Oracle ATG vs Salesforce Commerce Cloud comparison

Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.

Oracle ATG Web Commerce is made up of three platform layers:

1. The Dynamo application framework (DAF)
2. The personalization module (DPS)
3. The scenarios module (DSS)

Oracle ATG Features

Oracle ATG has many valuable key features. Some of the most useful ones include:

• Personalization capabilities: Oracle ATG has personalization capabilities including DPS and DSS. The personalization module (DPS) provides control to customize the content as per customer interest, targeting content based on the customer’s interest. The scenarios module (DSS) extends the content targeting capabilities of the personalization module. In addition, you can have customized content in a way that changes dynamically for each user. Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period.

• Data anywhere architecture: Oracle ATG is designed with data anywhere architecture, meaning implementation is independent of the data source. With Oracle ATG, if you change your database, you do not have to change your code.

• Payment integration support: Oracle ATG eCommerce supports various payment gateway integrations, which includes credit card, PayPal, or any other payment mode. The code can be customized to any payment method you want.

• Application server support: Oracle ATG’s eCommerce applications are built on the concept of component-based model. It supports most of the major application servers, like JBOSS, WebLogic, and WebSphere. The component model is implemented using JSP and Java Beans, which are easily and widely used.

Oracle ATG Benefits

There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:

• It has both B2B and B2C offerings.
• It enables merchants to manage and sell complex products.
• It allows merchants to efficiently personalize the shopper experience through customisable content, sites, and campaigns.
• The solution is designed with a unified architecture that lets you manage multiple sites efficiently.
• Oracle ATG includes robust personalization features, including tailored content and merchandise, personalized search, tailored websites, and customized marketing programs.
• With the solution’s data anywhere architecture, you can easily manage integrations.
• Business users can develop categories, products, and SKUs and organize them into catalogs that exist in a content management environment.
• It is simple and easy to use with a clean interface.
• Oracle ATG also has good dashboards for visualizing the data in a comprehensive and clear format.
• Because Oracle ATG is a server-side, component-driven platform, you can use headless systems while retaining most of its features. If you already have an Oracle ATG setup, you can keep the frontend and migrate the backend to a microservices-based alternative for more flexibility.

Salesforce Commerce Cloud is a cloud-based, agile, scalable, and secure eCommerce platform designed to create a seamless customer experience and help your organization drive sales, convert more customers, and increase productivity and engagement. Salesforce Commerce Cloud is a part of Salesforce Digital 360, an integrated platform allowing you to sell and engage with your audience across digital channels.

Salesforce Commerce Cloud Features

Salesforce Commerce Cloud has many valuable key features. Some of the most useful ones include:

• Commerce cloud digital
• Storefront reference architecture
• Commerce cloud endless aisle
• Commerce portals
• Order management
• Commerce platform

Salesforce Commerce Cloud Benefits

There are several benefits to implementing Salesforce Commerce Cloud. Some of the biggest advantages the solution offers include:

• Scalability: Salesforce Commerce Cloud makes it easy for you to seamlessly scale and handle traffic spikes, along with any other unforeseen events.

• Unified commerce: You can benefit by connecting the customer’s entire shopping experience via digital channels – from marketing to successful purchase and retention campaigns. In addition, you can personalize a customer’s journey to add relevant product recommendations.

• Mobile optimization: Salesforce Commerce Cloud takes a mobile-first approach, providing a mobile-optimized eCommerce store with a user-friendly interface to attract and retain customers in order to make their shopping experience pleasant and friction-free.

Reviews from Real Users

Below are some reviews and helpful feedback written by PeerSpot users currently using the Salesforce Commerce Cloud solution.

A Senior Consultant at a computer software company comments, “The most valuable feature is the lead matrix that Commerce provides, which helps us to filter out the leads. It also filters out the companies that are right for us and need to target. The visualization is very good. It's not confusing. If you are doing an analysis on your Commerce, It's very easy. The filters are very useful and easy to customize. It's very easy to operate. The user-friendly interface is better when compared with other CRMs. For everything that we have used this solution for, we have had the best experience.”

PeerSpot user Syed B., Salesforce Solution Architect at Systems Limited, says, "It has a customizable checkout experience, customizable homepage, everything can be customized. The stability is very, very high. SFCC is a leader in the world."

Divs C., Salesforce Solutions Architect at Kcloud Technologies, mentions, “Salesforce offers the best features and functionality which are developed and refined over many years to provide a highly customized e-commerce experience. It is mostly for clients who are more into e-commerce, so they go for the Salesforce Commerce Cloud because, the best part is, you don't have to develop everything from scratch. Salesforce Commerce Cloud has seamless upgrades. Since the platform is SaaS, Salesforce continuously rolls out many new features in the background. These are available through an administration panel and often with minimal or no technical intervention needed on the client-side.”

Joaquin A., Salesforce Programmer at Freelancer, explains, “Multi Language support means that this product will operate in English, Chinese, or whatever language is required. The translation feature is available, depending on the region, and it is quite useful for me as well as my customers. The development capabilities are very powerful, which is what my customers know and why they buy this product instead of something else. There is a good community of developers for the platform. With respect to customizability, you can do whatever you want. You can integrate with other solutions and put everything in one place.”