Khoros Social Media Management vs Sprinklr comparison

Khoros Social Media Management

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Executive SummaryUpdated on Mar 1, 2026

Khoros Social Media Management and Sprinklr compete in the social media management space. Khoros has the upper hand in customer support and pricing, while Sprinklr leads with comprehensive features.

Features: Khoros Social Media Management offers an intuitive dashboard, strong analytics capabilities, and ease of use. Sprinklr provides a broader range of tools including advanced social listening, engagement automation, and feature diversity for complex needs.

Ease of Deployment and Customer Service: Khoros provides seamless integration with excellent customer service for straightforward deployment. Sprinklr's deployment is intricate but supported by an expansive customer service network to address implementation challenges.

Pricing and ROI: Khoros offers competitive pricing with a clear ROI for cost-efficient solutions. Sprinklr, although more expensive, delivers significant value for those leveraging its feature-rich platform.

To learn more, read our detailed Khoros Social Media Management vs. Sprinklr Report (Updated: June 2026).

Khoros Social Media Management vs. Sprinklr

June 2026

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Helped 902,270 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Khoros Social Media Management

Ranking in Social CRM

8th

Ranking in Social Media Management Solutions

7th

Average Rating

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Sprinklr

Ranking in Social CRM

1st

Ranking in Social Media Management Solutions

1st

Average Rating

8.0

Number of Reviews

Ranking in other categories

Customer Experience Management (7th), Customer Feedback Management (2nd), Community Platforms (1st), Digital Experience Platforms (DXP) (4th)

Mindshare comparison

As of June 2026, in the Social CRM category, the mindshare of Khoros Social Media Management is 3.5%, down from 5.0% compared to the previous year. The mindshare of Sprinklr is 12.2%, down from 17.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Social CRM Mindshare Distribution
Product	Mindshare (%)
Sprinklr	12.2%
Khoros Social Media Management	3.5%
Other	84.3%

Social CRM

Featured Reviews

John Frank

Project Manager. at Suntrust Ltd

Unified social channels have boosted outreach and now automate posting and customer engagement

One area that they can improve is the marketing. The referrals or the user community have very few members. There are very few users who are able to connect. If they can bring their users or their clients together and form a user community, and then they are able to have a forum where they can exchange views or ideas on how best to use this platform, it will be much better. Another area they can improve is on referrals. Maybe to engage more with clients or to tap into more customers, they need to engage with the current clients and form a referral program where a user such as me or our organization is able to refer another new client to them. Maybe there are some promotional activities that they can do, maybe have a reduced rate as you renew your package for the next year. If they run such programs, it will improve their visibility and will grow their following and their customer base. One area I can add is sometimes getting their release updates or the newsletters takes time. So, they need to improve on that. Reach out to their clients earlier and release updates because when you are not able to get those release updates on time, it means your platform will lag behind or it will slow, and it will hinder your usage as you try to update it or try to be updated with the current system.

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Leonid Mironov

Social & Digital Media Performance, Senior Manager at Majid Al Futtaim

Facilitating data-driven decisions with powerful reporting and case management

The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Khoros Social Media Management has positively impacted our organization in that the community management tool has been really helpful to our customers, saving a lot of cases."

"Khoros Social Media Management impacts my organization positively by improving efficiency due to the approvals and the coordination of teamwork."

"All I can say is that Khoros Social Media Management is very intuitive, you will never get frustrated with it, and it's a platform for all users, even individual users, if you feel that you are having a hard time managing your various social media accounts, this is the platform for you, where it will help you reach more heights and even be able to take full advantage of the various social media accounts and also the platforms in growing your business and growing your brand."

"The interface is the most valuable feature to me."

"From a cost perspective, it requires replacing, but in terms of business benefits, Sprinklr provides a very good customer experience, which is the major benefit for us."

"The most valuable features are case management and reporting."

"The Unified-CXM Platform has enabled cost savings on resources by aggregating data and sorting messages before reaching an agent, reducing the workload and optimizing headcount."

"Sprinklr provides an in-depth, comprehensive solution akin to Salesforce for social media, offering a 360-degree cover with numerous options."

"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."

"The metrics I track focus on engagement and impressions, and I've achieved high impression rates with Sprinklr, probably around six percent, because it's easier for participants to share and the platform allows users to share posts with unique URLs, enabling coworkers to make posts of their own while appearing organic and thus increasing impression and view rates."

"AI manages customer interactions really well, and the flow becomes easier."

More Sprinklr pros

Cons

"One area I can add is sometimes getting their release updates or the newsletters takes time."

"I think the main issue is Khoros Social Media Management's interface and the UX design, as it is less modern compared to other social media tools that we were using."

"Customer support has been very good earlier, but recently I feel it has degraded."

"Sprinklr could be more drag-and-drop friendly."

"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."

"Their support team should opt for phone calls over emails to resolve issues faster."

"Depending on someone's needs, based on the price and functionality, I would lean towards no recommendation."

"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."

"The pricing of the solution is quite high, rated at nine to ten. The cost should be reconsidered given the capabilities provided by the platform."

"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."

"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."

More Sprinklr cons

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

12%

Comms Service Provider

Construction Company

Media Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	5
Large Enterprise	6

Questions from the Community

What is your experience regarding pricing and costs for Khoros Social Media Management?

Our client was paying for Khoros Social Media Management, so we did not have direct costs associated with us.

What needs improvement with Khoros Social Media Management?

I think the main issue is Khoros Social Media Management's interface and the UX design, as it is less modern compared to other social media tools that we were using. The outdated UX design is the m...

What is your primary use case for Khoros Social Media Management?

For social media management, our client was using Khoros Social Media Management, so we had to learn and start using this platform to help them as a part of our work. It was to view social media po...

Why is Sprinklr famous for its social media feature?

As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...

Is Sprinklr a free digital experience platform?

No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...

Can Sprinklr help a company provide good customer support?

I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...

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Product Reports

Social Media Management Solutions

May 2026

Download Khoros Social Media Management product report

Download Sprinklr product report

May 2026

Also Known As

Khoros Care, Spredfast

Get Satisfaction, Unified-CXM Platform

Overview

Khoros Social Media Management offers an efficient and comprehensive tool for businesses to manage, engage, and analyze their social media efforts effectively, empowering teams to streamline operations across crucial channels.

Known for its robustness, Khoros Social Media Management is used by businesses looking for streamlined workflows and cohesive campaigns. Organizations leverage its extensive analytics to boost engagement and draw actionable insights, supporting decision-making processes through real-time data. Recognized for its integration capabilities, it is popular among marketing teams aiming to unify their digital strategies efficiently.

What are the key features of Khoros Social Media Management?

Advanced Analytics: Detailed insights into social media performance and audience behavior.
Unified Dashboard: Centralized access to all social networks for streamlined management.
Content Calendar: Facilitates strategic planning and scheduling of posts.
Collaboration Tools: Enhances team communication and workflow coordination.
Social Listening: Tracks mentions and trends for better engagement strategies.

What benefits and ROI should users expect when evaluating Khoros Social Media Management?

Increased Engagement: Enhanced interaction with target audiences.
Efficient Resource Allocation: Better time management across social networks.
Data-Driven Decisions: Improved strategy through comprehensive analytics.
Cost-Effectiveness: Potential reduction in marketing expenses through targeted actions.

Khoros Social Media Management is implemented widely across industries such as retail, technology, and pharmaceuticals. Companies in these sectors utilize its capabilities to coordinate marketing campaigns, mitigate risk with real-time monitoring, and ensure compliance with industry regulations. It is particularly beneficial for organizations needing to maintain a consistent brand presence in dynamic market conditions.

Khoros

Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.

Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.

What are the key features of Sprinklr?

Customization and AI Analytics: Tailor solutions with custom rule engines and AI-powered insights.
Automation and Scheduling: Boost productivity with automated processes and smart content planning.
Integration with CRMs: Connect seamlessly for enhanced customer management.
Social Media Management: Comprehensive tools for managing and scheduling content across platforms.
Omnichannel Engagement: Integrate multiple platforms for consistent customer interaction.

What benefits can users expect from Sprinklr?

Improved Customer Experiences: Enhance customer satisfaction with efficient service management.
Operational Efficiency: Streamline processes with automation and comprehensive analytics.
User-Friendly Interface: Simplified operations and easier management for teams.
Comprehensive Social Media Coverage: Engage with audiences across multiple channels seamlessly.

Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.

Sample Customers

HP, Rogers, BeyondBank Australia

GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines