forecasting outcomes, the limiting factor is that you need to define all of your columns before you're able to do any AI or feature engineering. That's quite a lot of work, especially on our end, given that we have huge datasets and sometimes we don't have updated data dictionaries. My wish would be for Domo to learn on its own and figure out column types without necessarily having to build that data dictionary. One of the areas where we've had frustrations with Domo is the aesthetics. The aesthetics are quite limited compared to other BI tools such as Tableau and Power BI. The aesthetic feel, especially when building dashboards or apps, needs improvement. While Domo Apps is almost a Domo dashboard with more features and a better feel, I would hope for an investment in the aesthetics area. Being able to swipe right or left, instead of just scrolling down would be beneficial, as most Domo dashboards only allow downward scrolling. Some of our stakeholders find the dashboards very long and wish they could scan through them more efficiently.
Nadeem Asghar - PeerSpot reviewer
Experience with advanced analytics and visualization features boosts decision making
I think the team would know how to predict what needs to be improved. Every business has its own predictions, so providing specific fields based on which to calculate predictions would be helpful. The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis. The analytics plan has different features for one user, 10 users, and 25 users. Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
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Top Industries

By visitors reading reviews
University
12%
Computer Software Company
10%
Financial Services Firm
8%
Manufacturing Company
7%
Computer Software Company
11%
Insurance Company
9%
Non Profit
9%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise11
Large Enterprise17
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise3
Large Enterprise4
 

Questions from the Community

What do you like most about Domo?
All our client SLAs and daily and weekly dashboards are tracked on Domo.
What needs improvement with Domo?
Domo is the premium option of all the choices. It has fancy features including a built-in chat program with the Buzz feature that no one uses. When I arrived about a year ago, we had 12 different w...
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What is your experience regarding pricing and costs for Zoho Analytics?
I rate the tool's pricing seven out of ten. The licensing costs are yearly.
What needs improvement with Zoho Analytics?
I think the team would know how to predict what needs to be improved. Every business has its own predictions, so providing specific fields based on which to calculate predictions would be helpful. ...
 

Comparisons

 

Also Known As

corda
Zoho Reports
 

Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Domo vs. Zoho Analytics and other solutions. Updated: September 2025.
867,370 professionals have used our research since 2012.