Oracle ATG and Salesforce Commerce Cloud are rival platforms in the e-commerce sector. Salesforce Commerce Cloud is regarded as superior due to its advanced features and efficiency.
Features: Oracle ATG offers deep customization, extensive integration options, and strong business control, ideal for complex business needs. Salesforce Commerce Cloud provides AI-driven personalization, seamless integration, and robust analytics for enhanced user experience.
Room for Improvement: Oracle ATG needs improvement in cloud-based capabilities, user interface updates, and quicker deployment times. Salesforce Commerce Cloud could enhance data storage capacities, provide more flexible pricing options, and integrate non-Salesforce systems more easily.
Ease of Deployment and Customer Service: Salesforce Commerce Cloud simplifies deployment through its cloud-based model and strong customer support, allowing for rapid implementation and efficient operation. Oracle ATG, although highly customizable, has a more complex deployment process, requiring extensive setup efforts.
Pricing and ROI: Oracle ATG often involves higher initial costs due to customization and infrastructure needs, leading to a longer return on investment period. Salesforce Commerce Cloud's subscription model offers predictable costs, enabling quicker ROI through optimized sales and efficiencies.
Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.
Oracle ATG Web Commerce is made up of three platform layers:
Oracle ATG Features
Oracle ATG has many valuable key features. Some of the most useful ones include:
Oracle ATG Benefits
There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:
Salesforce Commerce Cloud offers scalable and customizable eCommerce solutions ideal for consumer packaged goods and retail businesses, featuring robust CRM and order management capabilities.
Salesforce Commerce Cloud is a dynamic eCommerce platform known for its strong mobile support and seamless third-party integrations. It enables businesses to personalize user experiences and efficiently manage leads and opportunities. Despite facing challenges with integration and pricing for small businesses, its scalability and partner ecosystem make it highly adaptable for diverse needs.
What are Salesforce Commerce Cloud's key features?Salesforce Commerce Cloud is widely implemented in sectors like retail and consumer packaged goods for its CRM functionalities, customized order management, and automation capabilities. Businesses utilize it to create omnichannel platforms and tailored user experiences, especially benefitting financial, insurance, and banking services through its integrability.
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