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Khoros Social Media Management vs Sprinklr comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Khoros Social Media Management
Ranking in Social CRM
7th
Ranking in Social Media Management Solutions
5th
Average Rating
7.0
Number of Reviews
4
Ranking in other categories
No ranking in other categories
Sprinklr
Ranking in Social CRM
1st
Ranking in Social Media Management Solutions
1st
Average Rating
8.0
Number of Reviews
11
Ranking in other categories
Customer Experience Management (6th), Customer Feedback Management (2nd), Community Platforms (1st), Digital Experience Platforms (DXP) (5th)
 

Mindshare comparison

As of August 2026, in the Social CRM category, the mindshare of Khoros Social Media Management is 3.3%, down from 4.6% compared to the previous year. The mindshare of Sprinklr is 12.4%, down from 17.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM Mindshare Distribution
ProductMindshare (%)
Sprinklr12.4%
Khoros Social Media Management3.3%
Other84.3%
Social CRM
 

Featured Reviews

Jeffrey Humble - PeerSpot reviewer
Innovation Designer & Founder at Jeffrey Humble
Real-time social curation has boosted event engagement but still needs better platform-agnostic design
I think that we weren't really good at Mass Relevance and Spredfast; we weren't really good at building a platform-agnostic software tool base. We dealt with a lot of the trends, the ups and downs of one social media platform maybe becoming more popular and trending while another one went down. I think that we probably could have designed the platform to work for any existing social media and any future social media. The security thing, I think we were pretty good about. Trying to get your social media post onto a screen when you're saying a dirty word, for instance, the company always had that security top of mind. I think we just didn't necessarily think like a software company that was going to be around for 20 years. I think there could definitely be some bot control. I'm not sure if that was something we really worked on, but that's definitely a thing to look out for now and what is true, what is verifiable?
Leonid Mironov - PeerSpot reviewer
Social & Digital Media Performance, Senior Manager at Majid Al Futtaim
Facilitating data-driven decisions with powerful reporting and case management
The most valuable features are case management and reporting. The Unified-CXM Platform also helps in data aggregation and offers the capability to export data in different formats and integrate it with common CRMs like Microsoft 360 or Salesforce. Additionally, the ability to manage access to the data and ensure visibility to third parties is quite beneficial. The solution allows me to take data-driven decisions and identify gaps within the business by collecting and labeling data extensively.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best features Khoros Social Media Management offers are the analytics, which I thought were very good, and the ability to answer any questions."
"Khoros Social Media Management has positively impacted our organization in that the community management tool has been really helpful to our customers, saving a lot of cases."
"Khoros Social Media Management impacts my organization positively by improving efficiency due to the approvals and the coordination of teamwork."
"We made all kinds of visualizations, and a lot of it was for events, so we would put tweets on TV."
"The most important feature of Sprinklr is its high availability since it is a cloud solution."
"The metrics I track focus on engagement and impressions, and I've achieved high impression rates with Sprinklr, probably around six percent, because it's easier for participants to share and the platform allows users to share posts with unique URLs, enabling coworkers to make posts of their own while appearing organic and thus increasing impression and view rates."
"The scheduling feature is, of course, key just so I can do it in one sitting, plan out the month, and be ahead of everything."
"The most valuable features are case management and reporting."
"Customization and custom rule engines are highly valuable, enabling the creation of custom rules tailored to specific needs."
"It is easy to invite advocates in to help with community management, plus there are tons of integrations with other customer support products."
"The most effective feature is the automation of the routing engine."
"Everything is integrated in one platform."
 

Cons

"Customer support has been very good earlier, but recently I feel it has degraded."
"I think the main issue is Khoros Social Media Management's interface and the UX design, as it is less modern compared to other social media tools that we were using."
"I think that we weren't really good at Mass Relevance and Spredfast; we weren't really good at building a platform-agnostic software tool base."
"The pricing of the solution is quite high, rated at nine to ten. The cost should be reconsidered given the capabilities provided by the platform."
"The editability of a post is irritating right now. Editing a post already marked for publish, a special feature in their platform, is problematic."
"Their support team should opt for phone calls over emails to resolve issues faster."
"If I compare Sprinklr with NICE, people still opt for NICE. This is because they are not as confident with the use cases of Sprinklr, even though Sprinklr is trying to improve."
"When onboarding new users, the platform requires a lot of fine-tuning, which demands certain expertise on the customer side."
"Sprinklr should consider not charging for everything. Services such as premium support and onboarding should be part of the deal."
"Sometimes I'll log into LinkedIn, and it won't show the scheduled post."
"The support system is a major drawback because there is no live chat system for immediate issue reporting, leading to delayed resolutions."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
11%
Construction Company
8%
Comms Service Provider
8%
Media Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise5
Large Enterprise6
 

Questions from the Community

What is your experience regarding pricing and costs for Khoros Social Media Management?
Our client was paying for Khoros Social Media Management, so we did not have direct costs associated with us.
What needs improvement with Khoros Social Media Management?
I think that we weren't really good at Mass Relevance and Spredfast; we weren't really good at building a platform-agnostic software tool base. We dealt with a lot of the trends, the ups and downs ...
What is your primary use case for Khoros Social Media Management?
My main use case for Khoros Social Media Management when I was working there involved developing a lot of social media control tools for brands. The company that I worked at called Mass Relevance w...
Why is Sprinklr famous for its social media feature?
As a digital experience platform with many features, Sprinklr includes the feature for better social media and sales outreach and is famous for it because many competitors don’t offer it. If you us...
Is Sprinklr a free digital experience platform?
No, Sprinklr isn't a free DXP but it does offer a 30-day free trial. It's not offered for all of its features, though. I looked and at the moment you can get a free trial for only Lite (meaning no...
Can Sprinklr help a company provide good customer support?
I think if you're looking for a digital experience platform that values your customers most, you're asking about the right one, as the whole philosophy Sprinklr seems to have is about your clients...
 

Also Known As

Khoros Care, Spredfast
Get Satisfaction, Unified-CXM Platform
 

Overview

 

Sample Customers

HP, Rogers, BeyondBank Australia
GoDaddy, Samsung, GAP, P&G, Nike, Cisco, Intel, NHL, Dell, Groupon, Starwood Hotels & Resorts, Virgin America, Frontier Airlines
Find out what your peers are saying about Khoros Social Media Management vs. Sprinklr and other solutions. Updated: August 2026.
908,877 professionals have used our research since 2012.