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Oktopost vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Oktopost
Ranking in Social CRM
13th
Average Rating
6.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Salesforce Marketing Cloud
Ranking in Social CRM
2nd
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
62
Ranking in other categories
Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of February 2026, in the Social CRM category, the mindshare of Oktopost is 3.0%, up from 0.7% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 5.9%, down from 12.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM Market Share Distribution
ProductMarket Share (%)
Salesforce Marketing Cloud5.9%
Oktopost3.0%
Other91.1%
Social CRM
 

Featured Reviews

it_user298695 - PeerSpot reviewer
Content Marketing Manager with 501-1,000 employees
The insights it provides are very helpful in understanding what is working for us and what's not, but it needs a dashboard that shows me how many followers our accounts have gained or lost.
It would be wonderful if the Oktopost team developed a dashboard that showed me how many followers our accounts have gained or lost. It would also be helpful if we could track the same for our competitors. And in addition, it would be great to have the tool identify social influencers in our space for us to engage with. I also think the board is a great concept, but it's way too pricey to be scalable.
GauravSingh2 - PeerSpot reviewer
Senior Consultant at a tech vendor with 10,001+ employees
Targeted email journeys have boosted campaign insight and now need better data access and support
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS.Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
8%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise14
Large Enterprise31
 

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but ...
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

Panasonic, Toshiba, Kapost, Deluxe, Act-On, SiSense, Roojoom, Blazemeter
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Sprinklr, Salesforce, Qualtrics and others in Social CRM. Updated: January 2026.
881,665 professionals have used our research since 2012.