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SendGrid vs SendPulse comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SendGrid
Ranking in Cloud Email
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
22
Ranking in other categories
No ranking in other categories
SendPulse
Ranking in Cloud Email
11th
Average Rating
9.2
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Cloud Email category, the mindshare of SendGrid is 8.6%, down from 20.0% compared to the previous year. The mindshare of SendPulse is 2.7%, up from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
SendGrid8.6%
SendPulse2.7%
Other88.7%
Cloud Email
 

Featured Reviews

Amrit Dash - PeerSpot reviewer
Automation Engineer at a educational organization with 11-50 employees
Dynamic templates have streamlined student and parent email campaigns and build consistent engagement
The activity log is a little slower at times, but that is probably just nitpicking an issue. Overall, in general, there are not really very difficult pain points. There are certain issues sometimes when we are trying to handle a very big campaign; we might end up having a little bit less reputation in terms of bounces or spam reports that get detected when we send out the emails. Apart from that, there is not anything that would become a significant pain point. If you don't really have an advanced subscription for SendGrid, it might take a while for you to reach the customer support.
it_user520110 - PeerSpot reviewer
Investor at a tech company with 51-200 employees
It provides a mix of communication channels. I have never seen downtime.
It provides a great mix of communication channels We have a better process of customer engagement because of the better open rate of our marketing newsletters. It could have a little better usability to get started working with SendPulse, so people could onboard faster and start working faster.…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The API side of things is valuable. It is flexible enough to handle pretty much anything that needs to be done in an automated manner."
"It is a stable and scalable solution."
"SendGrid has positively impacted my organization by solving the notification problem."
"The best features SendGrid offers is the template customization, which really helps in creating templates according to client demand and their UI/UX experience."
"Overall, it provides a good return on investment through reliability, time savings, and improved communication."
"The most valuable feature is the conditions in automation."
"They enable us to automate all the communication with our clients around commercial campaigns, marketing activities, and also during transactional tasks, basically, any transaction that happens on the account."
"In my experience, the best features SendGrid offers include the dashboard, which is very nice to review if emails were delivered or if something was wrong."
"The email resend feature alone made this product worth the money."
"The drag-and-drop email builder is the most valuable feature."
"We have a better process of customer engagement because of the better open rate of our marketing newsletters."
"Setup was very easy, really good platform."
 

Cons

"The biggest problem that we have faced is with the authentication during login. For certain people, SendGrid requires MFA, which is good as a security feature, but it doesn't always work in all geographies. We've got people and users who are based in Nigeria, and some of those people had real trouble logging into SendGrid because the MFA wouldn't send codes to people on their numbers. The security mechanism that they use for login doesn't work in all geographies."
"A long time ago, I may have had an issue, and I had to wait for support, which wasn't that helpful. However, that was a very long time ago. Overall, I've had a good experience."
"Maybe they could have a mobile application to give to admins, so they could see some insights related to the data."
"The reporting part needs improvement."
"For my use case, SendGrid is very good. The cost could potentially be improved, though I am not very familiar with pricing details."
"They are backlogged on feature requests, which is a bit of a shame really."
"Customer Service: 4/5. Technical Support: 3/5."
"They should make the solution more user-friendly."
"It could have a little better usability to get started working with SendPulse, so people could onboard faster and start working faster."
"I would like to see more integration with other apps and browsers."
"Would be great if deliverability % would be better."
 

Pricing and Cost Advice

"I use the essential plan which is $20 a month. After that, we use the pro which is $90 a month, and had all our costs bundled in."
"The solution is relatively inexpensive."
"My company pays for SendGrid monthly, and though I cannot share the amount, my feedback is that the vendor should accept other modes of payment apart from a credit card."
"We are using the Advanced plan,10K. That is about $100 per month but sometimes we do go over the limit of the plan."
"Its cost can vary. It can go as low as $10 or $15 to $1,000 depending on how much you use it."
"The basic plan starts at €90 per month."
Information not available
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Top Industries

By visitors reading reviews
Government
9%
Construction Company
9%
Manufacturing Company
8%
Comms Service Provider
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise1
Large Enterprise6
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for SendGrid?
The pricing experience was reasonable at the beginning, but it increased as my email volume grew.
What needs improvement with SendGrid?
The activity log is a little slower at times, but that is probably just nitpicking an issue. Overall, in general, there are not really very difficult pain points. There are certain issues sometimes...
What is your primary use case for SendGrid?
SendGrid is used to maintain all dynamic templates that are used throughout various channels and modes of campaigns and communication channels for student relations, parent relations, or any brand ...
Ask a question
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Comparisons

 

Overview

 

Sample Customers

ScoutMob
Polish Airlines LOT, Swatch, Karcher, Aeroflot, Radisson Hotels and Resorts
Find out what your peers are saying about SendGrid vs. SendPulse and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.