Amazon Pinpoint vs Marketo comparison

"From my experience, Amazon Pinpoint's most valuable feature is its ability to deploy outbound projects quickly. It is easy to use when setting up outbound campaigns, allowing us to deploy solutions rapidly. It is easy to learn."

"The Journey Orchestrator helps create personalized campaigns based on customers."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"We are scoring based on behavior without pressure, and it keeps producing excellent results."

"I like that the solution is flexible."

"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."

"I have a good special setup and a huge NetFlow to the sales channel."

"The smart campaign looks quite interesting and useful."

"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."

"Marketo is excellent in terms of hands-on usability and lead database management."

"Claiming a Pinpoint number should be more integrated with Amazon Connect."

"In my opinion, Amazon Pinpoint needs improvement in several areas. It lacks many features that competitors like Genesys offer. For example, we cannot set up multiple campaign plans or switch campaigns from one set of customers to another. Additionally, reporting functionality needs to be improved."

"Some modern Marketo features could be improved."

"Based on my clients ' comments, there is room for improvement in Marketo. For instance, Oracle's Eloqua had much larger databases than Marketo a few years ago, handling millions of records. Marketo has been catching up but doesn't hold the most extensive possible databases. This is less of an issue for B2B, but for B2C customers, who have millions of records, It also lacks features of HubSpot, which should be incorporated. Marketo could benefit from supporting more extensive databases and incorporating some of HubSpot's features. HubSpot is cheaper, and while Marketo is not the most expensive, it's not the least. They would be a better competitor to HubSpot if their pricing were lower. These products are typically priced per user per month."

"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."

"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."

"Customer support could be more helpful."

"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."

"The user interface could be improved."

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

"Amazon Pinpoint itself is inexpensive. However, additional services that may be required in conjunction with it, such as custom reporting services, can be costly."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"The solution is expensive compared to others."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"It is expensive. We have a yearly license."