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SendPulse vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SendPulse
Ranking in Cloud Email
14th
Average Rating
9.2
Number of Reviews
4
Ranking in other categories
No ranking in other categories
Zoho Campaigns
Ranking in Cloud Email
5th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the Cloud Email category, the mindshare of SendPulse is 2.0%, up from 1.1% compared to the previous year. The mindshare of Zoho Campaigns is 6.6%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
 

Featured Reviews

it_user520110 - PeerSpot reviewer
It provides a mix of communication channels. I have never seen downtime.
It provides a great mix of communication channels We have a better process of customer engagement because of the better open rate of our marketing newsletters. It could have a little better usability to get started working with SendPulse, so people could onboard faster and start working faster.…
Collince Dundo - PeerSpot reviewer
It's easy to use and integrate, but I have a problem with messages getting marked as spam
When we use Zoho Campaigns, our emails often get routed to the spam or promotion module instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their promotion module or folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly routed to the inbox.
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865,384 professionals have used our research since 2012.
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about Zoho Campaigns?
The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.
What is your experience regarding pricing and costs for Zoho Campaigns?
A lot of people choose Zoho because it is priced very low compared to its competitors. Zoho Campaigns is cheaper compared to other products. However, the add-ons can get very expensive.
What needs improvement with Zoho Campaigns?
The product must provide users more control over improving the worthiness of our domain. We can follow certain best practices to improve our reputation within a community so that our emails do not ...
 

Comparisons

 

Overview

 

Sample Customers

Polish Airlines LOT, Swatch, Karcher, Aeroflot, Radisson Hotels and Resorts
Altus
Find out what your peers are saying about SendPulse vs. Zoho Campaigns and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.