Sprinklr and Locobuzz are competing products in the field of customer experience management, each offering unique advantages. Sprinklr has the upper hand in categories like features and deployment, while Locobuzz offers competitive pricing.
Features: Sprinklr provides advanced analytics, a comprehensive suite of marketing tools, and enterprise-focused solutions. Locobuzz offers robust social listening, intuitive dashboards, and strong social media engagement features.
Ease of Deployment and Customer Service: Sprinklr's sophisticated deployment model suits complex organizational structures, supported by excellent customer service. Locobuzz's deployment is quicker and straightforward, ideal for smaller businesses with responsive customer service.
Pricing and ROI: Sprinklr has higher setup costs and expansive features, providing significant long-term ROI for large enterprises. Locobuzz offers cost-effective solutions with a quicker initial ROI, appealing to budget-conscious smaller businesses.
| Product | Market Share (%) |
|---|---|
| Sprinklr | 8.8% |
| Locobuzz | 3.4% |
| Other | 87.8% |
| Company Size | Count |
|---|---|
| Small Business | 1 |
| Midsize Enterprise | 5 |
| Large Enterprise | 6 |
Locobuzz is an award-winning social media analytics and engagement platform, which can be effectively deployed to listen and respond to the online buzz created by the brand and assess the effectiveness of a given marketing campaign. Locobuzz not only helps in 'Listening' to social media but also 'Engaging' with users on a personalized basis using inbuilt CRM features. Powerful bucketing of data generates insights and provides actionable data.
Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.
Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.
What are the key features of Sprinklr?Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.
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