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SendGrid vs SendPulse comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SendGrid
Ranking in Cloud Email
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
22
Ranking in other categories
No ranking in other categories
SendPulse
Ranking in Cloud Email
11th
Average Rating
9.2
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Cloud Email category, the mindshare of SendGrid is 8.6%, down from 20.0% compared to the previous year. The mindshare of SendPulse is 2.7%, up from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
SendGrid8.6%
SendPulse2.7%
Other88.7%
Cloud Email
 

Featured Reviews

Amrit Dash - PeerSpot reviewer
Automation Engineer at a educational organization with 11-50 employees
Dynamic templates have streamlined student and parent email campaigns and build consistent engagement
The activity log is a little slower at times, but that is probably just nitpicking an issue. Overall, in general, there are not really very difficult pain points. There are certain issues sometimes when we are trying to handle a very big campaign; we might end up having a little bit less reputation in terms of bounces or spam reports that get detected when we send out the emails. Apart from that, there is not anything that would become a significant pain point. If you don't really have an advanced subscription for SendGrid, it might take a while for you to reach the customer support.
it_user520110 - PeerSpot reviewer
Investor at a tech company with 51-200 employees
It provides a mix of communication channels. I have never seen downtime.
It provides a great mix of communication channels We have a better process of customer engagement because of the better open rate of our marketing newsletters. It could have a little better usability to get started working with SendPulse, so people could onboard faster and start working faster.…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"SendGrid is a most powerful third-party tool to use for email sending, and it improves the delivery rates compared to other services."
"The best features SendGrid offers is the template customization, which really helps in creating templates according to client demand and their UI/UX experience."
"Easy API documentation is the most valuable feature of SendGrid, including its deliverability rate."
"The API configuration is much cleaner in SendGrid."
"Since switching to SendGrid, I have seen that time is saved, and the trust of the portals like Gmail and Outlook ensures the emails are received quickly with minimum failure, which increases the business."
"The most valuable feature is the conditions in automation."
"It is easy to set up."
"They enable us to automate all the communication with our clients around commercial campaigns, marketing activities, and also during transactional tasks, basically, any transaction that happens on the account."
"Setup was very easy, really good platform."
"The email resend feature alone made this product worth the money."
"The drag-and-drop email builder is the most valuable feature."
"We have a better process of customer engagement because of the better open rate of our marketing newsletters."
 

Cons

"Maybe they could have a mobile application to give to admins, so they could see some insights related to the data."
"SendGrid is already nice, but it could be improved by providing the company ID when sending the email."
"A long time ago, I may have had an issue, and I had to wait for support, which wasn't that helpful. However, that was a very long time ago. Overall, I've had a good experience."
"The contact limit alerts need to be improved."
"The biggest problem that we have faced is with the authentication during login. For certain people, SendGrid requires MFA, which is good as a security feature, but it doesn't always work in all geographies. We've got people and users who are based in Nigeria, and some of those people had real trouble logging into SendGrid because the MFA wouldn't send codes to people on their numbers. The security mechanism that they use for login doesn't work in all geographies."
"They should make the solution more user-friendly."
"The documentation is not fine, so I believe the documentation needs to be improved."
"The biggest problem that we have faced is with the authentication during login."
"Would be great if deliverability % would be better."
"It could have a little better usability to get started working with SendPulse, so people could onboard faster and start working faster."
"I would like to see more integration with other apps and browsers."
 

Pricing and Cost Advice

"Its cost can vary. It can go as low as $10 or $15 to $1,000 depending on how much you use it."
"The solution is relatively inexpensive."
"My company pays for SendGrid monthly, and though I cannot share the amount, my feedback is that the vendor should accept other modes of payment apart from a credit card."
"I use the essential plan which is $20 a month. After that, we use the pro which is $90 a month, and had all our costs bundled in."
"The basic plan starts at €90 per month."
"We are using the Advanced plan,10K. That is about $100 per month but sometimes we do go over the limit of the plan."
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Top Industries

By visitors reading reviews
Government
9%
Construction Company
9%
Manufacturing Company
8%
Comms Service Provider
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise1
Large Enterprise6
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for SendGrid?
The pricing experience was reasonable at the beginning, but it increased as my email volume grew.
What needs improvement with SendGrid?
The activity log is a little slower at times, but that is probably just nitpicking an issue. Overall, in general, there are not really very difficult pain points. There are certain issues sometimes...
What is your primary use case for SendGrid?
SendGrid is used to maintain all dynamic templates that are used throughout various channels and modes of campaigns and communication channels for student relations, parent relations, or any brand ...
Ask a question
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Comparisons

 

Overview

 

Sample Customers

ScoutMob
Polish Airlines LOT, Swatch, Karcher, Aeroflot, Radisson Hotels and Resorts
Find out what your peers are saying about SendGrid vs. SendPulse and other solutions. Updated: April 2026.
894,668 professionals have used our research since 2012.