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Amazon WorkMail vs Zoho Campaigns comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon WorkMail
Ranking in Cloud Email
3rd
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
14
Ranking in other categories
Email Applications (4th)
Zoho Campaigns
Ranking in Cloud Email
7th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Cloud Email category, the mindshare of Amazon WorkMail is 8.0%, up from 6.4% compared to the previous year. The mindshare of Zoho Campaigns is 3.3%, down from 6.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
Amazon WorkMail8.0%
Zoho Campaigns3.3%
Other88.7%
Cloud Email
 

Featured Reviews

GM
Owner at Marinov
Centralized email accounts have streamlined routing, security checks, and long-term organization
While using Amazon WorkMail over time, I haven't encountered substantial disappointments, but there have been usual glitches with the web interface. For instance, while the service is generally 99.5% perfect, I experience issues like the folder structure I set up sometimes not remembering the state of expanded and collapsed nodes after refreshing the page. This lack of persistence in which nodes are collapsed or opened can be frustrating. However, since it's a minor technical issue, I doubt the average user would notice it. If Amazon WorkMail were not discontinuing, I wouldn't think there is much to improve or enhance about it. It is standard enough and easy to use, and any glitches are minor, not worth evolving or disrupting its current functionality. As for whether the user interface is intuitive and if I'm satisfied with its flexibility and customizability, there are some minor features lacking, but I don't feel a need for changes since it works as designed. The most crucial aspect is that I can set up my address book with the complex organizational structure needed for the accounts connecting to AWS. The lower-level functionalities suit me well enough. Other services often have customizable views of email representations with senders, subjects, and even snippets of content. While my external application on mobile can show customizable lines with my email list, Amazon WorkMail does not offer that feature. I don't really need it, but it would be a nice addition for power users.
Matheus Ferraz - PeerSpot reviewer
CRM Team Leader at a tech company with 201-500 employees
A very reliable and stable tool that can be used to manage campaigns
When we contact support, sometimes it takes two to three days or even more to get a satisfying answer. It is time-consuming. I'm not sure if it's because of the high demand that the team has to support. At some point, it seemed to me that they were not prepared. I've been using support for three years. I noticed some changes. Support used to be more personal. Suddenly, it is like we have no direct contact with the team. We could not reach them through chats. We can reach them only through emails. I could see that they were trying to be automated in the way they provide customer service.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Amazon SES can handle a high volume of emails, making it suitable for organizations with large email lists or that need to send a large number of emails on a regular basis."
"It is very stable. I haven't faced any issues."
"Amazon WorkMail integrates with Route 53 and other AWS services, providing a seamless experience when using AWS infrastructure."
"Despite being an end-user service on AWS, the backend is complex enough to enable many useful features, I invested time in configuring it, and it worked flawlessly for six years."
"The most valuable feature of the Amazon WorkMail for me is the SMC server. It makes my work much easier, especially since I often work with Spring Boot. There are many built-in APIs in Spring Boot that help with messaging. What I appreciate about it is that it simplifies the process. I don't need to write much code; I define the credentials in my properties or environment variables. The Java Message API, an internal API from Spring Boot, does most of the work. I set up the properties and connected them to the SMC server, and I can send emails."
"The best feature is that Amazon SES provides verified email messages."
"Amazon SES is very easy to configure."
"There is no need for me to set up security."
"It is a very reliable and stable tool."
"The solution generates a good return on investment."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"It's a very simple solution for email."
"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."
"It’s a very easy product to use, you do not need to be tech savvy or a whizz at email marketing."
 

Cons

"Email service is definitely a requirement from an enterprise standpoint. Many organizations have their own on-premise email services, which take a lot of memory, backup, and other resources. If we can have a completely managed backup solution where we have a tiered backup or a tiered archival to be able to retrieve emails, it would be great. I would like to be able to retrieve emails in real-time (hot retrieval), over the 90-days period (warm retrieval), and over the one-year period (cold retrieval). It would be useful to have tiered backup and retrieval. It would help us in managing emails better and have a better backup solution. So, backup is something that we require."
"If we can have a completely managed backup solution where we have a tiered backup or a tiered archival to be able to retrieve emails, it would be great."
"When we first set up an email on Amazon SES, they had to verify it, which was not fast enough."
"The solution is quite low-level and lacks some advanced features. For example, it doesn't provide tracking capabilities, such as knowing how many users opened an email, which is crucial for email marketing. You would need to integrate these analytics with other tools to get them. I need to know if there has been a bounce and how customers interacted with the email."
"The product should improve technical support."
"Amazon WorkMail's user interface could be more intuitive and user-friendly."
"We are losing clients because the price my clients pay for email alone is nearly equal to the price they pay for an entire Microsoft Office license, which includes email."
"The only issue is the price, which is far too expensive."
"There is room for improvement with integration with other applications like MailChimp."
"The emails were going to spam a lot despite us making various changes, and it appeared to be more because it was being sent from Zoho than anything else."
"They could get better at dealing with spam. They need to improve their anti-spam capabilities."
"The support team takes a while to respond to our request."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"The reports are not so clear."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"Its deliverability could be improved."
 

Pricing and Cost Advice

"I rate the solution's pricing as one out of ten. It is close to being cheap. Sometimes, the tool offers a generous amount of free messages, up to 40,000, which is great for startups like ours. This means that we don't accumulate any costs for some months because we stay within the free usage tier. When we exceed the free allocation, the costs are reasonable, and no hidden charges exist."
"It's very cheap. The cheapest among all the services available."
"WorkMail does require a license, it is, per user."
"The solution should improve its price."
"Zoho Campaigns is cheaper compared to other products."
"The solution's price is reasonable."
"The tool is priced less compared to other applications."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"The solution's pricing is reasonable."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Comms Service Provider
11%
University
8%
Financial Services Firm
7%
Outsourcing Company
20%
Marketing Services Firm
12%
Construction Company
12%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise5
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise1
 

Questions from the Community

What needs improvement with Amazon WorkMail?
While using Amazon WorkMail over time, I haven't encountered substantial disappointments, but there have been usual glitches with the web interface. For instance, while the service is generally 99....
What advice do you have for others considering Amazon WorkMail?
When assessing the security features offered by Amazon WorkMail, such as encryption protocols, I check the security protocols on my phone using an external application that displays them immediatel...
What is your primary use case for Amazon SES?
My usual use cases for Amazon WorkMail started from my interest in all the AWS services, which are numerous, like hundreds, and how I could set up an online document service, something like Google ...
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Also Known As

Amazon SES
No data available
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Altus
Find out what your peers are saying about Amazon WorkMail vs. Zoho Campaigns and other solutions. Updated: September 2026.
913,806 professionals have used our research since 2012.