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Oktopost vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Oktopost
Ranking in Social CRM
11th
Average Rating
6.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Salesforce Marketing Cloud
Ranking in Social CRM
2nd
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
62
Ranking in other categories
Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of March 2026, in the Social CRM category, the mindshare of Oktopost is 2.9%, up from 0.2% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 5.9%, down from 13.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM Mindshare Distribution
ProductMindshare (%)
Salesforce Marketing Cloud5.9%
Oktopost2.9%
Other91.2%
Social CRM
 

Featured Reviews

it_user298695 - PeerSpot reviewer
Content Marketing Manager with 501-1,000 employees
The insights it provides are very helpful in understanding what is working for us and what's not, but it needs a dashboard that shows me how many followers our accounts have gained or lost.
It would be wonderful if the Oktopost team developed a dashboard that showed me how many followers our accounts have gained or lost. It would also be helpful if we could track the same for our competitors. And in addition, it would be great to have the tool identify social influencers in our space for us to engage with. I also think the board is a great concept, but it's way too pricey to be scalable.
GauravSingh2 - PeerSpot reviewer
Senior Consultant at a tech vendor with 10,001+ employees
Targeted email journeys have boosted campaign insight and now need better data access and support
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS.Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I love the conversion reporting and integration with Marketo and SFDC."
"We use this solution for reporting, pipeline generation, and forecasting."
"Email Studio is one of the core parts of Salesforce Marketing Cloud."
"Offers many great features and is intuitive."
"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."
"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."
"It is very easy to use from a marketing standpoint."
"The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers."
"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
 

Cons

"Customer service is nil. I don't even have a contact."
"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"An additional feature needed would be better capacity for personalization."
"The UA could be better designed for a mobile connection."
"Query Studio in Salesforce Marketing Cloud needs to be improved because not all queries are supported and we cannot debug the AM Script or SSJS code, which makes code debugging manual."
"The data extension tools are not very user-friendly."
"We'd like to see more integrations with third-party products."
 

Pricing and Cost Advice

Information not available
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."
"This is a low cost solution suited to larger organizations."
"Licensing fees are paid on a yearly basis."
"The solution is paid for monthly."
"It's normal pricing."
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
13%
Manufacturing Company
9%
Healthcare Company
7%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise14
Large Enterprise31
 

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but ...
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

Panasonic, Toshiba, Kapost, Deluxe, Act-On, SiSense, Roojoom, Blazemeter
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Sprinklr, Salesforce, HootSuite and others in Social CRM. Updated: March 2026.
884,933 professionals have used our research since 2012.