Sprinklr and Emplifi Social Marketing Cloud compete in the social media management sector, each with distinct features. Emplifi Social Marketing Cloud appears to have the upper hand due to its comprehensive features that enhance value for buyers.
Features: Sprinklr offers advanced analytics, customization options, and deep insights, catering to large organizations. Emplifi Social Marketing Cloud provides extensive content management, influencer tracking, and strong audience engagement tools, making it ideal for brands focusing on these areas.
Ease of Deployment and Customer Service: Emplifi Social Marketing Cloud is noted for straightforward deployment and responsive customer service which facilitates quick integration. Sprinklr has a more complex deployment process; however, its support team is comprehensive in addressing challenges.
Pricing and ROI: Sprinklr has a higher initial setup cost, justified by robust analytics capabilities, but ensuring ROI needs careful consideration. Emplifi Social Marketing Cloud offers competitive pricing and promising ROI due to its efficient use in content management and audience engagement. Emplifi's cost-effectiveness and ROI make it appealing for budget-conscious buyers.
| Product | Market Share (%) |
|---|---|
| Sprinklr | 8.4% |
| Emplifi Social Marketing Cloud | 3.3% |
| Other | 88.3% |
| Company Size | Count |
|---|---|
| Small Business | 1 |
| Midsize Enterprise | 5 |
| Large Enterprise | 6 |
Deliver authentic content at scale and boost engagement across your social media channels with best-in-class social media management tools and AI-powered capabilities.
Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.
Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.
What are the key features of Sprinklr?Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.
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