What is our primary use case?
We are involved in entertainment. We offer our clients many brands, some of which are connected with media and radio. As publishers, we offer our customers a host of publishing subscriptions and employ the solution, email and SMS campaigns, pop-ups, web push and various other channels to sell these.
What is most valuable?
There is nothing particularly valuable which encourages us to stick with this solution. We do so because it suits our needs and we pay for several custom solutions.
What needs improvement?
I am used to the interface, so I do not consider how outdated it is too be an issue, but I feel it could better. It seems a throwback to the nineteen-eighties. The initial setup was complex. The reporting features should be improved. We have fielded complaints from our marketers about this. While the solution has many capabilities, it can sometimes pose a difficulty, which is why I advise engaging a company for assistance.
For how long have I used the solution?
I have been using Oracle Eloqua for nearly three years.
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What do I think about the stability of the solution?
The solution is stable.
What do I think about the scalability of the solution?
For the moment, the solution is scalable. We do not make extensive use of the solution. We use it daily with the many companies with which we work for its sending abilities. I am not aware of plans to increase the usage.
How are customer service and support?
We work with a company that is responsible for handling issues which may arise involving tech support. I am not the right person for assessing this.
Which solution did I use previously and why did I switch?
In the past, we used an email solution - although not marketing automation - as a simple application for sending mass emails.
How was the initial setup?
I found the initial setup to be complex.
What about the implementation team?
There is an Orax partner company with which we work that was responsible for the implementation. I believe that a large staff is needed for the deployment and maintenance.
What's my experience with pricing, setup cost, and licensing?
Our licensing costs are yearly.I do not know if there are additional costs beyond the standard licensing fees. I am aware of the license we pay for and we pay for custom solutions, such as pop-up and web push, which are connected with Oracle Eloqua.
What other advice do I have?
I am both a user and administrator of the solution. The solution is cloud-based. I believe there are 20 users making use of the solution, mainly marketers. I rate Oracle Eloqua as a seven out of ten, although I cannot say how it would be rated by someone in marketing, as I am an administrator.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
