

Yammer and Workplace by Facebook compete in workplace communication and collaboration. Workplace by Facebook has the upper hand due to its feature-rich options for engagement and collaboration.
Features: Yammer integrates well with Microsoft 365, supports document sharing, and team messaging. Workplace by Facebook offers multimedia capabilities, live video, and social network features for enhanced engagement.
Room for Improvement: Yammer could improve multimedia integration, enhance social features, and increase global adoption. Workplace by Facebook could streamline setup processes, improve integration with non-Facebook apps, and offer a more competitive pricing model.
Ease of Deployment and Customer Service: Yammer offers straightforward deployment with Microsoft 365 and reliable support through Microsoft channels. Workplace by Facebook requires a more complex setup but provides extensive training resources and responsive support.
Pricing and ROI: Yammer is cost-effective for Microsoft 365 users with lower upfront costs and favorable ROI. Workplace by Facebook has higher initial pricing but justifies this with its features and positive impact on communication and collaboration, offering a high perceived ROI.
| Product | Mindshare (%) |
|---|---|
| Yammer | 5.0% |
| Workplace by Facebook | 3.0% |
| Other | 92.0% |

| Company Size | Count |
|---|---|
| Small Business | 24 |
| Midsize Enterprise | 11 |
| Large Enterprise | 31 |
Workplace by Facebook offers intuitive communication and collaboration tools for businesses, making it easy to manage conversations and projects while providing seamless integration with existing systems.
Designed for corporate communication, Workplace by Facebook features a Facebook-like interface for easy adoption. It supports storage and retrieval of past conversations and project files. While lacking direct API access, it integrates with systems like Microsoft Dynamics and Adobe Marketo through business service providers. However, it faces challenges in multi-party conferencing and language selection flexibility. An overwhelming number of groups and lack of task automation are noted concerns. Despite these, it remains popular for internal communication, HR collaboration, and client interactions utilizing Meta facilities.
What are the key features of Workplace by Facebook?Workplace by Facebook is actively used in corporate settings for managing internal communication and project tracking. Businesses incorporate workplace software for announcements, executive blogs, and HR collaboration, often integrating it with marketing tools like WhatsApp and Adobe Marketo to improve client interaction networks.
Yammer enhances organizational communication and collaboration. It offers intuitive tools for group interaction, integration with Microsoft apps, and secure information sharing. It supports large-scale discussions and cross-functional collaboration without overwhelming email systems.
Yammer provides a robust platform for effective business communication, serving as a hub for social networking and company announcements. It integrates with Microsoft Office and Teams, facilitating seamless content posting and reducing email dependency. Its design encourages knowledge sharing and adaptable workflows. While Yammer is powerful, users have noted areas for improvement, such as integration with Microsoft Office 365 and search functionality. Enhancements in document collaboration, third-party support, and analytics could make it even more valuable, particularly for large multilingual teams. Improvements in editing, navigation, and user experience could enhance its utility further, along with better onboarding support.
What are Yammer's most valuable features?Yammer is widely adopted across various industries for its communication capabilities. Companies use it for creating channels and managing team interactions, making it ideal for sectors that rely on internal announcements and communication. Its integration with Microsoft tools makes it particularly appealing to those already using Microsoft subscriptions, offering a cohesive platform for corporate communication, knowledge sharing, and team engagement. As a digital workspace hub, it serves industries looking to enhance collaboration and streamline communication.
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