Adobe Commerce vs Oracle ATG comparison

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Adobe Logo
3,476 views|2,640 comparisons
82% willing to recommend
Oracle Logo
2,634 views|1,965 comparisons
100% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Adobe Commerce and Oracle ATG based on real PeerSpot user reviews.

Find out in this report how the two eCommerce Platforms solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Adobe Commerce vs. Oracle ATG Report (Updated: May 2024).
771,212 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The ecosystem includes thousands of vendors who are providing third-party add-ons.""We have the ability to resolve service issues since Magento enables us to invest more time in dealing with custom requirements.""Magento provides a strong backing, meaning it can handle the order processing, customer management, configuration, third party payment integration, and shipping matters. There is a standard, very well set up architecture already present in Magento that helps them set up their online shops with much precision. Clients can see their reports, their daily sales, their best selling products, and their best buying customers so that they can target them through mails or just follow up with them. These are the main default features which make Magento so attractive.""Magento has changed over the years, but one of the most interesting aspects is that it gets the job done, and a vast community of experts is knowledgeable about the solution.""It provides AI features, including a tool called Insight for AI-driven product recommendations.""The customization capabilities of Adobe Commerce are great.""The open-source PHP code allows our developers to customize pretty much anything on the platform, including allowing us to add some of the most complex shipping and inventory features for clients who have very specific, industry-related business specifications.""The solution's valuable features are the presentation layout and ease of use. When we have new people joining the team, it is simple for them to get involved very quickly."

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"The most valuable features are all the promotion capabilities and the tiered-pricing capabilities.""The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application.""The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occasionally.""The merchandising part is where the business user adds and configures permissions, which is quite important for us."

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Cons
"I am still playing around and trying to catch up with the latest version to understand all the features, but I do feel that its CMS can be much more streamlined. They provide a what-you-see-is-what-you-get editor, which many customers prefer, but based on the implementations that I have done for more than seven years, I have seen that many times, it is run by the marketing team, and they don't find it very comfortable to use. They feel uncomfortable managing and changing the content. As a business user, you need to have at least basic knowledge of HTML, which you cannot expect from all marketing teams. Some companies or organizations have that competency, but many organizations, especially in the Middle East, have a very small team, so it becomes quite difficult for them. This is a common challenge that I have seen across the platforms. Magento is better and easier than Oracle Commerce Cloud, but Shopify is much easier than Magento. A layman or my 10-year-old kid can go ahead and set up a store in Shopify in probably 45 minutes, which is not the case with Magento. Elasticsearch has really been a pain. It takes a toll on the performance. Starting with version 2.4, Magento requires Elasticsearch, which has been causing a lot of serious performance issues. We had a client in the US who was running a promo, and they lost a subsequent number of orders over one and a half hours. They were on the enterprise platform, not open-source. The team had to open a ticket with Magento. Its performance needs to be upgraded, or some kind of guidelines have to be provided for the setup. It looks like even Magento has no clue. When you go through the answers given in the online community, it seems that in spite of having the hardware configurations that they suggest, it is not performing at the optimal level. It should also have a better way to measure performance. Performance measuring has to be much easier. Many times, we see CPU utilization going up and down. We see spikes without any reason. Therefore, we need a better performance management system.""The performance is a bottleneck in Magento and there is a lot of room for improvement in this regard.""I'm not a technical person, but we had some kind of late response in page loading, let's say page load speed.""Magneto is monolithic in character, making it difficult for us to scale up very high quickly on the content side.""Should have a way to communicate properly with the team that builds the platform""The hardware requirements of the tool should be made better, as it is a solution that is very heavy on the servers, and it makes it expensive to host many servers.""The product needs to improve its security. Also, they need to improve B2B features.""The data analysis could be improved. The data that you receive whenever you go into the backend of the platform for the analysis is very simple and basic, it could be a little more sophisticated in order to be closer to the client. The data analysis and intelligence of the platform could be better."

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"One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use.""Oracle has a cloud solution, but some on-prem features are not available in the cloud version.""There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't see any feature related to these. It must have a provision for doing customer surveys and allowing customers to give product feedback. If I have a customer who purchased something on the website, there has to be a mechanism for a company to capture the feedback. This feature is currently not there. Similarly, if a customer wants to do a review of the product, there is no native feature for that.""So far, with Oracle ATG, I haven't seen any good cloud-based solutions."

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Pricing and Cost Advice
  • "The cost of implementation is cheap compared to other solutions."
  • "Many implementations were open-source. We also had a couple of enterprise-level implementations, but I didn't have visibility on the licensing cost."
  • "This solution is cheaper than some of its competitors. However, the price depends on which country you are in. In some countries, such as Greece or some Southeastern European countries, the price for the client can be expensive."
  • "The price of the solution increased after Adobe acquired Magento. At this point, we know the price of Magento and SAP, and while they may have lower entry tickets, they are ultimately comparable."
  • "The product offers an open-source version, which is free. There are licensing options for Adobe Commerce's cloud version."
  • More Adobe Commerce Pricing and Cost Advice →

  • "Oracle ATG is an expensive solution."
  • "The product's pricing is moderate. We use a license module."
  • More Oracle ATG Pricing and Cost Advice →

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    Comparison Review
    Questions from the Community
    Top Answer:It provides AI features, including a tool called Insight for AI-driven product recommendations.
    Top Answer:Adobe Commerce is more suitable for large businesses and enterprises. Many companies, including medium-sized ones, also use the open-source version. Large databases and enterprises opt for Adobe… more »
    Top Answer:We use the solution to build a tailor-made website and e-commerce system. It's working with internal platforms and operations on the platform.
    Top Answer:The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature… more »
    Top Answer:One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for… more »
    Top Answer:We use the tool to scan customer documents at our different branches. These documents are needed to evaluate and underwrite loans for our customers. When a customer approaches us for a loan, we need… more »
    Ranking
    3rd
    out of 73 in eCommerce Platforms
    Views
    3,476
    Comparisons
    2,640
    Reviews
    5
    Average Words per Review
    661
    Rating
    7.6
    4th
    out of 73 in eCommerce Platforms
    Views
    2,634
    Comparisons
    1,965
    Reviews
    3
    Average Words per Review
    478
    Rating
    8.3
    Comparisons
    Also Known As
    Magento, EPiServer Digital Commerce
    ATG
    Learn More
    Adobe
    Video Not Available
    Overview

    Adobe Commerce offers IT teams a versatile solution to effortlessly launch personalized commerce experiences while ensuring security and speed, all without starting from scratch. It provides a solid foundation of commerce functionality that allows businesses to swiftly enter the market with confidence. With pre-configured composable services, businesses can easily deploy and integrate these services to enhance their commerce foundation. The platform also supports the creation and integration of secure and scalable applications that extend native capabilities and seamlessly integrate with third-party solutions in a serverless PCI-compliant environment. Thanks to App Builder tools, customization becomes more accessible, reducing the overall cost of ownership.

    For commerce teams, Adobe Commerce provides a dynamic platform that adapts as customer needs evolve. It enables omnichannel personalization through commerce data, delivering personalized content, promotions, recommendations, and site search through advanced AI and machine learning. This translates to an increased reach to new markets, brands, or business models. The platform empowers users with business-specific, user-friendly tools infused with AI capabilities, thereby enhancing marketing and merchandising efforts. Moreover, businesses can expand their commerce capabilities further by choosing from a vast array of free and premium apps and extensions available in the Commerce Marketplace, covering everything from back-office integrations to customer experience solutions, making it a comprehensive and flexible commerce solution.

    Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.

    Oracle ATG Web Commerce is made up of three platform layers:

    1. The Dynamo application framework (DAF)
    2. The personalization module (DPS)
    3. The scenarios module (DSS)

    Oracle ATG Features

    Oracle ATG has many valuable key features. Some of the most useful ones include:

    • Personalization capabilities: Oracle ATG has personalization capabilities including DPS and DSS. The personalization module (DPS) provides control to customize the content as per customer interest, targeting content based on the customer’s interest. The scenarios module (DSS) extends the content targeting capabilities of the personalization module. In addition, you can have customized content in a way that changes dynamically for each user. Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period.
    • Data anywhere architecture: Oracle ATG is designed with data anywhere architecture, meaning implementation is independent of the data source. With Oracle ATG, if you change your database, you do not have to change your code.
    • Payment integration support: Oracle ATG eCommerce supports various payment gateway integrations, which includes credit card, PayPal, or any other payment mode. The code can be customized to any payment method you want.
    • Application server support: Oracle ATG’s eCommerce applications are built on the concept of component-based model. It supports most of the major application servers, like JBOSS, WebLogic, and WebSphere. The component model is implemented using JSP and Java Beans, which are easily and widely used.

    Oracle ATG Benefits

    There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:

    • It has both B2B and B2C offerings.
    • It enables merchants to manage and sell complex products.
    • It allows merchants to efficiently personalize the shopper experience through customisable content, sites, and campaigns.
    • The solution is designed with a unified architecture that lets you manage multiple sites efficiently.
    • Oracle ATG includes robust personalization features, including tailored content and merchandise, personalized search, tailored websites, and customized marketing programs.
    • With the solution’s data anywhere architecture, you can easily manage integrations.
    • Business users can develop categories, products, and SKUs and organize them into catalogs that exist in a content management environment.
    • It is simple and easy to use with a clean interface.
    • Oracle ATG also has good dashboards for visualizing the data in a comprehensive and clear format.
    • Because Oracle ATG is a server-side, component-driven platform, you can use headless systems while retaining most of its features. If you already have an Oracle ATG setup, you can keep the frontend and migrate the backend to a microservices-based alternative for more flexibility.
    Sample Customers
    Magento has over 200,000 customers worldwide, including Bjorn Borg, Heath Ceramics, Harper's Bazaar, Kidstuff, International Military Antiques, Gifts That Gives, and Rovio Entertainment Ltd.
    Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite
    Top Industries
    REVIEWERS
    Retailer20%
    Computer Software Company20%
    Manufacturing Company20%
    Insurance Company10%
    VISITORS READING REVIEWS
    Educational Organization70%
    Computer Software Company6%
    Retailer3%
    Manufacturing Company2%
    VISITORS READING REVIEWS
    Retailer15%
    Computer Software Company14%
    Financial Services Firm10%
    Manufacturing Company8%
    Company Size
    REVIEWERS
    Small Business77%
    Midsize Enterprise8%
    Large Enterprise15%
    VISITORS READING REVIEWS
    Small Business8%
    Midsize Enterprise73%
    Large Enterprise19%
    REVIEWERS
    Small Business14%
    Midsize Enterprise29%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business19%
    Midsize Enterprise16%
    Large Enterprise65%
    Buyer's Guide
    Adobe Commerce vs. Oracle ATG
    May 2024
    Find out what your peers are saying about Adobe Commerce vs. Oracle ATG and other solutions. Updated: May 2024.
    771,212 professionals have used our research since 2012.

    Adobe Commerce is ranked 3rd in eCommerce Platforms with 25 reviews while Oracle ATG is ranked 4th in eCommerce Platforms with 7 reviews. Adobe Commerce is rated 8.2, while Oracle ATG is rated 8.2. The top reviewer of Adobe Commerce writes "An extremely flexible and highly scalable platform offering exceptional customer support to its users". On the other hand, the top reviewer of Oracle ATG writes "The solution offers a great way to share products, profiles, and user accounts across multiple sites". Adobe Commerce is most compared with Salesforce Commerce Cloud, SAP Commerce Cloud, Shopify, HCL Digital Commerce and Oracle Commerce Cloud, whereas Oracle ATG is most compared with Oracle Commerce Cloud, SAP Commerce Cloud, Salesforce Commerce Cloud, Shopify and Salesforce Sales Cloud. See our Adobe Commerce vs. Oracle ATG report.

    See our list of best eCommerce Platforms vendors.

    We monitor all eCommerce Platforms reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.