Oracle ATG vs Salesforce Commerce Cloud comparison

Oracle and Salesforce are both solutions in the eCommerce Platforms category. Oracle is ranked #7 with an average rating of 8.0, while Salesforce is ranked #1 with an average rating of 8.2. Oracle holds a 2.4% mindshare in P, compared to Salesforce’s 4.0% mindshare. Additionally, 100% of Oracle users are willing to recommend the solution, compared to 90% of Salesforce users who would recommend it.

Oracle ATG

Read 9 Oracle ATG reviews

1,873 Views
1,836 Comparison Views

100% willing to recommend

Salesforce Commerce Cloud

Read 33 Salesforce Commerce Cloud reviews

4,404 Views
4,360 Comparison Views

90% willing to recommend

Oracle ATG

Salesforce Commerce Cloud

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Executive SummaryUpdated on Feb 2, 2025

Oracle ATG and Salesforce Commerce Cloud are rival platforms in the e-commerce sector. Salesforce Commerce Cloud is regarded as superior due to its advanced features and efficiency.

Features: Oracle ATG offers deep customization, extensive integration options, and strong business control, ideal for complex business needs. Salesforce Commerce Cloud provides AI-driven personalization, seamless integration, and robust analytics for enhanced user experience.

Room for Improvement: Oracle ATG needs improvement in cloud-based capabilities, user interface updates, and quicker deployment times. Salesforce Commerce Cloud could enhance data storage capacities, provide more flexible pricing options, and integrate non-Salesforce systems more easily.

Ease of Deployment and Customer Service: Salesforce Commerce Cloud simplifies deployment through its cloud-based model and strong customer support, allowing for rapid implementation and efficient operation. Oracle ATG, although highly customizable, has a more complex deployment process, requiring extensive setup efforts.

Pricing and ROI: Oracle ATG often involves higher initial costs due to customization and infrastructure needs, leading to a longer return on investment period. Salesforce Commerce Cloud's subscription model offers predictable costs, enabling quicker ROI through optimized sales and efficiencies.

To learn more, read our detailed Oracle ATG vs. Salesforce Commerce Cloud Report (Updated: June 2026).

Buyer's Guide

Oracle ATG vs. Salesforce Commerce Cloud

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle ATG

Ranking in eCommerce Platforms

7th

Average Rating

8.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Commerce Cloud

Ranking in eCommerce Platforms

1st

Average Rating

7.8

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2026, in the eCommerce Platforms category, the mindshare of Oracle ATG is 2.4%, down from 7.4% compared to the previous year. The mindshare of Salesforce Commerce Cloud is 4.0%, down from 13.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

eCommerce Platforms Mindshare Distribution
Product	Mindshare (%)
Salesforce Commerce Cloud	4.0%
Oracle ATG	2.4%
Other	93.6%

eCommerce Platforms

Featured Reviews

Naved Hussain

Chief Technology Officer at Adani Enterprises Ltd

Integrates with different scanners and helps to scan customer documents

One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use. A feature that could be improved is the ease of integrating various systems. We currently use it as a standalone solution and integrate it with other systems. A better way to integrate with newer systems, especially mobile apps, could exist. I think the compression technology could be improved even more, and it would be helpful if the software could integrate directly with certain applications.

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Deena Dayalan K

Global Leader Application Operations & Operational Excellence at a manufacturing company with 10,001+ employees

Unified commerce platform has streamlined direct sales and integrated promotions and billing

One of the most valuable features in Salesforce Commerce Cloud is that it helps me avoid storing credit card information, with a vault function taken care of. Salesforce provides this vault feature, enabling me to bill my D2C customers directly and also feeding data into my Marketing Cloud and Services Cloud. For visibility features in Salesforce Commerce Cloud, I might need to schedule a separate meeting as I can only share certain levels of information. Experience-wise, it is very good; the platform helps identify promotional opportunities and integrates well with Salesforce's Trade Promotion Management. The main benefits Salesforce Commerce Cloud provides are significant process improvements. If we did not have it, I would need to establish a separate D2C portal such as Magento Commerce and integrate with Salesforce for some data. Having Salesforce Commerce Cloud is essential as it integrates very quickly and is part of the entire ecosystem.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The tool is useful for B2B retail operations. The e-commerce platform is helpful for our customers when searching for products they want to buy. They can look up items using part numbers or product descriptions, which helps them find exactly what they want. We rely on the search functionality a lot."

"The merchandising part is where the business user adds and configures permissions, which is quite important for us."

"The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occasionally."

"Merchandising and promotion features are very good."

"The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application."

"The best thing with Oracle Commerce is the personalization engine, and then the integration with one of the best search engines, which is Endeca."

"Oracle ATG Commerce is the leading enterprise eCommerce solution with around 50% of Fortune 100 companies using it."

"The product is really good. It is a robust tool that can scale up in any business, including some multi-million businesses."

More Oracle ATG pros

"The solution is quite stable."

"The data analysis that they provide to you is good."

"On a scale of one to ten I would love to give it a 10+."

"I have found the list creation and dashboard customization features valuable."

"The main functionality I find valuable in Salesforce Commerce Cloud is the fact that it shares the same database as Service and Sales Cloud, which allows me to develop more quickly in terms of integration, because I already have all the accounts, contacts, leads, sales, and invoice data already on one platform, so I don't need to have many more integrations if I already have Salesforce as the core."

"There is a good community of developers for the platform."

"We use this solution for general CRM use cases including capturing the regular customer lifecycle, opportunities, accounts and managing leads."

"Salesforce Commerce Cloud offers effective architecture, ease of integration with third-party systems, and environments to test web store functionalities."

More Salesforce Commerce Cloud pros

Cons

"Our impressions from testing out ATG is that it requires a lot of customization and professional services, which is not what we were looking for."

"Oracle has a cloud solution, but some on-prem features are not available in the cloud version."

"The only issue with the tool is that it is not cloud-based."

"In order to scale, you need more hardware, so the product itself is not scalable."

"The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house."

"Its licensing cost could be brought down."

"So far, with Oracle ATG, I haven't seen any good cloud-based solutions."

"There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't see any feature related to these. It must have a provision for doing customer surveys and allowing customers to give product feedback. If I have a customer who purchased something on the website, there has to be a mechanism for a company to capture the feedback. This feature is currently not there. Similarly, if a customer wants to do a review of the product, there is no native feature for that."

More Oracle ATG cons

"People want to work in SFCC, but it is not very affordable."

"Salesforce Commerce Cloud should integrate more seamlessly with various systems, providing full order tracking from entry to delivery."

"What I don't like is the price. The solution is expensive."

"The extensibility of end-to-end lifecycle management for an order can be enhanced."

"The solution should have more and faster reporting, as well as better performance."

"One of the main points for improvement right now is still the user interface, the front end of Salesforce, because I only have one layout theme, which is the main B2B Commerce layout, while different vendors and competitors have multiple themes to choose from when implementing an e-commerce portal, so this is one of the main pain points for me."

"The cloud services, the information security services, and the compliance support services."

"Needs better access to code and customizability of the solution."

More Salesforce Commerce Cloud cons

Pricing and Cost Advice

"Oracle ATG is an expensive solution."

"The tool's licensing is costly. Finding the right talent to manage it is also a challenge."

"The product's pricing is moderate. We use a license module."

"I give the price of the solution a three out of ten."

"There are no significant upfront license costs."

"Initially when we installed Salesforce, we thought that it was a bit pricey, but I think for the value that we're getting, it’s suitable."

"I don't know how much the solution costs per user, but I know it's our biggest cost in the company."

"Salesforce is not a cheap solution."

"The licensing of Salesforce Commerce Cloud is something that will depend on the customer's usability. For us as a company, we are in a position where we will be paying the premium for licensing. If we go to the customer who is seeking a B2C solution quickly, we will definitely look at the pricing when it comes to the user base and receive good discounts. Discount is something that depends on the volume and that is where we need to work on. It is a little sensitive market when it comes to licensing procurement. There are some good competitors."

"I think price-wise, it's a little bit expensive. It can be made cheaper for smaller businesses. I understand that for larger businesses, it can be a payable amount. But for medium to smaller, it is kind of costly, and it might be difficult for them to pay."

"The licensing works on a per-user basis."

More Salesforce Commerce Cloud pricing and cost advice

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Comparison Review

it_user9726

Architect at a tech services company with 1,001-5,000 employees

Oct 5, 2013

WCS vs Hybris vs ATG - Feature Smackdown

They say "Beauty is in the eyes of the beholder", so if you are a purist in one of these technologies you would probably never agree to my comparison matrix, However these are my personal opinion, From my experience standpoint I have longest exposure to WCS Commerce Suite and the least with ATG…

Read full review

Top Industries

By visitors reading reviews

Construction Company

11%

Outsourcing Company

10%

Financial Services Firm

10%

Computer Software Company

10%

Manufacturing Company

11%

Construction Company

11%

Financial Services Firm

10%

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	2
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	8
Large Enterprise	11

Questions from the Community

What needs improvement with Oracle ATG?

The tool is not cloud-based, and licensing and hosting are expensive. The tool can be improved in both areas.

See all answers

What is your primary use case for Oracle ATG?

My company's clients use the tool for e-commerce.

See all answers

What advice do you have for others considering Oracle ATG?

The merchandising tools in Oracle ATG are good but the only thing is if it is moving out from the BCC, then things get a bit difficult. Once you get used to it, Oracle ATG is a wonderful tool. Main...

See all answers

What is your experience regarding pricing and costs for Salesforce Commerce Cloud?

I am not involved in the pricing or licensing details, so I cannot provide specific insights into the setup costs.

See all answers

What needs improvement with Salesforce Commerce Cloud?

If Salesforce Commerce Cloud could incorporate features such as Product Data Management and Customer Data Platform internally, it would benefit large customers such as us, reducing reliance on mult...

See all answers

What is your primary use case for Salesforce Commerce Cloud?

Salesforce Commerce Cloud's main use case is D2C and B2C, focusing on direct-to-customers. Salesforce Commerce Cloud's architecture is very effective for our channel partners, providing them a good...

See all answers

Comparisons

Oracle Commerce Cloud vs Oracle ATG

Compared 14% of the time

SAP Commerce Cloud vs Oracle ATG

Compared 13% of the time

Adobe Commerce vs Oracle ATG

Compared 11% of the time

MICROS-Retail Open Commerce Platform vs Oracle ATG

Compared 11% of the time

Oracle iStore vs Oracle ATG

Compared 9% of the time

More Oracle ATG Competitors

Adobe Commerce vs Salesforce Commerce Cloud

Compared 16% of the time

SAP Commerce Cloud vs Salesforce Commerce Cloud

Compared 15% of the time

Shopify vs Salesforce Commerce Cloud

Compared 13% of the time

Bigcommerce vs Salesforce Commerce Cloud

Compared 6% of the time

commercetools vs Salesforce Commerce Cloud

Compared 5% of the time

More Salesforce Commerce Cloud Competitors

Product Reports

Buyer's Guide

eCommerce Platforms

July 2026

Download Oracle ATG product report

Buyer's Guide

Salesforce Commerce Cloud

July 2026

Download Salesforce Commerce Cloud product report

Also Known As

ATG

Demandware

Overview

Oracle ATG provides robust tools for e-commerce, offering features like tiered pricing and fast deployment. It integrates with mobile devices and supports B2B operations, making it a versatile choice for managing complex retail environments.

Oracle ATG stands out with its comprehensive capabilities designed for e-commerce platforms. It offers sophisticated CRM tools, retail solutions, personalization options, and a strong search engine. Users benefit from seamless integration with Oracle Apps, the ability to manage multiple sites efficiently, and robust order management features. Despite challenges like expensive licensing and complex setup, its customizability and strong B2B support continue to make it relevant. Though its cloud version lacks some on-premises features, issues with integration and outdated interfaces, Oracle ATG remains a strong contender in the market. Continuing to address these issues, particularly in mobile support and user customization, will enhance its value proposition.

What are the key features of Oracle ATG?

Robust Promotion Capabilities: Offers advanced promotional tools to enhance sales strategies.
Tiered Pricing: Provides flexible pricing models for different customer segments.
Personalization: Delivers personalized shopping experiences through advanced targeting.
Scalability: Designed to handle growing business demands efficiently.
Business Analytics: Includes tools for insightful data analysis and decision-making.

What benefits should users expect from Oracle ATG?

Integration Flexibility: Works seamlessly with Oracle Apps and third-party services.
Customizability: Allows for tailored solutions to fit specific needs.
E-commerce Efficiency: Streamlines multiple site management and order processing.
Mobile Integration: Enhances user experience with mobile device compatibility.
CRM and Retail Strength: Supports sophisticated CRM and retail operations for improved customer relations.

Companies in diverse industries use Oracle ATG for e-commerce, leveraging Business Control Center and Experience Manager to manage sites effectively. Businesses utilize its engine for promotions, targeting, and pricing strategies. It facilitates product configuration, order management, and integration with third-party services such as document scanning for financial services, addressing cost-effectiveness by easing migration from older versions.

Oracle

Salesforce Commerce Cloud offers frequent updates, ease of use, and robust personalization. It enhances the e-commerce experience with seamless integration, multi-currency and multi-language support, simplifying operations without needing extensive additional solutions.

Salesforce Commerce Cloud streamlines e-commerce operations by integrating with third-party systems and providing customizable processes. Despite its strengths in personalization and frequent updates, support enhancements and better ERP integration are needed. Challenges like data storage limits, complex customization, and a steep learning curve for new users highlight areas for improvement. AI features and improved marketing services could add value. It's mainly used for reporting, client onboarding, and B2B/B2C interactions, offering customizable pricing, billing integration, and omnichannel strategies.

What are the most important features?

Frequent Updates: Ensures the platform remains current.
Ease of Use: Simplifies e-commerce management.
Personalization: Offers robust customization capabilities.
Seamless Integration: Integrates smoothly with third-party systems.
Multi-currency and Multi-language Support: Facilitates international operations.

What benefits and ROI should users look for?

Process Improvement: Streamlines e-commerce operations.
Comprehensive Experience: Reduces the need for additional solutions.
Automation: Enhances marketing and reporting tasks.
Customization: Adapts to diverse business needs.
Scalability: Supports business growth with flexible features.

Salesforce Commerce Cloud is implemented across industries to optimize retail operations and enhance customer engagement. Retailers use it for lead management, opportunity tracking, and business intelligence. It's integral in forming omnichannel strategies and automating CRM and marketing tasks, ensuring efficient online retail operations.

Salesforce

Sample Customers

Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite

Adidas, Amercian Golf, Brooks, Browns, Burton, Butlers, Clarins Paris, ColeHaan, Columbia, Converse, Deckers, Hurley, Kate Spade, Labelux, Lacoste, Lush, Mothercare

Buyer's Guide

Oracle ATG vs. Salesforce Commerce Cloud

June 2026

Free Report: Oracle ATG vs. Salesforce Commerce Cloud

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