Oracle ATG vs Softline eCommerce Solution comparison

Oracle and Softline are both solutions in the eCommerce Platforms category. Oracle is ranked #7 with an average rating of 8.0, while Softline is ranked #19. Oracle holds a 2.4% mindshare in P, compared to Softline’s 1.1% mindshare. Additionally, 100% of Oracle users are willing to recommend the solution, compared to 100% of Softline users who would recommend it.

Oracle ATG

Read 9 Oracle ATG reviews

1,873 Views
1,836 Comparison Views

100% willing to recommend

Softline eCommerce Solution

Read 7 Softline eCommerce Solution reviews

804 Views
804 Comparison Views

100% willing to recommend

Oracle ATG

Softline eCommerce Solution

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 2, 2025

Oracle ATG and Softline eCommerce Solution are eCommerce products, each with distinct strengths. Based on data comparisons, Oracle ATG leads in scalability, while Softline stands out for a user-friendly experience and flexibility.

Features: Oracle ATG offers robust personalization capabilities, scalability, and complex integrations. Softline eCommerce Solution is known for its ease of use, straightforward interface, and flexibility.

Room for Improvement: Oracle ATG could improve its cloud-based offerings, reduce setup time, and simplify integrations. Softline may enhance its analytics, expand system capabilities, and streamline some functionalities for large enterprises.

Ease of Deployment and Customer Service: Oracle ATG requires extensive setup and skilled IT teams for customization, benefiting from strong support for complex implementations. Softline provides simpler deployment with quicker turnaround times and emphasizes responsive customer service.

Pricing and ROI: Oracle ATG has higher setup costs but offers appealing ROI for large enterprises due to its scalability. Softline offers a more affordable entry point with quicker ROI, suitable for small to mid-sized businesses.

To learn more, read our detailed Oracle ATG vs. Softline eCommerce Solution Report (Updated: August 2026).

Buyer's Guide

Oracle ATG vs. Softline eCommerce Solution

August 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle ATG

Ranking in eCommerce Platforms

7th

Average Rating

8.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Softline eCommerce Solution

Ranking in eCommerce Platforms

19th

Average Rating

8.4

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2026, in the eCommerce Platforms category, the mindshare of Oracle ATG is 2.4%, down from 7.4% compared to the previous year. The mindshare of Softline eCommerce Solution is 1.1%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

eCommerce Platforms Mindshare Distribution
Product	Mindshare (%)
Oracle ATG	2.4%
Softline eCommerce Solution	1.1%
Other	96.5%

eCommerce Platforms

Featured Reviews

Naved Hussain

Chief Technology Officer at Adani Enterprises Ltd

Integrates with different scanners and helps to scan customer documents

One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use. A feature that could be improved is the ease of integrating various systems. We currently use it as a standalone solution and integrate it with other systems. A better way to integrate with newer systems, especially mobile apps, could exist. I think the compression technology could be improved even more, and it would be helpful if the software could integrate directly with certain applications.

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it_user1614540

Product Manager at a tech vendor with 11-50 employees

They tailor the design as per our needs and take care of sales tax in all the countries

Their customer support has some room for improvement. Our customers can contact Softline for billing-related questions, and sometimes, the customers come back to us because there are some delays from Softline's end. They have translated and localized all billing-related information, but their support is in English. This is something that could be improved. Our previous partner had a really good admin panel. We could apply some settings on our own without any additional help from our partner. For example, we could change the design, settings, and the fields that show up on the widget, whereas with Softline, we cannot do that. Everything is on their end. It would be good if they provide some tools in the admin panel to make some minor changes. They should also allow us to customize the widget, at least the color. In this aspect, we are currently limited. We cannot really change the design, and the widget is just the way it was developed. The admin panel is also a bit confusing. Our previous partner had a really intuitive and user-friendly admin panel. We could easily find everything. Softline's admin panel is a bit complicated. So, it took us time. I think they plan to improve it, and they might apply some changes in the future.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application."

"The best thing with Oracle Commerce is the personalization engine, and then the integration with one of the best search engines, which is Endeca."

"Merchandising and promotion features are very good."

"The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occasionally."

"The tool is useful for B2B retail operations. The e-commerce platform is helpful for our customers when searching for products they want to buy. They can look up items using part numbers or product descriptions, which helps them find exactly what they want. We rely on the search functionality a lot."

"Oracle ATG Commerce is the leading enterprise eCommerce solution with around 50% of Fortune 100 companies using it."

"The most valuable features are all the promotion capabilities and the tiered-pricing capabilities."

"The product is really good. It is a robust tool that can scale up in any business, including some multi-million businesses."

More Oracle ATG pros

"Thanks to the coordinated work between Allsoft and us, the sales results of Black Friday 2020 were improved by 42 percent in monetary terms and 62 percent in quantitative terms (number of licenses sold)."

"We have definitely seen some added volume by using Softline eCommerce, as it has helped to increase our eCommerce sales and in some regions they have good performance connected to their local partnerships and localization."

"We are still doing more tests to see if we can use Softline eCommerce across the whole business. We are adopting Softline solutions in more countries now, i.e., Poland, Czech Republic, Slovakia, and the Balkans. All these regions are now using Softline eCommerce. So, it has really helped us to increase our sales."

"The technology is very simple to use."

"Softline eCommerce has helped to increase our eCommerce sales and conversion rate in our shopping cart, and our customer satisfaction is now at 95 percent, which is huge."

"Softline showed us better sales in volume and in quantity."

"I often communicate with Allsoft managers. The speed of their reaction is very important for me. They always respond very quickly and help with any questions."

"Using Softline has helped us to increase our e-commerce sales by approximately 20%."

Cons

"In order to scale, you need more hardware, so the product itself is not scalable."

"There should also be a mechanism for user surveys and product reviews."

"The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house."

"Its licensing cost could be brought down."

"There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't see any feature related to these. It must have a provision for doing customer surveys and allowing customers to give product feedback. If I have a customer who purchased something on the website, there has to be a mechanism for a company to capture the feedback. This feature is currently not there. Similarly, if a customer wants to do a review of the product, there is no native feature for that."

"One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use."

"So far, with Oracle ATG, I haven't seen any good cloud-based solutions."

"The only issue with the tool is that it is not cloud-based."

More Oracle ATG cons

"We get support from them to implement different scenarios. Some technical things that our sales operations team work on should be done a bit faster as well as the analytical part."

"Scalability is average; it's not really good. There are some limitations: They don't have a solution that can be used worldwide nor do they provide a self-service for users or customers."

"Our previous partner had a really good admin panel. We could apply some settings on our own without any additional help from our partner. For example, we could change the design, settings, and the fields that show up on the widget, whereas with Softline, we cannot do that. Everything is on their end. It would be good if they provide some tools in the admin panel to make some minor changes. They should also allow us to customize the widget, at least the color. In this aspect, we are currently limited. We cannot really change the design, and the widget is just the way it was developed. The admin panel is also a bit confusing. Our previous partner had a really intuitive and user-friendly admin panel. We could easily find everything. Softline's admin panel is a bit complicated. So, it took us time. I think they plan to improve it, and they might apply some changes in the future."

"Our previous partner had a really good admin panel. We could apply some settings on our own without any additional help from our partner."

"There is also room for improvement in the preparation they do for projects, their 'homework.' They need to be better at gathering as much information as possible regarding the project before the start, so we can eliminate troubles during the implementation and later stages."

"Some unification of their systems could be beneficial, e.g., having some default complex systems that could serve other systems and databases systems. This improvement is connected with their technical part, like backend systems, databases, and reporting, because there are some items that could be improved in their technical part."

"They should provide more training once the client comes onboard, or have something more scripted. With most companies, once you are onboard, then you know the process and what happens next. Currently, Softline's process is customized. While I know what they are going to deliver, I don't know how it will be done. It's just about getting it more streamlined on their side with their customer service."

"I would like to get an advanced level of sales analytics for free. However, it is provided only for money."

Pricing and Cost Advice

"The product's pricing is moderate. We use a license module."

"The tool's licensing is costly. Finding the right talent to manage it is also a challenge."

"Oracle ATG is an expensive solution."

"Softline eCommerce has helped to increase our eCommerce sales."

"We are satisfied with their prices at the moment."

"In terms of licensing, it was definitely the best price on the Russian market and everything is pretty simple."

"Softline's pricing is above average because of all the things that I mentioned: a more localized solution and closer cooperation with us. They give us a team that is more or less dedicated to us. Those developers are mainly working on our tasks."

"For us, its pricing was really nice. It was more or less the same one as everyone else. I don't know what they offer to others, but for us, the offer was perfect."

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Comparison Review

it_user9726

Architect at a tech services company with 1,001-5,000 employees

Oct 5, 2013

WCS vs Hybris vs ATG - Feature Smackdown

They say "Beauty is in the eyes of the beholder", so if you are a purist in one of these technologies you would probably never agree to my comparison matrix, However these are my personal opinion, From my experience standpoint I have longest exposure to WCS Commerce Suite and the least with ATG…

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Top Industries

By visitors reading reviews

Construction Company

11%

Outsourcing Company

11%

Financial Services Firm

10%

Computer Software Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	2
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	1
Large Enterprise	6

Questions from the Community

What needs improvement with Oracle ATG?

The tool is not cloud-based, and licensing and hosting are expensive. The tool can be improved in both areas.

See all answers

What is your primary use case for Oracle ATG?

My company's clients use the tool for e-commerce.

See all answers

What advice do you have for others considering Oracle ATG?

The merchandising tools in Oracle ATG are good but the only thing is if it is moving out from the BCC, then things get a bit difficult. Once you get used to it, Oracle ATG is a wonderful tool. Main...

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Comparisons

Oracle Commerce Cloud vs Oracle ATG

Compared 14% of the time

SAP Commerce Cloud vs Oracle ATG

Compared 13% of the time

Adobe Commerce vs Oracle ATG

Compared 11% of the time

MICROS-Retail Open Commerce Platform vs Oracle ATG

Compared 11% of the time

Salesforce Commerce Cloud vs Oracle ATG

Compared 10% of the time

More Oracle ATG Competitors

Shopify vs Softline eCommerce Solution

Compared 49% of the time

Adobe Commerce vs Softline eCommerce Solution

Compared 41% of the time

HCL Digital Commerce vs Softline eCommerce Solution

Compared 10% of the time

More Softline eCommerce Solution Competitors

Product Reports

Buyer's Guide

eCommerce Platforms

August 2026

Download Oracle ATG product report

Buyer's Guide

Softline eCommerce Solution

July 2026

Download Softline eCommerce Solution product report

Also Known As

ATG

No data available

Overview

Oracle ATG provides robust tools for e-commerce, offering features like tiered pricing and fast deployment. It integrates with mobile devices and supports B2B operations, making it a versatile choice for managing complex retail environments.

Oracle ATG stands out with its comprehensive capabilities designed for e-commerce platforms. It offers sophisticated CRM tools, retail solutions, personalization options, and a strong search engine. Users benefit from seamless integration with Oracle Apps, the ability to manage multiple sites efficiently, and robust order management features. Despite challenges like expensive licensing and complex setup, its customizability and strong B2B support continue to make it relevant. Though its cloud version lacks some on-premises features, issues with integration and outdated interfaces, Oracle ATG remains a strong contender in the market. Continuing to address these issues, particularly in mobile support and user customization, will enhance its value proposition.

What are the key features of Oracle ATG?

Robust Promotion Capabilities: Offers advanced promotional tools to enhance sales strategies.
Tiered Pricing: Provides flexible pricing models for different customer segments.
Personalization: Delivers personalized shopping experiences through advanced targeting.
Scalability: Designed to handle growing business demands efficiently.
Business Analytics: Includes tools for insightful data analysis and decision-making.

What benefits should users expect from Oracle ATG?

Integration Flexibility: Works seamlessly with Oracle Apps and third-party services.
Customizability: Allows for tailored solutions to fit specific needs.
E-commerce Efficiency: Streamlines multiple site management and order processing.
Mobile Integration: Enhances user experience with mobile device compatibility.
CRM and Retail Strength: Supports sophisticated CRM and retail operations for improved customer relations.

Companies in diverse industries use Oracle ATG for e-commerce, leveraging Business Control Center and Experience Manager to manage sites effectively. Businesses utilize its engine for promotions, targeting, and pricing strategies. It facilitates product configuration, order management, and integration with third-party services such as document scanning for financial services, addressing cost-effectiveness by easing migration from older versions.

Oracle

Softline eCommerce Solution offers diverse payment methods and flexible customization, providing seamless integration with local banks and platforms for a regionalized approach.

Softline enables businesses to tailor eCommerce activities across different markets with efficient payment support and local language options. Its integration capabilities ensure smooth operations in handling transactions, while customization requests are addressed promptly to enhance satisfaction. The management of checkout processes and protection of transactions play a crucial role for companies, especially in Latin America, focusing on maintaining client relationships and supporting renewals. This adaptability makes it a valuable tool for businesses targeting both B2B and future consumer markets.

What are the key features of Softline eCommerce Solution?

Diverse Payment Methods: Ensures compatibility with local banks and options across regions.
Local Language Support: Customizes experiences for different linguistic areas.
Flexible Customization: Offers personalized shopping carts and fast response to requests.
Seamless Integration: Easily integrates with internal platforms for efficient processes.
Effective Payment Processing: Manages chargebacks and refunds efficiently.

What benefits should users look for in reviews?

Regional Adaptability: Offers tailored solutions for various markets, enhancing local engagement.
Customization Efficiency: Quick customization options increase client satisfaction.
Transaction Security: Provides a secure environment for handling payments and sensitive data.
Client Relationship Management: Supports ongoing interaction and renewals effectively.
Future Market Expansion: Potential for growth into consumer markets beyond B2B.

Industries using Softline eCommerce leverage its capabilities to streamline sales and transaction management across regions, meeting specific local requirements. This adaptability makes it particularly beneficial in territories with diverse payment preferences and language needs, enabling businesses to maintain competitive interaction and expand their consumer base strategically.

Softline

Sample Customers

Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite

Google, Microsoft, Kaspersky, Avast, ABBYY, ESET, Symantec, Acronis, Xerox, Autodesk.

Buyer's Guide

Oracle ATG vs. Softline eCommerce Solution

August 2026

Free Report: Oracle ATG vs. Softline eCommerce Solution

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