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Amazon Pinpoint Reviews

Vendor: Amazon Web Services (AWS)
3.5 out of 5
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What is Amazon Pinpoint?

Amazon Web Services offers a highly scalable, low-latency, globally distributed architecture. Amazon Pinpoint is built on this architecture, allowing you to send messages to your customers through multiple channels with confidence. You can use these channels to send messages to recipients all around the world.

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Amazon Pinpoint is the #9 ranked solution in top Marketing Management solutions. PeerSpot users give Amazon Pinpoint an average rating of 7.0 out of 10. Amazon Pinpoint is most commonly compared to Salesforce Marketing Cloud: Amazon Pinpoint vs Salesforce Marketing Cloud. Amazon Pinpoint is popular among the large enterprise segment, accounting for 58% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a financial services firm, accounting for 23% of all views.
Buyer's Guide
Marketing Management
August 2025
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Helped 867,370 peers since 2012

Amazon Pinpoint mindshare

As of September 2025, the mindshare of Amazon Pinpoint in the Marketing Management category stands at 2.5%, down from 3.7% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Marketing Management Market Share Distribution
ProductMarket Share (%)
Amazon Pinpoint2.5%
Microsoft Dynamics CRM20.6%
SAP CRM18.1%
Other58.8%
Marketing Management
 
 
Key learnings from peers

Valuable Features

  • "The Journey Orchestrator helps create personalized campaigns based on customers."
  • "From my experience, Amazon Pinpoint's most valuable feature is its ability to deploy outbound projects quickly. It is easy to use when setting up outbound campaigns, allowing us to deploy solutions rapidly. It is easy to learn."

Room for Improvement

  • "Claiming a Pinpoint number should be more integrated with Amazon Connect."
  • "In my opinion, Amazon Pinpoint needs improvement in several areas. It lacks many features that competitors like Genesys offer. For example, we cannot set up multiple campaign plans or switch campaigns from one set of customers to another. Additionally, reporting functionality needs to be improved."

Pricing

  • "Amazon Pinpoint itself is inexpensive. However, additional services that may be required in conjunction with it, such as custom reporting services, can be costly."
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Marketing Management Buyer's Guide for additional reliable information.

Top industries

By visitors reading reviews
Financial Services Firm
23%
Healthcare Company
12%
Computer Software Company
10%
Performing Arts
8%
Manufacturing Company
8%
Comms Service Provider
6%
University
4%
Government
4%
Insurance Company
4%
Retailer
4%
Transportation Company
4%
Logistics Company
2%
Real Estate/Law Firm
2%
Recreational Facilities/Services Company
2%
Renewables & Environment Company
2%
Educational Organization
2%
Legal Firm
2%
Media Company
2%
Non Profit
2%

Compare Amazon Pinpoint with alternative products

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Amazon Pinpoint customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

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Product Categories

Product Categories
Marketing Management

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Amazon Pinpoint Reviews Summary
Author infoRatingReview Summary
Senior Consultant at a tech vendor with 10,001+ employees3.0I utilize Amazon Pinpoint for outbound campaigns and appreciate its quick deployment and ease of use. However, it falls short compared to competitors, lacking features like multiple campaign plans and comprehensive reporting. Improved performance and insights are needed.
Director AWS at NeuraFlash India Pvt Ltd4.0I use Amazon Pinpoint for voice and SMS campaigns integrated with CRM systems, providing personalized customer experiences with the Journey Orchestrator and analytics. However, integrating its phone numbers with Amazon Connect could improve user experience by simplifying navigation.