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Microsoft Dynamics CRM OverviewUNIXBusinessApplication

Microsoft Dynamics CRM is #1 ranked solution in top CRM Customer Engagement Centers, #1 ranked solution in top Local Government CRM tools, #2 ranked solution in top CRM tools, #2 ranked solution in top Sales Force Automation tools, and #3 ranked solution in top Marketing Management tools. PeerSpot users give Microsoft Dynamics CRM an average rating of 7.6 out of 10. Microsoft Dynamics CRM is most commonly compared to SAP CRM: Microsoft Dynamics CRM vs SAP CRM. Microsoft Dynamics CRM is popular among the large enterprise segment, accounting for 61% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 22% of all views.
Microsoft Dynamics CRM Buyer's Guide

Download the Microsoft Dynamics CRM Buyer's Guide including reviews and more. Updated: September 2022

What is Microsoft Dynamics CRM?

Dynamics CRM is Microsoft's leading Customer Relationship Management solution. This solution allows organizations to nurture their relationships with their customers, to engage with these customers in the best way possible at all the right times, and to match customers to the correct products and services.

Dynamics CRM is one of the most effective sales and marketing tools around, because of its innovative and social-driven technology. The tool allows marketers and salespeople to communicate, interact and service customers in a smarter, personalized, and more insightful manner. And best of all is that this can all be done from any device, as Dynamics CRM is mobile-based, cloud-based and available on-premise. The tool also integrates with social media platforms, allowing for full social media capabilities and reporting.

Microsoft Dynamics CRM was previously known as Dynamics CRM, MS Dynamics CRM.

Microsoft Dynamics CRM Customers

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.

Microsoft Dynamics CRM Video

Archived Microsoft Dynamics CRM Reviews (more than two years old)

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Project Manager at a financial services firm with 201-500 employees
Real User
We are able to effectively follow up on requests, ensuring all customer issues are resolved in a timely manner
Pros and Cons
  • "We are able to effectively follow up on requests, ensuring all customer issues are resolved in a timely manner. This solution provides a platform where there is visibility of all customer interactions, with efficient follow-up."

    What is our primary use case?

    It is used for customer relationships. It is performing well.

    How has it helped my organization?

    The customer is the bedrock of every organization, and it is important the customers are always happy. Because all issues relating to customers are visible in the system, they are ultimately happy. When they are happier, they become our company's advocates. The solution is about ensuring an improved customer experience.

    What is most valuable?

    Since we started using this platform, we have been able to ensure all communications trials with our customers are documented. We are able to effectively follow up on requests, ensuring all customer issues are resolved in a timely manner. This solution provides a platform where there is visibility of all customer interactions, with efficient follow-up.

    What needs improvement?

    There is a feature called Social Listening. It enables the system to sniff out social interactions between our customers. With it, we are able to make informed decisions about the types of products and services to provide to customers.

    The social listening feature is not embedded in the current version. We have to buy a separate license in order for it to be implemented. This feature should be embedded in the next release.

    Buyer's Guide
    Microsoft Dynamics CRM
    September 2022
    Learn what your peers think about Microsoft Dynamics CRM. Get advice and tips from experienced pros sharing their opinions. Updated: September 2022.
    632,779 professionals have used our research since 2012.

    For how long have I used the solution?

    Less than one year.

    What do I think about the stability of the solution?

    It is quite stable.

    What do I think about the scalability of the solution?

    It is very scalable once you understand the process. Though, there are limited applications that can be integrated with it.

    We have been able to accommodate some of our legacy applications into the CRM software, which were not defaults in the functionality of the software by extending the software's functionality.

    How are customer service and support?

    We have local support. They are good partners with Microsoft. They have been providing adequate technical support. Our interactions with them have been fantastic.

    Which solution did I use previously and why did I switch?

    We had an existing solution, but it was locally implemented and did not have all the report features of a full-blown CRM software. We were not able to adequately track all interactions with our customers from all of the different channels. Therefore, we started searching for a new solution.

    We chose Microsoft Dynamics CRM, because of the vendors, it was able to demonstrate its solution would fulfill our requirements. Also, integrations are easier with Microsoft Dynamics CRM. Ultimately, the vendor was able to demonstrate proficiency in being able to ensure that the solution would adequately meet our requirements.

    How was the initial setup?

    I was involved in the initial setup. It was pretty straightforward. We needed to provide the environment and basic server requirements. First, we set up the servers, next we test the environment, then we did the development.

    What other advice do I have?

    I rate it as an eight out of 10. It has been able to incorporate most of our processes. However, there is room for improvement. 

    I would tell a colleague searching for this type of solution that it is important to ensure that whatever solution you are trying to find, it is able to adequately fulfill at least most of your requirements. Microsoft Dynamics CRM is a software which is very scalable and technical. It should fit into the processes of most companies. It is a good choice.

    One of the most important criteria is that we have referrals. We want to know if the vendor has previously implemented for a company similar to ours, e.g., in the same industry, because processes are industry specific. If this is the case, we want to get feedback from these referrals to know how long the implementation took, if they implemented it within their scope and in adequate time, and if they are gaining the expected value from the solution. We also want to know if the vendor has technical support.

    Disclosure: I am a real user, and this review is based on my own experience and opinions.
    PeerSpot user
    PeerSpot user
    Business Analyst at StackEdge Consulting
    With the Mobile Sales feature, we can create drafts in offline mode and sync it later when we are online, but mobile usage to other verticals could be improved.​

    Valuable Features:

    MS Dynamics CRM 2015 release has many exciting features.

    Following are a couple of my favorite features in this update.

    1. Search

    2. Mobile Sales

    There are many other exciting features in MS Dynamics CRM 2015 version, promising outstanding customer experiences.

    Improvements to My Organization:

    With the Search feature, we are now able to search in Dynamics CRM 2015 in different records or customized records.

    With the Mobile Sales feature, we can now create drafts in offline mode and sync it later when we are online.

    Room for Improvement:

    Enhancing mobile usage of the CRM to other vertical would be good. I believe the MS Dynamics CRM app is a great experience to the sales people. With the mobile app, we can nurture with leads, opportunities and accounts. Although I was looking to get reports, view of all the dashboards and other modules (Settings and Service).

    Disclosure: I am a real user, and this review is based on my own experience and opinions.
    PeerSpot user
    Buyer's Guide
    Microsoft Dynamics CRM
    September 2022
    Learn what your peers think about Microsoft Dynamics CRM. Get advice and tips from experienced pros sharing their opinions. Updated: September 2022.
    632,779 professionals have used our research since 2012.
    it_user11019 - PeerSpot reviewer
    Owner at a tech consulting company with 51-200 employees
    Why use Microsoft Dynamics CRM for your business?

    One thing’s for sure, in order for SMEs to continue their growth and maximise productivity and profitability, they need to be utilising a top class CRM system. There are a few out there on the market, and Microsoft Dynamics CRM is one of the most popular – for good reason.

    So what exactly are the benefits of implementing a Microsoft Dynamic CRM solution in your business? Here, we’ve put together a list of the five best features that represent this superb tool.

    1. Integration.

    Microsoft Dynamics CRM has some unbeatable integration functions, especially together with other Microsoft tools. Office is often one of the most popular and used products, and Dynamics CRM offers seamless integration. This tool also provides easy integration with SharePoint – another brilliantly flexible collaborative solution for enterprises of all size and shape.

    2. Sales & Marketing

    With an easy-to-use interface, your sales team will enjoy optimised performance on the road or in the office. Sales force automation vitally shortens sales cycles and improves the sales team’s knowledge and understanding of prospects and clients. This means more conversions from prospect to sale. The monitoring of marketing campaigns is another benefit of CRM, and Dynamics offers effective campaign management and measurement of essential analytics that will really make a positive difference to marketing focus.

    3. Apps & Community

    Dynamics CRM has a vibrant and energetic app marketplace. Here you can find a huge variety of regulated top quality apps and services created by reputable partners. These can help you develop and tailor your CRM into something that perfectly suits your business and your needs. With over 2 million active users, there is a strong community of support for Dynamics CRM customers, and it is a community that stretches across the world in over 80 countries.

    4. Customer Service Benefits

    As with all CRM solutions, customer service is at the forefront of core functionality. By recording all communication with existing customers and logging responses and issues in a comprehensive application, it allows the customer service team to stay on top of accounts and to respond in the best way possible to meet customer and client needs. Integration with tools such as Outlook really helps with the customer service side of CRM, and Dynamics provides this and more.

    5. Cloud or on-Premise

    This flexibility is essential in the modern business world. Locating your CRM on the cloud gives all sorts of benefits, including the ability to access the system remotely. Although cloud solutions are becoming increasingly safe, with security always a priority, many businesses prefer to keep systems inaccessible from outside business premises. Both of these options are available to SMEs using Microsoft Dynamics CRM.

    Microsoft Dynamics CRM offers a lot of benefits to businesses of all sizes. Owners of SMEs are becoming more aware of the value that CRM has in managing and growing a business, and Microsoft are continuously developing their products to offer enterprise solutions that comprehensively answer business issues.

    Disclosure: I am a real user, and this review is based on my own experience and opinions.
    PeerSpot user
    it_user243162 - PeerSpot reviewer
    it_user243162Founder with 51-200 employees

    Yes, Alin - you can. There are apps available for iOS, Windows and Android

    See all 2 comments
    it_user8937 - PeerSpot reviewer
    Owner with 51-200 employees
    Salesforce versus Dynamics… the death match

    We reviewed Salesforce and MS Dynamics in November last year. Clearly we chose one provider over the other but I’ll save that information for later. For now I thought I’d share the decision making process we went through to get to a “winner”. The key things for us were as follows:

    User experience – Salesforce wins

    Salesforce is the winner here and the user interface for Salesforce is really slick and easy to use. It’s also really quick which is a big thing although there is a different interface (not just different configuration) for service users (service cloud) compared to sales users (sales cloud) which we found to be a bit weird.

    The Dynamics interface is fine but a bit uninspiring and misses some of the UX ‘tricks’ that Salesforce has got. The release that Microsoft did late last year didn’t do a lot to improve things despite the hype.

    Feature richness – Salesforce wins

    So basically both systems do the core CRM thing really well as you’d expect from the market leaders. Case management, sales process management, activity logging are all catered for really well. When you step out of that things get a bit more complex though with a few highlights:

    Social communication is dealt with through Chatter in Salesforce and Yammer in Dynamics – both essentially paid for add-ons although Salesforce will give it away… maybe (more on that later);

    Online marketing – unbelievably Dynamics is rubbish at this out of the box although a plugin called Click Dimensions is available and our marketing guys really liked this, albeit at an extra cost;

    Customer support (Chat) – again this is a plugin you have to pay for in both systems.

    Ease of implementation – Salesforce wins

    I think its fair to say that Salesforce is a lot more polished and therefore implementation looks to be a lot easier than with Dynamics which is very much a framework that needs to be customised and adapted. The Salesforce partner we met promised an initial implementation within 2 weeks and their references said they could achieve that – impressive no doubt and not something that Dynamics can compete with.

    Implementing Dynamics is always going to be harder and therefore more expensive. The requirement for training is also more of an issue in Dynamics I think.

    Ability to customise – Salesforce wins

    Both platforms come with substantial customisation capability. Salesforce is written in a native scripting language with an SDK and Dynamics is written in .NET so can also be customised. That said, both companies are pushing customers to use plugins and extensions through their App Exchange (Salesforce) and Marketplace (Dynamics). The App exchange is packed full of plugins and extensions to fulfil a range of requirements. The Microsoft equivalent is less packed and therefore less useful at this stage – you’d think Microsoft would just pay some companies to build apps for this to take the bad look of it but apparently not!

    Ability to extend and integrate – Tie

    One of our key requirements was to integrate with our email solution which at the time was Gmail. Although both providers claimed that this was ‘no bother’ at the time my experience has been that in fact, neither of them do this, or at least not very well. If you have Outlook users this is a real pain point and my advice is to be very careful – for us, we ended up moving to Office 365 (over a snowy weekend in January.. perhaps another blog) to overcome this showstopper issue.

    The move to Office 365 did though open up some interesting possibilities for us in terms of integrating with Sharepoint for document management and so on.

    Customer portal – Tie

    So these are both CRM systems right? So you’d think the interface with the customer would be fantastic and a key selling point right?


    Both systems are spectacularly poor at this for different reasons:

    In Salesforce land this is an additional extra and comes at a premium cost. I couldn’t actually get a firm price from Salesforce on this but the numbers quoted were mind boggling. The functionality offered was also pretty uninspiring to be honest.

    Microsoft’s version of this is truly one of the most pathetic things I’ve ever seen. Although it is ‘free’ it’s also completely unusable so you’ve really got 2 options – you can either pay through the nose for a partner who’ll licence one (because you can’t buy it in the marketplace because it doesn’t exist) or you can ‘roll your own’ and take the cost of developing and maintaining this yourself.

    Seriously guys… one of you should sort this out!

    Mobile – Salesforce wins

    As a remote and growing team we decided early on that having a good mobile solution was a key requirement. We probably softened our stance on this during the process when we thought through the actual use case for apps for our remote team. Ultimately though this decision was easy – Salesforce do this very very well and Microsoft do it very very badly!

    Despite a lot of fluff and bluster in the last 6 months, Microsoft are no further on with this right now.

    Cost – Microsoft wins

    So both solutions cost a fortune and this is a really big strategic business decision for a company like ours with around 40 -60 users. Both offer subscription pricing on a per seat basis and the list price is around £1,000 per year for Salesforce and Dynamics costs around £350 per year. For Learning Pool this meant a spend of either £50K or £17,500 per year.

    Regrettably it’s not nearly as straightforward as all that because:

    Salesforce will offer significant discounts depending on the number of licences you buy, the time of the year you buy them and the length of time you’ll commit contractually;

    Microsoft is more straightforward on subscription licencing but you get stung on things like Click Dimensions (an additional subscription that isn’t per head but needs to be worked into your calculation), Yammer licences (which are optional) and so on;

    Depending on the time of year (or time of day as I’ll come onto) Salesforce may or may not charge you extra for things like Chatter (social communication) or Mobile apps which makes it difficult to pin down the actual cost of ownership in any way;

    It seems from what I’ve seen that both companies hit you for extra storage space because the initial allocation is so small… go figure…;

    Sales approach – Microsoft wins

    The sales approach is different for both companies. Salesforce sell direct but introduce a partner as part of the process while Microsoft sell straight through the partner from the get go.

    We found the Microsoft approach more straightforward. Although the consultancy quote was a lot higher we at least had certainty on the price of the software and there were no hidden surprises really. Also Microsoft wanted a straightforward 12 month subscription which was attractive.

    The Salesforce approach to sales was tremendously annoying. I think we spoke to about 10 people during the process and each of them was more confusing (and sometimes confused) than the last. While Salesforce do this whole thing about how ‘we don’t sell software’ the truth is the complete opposite and so the pricing conversation is all about discounts and free stuff. Salesforce use every trick in the book including the pathetic “big reveal” on price and tell you over and over again that they’ve never given discount like this to anyone before… total bullshit! The most irritating thing we found was that each quote looked completely different to the last. Sometimes Chatter was free, sometimes not, sometimes you paid for mobile, sometimes you were getting a ‘great deal’ on this so in the end it was very difficult to determine what the total cost of ownership was going to be. Pretty scary, especially when they want you to commit for 3 years!

    Roadmap – Microsoft wins

    Both companies make a lot of claims about upcoming features but I think the reality is;

    Salesforce are pretty comfortable at the moment. They know they have dominance in the market and that their product works. Their roadmap is more evolutionary because they’ve done their innovating already. They’ll innovate with acquisitions but these new features come at a price;

    Microsoft know they have ground to make up and they are working hard to do this, especially around integrating with the rest of the Office 365 platform and working across browsers and devices.

    Both companies roll out a lot of updates as part of the service.

    And the winner is? – Microsoft

    If it had been Christmas morning and money was no object we would have gone for Salesforce every time. But back in the real world we were scared of the lack of certainty around pricing and the likely huge hidden costs we’d heard about and had experienced. We also knew that software implementations are always harder than the sales guys will admit and that we’d overrun on consultancy costs so we needed to keep some budget for that eventuality. For those reasons we decided that Dynamics would do enough of what we wanted in the medium term and so we went with that.

    Disclosure: I am a real user, and this review is based on my own experience and opinions.
    PeerSpot user
    it_user8937 - PeerSpot reviewer
    Owner with 51-200 employees
    MS Dynamics – the good, the bad and the ugly.

    So no software is perfect and everything these days is in a state that could be best described as perpetual beta. Dynamics online is no different. I think though that more and more people will opt for this platform on the basis of cost so it’s with knowing what’s good and bad. Here’s my list!

    The good

    There are lots of good features in Dynamics so this is really a list of the highlights:

    Case management – This was a core feature in our requirements list and by and large the system has delivered what we need. Dynamics has allowed us to track all customer cases through the system and this is giving us compelling stats that we can use to resource and drive the business.

    Integration with Outlook – you’d expect Dynamics to be tightly integrated with other Microsoft products and when it comes to Outlook it doesn’t disappoint. Integration is really straightforward, especially when you are on the Office 365 platform removing all the awkward configuration issues you get with other email systems. Once you are in, the user experience is pretty good and lots of our team (but not me obviously because I am a geek!) use the Outlook client for using the system soup to nuts.

    Dashboards and views. Dynamics provides dashboards and views on pretty much all the information it holds and these can be created and shared with people in the team depending on their access. This gives you up to the minute information that’s relevant to what you need without having to resort to Excel.

    Online marketing support. The click dimensions feature really is very good and has helped us change the way we do our marketing in a fairly fundamental way. Watch out for a blog on this topic from Learning Pool’s very own guru very soon!

    End to end view of the customer – this was what we wanted right at the start and we’re very close to it after 8 months. I think this has improved our customer care capability already but hopefully there’s a lot more to come as the system gets bedded in.

    Opportunity management – this is a core function and works well (with a few creases mentioned below). Having oversight of our opportunity pipeline has enabled us to think about things in a different way and this has made us more efficient. It does of course bring its own challenges such as getting the team to keep things up to date but that’d be true of any system.

    Integration potential with SharePoint – this really comes alive with the Office 365 platform and although we haven’t stretched this as far as we’d like yet, the initial signs are positive. The historic problems here has been the set up required to make two systems like this shake hands but with the Microsoft Online deal these days, this is just a point and click configuration away.

    Bulk editing – if you are a fast growing company like Learning Pool you’ll constantly be re-categorising information about prospects and customers so you’ll need a way to update records quickly. The advanced find feature lets you do this really easily.

    The bad

    Service level compliance. Dynamics does case management pretty well but bizarrely it doesn’t track compliance to service levels very well at all. We’ve ended up buying a plug from the marketplace to do this so I guess you could argue that there is a solution but my take is that this should be handled beautifully in the core product.

    Contract management, the contract feature in dynamics assumes that every contract is a legal entity and therefore cannot be changed. Think about that for your own business and you’ll realise how limiting this is when, for example a contact changes or the contract duration is extended by even a couple of days. After trying to make do with this we’ve had to replace this with a customised entity – an expensive task that had a negative impact on our use of the system (although we look to have fixed it now).

    Opportunity detail. The opportunity entity gives you a fair amount of flexibility but we’ve found that we’ve had to customise and extend this entity a lot to make it work for us. Given that what we are trying to do isn’t that unusual and that this is such a key feature from sales support tool you’d think Microsoft would get this right.

    Hosting. While I admit it was unfair for me to ask a very senior man from Microsoft whether he was hosting my CRM in his garden shed I did have a point at the time and the chaos caused by the system being down is hurtful. These days we expect hosted services to be ubiquitously available. While dynamics online hosting isn’t terrible, it isn’t bullet proof either.

    Mobile apps – there are a couple of third party (free and paid for) that you can get hold of but they are just OK and, in my experience not worth the money. This is a real missing piece in Dynamics and Microsoft don’t look to be too bothered about filling the gap any time soon. Interestingly we’ve been able to manage Ok without this feature and so it’s very much a nice to have for us long term.

    The ugly

    Data migration. I haven’t put this in the bad section because I suspect that our experience comes down to implementation more than software but we’ve really struggled with data migration. Although dynamics makes some noble attempts at duplicate detection and so on, our experience has been that this was a really painful thing.

    Email routing – So this is a pure SAAS product right? So you don’t need to install any server software right?


    Dynamics has a thing for email routing that you can use when you are applying workflow to emails (Helpdesk for example). This mail router has to be installed on a windows server somewhere which is just weird. And a pain for a company like ours where we don’t have any windows servers! I hindsight we probably would have chosen not to use the email router at all actually but unfortunately we didn’t know that at the time.

    Customer portal. I’ve mentioned before but this thing is just unusable. It also needs its own server by the way which is another reason not to go near it.

    Hope that’s a useful list – next up I’ll look at the importance of getting a great partner to help you implement your CRM.

    Disclosure: I am a real user, and this review is based on my own experience and opinions.
    PeerSpot user
    it_user6246 - PeerSpot reviewer
    Partner at a insurance company with 51-200 employees
    Licenses are cheap if you are a Microsoft shop, but cost of ownership is high.

    Valuable Features:

    Licenses are cheap if you are a Microsoft shop, easy to to customize.

    Room for Improvement:

    Chunky, UI isn't great, requires a lot of customization - so cost of ownership is high, feels like Salesforce is probably a better overall bet.
    Disclosure: I am a real user, and this review is based on my own experience and opinions.
    PeerSpot user
    it_user3870 - PeerSpot reviewer
    it_user3870Senior Manager of Engineering with 1,001-5,000 employees

    How is salesforce a better choice?

    Microsoft Dynamics is the best solution for any organization. With Microsoft deploying cloud hosting even SMEs can afford and benefit from the features MS CRM has to offer on a pay per user licence. Also MS CRM is cheaper than Salesforce!

    Salesforce may have more features available but actually how useful are the additional features?


    it_user5817 - PeerSpot reviewer
    Director of Architecture/Design at a individual & family service with 10,001+ employees
    Easy and fast to implement. Very flexible. But complicated to manage when using with Outlook and SharePoint.

    Valuable Features:

    Easy and fast to implement. Very flexible to be able to meet our business needs. Low cost licensing.

    Room for Improvement:

    Mobile requires a 3rd party. More complicated to manage when using with Outlook and SharePoint.
    Disclosure: I am a real user, and this review is based on my own experience and opinions.
    PeerSpot user
    it_user1068 - PeerSpot reviewer
    it_user1068Tech Support Staff at a tech company with 51-200 employees

    I do agree with this author. In fact, according to my experience and point of view, Microsoft Dynamics is the best CRM (Customer Relationship Management) tool in the market. However, just like any other program, a user must be armed with the right knowledge and skills to use it to the maximum.

    it_user1701 - PeerSpot reviewer
    CEO at a computer software company with 51-200 employees
    Customizable and easy to deploy, but requires an SI for effective use.

    Valuable Features:

    Highly customizable. Easy initial deployment.

    Room for Improvement:

    Not structured for small Bussiness. Most likely will need a systems integrator for effective use.
    Disclosure: I am a real user, and this review is based on my own experience and opinions.
    PeerSpot user
    it_user6579 - PeerSpot reviewer
    it_user6579Engineer at a tech services company with 1,001-5,000 employees

    Agree with the reviewer, as the cost of ownership is high its not suitable for small businesses. Several features are good like Integration with Outlook.

    Buyer's Guide
    Download our free Microsoft Dynamics CRM Report and get advice and tips from experienced pros sharing their opinions.
    Updated: September 2022
    Buyer's Guide
    Download our free Microsoft Dynamics CRM Report and get advice and tips from experienced pros sharing their opinions.