SAP Analytics Hub vs Zoho Analytics comparison

SAP and Zoho are both solutions in the BI (Business Intelligence) Tools category. SAP is ranked #29 with an average rating of 7.0, while Zoho is ranked #7 with an average rating of 8.0. SAP holds a 0.8% mindshare in BIT, compared to Zoho’s 1.1% mindshare. Additionally, 71% of SAP users are willing to recommend the solution, compared to 97% of Zoho users who would recommend it.

SAP Analytics Hub

Read 8 SAP Analytics Hub reviews

1,562 Views
781 Comparison Views

71% willing to recommend

Zoho Analytics

Read 35 Zoho Analytics reviews

2,404 Views
1,466 Comparison Views

97% willing to recommend

SAP Analytics Hub

Zoho Analytics

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Zoho Analytics and SAP Analytics Hub are competing in the business intelligence space. Zoho Analytics is favored for its attractive pricing and support model, while SAP Analytics Hub offers superior features, making it a valuable investment.

Features: Zoho Analytics is known for its intuitive dashboard and seamless data integration capabilities. It includes features such as collaborative analytics, user-friendly reporting, and diverse visualization options. SAP Analytics Hub offers advanced machine learning, robust data management, and broad cross-platform support.

Room for Improvement: Zoho Analytics could enhance its data integration with more complex systems and improve scalability for larger enterprises. Some users find limitations in advanced analytical features and require better cross-platform integration. SAP Analytics Hub could benefit from simplified deployment and reduced setup complexity. Feedback suggests improvements in user interface intuitiveness and customer support responsiveness.

Ease of Deployment and Customer Service: Zoho Analytics is recognized for quick cloud deployment and responsive customer service. It suits small to midsize businesses looking for straightforward implementation. On the other hand, SAP Analytics Hub requires more extensive setup, with mixed reviews regarding customer service efficiency, but offers a scalable deployment model ideal for larger enterprises.

Pricing and ROI: Zoho Analytics provides competitive pricing, delivering significant ROI for businesses seeking accessible analytics solutions. SAP Analytics Hub, while having higher initial costs, offers substantial long-term ROI due to its advanced features and scalability, making it suitable for larger organizations aiming for comprehensive analytics solutions.

To learn more, read our detailed SAP Analytics Hub vs. Zoho Analytics Report (Updated: March 2026).

Buyer's Guide

SAP Analytics Hub vs. Zoho Analytics

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SAP Analytics Hub

Ranking in BI (Business Intelligence) Tools

29th

Average Rating

7.2

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (44th)

Zoho Analytics

Ranking in BI (Business Intelligence) Tools

7th

Average Rating

8.2

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

Reporting (6th), Data Visualization (7th), Embedded BI (5th)

Mindshare comparison

As of March 2026, in the BI (Business Intelligence) Tools category, the mindshare of SAP Analytics Hub is 0.8%, up from 0.3% compared to the previous year. The mindshare of Zoho Analytics is 1.1%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Mindshare Distribution
Product	Mindshare (%)
Zoho Analytics	1.1%
SAP Analytics Hub	0.8%
Other	98.1%

BI (Business Intelligence) Tools

Featured Reviews

Nitesh Agrawal

Director & Co-Owner at InfraBeat Technologies Pvt. Ltd.

Integration and security have improved, but search functionality and clarity of future direction need enhancement

The search function in SAP Analytics Hub is not effective. When speaking about integration with various analytic sources, for example, if I wanted to send the data from SAP BW or B4HANA to a data lake, we used to earlier use the Open Data Hub or Analytics Hub. Nowadays, we are using the Data Sphere integrators available with Amazon, Azure, and Google Cloud. The search capability could be better, and SAP needs to come out with a clear roadmap for the solution going ahead, as they have not yet provided that.

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Vedhanayagam R

Data Analyst at Mobolution

Has supported trend analysis and forecasting but needs major fixes in customization and reliability

There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Another good thing about SAP is that it has powerful tools like the SAP Data View and HANA and BO configuration, which will always give you better results with any type of data and any amount of data within a short time."

"SAP Analytics Hub offers a user-friendly interface with effortless configuration, seamless updates, and real-time availability of information. It avoids the complexities associated with batch processing, providing a smooth and efficient experience."

"As a partner, I can mention something positive about SAP Analytics Hub: its products are tightly integrated, so the business context of data is retained in the analytics solution, and that's the main advantage."

"The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity."

"This product provides good reports using a single pane of glass."

"For report scheduling, I always prefer SAP because it has the most powerful scheduling features, like sending reports to more than 1,000 customers per day. That option is not as good in Microsoft BI and in Tableau it only exists as an add-on option."

"What I like best about this solution is that it is built into the SAP line, making it easier to integrate with other SAP products."

"This product provides good reports using a single pane of glass."

More SAP Analytics Hub pros

"What I like the most is the flexibility of creating dashboards."

"We find Zoho Analytics easy to use, making it very beneficial for our operations."

"The major benefit of using Zoho Analytics in our organization is that before implementation, we didn't have any insights or data security and integration capabilities."

"The AI called Zia in Zoho Analytics is extremely useful—whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts."

"Customer Service: Excellent. the support team have been very helpful, on one occasion even writing a particularly complex query for me, Technical Support: Excellent"

"The front end of this solution including the graph generation using SQL has been most useful."

"Scheduling of reports and dashboards is the most valuable feature of Zoho Analytics."

"The collaborative features in Zoho Analytics have fostered data-driven decision-making within my team and our customers' teams by enabling seamless communication and shared insights."

More Zoho Analytics pros

Cons

"The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space."

"The analytics part of SAP has not been that good up until now; they're still in the infant stage and development is still going on."

"Pricing and support are integrated into the system. However, the support process can be challenging, particularly when navigating the SAP support site, which lacks user-friendliness and ease of access."

"The technical support for Analytics Hub is limited and could be improved."

"The search capability could be better, and SAP needs to come out with a clear roadmap for the solution going ahead, as they have not yet provided that."

"The interface can be simplified because it is not a user-friendly experience."

"The analytics part of SAP has not been that good up until now. They're still in the infant stage and development is still going on. SAP has some cloud analytics and they're trying to configure it in Lumira, but it's not that good at this point."

"The interface can be simplified because it is not a user-friendly experience."

More SAP Analytics Hub cons

"The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis."

"I find it very difficult to handle more than two subqueries or CTE, as I can only have one subquery in the SQL code."

"It would be great to have more user input fields which can be used on dashboards."

"A higher degree of artificial intelligence could be included in this solution. The data and overall insights could be improved."

"Regarding stability and reliability, Zoho Analytics has multiple bugs. One significant issue is that you cannot create multiple charts with the same name."

"There should be more types of graphics available for use in the reports."

"It should have more options for graphics, if it stayed with the quality of graphs of excel, would be great."

"The data visualization features of Zoho Analytics can be improved in terms of decision-making processes. There are many shortcomings in the query language, as it is outdated, and many keywords cannot be used."

More Zoho Analytics cons

Pricing and Cost Advice

"The pricing is reasonable."

"They are pursuing a highly assertive approach to target businesses of all sizes within the industry."

"The product is expensive."

"It is an expensive solution."

"I don't feel that price is an issue for this product."

"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."

"The tool's pricing is similar to other Zoho applications and is affordable."

"The product's licensing is reasonable."

"For one license the pricing is about $35 a user."

"I rate the tool's pricing seven out of ten. The licensing costs are yearly."

"Zoho Analytics costs $ 4,200 per month, billed yearly."

"The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."

More Zoho Analytics pricing and cost advice

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Top Industries

By visitors reading reviews

Construction Company

21%

Manufacturing Company

12%

Healthcare Company

Government

Construction Company

12%

Marketing Services Firm

Computer Software Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	3
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	29
Midsize Enterprise	4
Large Enterprise	4

Questions from the Community

What is your experience regarding pricing and costs for SAP Analytics Hub?

The product is expensive. The cost starts from $1,000,000 per year. Moreover, there are additional costs involved for customization.

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What needs improvement with SAP Analytics Hub?

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What advice do you have for others considering SAP Analytics Hub?

When speaking about integration with various analytic sources, for example, if I wanted to send the data from SAP BW or B4HANA to a data lake, we used to earlier use the Open Data Hub or Analytics ...

See all answers

What is your experience regarding pricing and costs for Zoho Analytics?

Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...

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What needs improvement with Zoho Analytics?

For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...

See all answers

What is your primary use case for Zoho Analytics?

We are using an HRMS tool, Zoho People. We use automations for our people's convenience. We use automations in Zoho People. For insights regarding Zoho People data, we use Zoho Analytics. In the HR...

See all answers

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Compared 5% of the time

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Product Reports

Buyer's Guide

SAP Analytics Hub

March 2026

Download SAP Analytics Hub product report

Buyer's Guide

Zoho Analytics

March 2026

Download Zoho Analytics product report

Also Known As

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Zoho Reports

Overview

SAP Analytics Hub simplifies access to analytics scattered across multiple heterogeneous environments. The solution recommends the best analytics to fit personalized needs and grants users with actionable insights without compromising agility.

SAP

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho

Sample Customers

STIB-MIVB

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

SAP Analytics Hub vs. Zoho Analytics

March 2026

Free Report: SAP Analytics Hub vs. Zoho Analytics

Find out what your peers are saying about SAP Analytics Hub vs. Zoho Analytics and other solutions. Updated: March 2026.

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