Zoho Analytics and ThoughtSpot are competitors in the field of business intelligence and data analytics. Based on feature sets and deployment range, Zoho Analytics seems to have an advantage, while ThoughtSpot leads in data analysis speed and scalability.
Features: Zoho Analytics allows collaborative work on data sets and offers user-friendly data visualization, including pivot tables and SQL functions. It integrates seamlessly with other Zoho products. ThoughtSpot provides rapid data analysis and supports flexible custom analytics creation through its query-based search, enabling users without technical expertise to modify reports easily.
Room for Improvement: Zoho Analytics can improve its graphical options and SQL editor usability. Users also desire more external data source connectivity and better support responsiveness. ThoughtSpot could enhance its visualization and offer more flexibility in custom visual presentations, along with improved database connectivity and dashboard organization for larger enterprises.
Ease of Deployment and Customer Service: Zoho Analytics supports deployment across Public, Private, Hybrid Cloud, and On-premises. Its customer service is knowledgeable but faces issues with support coordination. ThoughtSpot focuses on simplicity with deployment options mainly on Public Cloud and On-premises. Though support is responsive, users seek more intuitive tools.
Pricing and ROI: Zoho Analytics offers diverse pricing models, from user-based fees to comprehensive packages, delivering a good ROI by efficient data analysis. ThoughtSpot's competitive pricing includes a pay-as-you-grow model aligning with customer needs, providing perceived value despite higher costs compared to some competitors like Power BI.
Using ThoughtSpot has resulted in significant time savings and improved business sales by allowing us to identify sellers and buyers across regions, facilitating targeted marketing.
Based on our implementation in one project, we are trying to raise more funding to expand its use.
ThoughtSpot saves a significant amount of time compared to other tools and is very user-friendly.
After incorporating Zoho Analytics, now all our decisions come from its reviews.
Any time I've integrated customer data using Zoho, I've received great feedback and referrals, and Zoho has gotten me referrals and more customers.
I stopped opening tickets due to insufficient and untimely responses.
ThoughtSpot provides a dedicated customer success person and the ability to submit tickets online, with a response time of no more than a day.
The knowledge base for ThoughtSpot is less robust compared to others.
The support team doesn't have full awareness of the system capabilities.
Zoho support provides assistance through live chat to guide us.
If you need help with any issue you face, you can directly call them.
Tableau, Power BI, or Looker have separate tools for preparation, customization, and storytelling.
The platform does not have technical problems with scaling data or connections.
As our data has grown, I have validated huge datasets and complex models without significant issues.
Zoho Analytics can easily adapt to our needs when they grow, and you don't need much knowledge to adapt it; even basic Excel knowledge is sufficient.
You can utilize URL features to redirect users to their records in Zoho CRM or Zoho Desk with just a click.
Zoho Analytics is scalable.
I use it primarily for large datasets, and it performs faster than regular data visualization tools such as Power BI, which has limits on dataset size.
The upgrades are smooth with no downtime, which is super important.
The responsiveness of accessing live data is exceptional and faster than most other BI tools.
A major missing feature compared to Power BI is the ability to create multiple DAX measures or row-level context, which would be useful for showing custom profit and loss statements.
The stability and reliability of Zoho Analytics have been good over time.
The stability and reliability of the product is crucial for optimal performance.
Currently, it is not as customizable as the options available on Power BI or Tableau.
Handling governance when there are many models and dashboards is complex.
Enhancing integration capabilities with other tools like DBT would also be beneficial as it would make our lives easier.
The collaborative features of Zoho Analytics have faced one issue: they have tried to reduce the sync time with most Zoho applications, but even with CRM, the sync still takes one hour.
While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations.
Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
HubSpot is expensive.
ThoughtSpot's pricing is reasonable and in line with other BI tools.
The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power BI.
Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily.
This alerting feature is very beneficial for our company at the moment, and we use it extensively.
When I upload a data dump, AI analytics suggest possible data visualizations and insights, which I can pin to dashboards or live boards for modification.
The AI called Zia in Zoho Analytics is extremely useful. Whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts.
These multiple dashboards are available to view in a single place, which is very beneficial.
In the pivot table and scheduler table, if we want data in one report, we can use an SQL query and get data from different modules.
| Product | Market Share (%) |
|---|---|
| Zoho Analytics | 0.8% |
| ThoughtSpot | 1.5% |
| Other | 97.7% |
| Company Size | Count |
|---|---|
| Small Business | 3 |
| Large Enterprise | 12 |
| Company Size | Count |
|---|---|
| Small Business | 27 |
| Midsize Enterprise | 3 |
| Large Enterprise | 4 |
ThoughtSpot is a powerful business intelligence tool that allows easy searching and drilling into data. Its ad hoc exploration and query-based search features are highly valued, and it is easy to set up, stable, and scalable.
The solution is used for reporting purposes, self-service BI, and embedding into other applications for customers to do self-service analytics. It helps businesses with metrics, KPIs, and important insights by sourcing data from various sources into one golden source and visualizing it in an easy way for the business to consume. The pricing model is ideal, charging for data rather than the number of users.
Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.
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