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Domo vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.7
Domo enhances efficiency, decision-making, and revenue growth, though some face limited returns due to high costs or underutilization.
Sentiment score
4.7
Zoho Analytics boosts decision-making, saves time, enhances sales, and offers great value with real-time data and positive feedback.
If you're actually using Domo at a very limited case and you're being charged $20,000, we've seen ROI there, but once it goes really high, you really need to check your metrics and check your profit.
The integration with Zoho People is particularly important because I can access real-time data at any time, including what's happening in the last minute.
After incorporating Zoho Analytics, now all our decisions come from its reviews.
Any time I've integrated customer data using Zoho, I've received great feedback and referrals, and Zoho has gotten me referrals and more customers.
 

Customer Service

Sentiment score
6.7
Domo's customer and technical support is generally praised but needs improvement in responsiveness, especially for complex issues.
Sentiment score
5.4
Zoho Analytics offers generally effective customer service, though response times and solution completeness can vary based on user experiences.
No matter how complex the problem is, it can be taken care of by the support team.
They were quite professional and in around three to five working days, they had identified where they suspected there was an issue and I was able to fix it.
It's very easy to get technical support from Domo.
The support team doesn't have full awareness of the system capabilities.
Zoho support provides assistance through live chat to guide us.
If you need help with any issue you face, you can directly call them.
 

Scalability Issues

Sentiment score
6.2
Domo supports large-scale data and user roles, but some users experience technical challenges with ETL processes and storage limits.
Sentiment score
6.3
Zoho Analytics is scalable, managing 1,000 to 2 million records, but needs improvements for better large-scale adaptability.
The fact that you're able to easily identify the pipelines or flows that have errors, and it notifies you when you're building a pipeline where you can run previews and tell where to fix issues, is helpful.
When fetching files larger than 100 MB from SFTP or any other portal, Domo becomes slow due to the heavy file size.
Everything comes under the same umbrella and it's pretty user-friendly.
Zoho Analytics can easily adapt to our needs when they grow, and you don't need much knowledge to adapt it; even basic Excel knowledge is sufficient.
You can utilize URL features to redirect users to their records in Zoho CRM or Zoho Desk with just a click.
Zoho Analytics is scalable.
 

Stability Issues

Sentiment score
6.6
Domo is praised for reliable data handling, minimal downtime, and efficiency, though some encounter occasional server connectivity issues.
Sentiment score
7.2
Zoho Analytics is stable and reliable, with minimal downtime, though some users report challenges with specific features.
In recent years, I haven't had such cases. It's quite stable and I don't have any reservations on its stability.
In terms of overall stability of the platform, it's very stable.
During that time, we faced issues from the project side as Domo was not visible in our portal.
A major missing feature compared to Power BI is the ability to create multiple DAX measures or row-level context, which would be useful for showing custom profit and loss statements.
The stability and reliability of Zoho Analytics have been good over time.
The stability and reliability of the product is crucial for optimal performance.
 

Room For Improvement

Domo users face data management and integration challenges, need better visualization, real-time processing, and improved UI and collaboration features.
Zoho Analytics users seek enhanced visual tools, better support, improved AI, connectivity, and pricing, with faster sync times.
End users require a license to run their own reports and dashboards, which are fairly expensive.
Some technical aspects such as Beast Mode calculation could be improved in Domo, as it would provide more clarity and help in giving insights to clients or customer business team requirements.
One of the areas where we've had frustrations with Domo is the aesthetics. The aesthetics are quite limited compared to other BI tools such as Tableau and Power BI.
The collaborative features of Zoho Analytics have faced one issue: they have tried to reduce the sync time with most Zoho applications, but even with CRM, the sync still takes one hour.
While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations.
Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
 

Setup Cost

Domo's pricing is higher but seen as valuable for its features, with flexible models and negotiable terms encouraged.
Zoho Analytics provides cost-effective pricing with flexible billing, competitive against Tableau and Power BI for budget-conscious enterprises.
Domo's pricing is high compared to other BI tools, and it is costly.
For long-time users, it can become expensive, but the trade-off is access to the entire platform instead of licensing different components separately.
They quoted approximately one dollar per KB.
The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power BI.
The pricing for Zoho Analytics is actually cheaper than the competitors for the kind of service they provide.
 

Valuable Features

Domo is praised for ease of use, data integration, real-time insights, and collaboration, enhancing data accessibility for non-technical users.
Zoho Analytics enhances decision-making with customizable dashboards, AI-driven insights, seamless integration, and user-friendly reporting and visualization tools.
App Studio is valuable because it allows all the customization we needed; we can decode it, with the view and grid which are all I need, drill-downs, and everything can be done the way I need it.
None of the other tools provide the kind of support that enables chatting and working on the same item simultaneously.
I have been using it for four years and have been able to extract the information I need from it.
The AI called Zia in Zoho Analytics is extremely useful. Whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts.
The best feature is that in the same tool, we can use SQL and business intelligence capabilities.
Regarding integration capabilities, I have found Zoho Analytics' 100+ integrations very effective in consolidating data from various sources.
 

Categories and Ranking

Domo
Ranking in BI (Business Intelligence) Tools
6th
Ranking in Reporting
8th
Ranking in Data Visualization
7th
Average Rating
7.8
Reviews Sentiment
6.5
Number of Reviews
47
Ranking in other categories
Data Integration (24th), Business Performance Management (10th)
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
7th
Ranking in Reporting
9th
Ranking in Data Visualization
6th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
35
Ranking in other categories
Embedded BI (6th)
 

Mindshare comparison

As of October 2025, in the Reporting category, the mindshare of Domo is 9.1%, down from 11.0% compared to the previous year. The mindshare of Zoho Analytics is 1.1%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Market Share Distribution
ProductMarket Share (%)
Domo9.1%
Zoho Analytics1.1%
Other89.8%
Reporting
 

Featured Reviews

Dave Ramos - PeerSpot reviewer
Has enabled me to integrate AI workflows and drive self-service analytics across organizations
There's room for improvement in their focus on enterprise clients. As a small business owner, there's nothing as powerful as Domo available for smaller organizations. I understand it's a business focus for them as they're looking to expand in that direction, but there's an opportunity to capture the SMB market by creating more capabilities. It's not necessarily about technical capabilities, but rather pricing that's geared towards the small business market. Capability-wise, it's very robust. If I had to stretch, I would suggest more integrations to other common tools, such as Zapier and operational tools like Mailchimp, where you can build and extend ETL in a no-code environment. While there are capabilities you can build from Domo's open APIs, having more native integrations in a no-code, low-code environment would be beneficial. Domo has many native integrations, but better tools for the SMB operational pipeline would be valuable.
Nadeem Asghar - PeerSpot reviewer
Experience with advanced analytics and visualization features boosts decision making
I think the team would know how to predict what needs to be improved. Every business has its own predictions, so providing specific fields based on which to calculate predictions would be helpful. The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis. The analytics plan has different features for one user, 10 users, and 25 users. Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
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Top Industries

By visitors reading reviews
University
12%
Computer Software Company
10%
Financial Services Firm
9%
Manufacturing Company
7%
Computer Software Company
13%
Comms Service Provider
8%
Insurance Company
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise12
Large Enterprise20
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise4
Large Enterprise4
 

Questions from the Community

What do you like most about Domo?
All our client SLAs and daily and weekly dashboards are tracked on Domo.
What is your experience regarding pricing and costs for Domo?
The pricing of Domo is too high. Six months ago, Domo increased their prices. We suffered because we could not maintain the old data in the old data set in Domo. We are creating multiple backups on...
What needs improvement with Domo?
The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in...
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
 

Comparisons

 

Also Known As

corda
Zoho Reports
 

Overview

 

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Domo vs. Zoho Analytics and other solutions. Updated: September 2025.
872,706 professionals have used our research since 2012.