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ThoughtSpot vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.2
ThoughtSpot enhances value with time savings, ease of use, and reduced costs, but user adoption affects ROI.
Sentiment score
7.6
Zoho Analytics saves time, improves decision-making, and reduces costs for $50 monthly, enhancing focus on data analysis.
Using ThoughtSpot has resulted in significant time savings and improved business sales by allowing us to identify sellers and buyers across regions, facilitating targeted marketing.
ThoughtSpot saves a significant amount of time compared to other tools and is very user-friendly.
 

Customer Service

Sentiment score
6.8
ThoughtSpot's customer support is praised for responsiveness but critiqued for depth, with mixed ratings on problem resolution.
Sentiment score
7.4
Zoho Analytics support is praised for responsiveness but criticized for documentation mismatches, call delays, and occasional slow resolutions.
I stopped opening tickets due to insufficient and untimely responses.
ThoughtSpot provides a dedicated customer success person and the ability to submit tickets online, with a response time of no more than a day.
I have escalated several questions to ThoughtSpot's technical support, which has helped resolve connection glitches and other issues.
 

Scalability Issues

Sentiment score
7.2
ThoughtSpot offers effective scalability and growth, but may require improvements in role management and advanced preparation tools.
Sentiment score
6.8
Zoho Analytics is scalable and efficient, accommodating diverse users and data needs, comparable to Qlik Sense in capabilities.
As our data has grown, I have validated huge datasets and complex models without significant issues.
Tableau, Power BI, or Looker have separate tools for preparation, customization, and storytelling.
The platform does not have technical problems with scaling data or connections.
 

Stability Issues

Sentiment score
7.1
ThoughtSpot is stable and fast for large datasets but faces occasional downtime, feature gaps, and integration challenges.
Sentiment score
7.5
Users find Zoho Analytics mostly stable with minimal downtime, appreciating its responsiveness, though some suggest performance improvements.
The responsiveness of accessing live data is exceptional and faster than most other BI tools.
This workaround consumed a lot of resources and led to reduced performance, with pinboards loading for approximately two minutes for each filter criterion.
I use it primarily for large datasets, and it performs faster than regular data visualization tools such as Power BI, which has limits on dataset size.
 

Room For Improvement

ThoughtSpot lacks visualization flexibility, geospatial options, customization, integration tools, and better organization, lagging behind Power BI and Tableau.
Zoho Analytics needs improved graphics, data connectivity, user interface navigation, and more intuitive options for users seeking better functionality.
Enhancing integration capabilities with other tools like DBT would also be beneficial as it would make our lives easier.
Currently, it is not as customizable as the options available on Power BI or Tableau.
The platform also has fewer formulas and functions compared to Power BI and Qlik, limiting the creation of complex functions directly within ThoughtSpot.
 

Setup Cost

ThoughtSpot offers competitive, flexible pricing between Tableau and Power BI, with options suited to various organizational needs.
Zoho Analytics offers reasonable pricing starting at a few dollars, with better value for enterprises using Zoho One.
HubSpot is expensive.
ThoughtSpot's pricing is reasonable and in line with other BI tools.
 

Valuable Features

ThoughtSpot's search-based functionality enables intuitive data exploration, empowering non-technical users to create reports and improve business efficiency.
Zoho Analytics is a powerful tool with extensive features for intuitive visualization, collaboration, and automated reporting, enhancing data-driven insights.
When I upload a data dump, AI analytics suggest possible data visualizations and insights, which I can pin to dashboards or live boards for modification.
Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily.
This alerting feature is very beneficial for our company at the moment, and we use it extensively.
 

Categories and Ranking

ThoughtSpot
Ranking in BI (Business Intelligence) Tools
18th
Ranking in Data Visualization
14th
Ranking in Embedded BI
8th
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
13
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
12th
Ranking in Data Visualization
10th
Ranking in Embedded BI
6th
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
24
Ranking in other categories
Reporting (9th)
 

Mindshare comparison

As of May 2025, in the BI (Business Intelligence) Tools category, the mindshare of ThoughtSpot is 1.4%, down from 1.7% compared to the previous year. The mindshare of Zoho Analytics is 0.5%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

Sushma Polavarapu - PeerSpot reviewer
Creates user-friendly analysis environments for large datasets
The tool is user-friendly for the end users. It is primarily a search-based tool. Users do not need a technical background to work directly on the dataset. Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily. ThoughtSpot is fast, even with one to ten terabytes of data.
Yogesh Kumar Mali - PeerSpot reviewer
An easy-to-set up solution that helps in the scheduling of reports and dashboards
A lot of integrations are available with Zoho Analytics. There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics. The data can be in millions. There are some limitations on the reports that depend on the various combinations of data you get. So there is always an error that gets thrown out if you are building complex reports.
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Top Industries

By visitors reading reviews
Financial Services Firm
23%
Computer Software Company
12%
Manufacturing Company
11%
Healthcare Company
8%
Educational Organization
73%
Computer Software Company
5%
Financial Services Firm
3%
Insurance Company
2%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for ThoughtSpot?
The pricing is on the higher end but reasonable for what ThoughtSpot offers.
What needs improvement with ThoughtSpot?
There are a few areas where ThoughtSpot could improve. A crucial feature we needed is missing, which involves restricting views of certain KPIs when users select conflicting parameters. We had to c...
What is your primary use case for ThoughtSpot?
Currently, our company is using ThoughtSpot ( /products/thoughtspot-reviews ) for marketing reporting. We build reports based on the tables in the cloud, utilizing the outlet views for ThoughtSpot ...
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What is your experience regarding pricing and costs for Zoho Analytics?
I rate the tool's pricing seven out of ten. The licensing costs are yearly.
What needs improvement with Zoho Analytics?
The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour.
 

Comparisons

 

Also Known As

No data available
Zoho Reports
 

Overview

 

Sample Customers

Primary Capital Mortgage, Sterling Backcheck, RichRelevance, Rambus, Batteries Plus Bulbs
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about ThoughtSpot vs. Zoho Analytics and other solutions. Updated: April 2025.
850,028 professionals have used our research since 2012.