Oracle Eloqua Reviews

We used Oracle Eloqua for all marketing automation tasks such as campaign creation, optimization, programs, CDOs, fields, and integrating with CRM system, emails, landing pages, forms, and embedding the forms with the landing pages.

We have worked on the technical and customer support for Oracle Eloqua.

I appreciate each feature of Oracle Eloqua. The integration with CRM system is particularly interesting because we previously used native integration before migrating to CRM Salesforce.

Oracle Eloqua is easier to use compared to Salesforce marketing cloud because Salesforce requires their own scripting called AMPScript. In Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript.

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur.

The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher.

The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

Oracle Eloqua requires maintenance because downtime or crashes can affect form submissions and integrations. When issues occur, we must raise an Oracle support ticket. The support team works with us to determine priority and confirm with stakeholders. We then need to find workarounds and manually feed data from form submissions and third-party feeders back into the system. Crashes can occur due to integration with different systems, including third-party tools such as Zapier and SixSense.

Oracle Eloqua is fast and user-friendly in terms of scalability. Unlike Salesforce marketing, which requires SQL concepts, Oracle Eloqua allows users to access contacts through simple clicks. It provides filters, shared filters, and audience targeting capabilities. Users can easily manage unsubscribe and hard bounce features through simple clicks.

The technical support for Oracle Eloqua rates at eight out of ten. Support is only available during business hours, which can be challenging when issues arise outside of the nine-to-five window. While technical support is available, users must wait until the next business day for updates or priority issues.

Positive

I started my career with Informatica before getting an opportunity to use Oracle Eloqua. It took time to understand the process because there are many hidden features including shared filters, shared lists, and include/exclude options.

The initial setup with Oracle Eloqua was challenging. I worked at Wipro Technologies where I became an Oracle Eloqua specialist. Creating campaigns, managing audiences, and using filter conditions required significant learning. It took approximately three to six months to understand the structure and campaign flow.

The pricing structure is based on the number of contacts using the system. A minimum of 10,000 audience members is required according to Oracle's structure.

Oracle Eloqua enables form submissions and integrates with various third-party systems including Salesforce and LinkedIn. The platform is faster compared to other platforms such as MailChimp and HubSpot. Having completed certifications in Salesforce marketing cloud and Marketo, I can confirm the processes are quite different.

Administration is required for Oracle Eloqua due to different types of users. Maintenance is necessary, especially when Oracle experiences downtime. The overall rating for Oracle Eloqua is 9 out of 10.

In my company, I work with Oracle Eloqua and do not use it internally.

My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, specifically with a client who is migrating from Mailchimp to Oracle Eloqua and needs to create email templates, segmentation, data loading, and other basic implementation tasks. In the past five years, I have mostly focused on segmentation, campaigns, and reporting, along with custom objects, which are all important and basic elements I've worked on in Oracle Eloqua.

I use Oracle Eloqua's audience segmentation, and it has significantly helped my marketing strategy. I rate it a five out of five because I use Oracle Eloqua segmentation for account-based marketing and normal B2B marketing, which provides multiple straightforward options such as personas, allowing for easy configuration of custom fields in the database, making it simple to pull contacts, and we can also extend the capabilities with custom objects. The developer just needs some basic knowledge of logic to easily manage audience segments.

The most valuable feature of Oracle Eloqua is its user-friendliness, making it easier for developers or individuals new to Oracle Eloqua to access all components. It's user-friendly compared to other marketing tools with straightforward navigation, and for example, if someone is transitioning from Marketo or Salesforce Marketing Cloud to Oracle Eloqua, they can quickly understand the components, such as segmentation, which is named simply as 'segment'.

Another main feature I value is lead scoring, and the reporting part is also beneficial, as Oracle Eloqua comes with many predefined reports such as email group performance and click-through links.

I gather performance metrics from Oracle Eloqua to optimize my campaigns. For instance, in a previous project, my client wanted to check geography-based submissions for a specific form, which helped them plan their campaigns. I utilized default reports in the Insights area, such as geography-based form submission reports, to analyze performance for forms and emails. When deploying emails across multiple Asia-Pacific countries to promote an event, I assessed which email performed best and at what times, allowing us to provide performance-related insights that help determine the effectiveness of future campaigns, confirming that reports and performance metrics are crucial in Oracle Eloqua.

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that currently require installing apps from the Oracle App Market. The inability to send WhatsApp or other media messages directly would benefit customers and developers if available by default.

I have been working with Oracle Eloqua for more than five years.

During the initial setup and deployment of Oracle Eloqua, everything is straightforward. If CRM-related integrations are involved, it may include an extra 10 steps on top of the usual 10 to 15 necessary steps, but those steps are all quite straightforward and don't necessitate API-related requirements. Oracle's support team has been instrumental in resolving any issues encountered, including a recent domain-side challenge that I faced, where they provided guidance to successfully update the related setup within a week.

Oracle Eloqua is very scalable and reliable. I have worked with it for six years without facing any security issues, which gives me confidence in its usability and reliability. My superiors, who have been using it for up to 15 years, also note its consistent upgrades despite facing more competition in the market than before.

Oracle Eloqua adapts to my customer's needs. When they look for new deployments or functionalities, it typically adjusts automatically. For more technical aspects, such as integrating with other APIs, it is crucial to check with Oracle Eloqua before making promises to clients. I have integrated various tools, such as survey and event management systems, using APIs without issue thus far.

The overall positive impact and benefits I have experienced from using Oracle Eloqua are clear. For instance, my client transitioned from Mailchimp to Oracle Eloqua and can now track detailed metrics audience origins and email performance, making it easy for them to see if they're on the right path and adjust their strategies accordingly. I find Oracle Eloqua to be a highly useful tool for clients and easy for developers, which I believe makes it one of the best options available for B2B marketing.

Regarding technical support, I would rate it a nine out of ten. Their response speed for technical issues is quite fast, while general requirements may take longer to address, but they already categorize it as a potential ten out of ten for speedy resolutions.

Positive

Oracle Eloqua's CRM integration capabilities are significant, even though they are using the default Oracle Eloqua Profiler without any CRM. In my previous project with Salesforce, the integration was fast and simple, although there were issues due to past developer errors creating duplicates, which we rectified using Program Canvas. Now, the integration is straightforward—just map the fields correctly—and once integrated, it allows easy syncing of contacts between Oracle Eloqua and the CRM, with various CRMs comfortable working with Oracle. Additionally, Oracle Eloqua Profiler acts as a mini-CRM, enabling salespeople to view lead scores and responses to emails and campaigns.

I have participated in the initial setup and deployment of Oracle Eloqua as I am currently migrating the platform for a customer transitioning from Mailchimp. They are new to Oracle Eloqua and seem to find its functionality superior, depicting a high satisfaction level compared to when they used Mailchimp.

Oracle Eloqua's data management capabilities have helped consolidate my marketing data, with the system default housing over 60 contact fields, including lead details, recent engagements, and first engagements. If needed, we can add more fields for customer-specific information, such as department or job title, and we can create a Program Canvas to automatically update records based on criteria such as a candidate's department, making it easy to manage contacts in Oracle Eloqua across different editions.

My customers usually prefer deployment on the cloud, although currently, they are on premises and are likely to consider cloud deployment in the future.

I find Oracle Eloqua to be a highly useful tool for clients and easy for developers, which makes it one of the best options available for B2B marketing. Regarding technical support, I would rate it a nine out of ten. Their response speed for technical issues is quite fast, while general requirements may take longer to address.

I rate Oracle Eloqua as a ten out of ten, considering it to be the best product.

Only these things are there for me because we work with other social channels, but for emails, we use Oracle Eloqua.

My commercial marketing team generally uses Oracle Eloqua frequently because day-to-day they have to send many emails. They send multiple emails for market campaigns that have been launched and any debriefs that have been shared. Many activities occur while we start and run a campaign.

The email analysis and data featuring information in Oracle Eloqua are really lovely. I generally share the data with my stakeholders from there. It helps me to get the data directly, extract it, and the data is ready. Oracle Eloqua helps us track data and quickly schedule emails. It is a wonderful tool for working with emails.

Oracle Eloqua highlights the codes showing how your email is displayed. On one side you can see the code and on the other side the email is shown. That is a very good use case of Oracle Eloqua. We do not face many issues with that. My team shows happy faces while using Oracle Eloqua. We do not have to bother much, and the work is done perfectly.

Oracle Eloqua is a very helpful tool that allows us to capture all data about campaign performance, progress opportunities, and many other aspects.

I hope Oracle Eloqua will provide more interactive dashboards in the future and I am waiting for that feature.

Neutral

I think this will go far beyond. My team enjoys using Oracle Eloqua and they are happy with it. I have no doubt that we will continue using Oracle Eloqua. This is not only my thinking, but I am in sync with the broader team as well. Everyone would recommend using Oracle Eloqua for email management as it is the best tool to work with.

On a scale of 1-10, I rate Oracle Eloqua a 9.

I'm currently working with Oracle Eloqua Enterprise version.

I work as a consultant for Accenture, which is an MNC, and we provide services to other clients who want us to work for them in marketing cloud.

Our primary use case for Eloqua is to drive our entire lead nurturing strategy, from initial lead capture through to sales handoff. This includes email marketing, campaign orchestration, and a lot of the backend data management that's critical to making it all work.

In Oracle Eloqua, the most valuable feature from the marketer's user experience perspective is the design editor, which is very feasible. A marketer can design emails and landing pages in a very short amount of time through drag and drop of email components, making them ready to use instantly. This is a great plus point in Oracle Eloqua, allowing a marketer to design anything with low code or no code. Even with minimal HTML or CSS code experience, they can build any landing page or email in no time. Similarly Form submission actions in Eloqua have powerful processing steps that are triggered every time a form is submitted. It has advanced Profiling feature that provides good subscriber experience.

Another feature I appreciate is the lead scoring model, which allows marketers to rank their leads based on activity across various engagements and their profiles. Oracle Eloqua is marketer friendly where users can build anything with no code or low code experience.

We utilize Oracle Eloqua's segmentation for sending out our emails across campaigns. Segmentation is a very powerful tool that Oracle Eloqua provides, allowing you to build very complex models for segmenting your audiences. You can use combined shared filters where you can set complex conditions and pull separate audiences for your use case.

Oracle Eloqua's marketing analytics features is beneficial in understanding customer preferences as they provide insights into subscriber engagement, campaign performance, and email performance. We can capture bounce rates and manage unsubscribes. Based on these analytics, we look into understanding overall engagement to design our upcoming campaigns or journeys accordingly.

One improvement I would suggest for Oracle Eloqua is establishing data modeling capabilities where you can link various custom data objects to create multiple tables together, allowing access to data through SQL queries for better manipulation.

I've found that when you get into very granular data analysis or complex segmentation, the current filter-based approach can become cumbersome. The filter wizard can only handle a certain number of conditions at a time, which can force you to build multiple 'shared filters' and combine them. An integrated SQL editor, or a more flexible data query tool, would allow for more efficient and sophisticated data manipulation

I have a total of nine years of experience in marketing cloud, out of which five years I have been working with Oracle Eloqua Marketing Cloud, and the remaining four years in Salesforce Marketing Cloud.

I find Oracle Eloqua very stable, with only rare instances requiring us to reach Oracle support for queries or failed integration. Typically, these issues arise only during downtime, and I don't observe any major stability concerns otherwise.

Based on my experience, I find the scalability of Oracle Eloqua very good for marketers, as they do not need extensive coding skills. Unlike Salesforce Marketing Cloud, which requires learning specific coding for personalization and dynamic content, Oracle Eloqua allows for easy setup using drag-and-drop field merges (for personalization) in forms, landing pages, and emails, enabling marketers to design without much technical intervention.

I have interacted with Oracle Eloqua's technical support when SSL logic certificates needed to be renewed. In such cases, we contacted Oracle support, received CSR files from them, and updated our IT team to handle those certificates.

For Oracle Eloqua's technical support, I would rate it a nine as it is good.

I usually participate in the initial setup of Oracle Eloqua for some projects I've worked on.

The impact of Oracle Eloqua's CRM integration capabilities is significant as the integration has become easier with the use of CX Sales. I have used sales cloud integration with the marketing cloud and find it very user-friendly. You just need to follow a couple of instructions for the setup, and once you establish integration, you need to set certain mapping conditions to map it with the Oracle Eloqua. The syncs happen every 15 minutes, and monitoring the setup is easy.

There are several third-party apps that you can be easily integrated with Eloqua for using in Program canvas/Campaigns. Ex: washing machine app, Twilio for SMS etc

In Oracle Eloqua, you can store data into custom data objects and a contact table which acts as your master contact list. Based on certain segmentation processes, you can give conditions and segment that data into separate lists or segments, pulling those audiences into your campaigns. Campaign is a very useful feature in Oracle Eloqua Marketing Cloud, allowing you to reuse the same campaign multiple times with different audiences based on upcoming use cases.

While data modeling in Oracle Eloqua is very good, I suggest adding a SQL editor feature for more complex data logic manipulation since currently, it relies on drag-and-drop filters that serve usual purposes.

I rate Oracle Eloqua a nine out of ten.

We use the solution for digital marketing, especially for email marketing. We have B2B as well as B2C customers.

The solution is good for B2B email marketing. Eloqua is bringing in a lot of new features like SMS. It is a well-known and flexible solution. The product is easy to use. It is the market leader in digital marketing.

The solution does not have a good database architecture.

I have been using the solution for almost five years.

The solution is quite stable.

The tool is highly scalable. Our customers are enterprise businesses.

The technical support is good.

Neutral

The initial setup is not hard. The tool is easy to implement and adapt. The solution is deployed on the cloud. The time taken for deployment depends on the features that the customers want. It usually takes three to six months to deploy the solution.

The tool is pricey compared to products like Marketo. However, it depends on how the customer negotiates. If they buy other Oracle products along with Eloqua, they can negotiate the price with Oracle.

Adobe Marketo is also a market leader in the domain. It is made for enterprise customers. It doesn’t integrate well with other CRM applications. Eloqua integrates well with CRM applications like Salesforce, Microsoft Dynamics, or any other Oracle product. Pardot is a Salesforce product, while Marketo is an Adobe product. These products have limited API capabilities, while Eloqua offers excellent API capabilities.

I have worked on multiple projects. A couple of our customers have not implemented the AI features of Eloqua. We implemented Eloqua from scratch for another customer, so we suggested they choose new features like AI, Subject Line Optimization, Send Time Optimization, and Fatigue Analysis.

People looking to use the product should know about digital marketing. They should learn about digital marketing if they want to use Eloqua. If they undergo training, the tool is easy to use. Overall, I rate the solution an eight out of ten.

We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails.

And we can do email marketing. It also has the ability to create Lead campaigns and drip campaigns and then send those leads out to a CRM or another tool like Salesforce.

Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. 

Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.

It's very flexible to use and robust. Integrations are very easy and user-friendly. I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media management tool so you can schedule posts directly from Eloqua.

I have been using Oracle Eloqua for eight years.

In eight years, I've never seen downtime with Eloqua. We've run campaigns with hundreds of thousands of contacts at a time with no issues around email delivery or system outages. 

The only limitation would be file hosting. Sometimes, there are size restrictions on files, but overall, it's a very good tool.

There are about 20-25 people using Eloqua heavily within the marketing operations team. This is likely standard for companies that have a dedicated marketing team. 

The number could increase significantly depending on the company's size.

The support team is very good. For non-critical issues, they usually take one day to reply. 

For critical issues, they respond immediately. They categorize service requests, so immediate responses aren't always guaranteed. However, the support for critical issues is excellent.

The initial configuration can take a couple of months, but the overall setup is very easy and straightforward.

It's deployed on the Oracle cloud.

The first consideration should be the cost. Oracle Eloqua can be a little bit costlier compared to alternatives like Salesforce. However, Oracle Eloqua does offer a robust feature set.

Overall, I would rate it an eight out of ten.

We use the solution for the marketing process. We get feeds from multiple sources, generate email campaigns, and lead management. We perform the lead scoring.

The scoring module is the best, along with the campaigns feature that we trigger from the tool.

Oracle has introduced new products such as CDP, which integrates with Eloqua. There have been concerns about data consistency and discrimination, highlighting areas for improvement. 

I have been using Oracle Eloqua as a platinum partner for three to four years.

There was zero downtime, and the upgrades didn't impact the functionality.

One customer has around 200 users, while the other has around 2000 users using this solution.

We've contacted Oracle Eloqua support several times, especially when encountering challenges or issues while trying to meet specific business requirements. When the product's capabilities seemed insufficient, we engaged with the Oracle support team for assistance. On multiple occasions, we've even suggested enhancements to the product to better align with our requirements, potentially benefiting other customers, too.

Positive

The initial setup is straightforward. Unlike previous days, where installation and configuration could be complex and time-consuming, modern cloud-based solutions like Eloqua offer a much simpler process. With cloud deployment, you can subscribe to the service and begin using it without requiring extensive installation procedures. Customization options allow you to tailor the platform to your business requirements.

The solution has a competitive pricing and if you negotiate, they'll give you a very good discount.

First, it's essential to carefully assess whether Oracle Eloqua is genuinely beneficial for your needs. You must understand your business requirements thoroughly before seeking a suitable product. If Eloqua aligns with your marketing needs, you can consider proceeding with it. Alternatively, CDP might be a better fit if your requirements involve extensive configuration and integration with multiple products within the company. On the other hand, if you're dealing with various aspects like managing sales, service, marketing, and workflows involving numerous customers, Oracle Sales Cloud CRM could be a suitable option. However, if your focus is solely on sales, then Oracle Sales may suffice. Ultimately, your choice should be driven by your specific needs, allowing you to make an informed decision.

It is easy for a beginner to learn to use Oracle. There are a lot of tutorials and content available online. You can quickly learn Eloqua. 

Analytics are available in Oracle Eloqua. However, it primarily provides data within the Eloqua platform and doesn't integrate external data sources or applications. Therefore, if you require a comprehensive overview of your organization beyond Eloqua data, you may need to explore other analytics tools. Customers opt to integrate Oracle Eloqua with their CRM platform to access sales and lead-related information. Popular choices for CRM platforms include Salesforce and Seabills, among others. Oracle Eloqua is highly compatible with these platforms, facilitating seamless integration for data flow between downstream and upstream systems.

Overall, I rate the solution an eight out of ten.

I use Eloqua to push emails to targeted audiences. Basically, creating emails, planning, and campaigns and sending them to targeted contacts.

My team primarily handles reporting. I've recently started using Insight, the built-in analytics tool, to customize reports on my own. So far, it seems to be working well.

I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with.

It is easy to learn because when you log into the dashboard, there are clear instructions on how to navigate each module. Eloqua has many tasks, and the dashboard itself provides modules that cover the main areas most people work with. 

Aside from administration and integration, I believe most people work on things like designing emails, which are pretty straightforward. Those modules are already there in the dashboard, so it'll be quite easy to navigate. Plus, there are many resources and guides available.

There are some things where improvement is needed. For me, it would be great if they integrated a tool like Zoom and added AI configuration capabilities within Eloqua itself. The major features are already covered. 

Aside from those, I work mostly on the enterprise platform, so they could provide more updates to the segmentation part. Sometimes, there are constraints with segments when I want to pull data, and then there are additional steps involved with intake rules.  So, it can be improved. 

I've been using Eloqua for two plus years now. 

We're notified in advance if there's any maintenance going on. Other than that, I haven't been able to find any bugs in the time I've been using Eloqua. It's a stable product.

My company uses multiple tools for different purposes. Eloqua is still used by a lot of people.

So, there are around 200 end users using it. 

I haven't personally contacted the customer support team. I believe each organization has a specialized user who handles contacting customer support about Eloqua. So, I haven't had the need to contact them directly.

For me, using Eloqua and deploying it has been easy. It catches the icons and names, so the process is quite simple.

It's quite expensive. However, so far, it's doing its job very well and seems to be worth the investment.

Oracle Eloqua provides various features, so I'd recommend it based on the demands of the organization.

So if it does fit others' needs, I do recommend it. It simplifies complex processes when building campaigns and can be easy to use once you get familiar with the product. It is easy to use and easy to guide. 

Overall, I would rate it a seven out of ten. The reason is that it's expensive and there are limitations on setting up filters within the segmentation area. I believe they could add more filters directly in the segmentation section. Also, having to use a separate Insight module to pull reports can be time-consuming.

The solution's engine framework is quite simple, giving you the agility you need in the business. When it comes to the business context, it's all about the customer journey.

The solution should consider adding functionality related to event listening, such as webhooks. The solution should provide an omnichannel approach rather than just email and a message, neither of which is very attractive.

The releases or updates of Oracle Eloqua are mostly more focused on bug fixes than new features.

I have been using Oracle Eloqua for six years.

I rate the solution a seven out of ten for stability.

The solution's scalability is quite good.

I rate Oracle Eloqua an eight out of ten for scalability.

The solution’s technical support is good.

Positive

On a scale from one to ten, where one is bad and ten is good, I rate the solution's initial setup a seven out of ten.

Oracle Eloqua is quite an affordable solution. From the marketplace, you are being forced to buy additional features that are not part of the platform.

On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten.

I am using the latest version of Oracle Eloqua. The lead collection uses Oracle Eloqua forms, digital platforms, websites, blogs, social media, and so on to capture leads. You can nurture them to whatever the business strategy is.

Overall, I rate the solution an eight out of ten.

The main value of this solution is its support of really large databases. If you have five million customers, you're not going to be able to use HubSpot or Pardot, it'll be Eloqua which has always been known for really huge databases. Nobody buying Eloqua is going to be running on SAP or some minor database, they'll be running on an Eloqua database. 

This product hasn't kept up to date on features; they haven't adapted to or adopted newer ways of doing business. In addition, it's a very expensive solution. As a result, they're losing market share. 

Our customers have been using this solution for 11 years. 

I actually think it's too stable in the sense that there's nothing new there. They recently came out with a new interface, after having the previous one for 15 years. That's unheard of in hi-tech. Unfortunately the new interface was quite buggy. 

It's scalable up but not scalable down because of the cost, meaning that if you need to scale down it becomes very expensive. 

We had a support guy come to a user's group meeting last week; he was extremely helpful, and he was very open and honest. I'd give them a pretty good rating on support. The fact that they even let this guy go to a user's group meeting and give a speech was something; there are companies that wouldn't do that, so good for them.

The initial setup is complex which is why our company survives; we're hired to deploy these products because they're not easy to use and Eloqua is probably the most complicated in that market. 

They charge in different ways for the license. It can be related to the size of the database or number of users. In 2019,the basic version cost $2,000 a month per user. The standard version was around $4,000 per month per user and there is also an enterprise version. 

This solution can be used in the cloud or on-prem. Often, medical companies and government agencies are not allowed to use the cloud so they go for the on-prem version. 

I would rate Eloqua an eight out of 10. They would get more if it wasn't so expensive.