Salesforce Marketing Cloud vs Syncapse Platform comparison

Salesforce and Syncapse are both solutions in the Social CRM category. Salesforce is ranked #2 with an average rating of 8.5, while Syncapse is ranked #15. Salesforce holds a 6.7% mindshare in SC, compared to Syncapse’s 3.2% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution.

Salesforce Marketing Cloud

Read 60 Salesforce Marketing Cloud reviews

3,606 Views
325 Comparison Views

98% willing to recommend

Syncapse Platform

135 Views
130 Comparison Views

Salesforce Marketing Cloud

Syncapse Platform

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Salesforce Marketing Cloud and Syncapse Platform based on real PeerSpot user reviews.

Find out what your peers are saying about Sprinklr, Salesforce, Qualtrics and others in Social CRM.

To learn more, read our detailed Social CRM Report (Updated: September 2025).

Buyer's Guide

Social CRM

September 2025

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Helped 867,370 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Social CRM

2nd

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)

Syncapse Platform

Ranking in Social CRM

15th

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of September 2025, in the Social CRM category, the mindshare of Salesforce Marketing Cloud is 6.7%, down from 10.7% compared to the previous year. The mindshare of Syncapse Platform is 3.2%, up from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	6.7%
Syncapse Platform	3.2%
Other	90.1%

Social CRM

Featured Reviews

Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

10%

Comms Service Provider

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	28

No data available

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

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What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

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What needs improvement with Salesforce Marketing Cloud?

An area of Salesforce Marketing Cloud that could be improved is the connectivity between Sales Cloud and Marketing Cloud platforms. The issues with integration between different platforms arise bec...

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Comparisons

Marketo vs Salesforce Marketing Cloud

Compared 13% of the time

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 11% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 8% of the time

SAS Marketing Automation vs Salesforce Marketing Cloud

Compared 2% of the time

More Salesforce Marketing Cloud Competitors

No data available

Product Reports

Buyer's Guide

Salesforce Marketing Cloud

August 2025

Download Salesforce Marketing Cloud product report

Buyer's Guide

Social CRM

September 2025

Download Syncapse Platform product report

Also Known As

ExactTarget

No data available

Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Syncapse technologies and consulting services enable smarter marketing. Distilling the fire hose of social data into actionable consumer segments, we help brands get smarter about their audiences, across channels. This is Audience Relationship Management™ (ARM) in action.

Our platform can be custom-tailored to the needs of your brand and is supported by a global team of consulting experts. Partnering with global brands like Anheuser-Busch InBev, Coca-Cola, Diageo, L’Oréal and Reckitt Benckiser, we turn insight into action.

Syncapse

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Fast-Moving Consumer Goods (FMCG), Consumer Packaged Goods (CPG)

Find out what your peers are saying about Sprinklr, Salesforce, Qualtrics and others in Social CRM. Updated: September 2025.

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867,370 professionals have used our research since 2012.

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We monitor all Social CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.