Zendesk Guide OverviewUNIXBusinessApplication

Zendesk Guide is the #3 ranked solution in top Knowledge Management Software, #11 ranked solution in top IT Service Management (ITSM) tools, and #12 ranked solution in top Help Desk Software. PeerSpot users give Zendesk Guide an average rating of 7.4 out of 10. Zendesk Guide is most commonly compared to ServiceNow: Zendesk Guide vs ServiceNow. Zendesk Guide is popular among the large enterprise segment, accounting for 54% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 21% of all views.
Zendesk Guide Buyer's Guide

Download the Zendesk Guide Buyer's Guide including reviews and more. Updated: May 2023

What is Zendesk Guide?

Zendesk builds software for better customer relationships. It empowers organizations to improve customer engagement and better understand their customers. More than 94,000 paid customer accounts in over 150 countries and territories use Zendesk products. Based in San Francisco, Zendesk has operations in the United States, Europe, Asia, Australia, and South America. Learn more at www.zendesk.com.

Zendesk Guide Customers

Shopify, Adroll, Redfin, Moo, Foursquare, Modcloth, We Pay, Republic Wireless, Wharton Univeristy of Pennnsylvania

Zendesk Guide Video

Zendesk Guide Pricing Advice

What users are saying about Zendesk Guide pricing:
"Zendesk's licensing is not cheap. For Enterprise, we are paying $200 per agent. It's a per-month cost, so it's pretty steep. There are some services you need to pay extra for. For example, with Zendesk Guide, we had to buy the most expensive offering in order to get Multibrand and everything. We also had to pay a lot of money for themes."

Zendesk Guide Reviews

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Staff Technical Writer at Netradyne
Real User
Top 20
Useful customization features, robust security, and easy to use
Pros and Cons
  • "One of the most valuable features is that Zendesk gives you a lot of configurability, and a lot of leeway in terms of customizing the look and theme. Zendesk offers you the facility to design your own landing page, as well as the look and feel of the entire knowledge base. At the same time, they offer themes that you can simply purchase and implement. Either way, it can really be turned into the right look and feel of the knowledge base required by our company, which is very important—if you have a bland-looking page, most of the time, people will lose interest. Zendesk also allows you to test the customizations before you publish it. It gives you a sandbox location where you can test everything new that you're trying to create and publish, which is very interesting."
  • "Zendesk Guide could be improved by allowing us to put our assets in one location. What happens now for each article, for example, is we have to upload the images for that article to that location, so the image reuse is still not something that they have perfected. If they could allow us to update all the images in one location, and then pull the image from there, it would be easier when working on Multibrand projects. There are no Multibrand updates available—we have to update each brand manually. For my company, I have come up with an API tool which allows me to push the content to multiple brands together, but if you don't have something like that, you have to manually do it."

What is our primary use case?

One of our use cases of Zendesk Guide is to create a knowledge base. We also use it to host our videos and PDFs for customers. With Zendesk Guide, we have the Multibrand solution that we are leveraging, and we are creating multiple health centers, customized for each of our clients. 

We are working with the SaaS version of this solution. 

How has it helped my organization?

One of the benefits we have seen from Zendesk is that it's very easy to use. Once you have figured out the basic modalities, it's very easy to use and very easy to segregate your content between different headings. The navigation is very robust, which enables us to really see the entire health center. At the same time, it can let you go in a granular manner to a piece. It lets me break down my articles into multiple, small chunks of information. Recently, they introduced something called article reuse—I can write the article in one location, and then put it in different locations in the same health center, but only have to maintain that one article in terms of actually updating it. The content reuse feature is a very smart thing to have. 

What is most valuable?

One of the most valuable features is that Zendesk gives you a lot of configurability, and a lot of leeway in terms of customizing the look and theme. Zendesk offers you the facility to design your own landing page, as well as the look and feel of the entire knowledge base. At the same time, they offer themes that you can simply purchase and implement. Either way, it can really be turned into the right look and feel of the knowledge base required by our company, which is very important—if you have a bland-looking page, most of the time, people will lose interest. Zendesk also allows you to test the customizations before you publish it. It gives you a sandbox location where you can test everything new that you're trying to create and publish, which is very interesting. 

Another valuable feature is the security, which is very robust. The JWT and the SSO give us peace of mind, knowing that our content is secure and that nobody else can access it. They have tie-ups with various video platforms, so we can host our videos there, and then we can just add the code here once. Then, when the video changes, we don't have to update the code—it happens seamlessly. 

I could go on and on. Another valuable feature is that we can customize user access for content. In Zendesk Guide, we have various levels of approval which the content can go through before it is released. We can actually set the release date for particular content in the future, so that we don't have to keep track of it, and it automatically gets released then. Also, the labeling feature enables us to conduct very smart searches. 

What needs improvement?

Zendesk Guide could be improved by allowing us to put our assets in one location. What happens now for each article, for example, is we have to upload the images for that article to that location, so the image reuse is still not something that they have perfected. If they could allow us to update all the images in one location, and then pull the image from there, it would be easier when working on Multibrand projects. There are no Multibrand updates available—we have to update each brand manually. For my company, I have come up with an API tool which allows me to push the content to multiple brands together, but if you don't have something like that, you have to manually do it. 

They're still evolving, and though I feel like there is a lot that they can improve on, I am seeing ongoing improvement. Another improvement they could make is in regard to article editing. When you edit an article, the facilities provided aren't customizable. They could make it customizable and let the user choose their own font for headings and the paragraph, the number of headings they want, and just let us do a little bit more. When you add an image, even the resizing of the image is manual—they could provide an image resizing tool, to let us pick the size of the image, and make the process easier. 

As for additional features, I have noticed that Zendesk is concentrating more on the suite: messaging services, chatbot, etc. However, what they don't seem to realize is that most of their customers are using Zendesk for the knowledge base. They need to make the features within the knowledge base a little more robust. We are also looking for some enhancements. For example, I wanted a PDF download facility, but I just had to code it internally because Zendesk has an app, but you need to buy it and plug it in. 

Buyer's Guide
Zendesk Guide
May 2023
Learn what your peers think about Zendesk Guide. Get advice and tips from experienced pros sharing their opinions. Updated: May 2023.
709,643 professionals have used our research since 2012.

For how long have I used the solution?

I have been working with Zendesk Guide for almost three years. 

What do I think about the stability of the solution?

The stability and performance have been perfect. We have not had a single day of downtime, to date. 

As far as I've seen, this product doesn't require any maintenance. They are pretty smart about deploying new products, letting people know that it's all in there, and since it's a SaaS product, we don't have to handle manual updates. 

What do I think about the scalability of the solution?

This solution is pretty easy to scale. You can put a lot of data in there—it doesn't seem to affect it at all. However, in terms of Multibrand, you have to make the updates manually. There is no feature to push to update to all the health centers. 

We are a six-people team, and we all work with Zendesk Guide. As far as usage, we have over 1,000 customers who are accessing Zendesk Guide, and we have more than 12 health centers that we have deployed. 

How are customer service and support?

I have been in contact with Zendesk support. They have different levels with different levels of support. We are an Enterprise level, the highest that they have, so we have something called 24/7 online chat support. If we have a question, we are connected with a live agent, and they help us resolve our issue. The support is okay—I haven't had any issues. 

Which solution did I use previously and why did I switch?

Before using Zendesk Guide, I was working with Confluence for almost a full year. Confluence makes it much easier for me to import a Word document and convert it into an article, whereas Zendesk doesn't allow you to do that very easily. It will ask you to upload it to Google Drive, and then from there you can import it. This isn't something most companies will allow, since Google Drive is not a very secure site to upload your confidential data. Downloading a PDF was also much easier in Confluence—I could just go there, click, select "PDF", and the entire case would get exported as a PDF. With Zendesk, in order to convert any section, article, or category into a PDF, you will either have to buy their app or do your own in-house coding. 

How was the initial setup?

The setup process was pretty straightforward, and they have a very smart way of doing it. They have something called a brand, so we just go there, key our credentials, generate the certificate, merge it, and then we take that code and put it in our software, and it goes live. So the merging of Zendesk's health center is a pretty simple process. As the documentation writer, I was involved in the process, and we had our IT team handle the connection. In total, the process took about 24 hours. 

What's my experience with pricing, setup cost, and licensing?

Zendesk's licensing is not cheap. For Enterprise, we are paying $200 per agent. It's a per-month cost, so it's pretty steep. There are some services you need to pay extra for. For example, with Zendesk Guide, we had to buy the most expensive offering in order to get Multibrand and everything. We also had to pay a lot of money for themes. 

Compared to this, Confluence doesn't work out very cheap either, but then Confluence is a game of numbers—if you have a lot of people in your company and you're planning to buy it for everybody, then even the documentation team can leverage that. 

What other advice do I have?

To those considering implementing this solution, I would say Zendesk Guide could be suitable for your company if you're planning to leverage all its features: the ticketing, talking to customers, using the chatbot, etc. It makes more sense when you are using it as a comprehensive sellout product. If you are only using it for the knowledge base, it may not be the best product. 

I rate Zendesk Guide an eight out of ten. If I were rating it only as a knowledge base, I would rate it a seven and a half out of ten. 

Which deployment model are you using for this solution?

Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
FinancialForce FFA and Salesforce CPQ Consultant at Cloudteam
MSP
Top 20
Has great predefined templates, offers helpful documentation, and provides useful insights
Pros and Cons
  • "What is cool about Zendesk Guide is how it works together with others Zendesk products. Especially with support and with the analytics. Put those together for a small or medium-sized company and it's a really powerful tool."
  • "If I write an article, and I have a team of 30 people, and they all have a Zendesk account, when I write an article, I send them an email. "Hey guys, I just wrote this article. It's one of the most popular topics this month on which we are not covered. Please check it and make sure that you include it in your resolutions". The issue is, once I send it to those 30 people, and they open it, the next morning, that article is the most popular article."

How has it helped my organization?

The first time I sued this product, I was working for a fast-growing startup and there was a lot of software. In terms of the service, there were 60% of questions based on issues. We could do a customized answer or handle customized activity to address this. However, 30% to 40% repeated certain questions over and over. We were able to prioritize our design based on these. Knowing what people were asking about gave us a direction. They helped us to prioritize features. 

We saw a decrease in the number of tickets. It was at least 25% less. There was an increase in customer satisfaction. And that was due to the fact that this solution helped us see what we needed to see and prioritize based on what most people wanted from the company. 

What is most valuable?

What is cool about Zendesk is that they invest a lot in their documentation. If you spend a reasonable amount of hours reading the documentation, you can have a good understanding of how the solution works. 

By default, by just using their predefined templates, you can get something very nice. 

I like how it works together with support. With Zendesk support we can insert articles in our resolution to close the ticket. Your colleagues can collaborate on everything as well including work and updating an article.

The fact that you can set up an approval process, where everybody can have their own opinion, however, in the end, I was the one that was validating or not. 

The insights they provide are great. For example, you can find out what are the most popular articles? What are the articles that are not that popular? What are the keywords that people search? In that case, if they don't find anything or almost nothing, that is a clear trigger for us to write an article or improve a current one about a specific topic based on search trends.

What is cool about Zendesk Guide is how it works together with others Zendesk products. Especially with support and with the analytics. Put those together for a small or medium-sized company and it's a really powerful tool.

What needs improvement?

If I write an article, and I have a team of 30 people, and they all have a Zendesk account, when I write an article, I send them an email. "Hey guys, I just wrote this article. It's one of the most popular topics this month on which we are not covered. Please check it and make sure that you include it in your resolutions". 

The issue is, once I send it to those 30 people, and they open it, the next morning, that article is the most popular article. It has 25 to 30 reviews, however, that's not right as 80% of those reviews were by my team, not by the customer. They need to find a way to separate internal link clicks from external ones. 

For how long have I used the solution?

I've used the solution since 2014. I've used it across two different companies. 

What do I think about the stability of the solution?

The solution was stable. I never had issues. The scheduled maintenance was announced well in advance and was on the weekend during hours that I wouldn't have considered work anyway.

What do I think about the scalability of the solution?

If you wanted to scale from ten agents to 1,000 agents, then it's tricky to do it by yourself.

That's the moment when you should go for an implementation partner or something. I tried to do it by myself. I tried scaling from three or five people to 30 people. And the biggest problem is when you have a structure, and you change the structure. I found that when I was doing extracts, I had a lot of data on the previous structure and I didn't have data on the current structure and I had to do a lot of manipulation in Excel. Basically, you are losing a lot of data in analytics at the moment you decide to change the structure of your team.

In my previous company, 30 to 40 people used this product. 

How are customer service and support?

Support is not great. Their support is that specific support you get from a big American tech company. For example, instead of help, if you ask something specific, they point to an article with generic information.

That's why, if you don't figure it out by yourself, honestly, you are screwed. They don't help.

I can understand why it's like this. At the end of the day, you pay several hundreds of dollars per month. Only one person in the US is maybe paying $100,000 per year. I can understand why they are trying to optimize things, however, to do this through documentation, I don't know if it's effective. The bottom line is, sometimes when you ask a human question, you would like for them to receive a human answer. To get a human, sometimes it takes three days, sometimes one week.

There seemed to be only one guy handling my ticket. They were based in the US, and if I was trying to chase information about a ticket, it would take a while. They relied far too much on documentation and sharing articles. However, this seems to be a very American approach to technical support. 

Which solution did I use previously and why did I switch?

Previous to having Zendesk, my company used a European solution called TOPdesk. We were the mother company, and we forced them to eventually use Zendesk. With this previous solution, we had more flexibility in building fields, however, it was a nightmare to do the integration and transition due to too much flexibility. That's why we switched.

I left the Zendesk world for Salesforce. So I'm not up to date anymore with what they're doing. I stopped using Zendesk almost a year ago. Salesforce was brought in so that we could have everything in one place. We wanted a CRM solution.

How was the initial setup?

In terms of the initial setup, if you spend a reasonable amount of time reading documentation, you can do it by yourself with no issues. There might be one line of code. Not even. You can totally do it with point and click. That's very nice. 

What was our ROI?

We were a very small company. If we switched to anything to help make things more efficient, and we immediately saw an ROI. This was true with Zendesk as well. 

What's my experience with pricing, setup cost, and licensing?

We found the solution to be a bit expensive. We were using the level just below enterprise grade. 

There aren't really any extra costs beyond the standard licensing. 

What other advice do I have?

I'd advise those using Zendesk to make sure to connect Guide to analytics and to check what your customers are doing and improve the content according to their needs. This is the most important thing you can do.

I'd rate the solution at an eight out of ten.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Buyer's Guide
Zendesk Guide
May 2023
Learn what your peers think about Zendesk Guide. Get advice and tips from experienced pros sharing their opinions. Updated: May 2023.
709,643 professionals have used our research since 2012.
Customer service manager at a healthcare company with 1,001-5,000 employees
Real User
Top 20
Easy to use and a good product for the price you pay
Pros and Cons
  • "One of the most valuable features is the ease of use. If you take the standalone product, it is so easy to use, but if you want a tailor-made Zendesk Guide, you can't do it yourself. However, you can use a template that already exists—they have a lot, and they're very cheap, around 300-400 euros—and use it on all your brands. It's a very easy product to use."
  • "Zendesk Guide's customization could be improved. I would like it to be easier and maybe open-sourced, so that if you have a developer in your company, you can do it yourself. Right now, that isn't allowed, so you need to have it done via the integrator. Another improvement—this is nit-picking—is that it could be less easy to make changes. Some things are so easy that they sometimes look a little amateur-ish. Most of the templates are built-in so they can be used directly, so they are very simple."

What is our primary use case?

Our primary use case of Zendesk Guide is for care and use instructions, or for web shop instructions. We use it to provide basic knowledge about how eCommerce products work—for example, "How do I cancel an order?"—as well as for contact forms, like registrations of warranty. It's not standard, but you can build several contact forms for one brand. A use case we are building now is for storing product pages and information so that our support team can sell products that are not on the web shop. We also use it for information about the company and we link it with the live chat so that we can share articles on the Zendesk Guide directly into the live chat, which is a great help to customers. 

We have 23 brands, which means we have to develop 23 Zendesk Guides, all in different languages. I'm pretty sure this solution is cloud-based because we don't store anything into our system. 

What is most valuable?

One of the most valuable features is the ease of use. If you take the standalone product, it is so easy to use, but if you want a tailor-made Zendesk Guide, you can't do it yourself. However, you can use a template that already exists—they have a lot, and they're very cheap, around 300-400 euros—and use it on all your brands. It's a very easy product to use. 

What needs improvement?

Zendesk Guide's customization could be improved. I would like it to be easier and maybe open-sourced, so that if you have a developer in your company, you can do it yourself. Right now, that isn't allowed, so you need to have it done via the integrator. Another improvement—this is nit-picking—is that it could be less easy to make changes. Some things are so easy that they sometimes look a little amateur-ish. Most of the templates are built-in so they can be used directly, so they are very simple. 

An additional feature I would like to see is an option to pay more for a more refined template.

For how long have I used the solution?

We have been using Zendesk Guide for the last year. We acquired Zendesk three years ago, and we started to develop Zendesk Guide when we outsourced the customer service.

What do I think about the scalability of the solution?

There are about six people involved with Zendesk Guide in my organization. We have plans to increase our usage. 

How are customer service and support?

The tech support is very good, and was provided by the integrator himself. They know this solution a lot better than we do, and I have no complaints. 

Which solution did I use previously and why did I switch?

Our company didn't previously use a similar solution. We used to build it ourselves on our website, but it was very disappointing. 

How was the initial setup?

The installation is very easy. There's nothing to do because once you pay for the license, it's effective. For the first one, it took us about two to three weeks to totally set up and deliver, because we used an existing template. 

The integrator will set you up in the beginning, and then give you the key to upload everything. For deployment, I would say you need a team of three: the integrator, project manager, and operations—someone who is going to fill everything in. 

What about the implementation team?

We had an integrator help us with implementation in the beginning. 

What was our ROI?

We receive less questions from customers, so this is a big win for our support. 

What's my experience with pricing, setup cost, and licensing?

Zendesk Guide is linked to your Zendesk license, so there are no additional costs. 

What other advice do I have?

I rate Zendesk Guide an eight out of ten, but I would never give a ten out of ten anyway. It's a very good product for the price you pay. 

To those considering implementation, I would advise you to draw up your plan before you buy the solution. 

Which deployment model are you using for this solution?

Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Sr. HR Reporting Manager at a comms service provider with 10,001+ employees
Real User
Top 20
Makes it easy to connect back and forth, but doesn't have a secure way for sending data
Pros and Cons
  • "It is very easy to connect back and forth between the requester and the person fulfilling the ticket."
  • "One of the drawbacks of Zendesk is that it doesn't provide a secure way for us to send data. So, we usually use a secure SharePoint folder link. We put that in the Zendesk ticket so that the requester has a secure way of getting to their data."

What is our primary use case?

We use Zendesk in multiple ways. We use it as a ticketing system for our reporting requests that come in for HR reporting. We also use Zendesk as a kind of workspace. 

How has it helped my organization?

We receive requests all across the enterprise, not just from HR employees. So, we work through that with the customer within Zendesk, and we communicate back and forth with them through the tickets. We also communicate with each other. We have a triage person who assigns a ticket to an analyst to complete the ticket. We get requests for a list of names, term dates, or something else, and we assign it to someone on our team, and then that person will create that report and send it to the person.

We use Zendesk as a kind of workspace. We've put up education around HR reporting in terms of what's available and who can have access to what within the Zendesk workspace within T-Mobile.

What is most valuable?

It is very easy to connect back and forth between the requester and the person fulfilling the ticket.

What needs improvement?

One of the drawbacks of Zendesk is that it doesn't provide a secure way for us to send data. So, we usually use a secure SharePoint folder link. We put that in the Zendesk ticket so that the requester has a secure way of getting to their data. 

I've dabbled a little bit in the reporting features, and it seems like they're a little bit limited, but it might be because of how we have it set up. It might be how we're configuring it or because we're not buying the higher-level reporting system for it.

For how long have I used the solution?

I have been using this solution for three years.

How was the initial setup?

It was pretty straightforward, but I'm not the one who configured it. Basically, there is a site to which you're given access, and you go through how to use it.

What other advice do I have?

I would give it a seven out of 10.

Which deployment model are you using for this solution?

On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Director at a construction company with 1,001-5,000 employees
Real User
Top 20
Reliable and has good general capabilities but needs better analytics
Pros and Cons
  • "The stability has been very good."
  • "The dashboard could be better."

What is most valuable?

We've been satisfied with its general capabilities. 

The stability has been very good.

What needs improvement?

The licensing model needs to be more customer-friendly. At the moment you have to buy different pieces. ServiceNow, for example, provides just a part of their premium.

There needs to be better insights and analytics. Right now it's lacking.

The dashboard could be better.

We haven't bought service provisioning. We haven't bought the knowledge base, those were part of the main product. The chatbot is there, however, we tried it and it was lacking.

For how long have I used the solution?

I've been using the solution for over seven years. It's been a while. 

What do I think about the stability of the solution?

We have found the stability to be quite good. It's reliable. There are no bugs or glitches. It doesn't crash or freeze.

Which solution did I use previously and why did I switch?

We also are familiar with ServiceNow which has better licensing and better analytics. It also has a nicer dashboard.

How was the initial setup?

I wasn't a part of the implementation process. I wouldn't be able to comment on how it went or what was involved. 

What's my experience with pricing, setup cost, and licensing?

The licensing should be more extensive and not broken into individual pieces. It's hard to figure out what you need at the outset.

What other advice do I have?

We are a customer and an end-user.

I'd rate the solution at a six out of ten. It's good, however, it lacks a few features across different areas. 

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Buyer's Guide
Download our free Zendesk Guide Report and get advice and tips from experienced pros sharing their opinions.
Updated: May 2023
Buyer's Guide
Download our free Zendesk Guide Report and get advice and tips from experienced pros sharing their opinions.