Oracle ATG vs Salesforce Commerce Cloud comparison

Oracle and Salesforce are both solutions in the eCommerce Platforms category. Oracle is ranked #5 with an average rating of 8.0, while Salesforce is ranked #1 with an average rating of 8.3. Oracle holds a 7.4% mindshare in P, compared to Salesforce’s 13.4% mindshare. Additionally, 100% of Oracle users are willing to recommend the solution, compared to 89% of Salesforce users who would recommend it.

Oracle ATG

Read 9 Oracle ATG reviews

1,310 Views
1,271 Comparison Views

100% willing to recommend

Salesforce Commerce Cloud

Read 32 Salesforce Commerce Cloud reviews

2,160 Views
2,138 Comparison Views

89% willing to recommend

Oracle ATG

Salesforce Commerce Cloud

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 2, 2025

Oracle ATG and Salesforce Commerce Cloud are rival platforms in the e-commerce sector. Salesforce Commerce Cloud is regarded as superior due to its advanced features and efficiency.

Features: Oracle ATG offers deep customization, extensive integration options, and strong business control, ideal for complex business needs. Salesforce Commerce Cloud provides AI-driven personalization, seamless integration, and robust analytics for enhanced user experience.

Room for Improvement: Oracle ATG needs improvement in cloud-based capabilities, user interface updates, and quicker deployment times. Salesforce Commerce Cloud could enhance data storage capacities, provide more flexible pricing options, and integrate non-Salesforce systems more easily.

Ease of Deployment and Customer Service: Salesforce Commerce Cloud simplifies deployment through its cloud-based model and strong customer support, allowing for rapid implementation and efficient operation. Oracle ATG, although highly customizable, has a more complex deployment process, requiring extensive setup efforts.

Pricing and ROI: Oracle ATG often involves higher initial costs due to customization and infrastructure needs, leading to a longer return on investment period. Salesforce Commerce Cloud's subscription model offers predictable costs, enabling quicker ROI through optimized sales and efficiencies.

To learn more, read our detailed Oracle ATG vs. Salesforce Commerce Cloud Report (Updated: July 2025).

Buyer's Guide

Oracle ATG vs. Salesforce Commerce Cloud

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle ATG

Ranking in eCommerce Platforms

5th

Average Rating

8.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Commerce Cloud

Ranking in eCommerce Platforms

1st

Average Rating

7.8

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2025, in the eCommerce Platforms category, the mindshare of Oracle ATG is 7.4%, down from 8.3% compared to the previous year. The mindshare of Salesforce Commerce Cloud is 13.4%, down from 14.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

eCommerce Platforms Market Share Distribution
Product	Market Share (%)
Salesforce Commerce Cloud	13.4%
Oracle ATG	7.4%
Other	79.2%

eCommerce Platforms

Featured Reviews

PankajKumar22

Field Activities In Banking, Telecom and Insurance Sector at YASH Technologies

Useful for B2B retail operations and order management but UI is bland and old

The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house. It's quite basic and bland compared to today's modern web developments, which have enhanced user experiences. We're just providing support services to our customers, and they’ve been exploring a move to Oracle Commerce. However, there's some concern about Oracle Commerce's future, especially since support for version 11.3.2 is set to end in March 2025. We haven’t heard back from Oracle regarding any plans to extend support. We’re just keeping the lights on for now, but a transformation might be on the horizon. We have done some proof of concept with Oracle Commerce.

Read full review

Vijay Subramanyam

Delivery Head at cblsolutions

Offers seamless integrations and effective architecture for retail operations

Salesforce Commerce Cloud offers effective architecture, ease of integration with third-party systems, and environments to test web store functionalities. Users can manage the site independently with the administration panel and benefit from features like easy marketing submissions, discount codes, and integration with Apple Pay and Bazaarvoice for reviews. The platform is also robust, with managed infrastructure by Salesforce.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The merchandising part is where the business user adds and configures permissions, which is quite important for us."

"The product is really good. It is a robust tool that can scale up in any business, including some multi-million businesses."

"The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occasionally."

"The most valuable features are all the promotion capabilities and the tiered-pricing capabilities."

"The tool is useful for B2B retail operations. The e-commerce platform is helpful for our customers when searching for products they want to buy. They can look up items using part numbers or product descriptions, which helps them find exactly what they want. We rely on the search functionality a lot."

"The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application."

"Salesforce Commerce Cloud offers a personalized experience tailored to each B2B client. It allows for easy customization according to specific customer needs. Additionally, once a customer finalizes a product with pricing, negotiations and settled prices can be logged into the transcript for future reference and reuse. These features make the platform highly adaptable and efficient, providing a seamless and customizable process tailored to individual preferences."

"The conversion of opportunities and leads to accounts is one of the most valuable features."

"The pipeline and lead management features are the most valuable."

"It is a very flexible solution."

"The features that are core to Salesforce including documentation and the variety of integrations available are most valuable."

"Salesforce Commerce Cloud offers effective architecture, ease of integration with third-party systems, and environments to test web store functionalities."

"Ability to quickly add content and manage products along with associated web content easily."

"The filters are very useful, and easy to customize. it's very easy to operate."

More Salesforce Commerce Cloud pros

Cons

"There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't see any feature related to these. It must have a provision for doing customer surveys and allowing customers to give product feedback. If I have a customer who purchased something on the website, there has to be a mechanism for a company to capture the feedback. This feature is currently not there. Similarly, if a customer wants to do a review of the product, there is no native feature for that."

"The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house."

"So far, with Oracle ATG, I haven't seen any good cloud-based solutions."

"One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use."

"Oracle has a cloud solution, but some on-prem features are not available in the cloud version."

"The only issue with the tool is that it is not cloud-based."

"Four years ago, we linked Salesforce Commerce Cloud with Outlook, and this was a nightmare because a contact in 20 opportunities is a common scenario."

"The community is very closed source. If you don't buy it, you won't be able to learn it."

"The connection with Marketing Cloud should be improved."

"The performance of the solution has room for improvement. We sometimes experience some delays."

"The back office of Salesforce could be more user-friendly."

"Being able to customize everything in general to our specific needs would be pretty awesome."

"Salesforce's technical support is not as good as Elastic Path."

"The solution is expensive."

More Salesforce Commerce Cloud cons

Pricing and Cost Advice

"Oracle ATG is an expensive solution."

"The product's pricing is moderate. We use a license module."

"The tool's licensing is costly. Finding the right talent to manage it is also a challenge."

"The licensing of Salesforce Commerce Cloud is something that will depend on the customer's usability. For us as a company, we are in a position where we will be paying the premium for licensing. If we go to the customer who is seeking a B2C solution quickly, we will definitely look at the pricing when it comes to the user base and receive good discounts. Discount is something that depends on the volume and that is where we need to work on. It is a little sensitive market when it comes to licensing procurement. There are some good competitors."

"Salesforce is not a cheap solution."

"There are no significant upfront license costs."

"Initially when we installed Salesforce, we thought that it was a bit pricey, but I think for the value that we're getting, it’s suitable."

"I give the price of the solution a three out of ten."

"The pricing is fairly reasonable."

"I think price-wise, it's a little bit expensive. It can be made cheaper for smaller businesses. I understand that for larger businesses, it can be a payable amount. But for medium to smaller, it is kind of costly, and it might be difficult for them to pay."

"The licensing works on a per-user basis."

More Salesforce Commerce Cloud pricing and cost advice

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Comparison Review

it_user9726

Architect at Sapient

Oct 5, 2013

WCS vs Hybris vs ATG - Feature Smackdown

They say "Beauty is in the eyes of the beholder", so if you are a purist in one of these technologies you would probably never agree to my comparison matrix, However these are my personal opinion, From my experience standpoint I have longest exposure to WCS Commerce Suite and the least with ATG…

Read full review

Top Industries

By visitors reading reviews

Retailer

16%

Computer Software Company

13%

Financial Services Firm

Manufacturing Company

Computer Software Company

16%

Manufacturing Company

12%

Retailer

10%

Financial Services Firm

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	2
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	8
Large Enterprise	10

Questions from the Community

What do you like most about Oracle ATG?

The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occ...

See all answers

What needs improvement with Oracle ATG?

The tool is not cloud-based, and licensing and hosting are expensive. The tool can be improved in both areas.

See all answers

What is your primary use case for Oracle ATG?

My company's clients use the tool for e-commerce.

See all answers

What do you like most about Salesforce Commerce Cloud?

The product is easy to use.

See all answers

What is your experience regarding pricing and costs for Salesforce Commerce Cloud?

I am not involved in the pricing or licensing details, so I cannot provide specific insights into the setup costs.

See all answers

What needs improvement with Salesforce Commerce Cloud?

One of the main points for improvement right now is still the user interface, the front end of Salesforce, because I only have one layout theme, which is the main B2B Commerce layout, while differe...

See all answers

Comparisons

Adobe Commerce vs Oracle ATG

Compared 22% of the time

Oracle Commerce Cloud vs Oracle ATG

Compared 21% of the time

SAP Commerce Cloud vs Oracle ATG

Compared 16% of the time

Shopify vs Oracle ATG

Compared 6% of the time

More Oracle ATG Competitors

Adobe Commerce vs Salesforce Commerce Cloud

Compared 23% of the time

SAP Commerce Cloud vs Salesforce Commerce Cloud

Compared 18% of the time

Shopify vs Salesforce Commerce Cloud

Compared 13% of the time

HCL Digital Commerce vs Salesforce Commerce Cloud

Compared 7% of the time

Oracle Commerce Cloud vs Salesforce Commerce Cloud

Compared 6% of the time

More Salesforce Commerce Cloud Competitors

Product Reports

Buyer's Guide

eCommerce Platforms

August 2025

Download Oracle ATG product report

Buyer's Guide

Salesforce Commerce Cloud

August 2025

Download Salesforce Commerce Cloud product report

Also Known As

ATG

Demandware

Overview

Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.

Oracle ATG Web Commerce is made up of three platform layers:

The Dynamo application framework (DAF)
The personalization module (DPS)
The scenarios module (DSS)

Oracle ATG Features

Oracle ATG has many valuable key features. Some of the most useful ones include:

Personalization capabilities: Oracle ATG has personalization capabilities including DPS and DSS. The personalization module (DPS) provides control to customize the content as per customer interest, targeting content based on the customer’s interest. The scenarios module (DSS) extends the content targeting capabilities of the personalization module. In addition, you can have customized content in a way that changes dynamically for each user. Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period.

Data anywhere architecture: Oracle ATG is designed with data anywhere architecture, meaning implementation is independent of the data source. With Oracle ATG, if you change your database, you do not have to change your code.

Payment integration support: Oracle ATG eCommerce supports various payment gateway integrations, which includes credit card, PayPal, or any other payment mode. The code can be customized to any payment method you want.

Application server support: Oracle ATG’s eCommerce applications are built on the concept of component-based model. It supports most of the major application servers, like JBOSS, WebLogic, and WebSphere. The component model is implemented using JSP and Java Beans, which are easily and widely used.

Oracle ATG Benefits

There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:

It has both B2B and B2C offerings.
It enables merchants to manage and sell complex products.
It allows merchants to efficiently personalize the shopper experience through customisable content, sites, and campaigns.
The solution is designed with a unified architecture that lets you manage multiple sites efficiently.
Oracle ATG includes robust personalization features, including tailored content and merchandise, personalized search, tailored websites, and customized marketing programs.
With the solution’s data anywhere architecture, you can easily manage integrations.
Business users can develop categories, products, and SKUs and organize them into catalogs that exist in a content management environment.
It is simple and easy to use with a clean interface.
Oracle ATG also has good dashboards for visualizing the data in a comprehensive and clear format.
Because Oracle ATG is a server-side, component-driven platform, you can use headless systems while retaining most of its features. If you already have an Oracle ATG setup, you can keep the frontend and migrate the backend to a microservices-based alternative for more flexibility.

Oracle

Salesforce Commerce Cloud offers scalable and customizable eCommerce solutions ideal for consumer packaged goods and retail businesses, featuring robust CRM and order management capabilities.

Salesforce Commerce Cloud is a dynamic eCommerce platform known for its strong mobile support and seamless third-party integrations. It enables businesses to personalize user experiences and efficiently manage leads and opportunities. Despite facing challenges with integration and pricing for small businesses, its scalability and partner ecosystem make it highly adaptable for diverse needs.

What are Salesforce Commerce Cloud's key features?

Mobile Support: Excellent functionality on mobile devices.
Third-Party Integrations: Enables seamless addition of external tools.
Customization: Facilitates easy alterations to meet business needs.
Scalability: Grows alongside business expansions.
Robust Reporting: Provides comprehensive data insights.
Intuitive Administration: Simplifies management tasks.

What benefits should users look for in reviews?

Enhanced Customer Experience: Provides personalized and adaptive interactions.
Streamlined Operations: Supports efficient lead and opportunity management.
Comprehensive Support: Offers multilingual and integrable capabilities.
Extensive Ecosystem: Leverages a broad partner network for added functionalities.

Salesforce Commerce Cloud is widely implemented in sectors like retail and consumer packaged goods for its CRM functionalities, customized order management, and automation capabilities. Businesses utilize it to create omnichannel platforms and tailored user experiences, especially benefitting financial, insurance, and banking services through its integrability.

Salesforce

Sample Customers

Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite

Adidas, Amercian Golf, Brooks, Browns, Burton, Butlers, Clarins Paris, ColeHaan, Columbia, Converse, Deckers, Hurley, Kate Spade, Labelux, Lacoste, Lush, Mothercare

Buyer's Guide

Oracle ATG vs. Salesforce Commerce Cloud

July 2025

Free Report: Oracle ATG vs. Salesforce Commerce Cloud

Find out what your peers are saying about Oracle ATG vs. Salesforce Commerce Cloud and other solutions. Updated: July 2025.

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