Sprout Social Reviews

My main use case for Sprout Social is to streamline all of our social media communications. I use Sprout Social all the time for everything on our YouTube, Instagram, Facebook, Reddit, TikTok, and X. I use it not only for replying, but also for any data reporting and social listening. I utilize the Smart Inbox, the reporting section, and then the social listening. I use it all the time, all day, every day.

The workflow is social media responses for all of our followers. As a brand, I want to be engaged with our followers, answer questions, and keep the conversation going around our brand. I think the Smart Inbox is the most helpful because it lets us streamline everything and helps us respond to people in a timely manner. I use the Smart Inbox probably the most. The reporting and the social listening make my job easier though, specifically the social listening. I bring those insights to meetings on a weekly basis. It really helps me decipher the why behind the data that I am seeing and what people are saying about the brand.

The three main points that I use are the Smart Inbox, the reporting, and then social listening. Sprout Social also has Trellis, which is a built-in AI. That has been extremely helpful with actionable insights and understanding the why behind the numbers we are seeing or any increases or decreases.

I think Sprout Social is honestly a great tool. I really like it. It feels like I have been using it forever when I have only been using it in this role. I have nothing but good things to say about Sprout Social. I wish that I had learned about it and used it sooner. I think it is very valuable. The whole team relies on it. We have had people come into this role who used to use Sprinklr or a similar program, and they all say that Sprout Social just blows everything else out of the water. It is very user-friendly, very helpful, and resourceful. I cannot speak highly enough about Sprout Social.

The best features Sprout Social offers include its excellent reporting capabilities. Sprout Social has a tagging system in the back end where we tag every single message, and that filters directly into our reporting. We can see what people are saying and what pain points the company is experiencing based on customers' reviews and what they are saying online. The reporting in general in Sprout Social is very helpful.

The tagging system is used in my daily workflows, and it does help identify trends and address customer concerns faster. The tagging system shapes our reporting. Every month, we put together a report of trends we are seeing, such as whether people are talking about dentures more, talking about implants more, or if they are frustrated with costs or wait times in the office. We gather all of that information by tagging. If we do not have that tagging system in place, we do not gather any data. Sprout Social has impacted my organization positively in more ways than one. Before Sprout Social, I was not here; however, my manager and the team said that it was very chaotic. Running multiple brand accounts and checking each one is very time-consuming and tedious. Sprout Social has centralized all of our social media communications, and it is separated by brand folder. For Aspen Dental, for example, we can click on that folder and then all of our social media communications will be in there, the same for every other brand that we have. Sprout Social has saved us a lot of time. It has centralized our communications with our patients and followers and has allowed the team to be more organized and on top of what is going on in social.

Regarding how Sprout Social can be improved, these are very minor areas. Sometimes we have this metric called action rate, which reflects how fast a message has been touched in Sprout Social, whether that is the message being tagged, responded to, or closed out. Apparently, we cannot get a 100% action rate because some responses come in that are auto-replied to, and that action rate misses that. I think this is one thing that can be improved: figuring out how to count those auto-responded messages. This is a niche area. Outside of that, I do not have much advice for improvements in Sprout Social; I truly think it is a hub of value and provides a lot for us.

The user interface is great; it is super friendly. For someone who has never touched it before, I knew where everything was and maneuvered through it within a week of using it. The integrations are seamless with all of our social media accounts: Reddit, YouTube, Instagram, Facebook, and all of that. We can also export data and PDF files, which helps us with other projects. I see very minimal improvements needed on my end; I think it is a very valuable program that we use.

I have been using Sprout Social in this role for around five months.

Sprout Social is stable and scalable.

Sprout Social covers a large scope of things for us and measures a lot. In terms of scalability, we have a performance report where we can see how each team member performs. Sprout Social helps keep each team member accountable and tracks how many messages they have responded to, how long they have been active for the day or week, and that really helps us scale and measure team performance.

I rate Sprout Social a 10 easily. It is not just about the program, but also their team. We have a customer success specialist who acts as our account manager, and the team is so helpful. If I chat in with a problem on Sprout Social, even outside of our customer success manager, they are quick to respond. It is a real person I am talking to, and they are very helpful. They follow up if I do not respond, so I think their teams are exemplary. The program itself is great.

I choose a 10 for my rating because of everything. Sprout Social, as I said earlier, I learned it within a week. It seemed like I was using it for even longer. It is super user-friendly. I love the interface and the features it provides. We get so much from it, and the team does. I use it all the time for many parts of my role, which is why I rated it a 10. I truly think it is the ultimate hub of social media excellence.

I would rate the customer support a 10. We have a dedicated customer success manager assigned to our team who is very responsive and always checking in. When she is gone, we have someone step in who has been amazing. They come out to our workshops and present to us. They are very communicative, especially if we need help. Their normal customer service team is also helpful and attentive, so I have no issues with their customer service. They are the example of excellent support.

The team previously used Sprinklr, which they did not like because it was very messy, not concise, and not centralized. That is the reason for our switch. The feedback about Sprinklr was not positive, so we started using Sprout Social. We did not evaluate many other options; we started with Sprinklr, and Sprout Social was our next pursuit, and we have been with them ever since.

Anecdotal evidence suggests that Sprout Social has saved us time, but it is hard to measure success quantitatively since I just started when they already had it. I know it improved a lot, but I cannot provide exact metrics. Sprout Social saves 10 to 20 hours a week. I believe it did not replace employees; rather, it equipped employees with the tools to be more successful and efficient in their roles. It saved time, allowing the team to focus on other value-add actions that ultimately help the brand.

I was not there for the conversation about pricing, setup costs, and licensing, so I do not know the details. I know Sprout Social is expensive; it is on the higher side. I just do not have the exact number. When I spoke to my manager about this, she mentioned that it is pricier but worth the bang for the buck.

My advice for others considering Sprout Social is to definitely try it out. I do not know if it offers a test or trial, but I would recommend going through all of the features to see if it is something your company needs. Sprout Social fills many needs and should not be overlooked. There is so much it offers, from publishing to content calendars and an asset library for saved responses. Trellis is a huge feature. Sprout Social honestly replaces a few programs, so just see if it fits your needs, and if it does, I highly recommend getting it. I rated Sprout Social a 10 overall.

Our main use case for Sprout Social is to manage all of the social media platforms that we use at MDOT. We use Sprout Social to post and schedule social media posts, gain data and analytics on these posts, and gain insight into the sentiment of the different conversations happening on social media as it pertains to our organization.

A specific example of how we use Sprout Social in our day-to-day work is by putting out a lot of information at MDOT, which includes day-to-day traffic information at all times. We use Sprout Social to put out traffic alerts and advisories that impact every Mississippian who is a driver or motorist, providing them information about accidents, closures, and weather alerts. We use Sprout Social to manage all of the social posts related to traffic advisories and alerts.

We have such a high volume of social posts that we make, which makes Sprout Social essential for organizing and keeping everything organized on our content calendar. We would not be able to do it without Sprout Social, and it is very easy to use; the user interface is very friendly and intuitive. Multiple people in our public affairs division at the Mississippi Department of Transportation use it, and it is super useful, so we do not plan on switching.

The best features Sprout Social offers include its user interface, which is very easy to use. The service does a lot in terms of social media management, and it is easy to pick up to schedule social posts and keep them organized. The AI functionality that helps with accessibility by adding alt text is one of the coolest things about it, and building custom reports for social media analytics is very easy; instead of going into the platform natively for data, you can create custom reports and analyze your social media program easily.

The custom reports feature has helped our team significantly because we used to manually pull information, such as reach and engagement for our social media platforms by exporting Excel documents. Now, we can set up a report for each platform with metrics such as reach and engagement rate, and it automatically sends you that report monthly. This allows us to analyze what type of content works best and adapt our social media strategy accordingly.

The AI functionality within Sprout Social that I regularly use is creating alt text, which is very accurate and requires minimal editing. This feature is particularly useful with upcoming ADA requirements for accessibility, making our posts more accessible. The AI that generates this alt text is a huge time saver, especially for social media posts that involve many graphics requiring alt text.

Sprout Social positively impacts our organization by enabling us to manage a high volume of social media posts efficiently. Managing those posts manually on various platforms would not be possible with the number of people we have. It is a big time efficiency tool that brings everything together and boosts workflow here at MDOT.

I estimate that Sprout Social saves our team around 20 hours each week or month compared to doing things manually.

I cannot think of anything major that Sprout Social lacks, but it would be beneficial if there were a podcast tool implemented to help schedule our Mississippi Department of Transportation podcast. I am not certain if it has functionality for platforms such as Nextdoor or TikTok, but adding those features as they become popular would be great.

I have been using Sprout Social for around seven to eight years.

I have no reason to believe there are any issues with Sprout Social's governance and security; I have not run into any issues there.

Sprout Social positively impacts our organization by enabling us to manage a high volume of social media posts efficiently.

I genuinely recommend Sprout Social most of the time; although there have been a few issues with contact, I believe that was an isolated incident. They are very responsive and helpful, and the service exceeds our expectations, making our workflow easier and accomplishing everything we need. I have no plans on switching to another provider.

We reached out to an account executive to switch over after hearing good things about Sprout Social, which made the purchase process easy.

We did not purchase Sprout Social through the AWS Marketplace.

Sprout Social saves our team around 20 hours each week or month.

Sprout Social's AI capabilities, particularly in creating alt text, are very accurate. I am genuinely shocked by its accuracy.

I would highly recommend Sprout Social to others, regardless of whether you are a small, medium, or large organization, as it scales up to meet your needs. I give this review a rating of 9.

My main use case for Sprout Social is to schedule content for a monthly calendar and to respond to DMs, comments, and more. So community engagement, and also for analytics and reporting, and also for competitors as well.

For example, at Onex Private, I used Sprout Social to post. We would post about a few times a week and it was very helpful to schedule it. I really appreciated how you could see the best times for posting.

The best features that Sprout Social offers are being able to schedule the content and duplicate the copy and the post on different channels. So for example, if you are posting on Instagram, you can duplicate it for Facebook to make it easier and quicker.

Those features made my workflow easier and more efficient because I did not have to copy and paste it into another channel again. I could just duplicate the post from Instagram to Facebook and Twitter and it saved me time.

Sprout Social has positively impacted the organizations that I have worked with by helping us to be more efficient and it was much easier to use rather than manually going into these social channels. We could just manage the community using Sprout Social and see everything all in one platform rather than individually going into each account and replying to comments.

I am not exactly sure how Sprout Social can be improved. I have not used it in about a couple of years now, so I am sure there have been improvements, but from what I have experienced, maybe trying to figure out the reason why sometimes the engagement could be less when posted through Sprout Social rather than manually.

I have been using Sprout Social for about almost two years.

Sprout Social seems to be stable.

Sprout Social's scalability is good.

The customer support for Sprout Social was good. We usually received an email or chat support if we needed.

I would rate the customer support for Sprout Social a 10 on a scale of 1 to 10.

I did not previously use a different solution.

There was definitely time saved by using Sprout Social.

Before choosing Sprout Social, I evaluated other options. I think the other ones were Gain and Hootsuite.

The advice I would give to others looking into using Sprout Social is to make sure that it fits their budget and that it has all the capabilities that they need. Make sure that you understand how it works, and consider doing a demo or a trial to get started before you fully dive into it.

I am not sure if engagement was improved or not, but Sprout Social definitely helped to save time.

Regarding Sprout Social's AI capabilities, I think it is secure. I have to learn more about the AI capabilities because I have not used it in a couple of years, so I am sure there have been new added AI features and functions.

I am not sure about its accuracy and reliability of output. I am still getting to learn more about it. Even though I am certified, I have not used it in about a couple of years and there are probably more improvements that it has had since I used it. I would say I appreciated it for the most part and it was easy to use.

I would rate this review a 7 on a scale of 1 to 10.

I can give you a specific example of how I have used Sprout Social for central monitoring and unified branding: we use Sprout Social to post to all of our channels, maintaining a detailed calendar to deliver our input. We also monitor the performance of content both on a local and national level. It helps us to run a comparison on competitors, combined with social listening, as well as reporting on all of our channels as a whole.

What I appreciate most about the compose tool and the reporting and analytics features is that it helps to track engagements and other analytics and track social campaigns so that we are able to make data-driven decisions easily.

I would add that social listening and explaining the spikes and the drops, a friendly user interface and easy to understand, great customer care integration, and statistics for organic social are also important features.

Sprout Social has positively impacted my organization by saving time and increasing engagement.

We have definitely streamlined our output and allowed us to access metrics, content performance, and engagement all within a few clicks, which improved our productivity in my organization by 20%.

I would appreciate improvement on the ability to find and analyze content from competitors.

Sprout Social has saved us a lot of time, provided the convenience of a single login to multiple socials, and requires less time for training, making it very easy to use and start using it. I would rate this product a 9 out of 10.

The main use for Sprout Social in my field is that I sum up all the brands of the agency in it, and I take the comments, take the messages, and reply to the community messages. This is the main and foremost usage for me currently.

Here is an example. I used it for a brand. On Facebook, if I specify, on Facebook I have to scroll down to multiple posts and then I have to find the comments, and then I need to reply to them. In Sprout Social, I gather the comments and the messages at one place, and I reply to all the comments at one place. I do not have to jump from post to post for community management.

This was my basic and foremost usage for Sprout Social. As far as usability is concerned, I mainly use it for multiple brands. I have to log in to one brand, then log in to another brand, then the third brand. Sprout Social allows me to add all the brands at one place, and I manage them directly from the one inbox or from one single platform. I do not have to jump to multiple profiles and multiple posts.

The main and foremost feature that Sprout Social helps with is the gatheredness of all the brands at one place. This is the best feature for me that I have used so far.

There are sections that are made. If I have, let's suppose, three brands, A, B, and C, for example, then all the brands are listed on the left side of the screen, and I click on the brand name and all the comments, all the communities, and everything related to that brand pop up in front of me, and I use that.

I forgot to mention the scheduling tool. Basically, the scheduling is also the most useful feature in Sprout Social. I used it, but I have used it at the month-end or month-start, just to schedule the post. It is a very useful feature for me as well. The reason I did not mention this before is because I do not use the scheduling tool on a daily basis. It has to be used at the end of the month or the start of the month, so that's why it is not on my daily basis review list. It is actually a useful feature.

The only outcome I have seen in my workflow because of Sprout Social is the time. The same thing, if I do that manually, will cost me around maybe one day or two days. Using Sprout Social, this time has shortened to maybe one hour or one and a half hour maximum.

For my team, I do not know about the team, but for me, it is actually very helpful.

I give it a solid 10 out of 10.

Because it helped me a lot to save my time. For me, I am the person for which time matters the most.

I think that governance and security has much to do with that. I guess it is an actually secure platform.

It has been very consistent for me. I cannot explain in words, but it is very consistent up until now.

For me, I am open to suggestions, but currently, I do not think that it needs improvement or anything that needs to be changed or anything that needs to be added. For me, it is perfect at the moment.

I have been using Sprout Social since I became attached with this company.

Every software has glitches and I believe the glitches are a part of life. As far as Sprout Social is concerned, there is no downtime faced or any glitches. If faced, then those were on the minimal level and negligible. I did not see much glitches or downtime so it is actually fine for me.

Its scalability is very good and it handled my growing needs and workload as well.

I did not feel the need to reach out to customer support. In future, if there would be a need to reach out to customer support, I would definitely reach out to them. For now, I cannot share any experience regarding customer support.

We were not using any solution. We were doing the tasks manually because in the starting there was no huge workload. As the workload increased, we switched to Sprout Social.

It is completely handled by our IT team.

The only good experience I can share with you is the time-saving. I do not know about the investment and the relevant information because the manager does that as well. In terms of time, it actually saved me a lot of time and time is money, and it is actually a return on investment for me.

I had an eye on the other options as well, but I did not find them as compatible or according to my needs, so we opted for Sprout Social.

The advice I would give to others is simple and the most basic advice: if anyone wants to save their time and time means a lot to them, then they definitely need to switch to Sprout Social. I gave this review a rating of 10 out of 10.

My main use case for Sprout Social is to utilize its user-friendly dashboard and clear visual reports, which allows us to analyze performance based on topics, campaigns, and individual accounts, helping us understand what type of content performs best across different platforms. The main cases are to analyze the paid performance and organic performance.

Using Sprout Social for one of our UAE clients helps us track engagement across multiple social media platforms such as Facebook, Instagram, Twitter, YouTube, and LinkedIn. Sprout Social provides detailed insights into followers, profile performance, and post-level analytics, including both organic and paid-related posts, so based on this post, we give insights on highest-performance posts or even low-performance posts to clients. This helps them analyze the post and user engagement, so for this purpose, we are using Sprout Social.

I have the intention to add more details about my use case.

Sprout Social's best features are the comprehensive tools we can utilize for performance tracking. It is built around reporting and analytics.

One of the biggest advantages of Sprout Social is its user-friendly dashboard and clear visual reports, which make it easy to interpret data and present insights to clients. It also offers strong reporting and analytics capabilities, helping us identify trends, audience behavior, and engagement patterns over time. We have integrated Sprout Social with BigQuery through a third-party application using Google Cloud Platform, the GCP, to perform the necessary integration to process and store the data, which we then use to build and visualize insights for BI dashboards.

As of now, I have been using Sprout Social for almost two years, but there are some glitches in the back-end; sometimes the posts are not integrated or do not come with the proper details, proper dates, or proper content. There are some back-end glitches that should be improved, but apart from that, everything is fine.

I chose a rating of eight out of ten because, if you see it in the market, comparing with other tools Sprout Social, there are more improved applications. There is no live integrity between accounts and Sprout Social platform, and we cannot use it directly from Sprout Social platform to connect with any cloud databases; we need a third-party application to integrate with Sprout Social, while other platforms such as DataBricks easily connect with social platforms directly into the clouds.

I am using Sprout Social for the last two years.

In my experience, there is downtime with Sprout Social, but we rarely encounter issues, and they happen only on some occasions.

Sprout Social is scalable and can handle growing amounts of data and more users easily because it has direct connectivity between platforms to Sprout Social, allowing for easy interaction with more data.

I had an awesome experience with Sprout Social's customer support; they take time based on their availability and work closely with the issues to provide solutions, so it has been a very good experience.

Positive

I have not used any other solution before Sprout Social.

We regularly use Sprout Social platform and save every day two hours for rectifying the post performance.

I am not aware of the pricing, setup costs, and licensing for Sprout Social because this is handled by the client, who gives us access and we work for them.

To be frank, its cost is more because the client said they cannot provide more than one licensed version of Sprout Social, so we can use it for three or four employees based on our own user credentials since its cost is very high. It also helps us save time by allowing us to check the numbers and everything based on the performance of digital marketing.

Before choosing Sprout Social, we evaluated other options for different locations and projects, with people using Funnel exports, which easily connect with GCP, allowing us to see all the social platforms and search platforms.

My advice to others looking into using Sprout Social is that they can use it easily since it is user-friendly and has no complex user interface; they can create or customize based on the metrics and dimensions. I gave this review a rating of eight out of ten.

My main use cases for Sprout Social include publishing as well as social listening and tagging for reporting.

If a PR incident occurred that generated buzz on social media, I would receive a request to complete a social listening report. I would build a Boolean query within Sprout Social to pull relevant mentions of the topic, and then I would build out a presentation using that data to share with leadership.

We use Sprout Social to publish content on the day of and schedule it in advance across all major social media platforms. Specific post tagging helps to categorize content for easier reporting.

The scheduling in advance feature across multiple platforms at once is very helpful. Sprout Social's social listening interface is easy to understand and digest, and the UI there is very strong.

The scheduling feature definitely makes work more efficient, as it prevents having to work on the weekends. As long as we have everything we need during working hours, we can schedule that content out and save time that way. I appreciate the customizable widgets for social listening, as well as the way the interface looks, making it easy to understand.

Sprout Social allows multiple members of the team to effectively manage content calendar planning, and it also gives our external agency partners a view into the work. It lets us publish to multiple channels at once and schedule content in advance, which has improved collaboration across teams with insight into different handles and content calendars.

Using Sprout Social helps us post content within peak active windows. By having that content scheduled in advance, we can better reach our more active audience times, which has a direct correlation to increased engagement and impressions.

Sprout Social could be improved by being able to schedule out Stories, which is a current limitation. In the event that we have stories to post on a weekend, for example, that still requires manual posting.

I have used Sprout Social for about two years.

Sprout Social is reliable in general. I would like to see specific examples in social listening of what is being referenced, but in general, the capabilities are strong and continuing to improve.

As we have expanded and consolidated handles accordingly, Sprout Social is definitely scalable. It was very easy to implement and add or remove any new handles or channels, as well as users.

Customer support is excellent. We had a dedicated rep who was available to answer any questions and support with new reporting needs that we had.

I previously used Later in a different role, and then when I joined my current role, we had Sprout Social already established.

I would recommend establishing a strong relationship with your customer success manager and developing a close relationship in order to be best supported throughout your usage of the tool. Test and learns on Boolean queries to make sure that your query is pulling the most relevant mentions, and then create a benchmarking dashboard to easily reference. I would rate this product an 8.

I use Sprout Social to manage our university social media account. I schedule posts for events, faculty achievements, student activity, and admission campaigns across Facebook, LinkedIn, and Instagram. It helps me to maintain a consistent posting schedule.

Based on my work in an educational institution, my target is to increase admission and also to increase the online presence of my organization. We are working and scheduling the content according to the time. For example, from January to June, we mainly concentrate on admission, and we will be promoting the admission activities. Sprout Social is very helpful for scheduling and posting content on time in social media.

For example, one of my departments in my organization has a total intake of 420 students. This year, we have promoted various things such as center of excellency, student achievement, and patent across several social media, so we almost reached 95% of admission by this time. That is one of the good achievements.

The best features Sprout Social offers are social media scheduling, content calendar, unified Smart Inbox, analytic and reporting, customized report, AI-powered features, and hashtag and keyword tracking.

Social media scheduling is one of the most important features because we can schedule posts across multiple platforms from one dashboard. Similarly, the content calendar allows me to visualize the calendar for planning and organizing the campaign.

We use the content calendar to post content based upon a theme for all seven days, and for that, we schedule it in the content calendar. According to that, we post it. For Smart Inbox, I can view comments and reply to messages for all the social media at the same time in that particular inbox.

They can add more AI features such as caption generation and content suggestions. This would allow for more content creation or content designing, and image generation, so they can work on that.

AI tool reliability and accuracy is a significant concern. Since it is in the evolution phase and a learning phase, we cannot believe or trust 100% in whatever it has been created.

I have been using Sprout Social for the last two years.

Sprout Social is stable.

Regarding scalability, we have not tried it till now. We have only been using it in four or a few areas, so I am not aware of its scalability capabilities.

Customer support is good. Whenever we raise some issues or queries, they can be resolved very soon.

Before choosing Sprout Social, I was already using Meta Business and Google Analytics. Sprout Social is one of the tools we tried, but I felt it was better because all the features are in one place instead of all separate solutions.

I have been using Meta Business and Google Analytics. One of the main things here is that most of the features have been integrated, making it easy to use all in one place.

The main thing regarding return on investment is that our major target is admission, and we almost achieved 95% in filling the admission. I think that is a good return on investment.

We do not mind the setup cost because the organization provides whatever we are asking for, and we are just working on it. We do not know much about pricing and setup costs as we have a separate team for that, and the CTC will take care of this.

My advice for others looking into using Sprout Social is that it is a one-stop solution for all social media-related activities. I would rate this solution a 9 overall.

My main use case for Sprout Social is scheduling organic posts, but I am also conducting research regarding the analytics and what is happening with content.

A specific example of how I use Sprout Social for scheduling and analytics is scheduling out 30 days worth of posts to allow me to focus on other things, and reviewing the content itself to see what is performing well, what is performing poorly, and determining what to do moving forward.

I believe we use it the same way most others use Sprout Social; ultimately, it is a social media scheduling platform.

The best features Sprout Social offers include connections to many different social media platforms that allow me to schedule content, as well as the ability to add hashtags for certain profiles and other features specific to each profile, such as carousels.

I appreciate the exports, as I can export them into a report. I use Data Studio, so it is beneficial to have an Excel sheet that I can upload into a comprehensive report that provides in-depth information regarding following, engagement, and what is working and what is not.

Sprout Social has positively impacted my organization by allowing us to streamline the scheduling of content, get ahead of everything so we can focus on the present, and pivot when necessary based on what is happening or not happening.

Sprout Social could be improved by having analytics that align more closely with what I physically see on the platforms themselves and by providing more continuity with what is visible on those platforms.

Realistically, I find the pricing quite high. Regarding support, I have not used it much, but ultimately, Sprout Social offers many different platform integrations, which makes it useful for all the various types of clients that I work with, ensuring I have everything necessary for them.

Regarding Sprout Social's AI capabilities, I have not given much thought to them because I do not utilize their AI capabilities and do not believe they are necessary. I am certain the accuracy and reliability of the output is fine, but I do not really use it.

I have been using Sprout Social for five years.

The vendor can contact me if they have any questions or comments about my review.

The specific outcome that shows how Sprout Social helped me and my team is time saved, which is probably the biggest one because I can schedule content for multiple platforms very easily, and that streamlining makes it a very useful platform.

My advice to others looking into using Sprout Social is to determine what you want from it before you use it so you are not mistaken about a feature that it does not have, and make sure that it does have access to all the platforms that you want, with no limitations.

I find Sprout Social to be an easy-to-use platform that has a nice interface and is quite intuitive. I give this review a rating of nine out of ten.

My main use case for Sprout Social is scheduling on different platforms. I use Sprout Social to share social posts across different platforms such as Facebook and LinkedIn. Additionally, I manage a LinkedIn account for another company, and since our law firm has a lobbying firm attached to it, I also have their LinkedIn account. Sprout Social helps me stay organized so I can schedule different posts across different platforms, and sometimes the creative or the copy is slightly different. It helps me stay organized, so I don't have to natively sign into every platform.

I usually tag my posts with different practice area topics when discussing my main use case or how I use Sprout Social day-to-day, so I can see how many posts I did that month related to specific topics. I also use the reporting tool to see how my posts are performing, which is really beneficial. It has a built-in UTM and Bitly add-on that I use frequently anytime I have links in my social posts, and I'm UTM tagging them within Sprout Social.

The best features Sprout Social offers, in my opinion, include the UTM tagging feature because I can customize the campaign and campaign name and UTM my link right within Sprout Social. This saves me a step of having to go outside the platform. I also really value the reporting features, as it's beneficial to be able to see engagement rate by impression and the number of engagements.

Sprout Social has positively impacted my organization by providing me with reporting capabilities and allowing me to assess how my posts are performing. It helps me communicate with higher-ups about our content strategy by showing, for example, that we've been posting too much about one certain topic while needing more content around another topic. It helps paint that picture, especially when I can demonstrate that a certain topic comprises fifty percent of my posts when it should really only be ten percent.

The reporting features help me in my role by providing insights, and I find the tag report particularly valuable as it tells me how my posts that are tagged performed. However, sometimes the way it aggregates data is a little confusing. The way it shows impressions and engagements based on tag doesn't seem to be showing me the full picture, and it can be a little confusing to follow sometimes. For the actual reporting, I think it could probably be better. I would prefer to see a full picture of my posts, including impressions, engagement rate, and engagements. I sometimes toggle between different things, and while it shows me based on post, it doesn't always show me everything that I want to see. A more user-friendly experience would be helpful. I'm most interested in engagements and how people are engaging, so if there were a way to better see that and how they're talking about my brand, that would be valuable. I understand there's a listening tool, but if there was a method to see my best performing posts and how they're performing alongside insights into why Sprout Social thinks they're performing the best and what they have in common, that would be helpful.

Regarding the features, I wish you could tag people within the copy because I have to wait until it's live to tag them. I would also appreciate something related to whether my copy is optimized for search, specifically if it's structured to be picked up by AI agents. Any suggestions in that regard would be helpful.

Sprout Social can be improved by including features that analyze my copy and suggest if it's optimized for search or to appear in AI agents. I utilize LinkedIn extensively, and I understand that LinkedIn posts can appear across search and AI agents, so any assistance in that regard would be beneficial. Additionally, there's a need for a tool that identifies specific trends and how I should be discussing certain topics connected to my brand. Suggestions about whether I should consistently mention my brand name in my copy or if I should always use active voice would also be helpful. Feedback on graphics is important. Knowing whether I should always incorporate a graphic and if my carousels could be optimized better based on past performance would be advantageous. Perhaps Sprout Social could analyze what's performing well and provide a detailed report that I could use to shape future posts.

I have not previously used a different solution. I used Sprout Social at my last job, and they have had Sprout Social here for a while.

Sprout Social is stable.

Sprout Social's customer support is strong. When I have questions, people typically respond right away, and I can send them screenshots of what I'm seeing. I'm satisfied with the support I receive.

Before choosing Sprout Social, I evaluated other options quite a while ago. While I looked at Sprinklr during my internships years ago, they had already adopted Sprinklr, and I have been using Sprout Social ever since.

I have seen a return on investment as it definitely saves money and time, although I don't have an exact numeric value to associate with that. It frees up my time to assist the attorneys at my work with other tasks and support them with their LinkedIn and digital presence rather than solely focusing on my company's presence.

My experience with pricing, setup cost, and licensing has been positive. I just have a basic account, but nobody ever reaches out to me to check in. A couple of months ago, I did have a sales call regarding the employee advocacy tool, but we are still determining if we want that or not. I don't think I really have an account manager, as nobody ever checks in with me or asks how I'm doing.

Sometimes, when it comes to user experience, it's really hard to tag businesses in the copy because the way they appear in the dropdown is really slow, and it doesn't always find them, even when I use the at symbol to tag them. Sometimes, I have to start it on a new line. That part's not the most user-friendly, and though this doesn't happen frequently, I occasionally get an alert that my post wasn't able to post. That can get a little annoying, and I'm not really sure why that happens.

Sprout Social saves me time and provides a valuable UTM capability. Sprout Social also offers many helpful webinars, so it's really just about working out a few kinks with the reporting and the need for feedback on my posts in some sort of report that I could utilize for my future content calendars.

My advice to others looking into using Sprout Social is that it saves time, but coming up with creative and social posts still remains time-consuming. Still, it definitely helps with UTM tagging, report visibility, and scheduling. On a scale of one to ten, I would rate Sprout Social an eight.