We use it to send bulk emails like any bulk mailing tool, but where it differs is with the campaign builder.
Campaigns allow marketing teams to orchestrate the entire procedure to allow you to publish, promote, follow registered people, introduce participants to the event, etc.
The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself.
Another amazing element of Marketing Creatio is the email template builder. It is very complete, where you can design the email you want and those sent are supported very well. They are presented correctly on any device.
This product has improved our organization basically by simplifying the marketing effort. We can invite contacts in remote events, seminars, webinars, and of course, identify the interests of customers regarding which links they click on in the mailings to understand the potential items of interest.
For example, you can design a Campaign where:
- You can select who the target audience is to invite,
- Send an invitation email, follow if someone clicks on any link, such as registering,
- If someone clicks on the registration link, it takes them to the registration page, if the user registers,
- Emails them with the details of the event and then thanks them for registering.
- It incorporates the contact in the Event as a participant.
- On the day of the event
- If it is remote, through integrations with remote meeting applications such as Zoom, GoToMeeting, Teams, Webex, etc, it will identify who participated, or
- In the case of face-to-face events, mark the participants as having attended.
- Concludes the campaign with the sending of a “Thank You” email for participating, and
- Including the participants in a view for the Commercial area to follow up, being able to post commercials by email or in their calendar that they have "work" to do, is incredible!
