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Amazon WorkMail vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon WorkMail
Ranking in Cloud Email
2nd
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
14
Ranking in other categories
Email Applications (4th)
Zoho Campaigns
Ranking in Cloud Email
7th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Cloud Email category, the mindshare of Amazon WorkMail is 8.0%, up from 7.7% compared to the previous year. The mindshare of Zoho Campaigns is 3.5%, down from 8.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
Amazon WorkMail8.0%
Zoho Campaigns3.5%
Other88.5%
Cloud Email
 

Featured Reviews

GM
Owner at Marinov
Centralized email accounts have streamlined routing, security checks, and long-term organization
While using Amazon WorkMail over time, I haven't encountered substantial disappointments, but there have been usual glitches with the web interface. For instance, while the service is generally 99.5% perfect, I experience issues like the folder structure I set up sometimes not remembering the state of expanded and collapsed nodes after refreshing the page. This lack of persistence in which nodes are collapsed or opened can be frustrating. However, since it's a minor technical issue, I doubt the average user would notice it. If Amazon WorkMail were not discontinuing, I wouldn't think there is much to improve or enhance about it. It is standard enough and easy to use, and any glitches are minor, not worth evolving or disrupting its current functionality. As for whether the user interface is intuitive and if I'm satisfied with its flexibility and customizability, there are some minor features lacking, but I don't feel a need for changes since it works as designed. The most crucial aspect is that I can set up my address book with the complex organizational structure needed for the accounts connecting to AWS. The lower-level functionalities suit me well enough. Other services often have customizable views of email representations with senders, subjects, and even snippets of content. While my external application on mobile can show customizable lines with my email list, Amazon WorkMail does not offer that feature. I don't really need it, but it would be a nice addition for power users.
Collince Dundo - PeerSpot reviewer
Co-Founder at Youth Initiative Development Programme
It's easy to use and integrate, but I have a problem with messages getting marked as spam
When we use Zoho Campaigns, our emails often get routed to the spam or promotion module instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their promotion module or folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly routed to the inbox.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product is very user-friendly."
"The encryption of emails, both in transit and at rest, has benefited our security strategy as it is a layer of security that provides us better confidence for customers and also internally tracks the security aspects."
"It is highly available and scalable. It is also highly reliable. I don't lose any of the messages or emails. If there is an issue where the email sent operation failed, Amazon as a platform ensures that the send operation is retried, and the email reaches its destination. This way, it is highly reliable."
"Amazon WorkMail integrates with Route 53 and other AWS services, providing a seamless experience when using AWS infrastructure."
"It is very stable. I haven't faced any issues."
"Amazon SES is very easy to configure."
"The most valuable thing is that emails sent through SES have a delivery rate of greater than ninety percent."
"Despite being an end-user service on AWS, the backend is complex enough to enable many useful features, I invested time in configuring it, and it worked flawlessly for six years."
"Putting the campaigns together on Zoho is reasonably straightforward; they have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"It is a very reliable and stable tool."
"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."
"The solution generates a good return on investment."
"The solution is very inexpensive and very reasonably priced."
"It's a very simple solution for email."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
 

Cons

"We are losing clients because the price my clients pay for email alone is nearly equal to the price they pay for an entire Microsoft Office license, which includes email."
"If we can have a completely managed backup solution where we have a tiered backup or a tiered archival to be able to retrieve emails, it would be great."
"I would like to see detailed reports on email success and failure rates."
"There is room for improvement in the scalability."
"The only issue is the price, which is far too expensive."
"Amazon WorkMail's user interface could be more intuitive and user-friendly."
"The product should improve technical support."
"It would be ideal to have detailed data and reporting on email opens, clicks, bounces, and other metrics, as well as integration with other business intelligence tools."
"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."
"There is room for improvement with integration with other applications like MailChimp."
"The emails were going to spam a lot despite us making various changes, and it appeared to be more because it was being sent from Zoho than anything else."
"My usage is limited to the basic features."
"They need to improve their anti-spam capabilities."
"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"The support team takes a while to respond to our request."
 

Pricing and Cost Advice

"The solution should improve its price."
"WorkMail does require a license, it is, per user."
"It's very cheap. The cheapest among all the services available."
"I rate the solution's pricing as one out of ten. It is close to being cheap. Sometimes, the tool offers a generous amount of free messages, up to 40,000, which is great for startups like ours. This means that we don't accumulate any costs for some months because we stay within the free usage tier. When we exceed the free allocation, the costs are reasonable, and no hidden charges exist."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"The tool is priced less compared to other applications."
"The solution's price is reasonable."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"The solution's pricing is reasonable."
"Zoho Campaigns is cheaper compared to other products."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
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Top Industries

By visitors reading reviews
Comms Service Provider
10%
University
10%
Computer Software Company
7%
Manufacturing Company
6%
Marketing Services Firm
12%
Construction Company
8%
Comms Service Provider
8%
University
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise5
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise1
 

Questions from the Community

What needs improvement with Amazon WorkMail?
We are satisfied with Amazon WorkMail, as it is able to send emails and provide receipts, including the read and other statuses. Since we are doing more API side integrations, there does not seem t...
What advice do you have for others considering Amazon WorkMail?
From the communication aspects, working with Amazon WorkMail has been seamless and cost-effective. My customers do not make any use of Amazon WorkMail's compatibility with Microsoft Active Director...
What is your primary use case for Amazon SES?
We are an integrator, and we have a product in which we use Amazon WorkMail. We send emails on a daily basis in a batch mode to customers. We have about 50,000 emails across various customers.
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Also Known As

Amazon SES
No data available
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Altus
Find out what your peers are saying about Amazon WorkMail vs. Zoho Campaigns and other solutions. Updated: April 2026.
893,221 professionals have used our research since 2012.