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ThoughtSpot vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.6
Users find ThoughtSpot beneficial for efficiency and decision-making despite challenges in financial tracking and initial investment costs.
Sentiment score
7.6
Zoho Analytics saves time, improves decision-making, and reduces costs for $50 monthly, enhancing focus on data analysis.
Using ThoughtSpot has resulted in significant time savings and improved business sales by allowing us to identify sellers and buyers across regions, facilitating targeted marketing.
Based on our implementation in one project, we are trying to raise more funding to expand its use.
ThoughtSpot saves a significant amount of time compared to other tools and is very user-friendly.
 

Customer Service

Sentiment score
6.1
ThoughtSpot support is responsive with mixed feedback; praised for quick responses but criticized for insufficient resources and lengthy processes.
Sentiment score
6.1
Zoho Analytics support is praised for responsiveness but criticized for documentation mismatches, call delays, and occasional slow resolutions.
I stopped opening tickets due to insufficient and untimely responses.
ThoughtSpot provides a dedicated customer success person and the ability to submit tickets online, with a response time of no more than a day.
We have dedicated support contacts for our company, but pushing through features we need requires long processes and upvotes on their website despite the support.
 

Scalability Issues

Sentiment score
6.0
ThoughtSpot excels in scalability for large datasets, despite user management challenges, with strong Snowflake integration enhancing automatic scaling.
Sentiment score
6.8
Zoho Analytics is scalable and efficient, accommodating diverse users and data needs, comparable to Qlik Sense in capabilities.
As our data has grown, I have validated huge datasets and complex models without significant issues.
The platform does not have technical problems with scaling data or connections.
Tableau, Power BI, or Looker have separate tools for preparation, customization, and storytelling.
 

Stability Issues

Sentiment score
6.0
ThoughtSpot is reliable with high stability, though some users report performance challenges and increased costs from integration limitations.
Sentiment score
7.5
Users find Zoho Analytics mostly stable with minimal downtime, appreciating its responsiveness, though some suggest performance improvements.
The responsiveness of accessing live data is exceptional and faster than most other BI tools.
I use it primarily for large datasets, and it performs faster than regular data visualization tools such as Power BI, which has limits on dataset size.
The upgrades are smooth with no downtime, which is super important.
 

Room For Improvement

ThoughtSpot needs better visualization, dashboard customization, data integration, and performance features to compete effectively with Power BI.
Zoho Analytics needs improved graphics, data connectivity, user interface navigation, and more intuitive options for users seeking better functionality.
The platform also has fewer formulas and functions compared to Power BI and Qlik, limiting the creation of complex functions directly within ThoughtSpot.
Enhancing integration capabilities with other tools like DBT would also be beneficial as it would make our lives easier.
A crucial feature we needed is missing, which involves restricting views of certain KPIs when users select conflicting parameters.
 

Setup Cost

ThoughtSpot offers competitive pricing, often cheaper than Tableau and more than Power BI, with flexible, negotiable billing options.
Zoho Analytics offers reasonable pricing starting at a few dollars, with better value for enterprises using Zoho One.
ThoughtSpot's pricing is reasonable and in line with other BI tools.
HubSpot is expensive.
 

Valuable Features

ThoughtSpot offers intuitive search, fast analytics, AI insights, and user-friendly interfaces for efficient, self-service data exploration.
Zoho Analytics is a powerful tool with extensive features for intuitive visualization, collaboration, and automated reporting, enhancing data-driven insights.
When I upload a data dump, AI analytics suggest possible data visualizations and insights, which I can pin to dashboards or live boards for modification.
This alerting feature is very beneficial for our company at the moment, and we use it extensively.
Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily.
 

Categories and Ranking

ThoughtSpot
Ranking in BI (Business Intelligence) Tools
11th
Ranking in Data Visualization
8th
Ranking in Embedded BI
5th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
24th
Ranking in Data Visualization
16th
Ranking in Embedded BI
9th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
24
Ranking in other categories
Reporting (18th)
 

Mindshare comparison

As of August 2025, in the BI (Business Intelligence) Tools category, the mindshare of ThoughtSpot is 1.6%, up from 1.4% compared to the previous year. The mindshare of Zoho Analytics is 0.6%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

Sushma Polavarapu - PeerSpot reviewer
Creates user-friendly analysis environments for large datasets
The tool is user-friendly for the end users. It is primarily a search-based tool. Users do not need a technical background to work directly on the dataset. Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily. ThoughtSpot is fast, even with one to ten terabytes of data.
Muljo Witono - PeerSpot reviewer
Helps to analyze past performance and conduct company performance reviews
Integration with other platforms in Zoho Analytics works fairly well. We've successfully integrated it with other databases. However, the issue lies in the frequency of updates, which happens only every four hours. I rate the overall solution an eight out of ten. I would recommend Zoho Analytics to others. Compared to Microsoft Power BI, it's easier to work with databases for analytics.
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Top Industries

By visitors reading reviews
Financial Services Firm
20%
Computer Software Company
11%
Manufacturing Company
11%
Healthcare Company
6%
Computer Software Company
14%
Non Profit
9%
Manufacturing Company
9%
Insurance Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for ThoughtSpot?
The pricing is on the higher end but reasonable for what ThoughtSpot offers.
What needs improvement with ThoughtSpot?
ThoughtSpot lacks an intermediate layer for data loading, unlike Qlik, which affects dashboard stability when the database has issues. The platform also has fewer formulas and functions compared to...
What is your primary use case for ThoughtSpot?
I am working for a telecommunication company where we use ThoughtSpot ( /products/thoughtspot-reviews ) to create monthly, weekly, and daily ad hoc reports for business needs. We work for both B2B ...
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What is your experience regarding pricing and costs for Zoho Analytics?
I rate the tool's pricing seven out of ten. The licensing costs are yearly.
What needs improvement with Zoho Analytics?
The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour.
 

Comparisons

 

Also Known As

No data available
Zoho Reports
 

Overview

 

Sample Customers

Primary Capital Mortgage, Sterling Backcheck, RichRelevance, Rambus, Batteries Plus Bulbs
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about ThoughtSpot vs. Zoho Analytics and other solutions. Updated: July 2025.
865,140 professionals have used our research since 2012.