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SugarCRM Platform vs Zoho CRM comparison

SugarCRM and Zoho are both solutions in the CRM category. SugarCRM is ranked #24 with an average rating of 8.5, while Zoho is ranked #5 with an average rating of 8.3. SugarCRM holds a 0.5% mindshare in CRM, compared to Zoho’s 3.0% mindshare. Additionally, 50% of SugarCRM users are willing to recommend the solution, compared to 88% of Zoho users who would recommend it.
SugarCRM Platform
Read 12 SugarCRM Platform reviews
  • 347 Views
  • 164 Comparison Views
50% willing to recommend
Zoho CRM
Read 52 Zoho CRM reviews
  • 2,597 Views
  • 1,190 Comparison Views
88% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Apr 20, 2025

SugarCRM Platform and Zoho CRM are key players in the CRM industry, competing for business growth solutions. Zoho CRM often has the advantage due to its comprehensive features.

Features: SugarCRM Platform offers customizable dashboards, strong automation capabilities, and easy integration with open APIs. Zoho CRM includes AI-driven analytics, extensive integration options, and mobile CRM capabilities that enhance flexibility and data management.

Room for Improvement: SugarCRM could improve its user interface, documentation, and mobile application features. Zoho CRM may benefit from optimizing initial setup processes, refining its user interface for better navigation, and enhancing customer support response times.

Ease of Deployment and Customer Service: SugarCRM provides flexibility with on-premise and cloud hosting options, supported by dedicated channels. Zoho CRM offers a cloud-based model with a global support network, simplifying implementation and maintenance.

Pricing and ROI: SugarCRM provides affordable pricing with moderate setup costs, yielding good ROI in large-scale deployments. Zoho CRM may be pricier initially but delivers quicker ROI through its robust features and workflow efficiency.

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To learn more, read our detailed SugarCRM Platform vs. Zoho CRM Report (Updated: April 2025).
Buyer's Guide
SugarCRM Platform vs. Zoho CRM
April 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SugarCRM Platform
Ranking in CRM
24th
Ranking in Sales Force Automation
9th
Average Rating
7.0
Reviews Sentiment
6.5
Number of Reviews
12
Ranking in other categories
CRM Customer Engagement Centers (8th), Marketing Automation (8th)
Zoho CRM
Ranking in CRM
5th
Ranking in Sales Force Automation
3rd
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
52
Ranking in other categories
Opportunity Management (3rd)
 

Mindshare comparison

As of May 2025, in the CRM category, the mindshare of SugarCRM Platform is 0.5%, down from 0.6% compared to the previous year. The mindshare of Zoho CRM is 3.0%, down from 4.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Styliana Araouzou - PeerSpot reviewer
Customizable, easy to configure, and reliable
My company is considered a customer and an end-user. I'm not sure which version of the solution we're using right now. It's a company that offers lots of user manuals and you can find most of your stuff there before starting development. I'd advise potential new users to go through everything. I would rate the solution an eight out of ten. By default, it comes with a really good model where you can start working with it without having a lot of developers in your team. It's a system that includes everything related to the client and you can see everything under one screen without having a different product or system. It's been great, for the most part.
Read full review
AmerKhan - PeerSpot reviewer
Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking
Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has sales email campaigns, plus integration with Active Directory."
"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"It works well with Jira. You can customize it to fit your needs."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
"The most valuable aspect of this solution is its low cost."
"It is customizable. We have customized the CRM according to our needs."
"There are many features that capture customer data."
"Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes."
"Zoho CRM has been a really good product. From a basic CRM perspective, we use it to maintain the details of our company's customers."
"I am impressed with the product's information on customers."
"The camera feature is valuable because it provides a look and feel."
"CRM software that's simple to use, with good technical support, scalability, and stability."
"Zoho CRM is very simple and easy to use."
More Zoho CRM pros
 

Cons

"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
"I would like to see more integration on a mobile platform in the next release."
"You cannot include all your entities under one instance at the moment."
"I would appreciate it if SugarCRM could support us in on-premise implementation."
"It lacks customization, and this is the main reason that we are switching to a different solution."
"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
"The tool is hard for people who have worked with Microsoft Office for a long time."
"We would like to always email users as soon as any new features are launched."
"Zoho CRM has a rule engine or a place where you can set certain rules. That's not evolved very much. They could improve this within the platform."
"Since Zoho CRM is not made for the enterprise kind of company, its stability for enterprise businesses could be improved."
"There are at least two big pieces. One is just the ability to reorganize the data and clean it up to eliminate duplicates and things like that. It is very manual at the moment. It only gives us certain fields that we can check on. Because of our particular database, it creates a problem. We deal with hospitals, and there are 50 hospitals. It is tough to figure out which one is which. Is it this one or the other one? So, trying to clean things up is very difficult. I'd like to have more ability to share data fields. The data is structured into different buckets, and I frequently have to create the same field in two different buckets. It would be nice if I could just do a view-only field in another bucket. In my contact bucket, I would like to be able to have just a view-only of the account information so that I don't need to enter it again, which is what I have to do currently."
"The process of creating reports is not very user-friendly - it takes time, and it's confusing."
"It would be useful to have some way of mapping organizations that could add more value. If I have X company's database and am trying to create multiple contexts for different entities of the same company, I should be able to map it in such a way that I can see the organization chart."
"Pricing for Zoho CRM could be improved because it is expensive. My company also needs some analytics, so it would be good if Zoho CRM had built-in analytics."
More Zoho CRM cons
 

Pricing and Cost Advice

"Licensing fees are paid on a yearly basis."
"Professional plans cost $35 per user in the USA and EUR 35 in Europe."
"There is a license required for this solution."
"Zoho CRM is an expensive tool."
"We pay for an annual license to use this solution."
"We have an annual license fee that costs $12,000."
"The solution has standard pricing plans."
"Compared to other CRMs, it is very cheap."
"This solution is less expensive than Salesforce."
More Zoho CRM pricing and cost advice
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Top Industries

By visitors reading reviews
Educational Organization
27%
Engineering Company
16%
Computer Software Company
14%
Real Estate/Law Firm
6%
Educational Organization
77%
Computer Software Company
3%
Financial Services Firm
2%
Government
2%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Sugar Enterprise?
The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards.
See all answers
What is your experience regarding pricing and costs for Sugar Enterprise?
All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.
See all answers
What needs improvement with Sugar Enterprise?
The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...
See all answers
What do you like most about Zoho CRM?
Zoho CRM integrates easily with customer service workflows.
See all answers
What is your experience regarding pricing and costs for Zoho CRM?
I rate the pricing as a five out of ten, as it offers good value for money.
See all answers
What needs improvement with Zoho CRM?
The analytics and AI suggestion features need improvement.
See all answers
 

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Product Reports

Buyer's Guide
SugarCRM Platform
April 2025
SugarCRM Platform reportDownload SugarCRM Platform product report
Buyer's Guide
Zoho CRM
April 2025
Zoho CRM reportDownload Zoho CRM product report
 

Overview

SugarCRM is a versatile CRM solution that facilitates communication and organization within a company. Its primary use case includes call and comment logging, account relation, customer detail storage, verification handling, transaction tracking, marketing material management, and payment transaction handling. The most valuable functionalities include customizable exports of graphics, statuses, complaints, and tasks, as well as its scalability, stability, and low cost. It integrates well with Jira and can be easily configured. The platform improves efficiency, productivity, collaboration, communication, and coordination within organizations, while also providing valuable insights and data analytics for informed decision-making.

SugarCRM

Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management.

Zoho
 

Sample Customers

Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult
Buyer's Guide
SugarCRM Platform vs. Zoho CRM
April 2025
Free Report: SugarCRM Platform vs. Zoho CRM
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