Try our new research platform with insights from 80,000+ expert users

Bluecore vs Marketo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Bluecore
Ranking in Marketing Automation
20th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
Marketo
Ranking in Marketing Automation
2nd
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
26
Ranking in other categories
Marketing Management (3rd)
 

Mindshare comparison

As of December 2025, in the Marketing Automation category, the mindshare of Bluecore is 1.3%, down from 2.1% compared to the previous year. The mindshare of Marketo is 9.2%, down from 15.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Market Share Distribution
ProductMarket Share (%)
Marketo9.2%
Bluecore1.3%
Other89.5%
Marketing Automation
 

Featured Reviews

Use Bluecore?
Leave a review
reviewer2391396 - PeerSpot reviewer
Engineer - Technology at a marketing services firm with 1,001-5,000 employees
Useful features, produces excellent results, with an easy setup
Some modern Marketo features could be improved. I'm quite good with the filters, and in the admin section, I can build it with many more third parties. This allows me to integrate some additional printers. Issues could be fixed rather than relying on third-party sources. While Marketo lacks a particular feature for calculating formulas, it could be integrated to allow easy calculation on forms. Right now, it only supports a single range of numbers. This feature might already be a default filter in the future. Marketo's lead scoring impacts the sales process, so improvements are possible. In the marketplace, I track campaigns and certificates, however, filter additions are needed. Having some calculated formulas in a default format would enhance functionality. Marketo filters are not very efficient, and timely updates or features could improve this aspect.
report
Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
879,310 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Computer Software Company
12%
Manufacturing Company
12%
Financial Services Firm
10%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise5
Large Enterprise10
 

Questions from the Community

Ask a question
Earn 20 points
What do you like most about Marketo?
One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...
What needs improvement with Marketo?
The user interface could be improved. I would like to see an updated UI for 2025.
What is your primary use case for Marketo?
As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...
 

Comparisons

 

Overview

 

Sample Customers

Zachys, Tommy Hilfiger, Evo, Teleflora, Sur la Table, Perry Ellis International
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: December 2025.
879,310 professionals have used our research since 2012.