We are into the distribution of licenses, and we also have a services arm that takes care of the implementation.
Our customers use it for different use cases, such as fleet management, HR analytics, and retail analytics. They also use it for forecasting and predictive modeling. In the EMEA region, the analytics market isn't very mature. Therefore, many customers just restrict themselves to basic statistics in Tableau. At the most, they go for the predictive functionality, which is inbuilt in Tableau.
Its deployment depends on the use case. Some customers use it on the cloud, which is Tableau Online, and some of them go for Tableau Server, which is on-premises.