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Looker Studio vs Microsoft SQL Server Reporting Services comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Ranking in Reporting
12th
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Microsoft SQL Server Report...
Ranking in Reporting
9th
Average Rating
7.6
Reviews Sentiment
6.4
Number of Reviews
22
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Reporting category, the mindshare of Looker Studio is 2.5%, down from 2.7% compared to the previous year. The mindshare of Microsoft SQL Server Reporting Services is 2.2%, down from 3.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Mindshare Distribution
ProductMindshare (%)
Microsoft SQL Server Reporting Services2.2%
Looker Studio2.5%
Other95.3%
Reporting
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
GD
Consulting IT Head at MYKLaticrete
Reports generation is efficient and saves effort, but integrating new features could enhance overall experience
I haven't contacted Microsoft technical support because of this tool, but for some other things I have, and I found them quite lacking. We had trouble with Azure Firewall, where we wanted logs from our VMs, but reaching out to Microsoft took a prolonged time to the extent that we were wondering why Microsoft was unable to get its own logs to us, which occurred a few months back. I would rate Microsoft support around 6.5 to seven, as they don't directly interact with medium-sized MSMEs, always referring to their partners, so it differs based on the partner's level of relationship with Microsoft.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This has improved our organization by allowing people to see their data and develop visualizations themselves."
"What I appreciate about Looker Studio is mostly the clean visuals, which is good, as I prefer a dashboard with a clean aesthetic rather than feeling sort of an old Windows type of dashboard."
"We previously used Microsoft Power BI, but Google is better."
"This solution is a powerful way to have several tools integrated at one location and convert data into beautiful reports that can be easily edited and viewed."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"The solution is free so that is a good feature."
"I find it favorable regarding speed of development, ease of building, and flexibility."
"The ability to design complex data models and equations."
"Microsoft SQL Server Reporting Services has been functional whenever I needed to use it."
"With SQL Server Reporting Services, I can create reports and printable reports, known as paginated reports."
"Microsoft SQL Server Reporting Services (SSRS) is reliable for management dashboard and reporting purposes. It is helpful for user reporting and administrative tasks, such as monitoring progress. It is easy to use since it is lightweight and integrates well with the SQL Server database, making reporting straightforward. The visualization capabilities enhance our reporting needs with good pagination and KPI features. It integrates well with data servers and workbooks, allowing us to publish reports on mobile applications and tablets easily. Integrating other tools and platforms in our tech ecosystem is generally straightforward. However, if we need to perform something very specialized, we might have to use third-party tools rather than inbuilt options."
"The solution's features are all just wrapped up in one nice easy package; I don't need a lot of toolsets to get everything I need done."
"It is scalable."
"I'm very satisfied with the customer service. And usually, whenever we have any issue or details, we get to the person for the support. I'm really satisfied with the service. Within a few minutes or within a few hours, the support person will be available."
"It is a stable solution."
"We get good support from Microsoft."
 

Cons

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."
"Other tools might be worth considering if you need more advanced features or support for a larger user base."
"Stability and scalability an be improved for a full ten."
"The tool should come up with data modeling layer features that are present in other products like Power BI."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"It's not yet a replacement for a complete BI tool."
"Looker Studio did not fit our needs for scalability."
"There is room for improvement in the pricing model."
"In this solution, the cost should be reduced for the enterprise edition."
"It doesn't have quite the flexibility of a Tableau or something like that. Many users are more comfortable with Tableau and I'm not quite sure why that is right now, but it seems to be the case."
"I would like the solution to add the scheduling feature for reports."
"The setup is difficult because you have to install different servers."
"Sometimes, we need to make sure that the configuration stays consistent across the reporting instances. They all connect to the same database. So, it shares that same backend, but the reporting services itself can also be configured. On the application level, for reporting level. And it is, based on my own experience, it is a manual effort to make sure that the reporting servers are configured the same across the environment."
"We encounter some barriers while trying to build a report."
"Currently, I would not recommend SQL Server Reporting Services since we switched to Power BI."
 

Pricing and Cost Advice

"The tool is free."
"The product is available for free."
"The cost is quite affordable based on feature analysis."
"The solution is free but the Google Looker is expensive."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The solution is free to use for developers."
"The solution is cheaper than its alternatives."
"Value-wise, the solution's pricing is good for the price that we pay."
"The tool's licensing costs are expensive."
"The solution is expensive."
"The product pricing is reasonable in terms of suitable features for business."
"The price is pretty good."
"The pricing is high."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Computer Software Company
10%
Manufacturing Company
8%
Retailer
7%
Financial Services Firm
16%
Manufacturing Company
8%
Computer Software Company
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise15
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
What do you like most about Microsoft SQL Server Reporting Services?
I mainly use the solution for the ease of reporting and for executive dashboards.
What is your experience regarding pricing and costs for Microsoft SQL Server Reporting Services?
I would consider it cost effective for our environment, and we don't have to invest in another big tool to generate these reports, making it all integrated and easier. Otherwise, you need to write ...
What needs improvement with Microsoft SQL Server Reporting Services?
Microsoft SQL Server Reporting Services is not difficult to use, but my main issue is troubleshooting whenever there is any problem, as the logs can be unclear. Perhaps I don't have enough experien...
 

Also Known As

Data Studio
SQL Server Reporting Services, Microsoft SSRS, SSRS, MS SQL Server Reporting Services
 

Overview

 

Sample Customers

Genesys, Shueisha
CMS Wire, The New York Times
Find out what your peers are saying about Looker Studio vs. Microsoft SQL Server Reporting Services and other solutions. Updated: April 2026.
893,221 professionals have used our research since 2012.