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Microsoft Dynamics 365 Customer Service vs Sales Creatio comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.9
Organizations see ROI in 3-4 years; Dynamics 365 enhances efficiency, reduces costs, increases satisfaction, and saves time significantly.
Sentiment score
4.2
Sales Creatio users benefited from improved efficiency and communication within eight months, citing positive business impact and enhanced team interactions.
 

Customer Service

Sentiment score
4.3
Microsoft Dynamics 365 Customer Service is responsive but can face delays in complex cases, needing improvement in response times.
Sentiment score
7.4
Sales Creatio's customer service is praised for being responsive, professional, and effective in resolving issues efficiently.
I would evaluate Microsoft tech support as an eight out of ten, as they are quite responsive.
We are using local Microsoft partners, not Microsoft themselves.
We have had some issues where I needed to contact the customer support manager, but they ensured the issues were resolved.
 

Scalability Issues

Sentiment score
7.1
Microsoft Dynamics 365 Customer Service is scalable, adaptable for various business sizes, though experiences with integration and licensing vary.
Sentiment score
6.9
Sales Creatio is highly scalable for businesses of all sizes, supporting cloud platforms and easy user management.
 

Stability Issues

Sentiment score
8.0
Microsoft Dynamics 365 Customer Service is highly rated for stability, with users appreciating its reliable performance despite occasional issues.
Sentiment score
7.5
Sales Creatio is highly reliable, boasting no downtime in six years, with occasional slowness due to external factors.
 

Room For Improvement

Microsoft Dynamics 365 Customer Service requires enhancements in usability, customization, integration, scalability, support, documentation, and pricing transparency.
Sales Creatio needs improved mobile functionality, interface consistency, and enhanced integration, customization, and documentation for better usability.
The solution could improve by providing internal scorecards for agents and much better staff ratings.
The main area for improvement is the pricing model.
We had a client who needed quick order processing and invoice generation, and we experienced delays in terms of performance which left the client dissatisfied.
 

Setup Cost

Microsoft Dynamics 365 Customer Service offers moderate pricing, competitive for its features, with a straightforward user-based licensing model.
Sales Creatio offers cost-effective enterprise solutions at $60 per user monthly, undercutting competitors like Salesforce, appealing to budget-conscious businesses.
We did our integration with sales automation and other tools internally, which incurred no additional costs beyond the standard licensing fees.
The pricing is within the market range, but there is room for improvement.
 

Valuable Features

Microsoft Dynamics 365 Customer Service enhances integration, automation, and customization, improving customer support with AI, analytics, and seamless cloud access.
Sales Creatio offers flexible, low-code workflow customization, ease of use, and diverse integration, appealing to users with competitive pricing.
It has a workflow feature and offers excellent automation capabilities that streamline our customer service.
It is fully integrated and easily scalable with other Microsoft tools like Power BI, which is a great advantage.
We had to integrate multiple systems for one client, and the process was straightforward.
 

Categories and Ranking

Microsoft Dynamics 365 Cust...
Ranking in CRM
11th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
21
Ranking in other categories
No ranking in other categories
Sales Creatio
Ranking in CRM
19th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
10
Ranking in other categories
Sales Force Automation (10th)
 

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of Microsoft Dynamics 365 Customer Service is 0.7%, up from 0.5% compared to the previous year. The mindshare of Sales Creatio is 0.9%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Microsoft Dynamics 365 Customer Service0.7%
Sales Creatio0.9%
Other98.4%
CRM
 

Featured Reviews

reviewer2748861 - PeerSpot reviewer
There is significant room for improvement in routing and setup challenges
The system is easy to use, especially when logging customer interactions or requests, which flow to the resolution teams. Users can attach documents and easily review past interactions. Microsoft Dynamics 365 Customer Service streamlines operations in my customer support department. The automation feature in Microsoft Dynamics 365 Customer Service impacts workflows positively by making work easier. When logging customer cases, they automatically flow to the resolution team instead of sending an email. Cases can be easily logged, and feedback can be checked in the same application without sending emails or calling the resolution team. The analytics and reporting tools work perfectly for improving service delivery. We can see full interactions, number of interactions, and how often customers reach out before resolutions, among other metrics. Since implementing the AI feature, our CS scores, customer effort scores, and customer satisfaction scores have improved tremendously. AI has several use cases where it responds to issues immediately and offers the best-case scenario for handling such cases, reducing human impact compared to manually processing complaints before resolution. The main benefit from using Microsoft Dynamics 365 Customer Service is the great improvement compared to the past manual method of escalating issues to the resolution team. Now, information is collected and logged, flowing to the resolution team, which has significantly improved turnaround times compared to the days it previously took to resolve customer complaints.
Debharshi Bhattacharya - PeerSpot reviewer
A highly stable solution that is GDPR compliant and can be used for the lead generation cycle
I use Sales Creatio for the lead generation cycle With Sales Creatio, you can have a customer service review, and it is GDPR compliant. Sales Creatio is one of the few solutions that can be hosted on-premises and on the cloud. Sales Creatio should include better customizations. Sales Creatio is…
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Manufacturing Company
15%
Computer Software Company
8%
Government
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise3
Large Enterprise7
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise1
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Dynamics 365 Customer Service?
The pricing is within the market range, but there is room for improvement. I have annual subscriptions.
What needs improvement with Microsoft Dynamics 365 Customer Service?
With the integration of AI, it has become a game changer. Currently, we do not look forward to any new features, as we are satisfied at the moment. However, it is possible we might develop other re...
What do you like most about Sales Creatio?
Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...
What is your experience regarding pricing and costs for Sales Creatio?
My experience with the pricing and licensing or setup costs for Sales Creatio was very favorable. On a scale of one to ten for pricing, Sales Creatio is approximately a two or three, since they pro...
What needs improvement with Sales Creatio?
There was an issue with loading time when handling large amounts of data. For fast-moving products or clients who receive numerous records throughout the day, the handling was slower. We had a clie...
 

Overview

 

Sample Customers

Information Not Available
ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino
Find out what your peers are saying about Microsoft Dynamics 365 Customer Service vs. Sales Creatio and other solutions. Updated: September 2025.
869,566 professionals have used our research since 2012.