Capillary Technologies vs Salesforce Marketing Cloud comparison

Capillary Technologies and Salesforce are both solutions in the Social CRM category. Capillary Technologies is ranked #10, while Salesforce is ranked #2 with an average rating of 8.6. Capillary Technologies holds a 3.2% mindshare in SC, compared to Salesforce’s 12.6% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution.

Capillary Technologies

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165 Comparison Views

Salesforce Marketing Cloud

Read 59 Salesforce Marketing Cloud reviews

3,713 Views
260 Comparison Views

98% willing to recommend

Capillary Technologies

Salesforce Marketing Cloud

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Executive Summary

We performed a comparison between Capillary Technologies and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Sprinklr, Salesforce, Qualtrics and others in Social CRM.

To learn more, read our detailed Social CRM Report (Updated: June 2025).

Buyer's Guide

Social CRM

June 2025

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Helped 864,053 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Capillary Technologies

Ranking in Social CRM

10th

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Social CRM

2nd

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of July 2025, in the Social CRM category, the mindshare of Capillary Technologies is 3.2%, down from 3.4% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 12.6%, up from 10.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM

Featured Reviews

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Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

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What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

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What needs improvement with Salesforce Marketing Cloud?

In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup. It takes the default language and doesn't accept custom language sp...

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Comparisons

No data available

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Compared 15% of the time

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Compared 11% of the time

SAP Marketing Cloud vs Salesforce Marketing Cloud

Compared 10% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 9% of the time

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Product Reports

Buyer's Guide

Social CRM

June 2025

Download Capillary Technologies product report

Buyer's Guide

Salesforce Marketing Cloud

July 2025

Download Salesforce Marketing Cloud product report

Also Known As

No data available

ExactTarget

Overview

Capillary Technologies offers a comprehensive product suite that helps organizations enhance customer engagement and drive revenue growth. Their primary use case is to enable businesses to create personalized and targeted marketing campaigns across multiple channels.

The most valuable functionality of Capillary Technologies is its AI-powered customer analytics platform. It leverages advanced algorithms to analyze customer data and provide actionable insights. This helps organizations understand customer behavior, preferences, and purchase patterns, enabling them to deliver personalized experiences and offers.

Capillary Technologies also offers a loyalty management system that helps businesses build and manage customer loyalty programs. This functionality allows organizations to reward and retain their most valuable customers, increasing customer lifetime value and driving repeat purchases.

Furthermore, Capillary Technologies provides a robust CRM system that enables businesses to manage customer interactions and track their journey across various touchpoints. This helps organizations deliver consistent and seamless experiences, resulting in improved customer satisfaction and loyalty.

Capillary Technologies

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Pizza Hut Oman, Max, Turtle, Indus League Inc.5, Faasos, New U, Mom & Me, Metro, The Collective, Vishal, William Penn

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Find out what your peers are saying about Sprinklr, Salesforce, Qualtrics and others in Social CRM. Updated: June 2025.

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