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Microsoft Dynamics 365 Customer Service vs Pega CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Dynamics 365 Cust...
Ranking in CRM
12th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
22
Ranking in other categories
No ranking in other categories
Pega CRM
Ranking in CRM
38th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
10
Ranking in other categories
CRM Customer Engagement Centers (10th)
 

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of Microsoft Dynamics 365 Customer Service is 0.6%, down from 0.8% compared to the previous year. The mindshare of Pega CRM is 0.8%, down from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Microsoft Dynamics 365 Customer Service0.6%
Pega CRM0.8%
Other98.6%
CRM
 

Featured Reviews

reviewer2245296 - PeerSpot reviewer
Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a security firm with 11-50 employees
Enterprise ticketing has streamlined high-volume customer issues and provides unified analytics
The place where you can define the rules is at the back end. That module, where you write the assignment rules or the skill set rules or prioritization rules, has very limited flexibility in these rules engines. More flexible rule-defining back ends that you can customize to your business context more closely than you can right now would be better. Customization for the information design in Microsoft Dynamics 365 Customer Service is needed. The foundational information that goes into service management comes as foundational information that you need to program into or load into the service management platform. Right now, you need to change the rules to load them in the format that is required, and this should not be happening. AI capabilities in Microsoft Dynamics 365 Customer Service are more focused on the productivity aspects and the backend aspects. It is not personalizing interactions. The CRM part is more where these kinds of front-end customer personalizations take place.
Srinivas Ganisetti - PeerSpot reviewer
AVP/Sr Analyst Apps at a financial services firm with 10,001+ employees
Case management feature is valuable but the pricing is expensive
I would like to suggest the solution but it really depends on your specific requirements, your business use cases and future plans. There is a significant investment involved in this solution and therefore it is very crucial to reevaluate your future necessity including automation potential and modernization plans. I would suggest that you select any kind of solution and explore alternatives of similar functionalities at a lower cost. This might help you to achieve more with less. In my experience, I would rate it between seven to eight because it offers robust capabilities. But please be aware that other BPM tools are emerging with similar features at a lower cost. Pega CRM is perceived as bulk care compared to order tools, as many of its capabilities are potentially underutilized. I would rate it 7 out of 10.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I liked the solution's web version and user interface."
"Microsoft Dynamics 365 Customer Service has valuable customization features."
"Collaboration, pace of change, new features being rolled out, and support service are the valuable features of Microsoft Dynamics 365 Customer Service."
"In terms of the overall experience with the customer database, it has probably brought me significant time savings, about 30 percent."
"It is easy to integrate with other tools, and the customer service is excellent."
"It has easy-to-use customization features."
"The tool's most valuable feature is its user-friendliness. Being part of the Microsoft 365 suite, it is easy to use and understand, much like Excel."
"I find the advanced case management capabilities and the ability to track the SLAs of the product particularly valuable."
"The case management feature is really valuable."
"Pega offers a clear parent-child case relationship that's easily created and maintained. Dependencies can be configured, where reaching a specific stage in a parent case automatically triggers a child task in a child case, while the parent case remains on hold until a certain condition is met before moving forward. This configuration allows multiple users to work on cases in parallel. Many of these settings are readily available within Pega case settings. Overall, Pega's case management is unparalleled compared to other options."
"The product's deployment phase was easy."
"The most valuable feature is the ability to pull information about the customer on-the-fly so they feel the interaction is more personal."
"The solution is very easy to use."
"It also reduces the duration per call, and it ensures a first time resolution of the issue."
"We can effortlessly manage the data within it, and it offers ease of use and high flexibility to present the data across various vendors."
"This is all about one use case where we are basically orchestrating all the different systems into one system and making sure that all the information is presented on one page, which improves the efficiency and results in a good experience for the customer."
 

Cons

"The solution could improve by providing internal scorecards for agents and much better staff ratings. There's room for enhancing the engagement features."
"The main area for improvement is the pricing model. While it is competitive within the market, there is room for improvement, as is the case with most software vendors."
"They could improve the components to be more user-friendly. It needs to be more interactive for new users to operate."
"The product integration with our on-premise systems was challenging due to the specific protocols required. Simplifying this process would be beneficial."
"The initial setup was not very straightforward because assigning the new processes with 365 was a bit complex."
"The product doesn’t meet standard functionality. There should be enough features included in it."
"The place where you can define the rules is at the back end. That module, where you write the assignment rules or the skill set rules or prioritization rules, has very limited flexibility in these rules engines."
"The solution could better integrate with other enterprise solutions."
"The solution has room for improvement around decisional and real-time data analysis."
"They should enable the data-driven streaming feature inside it."
"The UI is lagging and needs to be improved."
"It would be beneficial to enhance the pricing and support implementation options as they are currently quite expensive."
"The UI should be improved."
"For many of the clients, they have a separate system or separate layer of UI and a separate layer of the business rules engine, which Pega has taken care of in the recent releases."
"There has been a common acknowledgment among customers that this solution is an expensive tool and they often opt for cheaper tools like Comodo"
"The solution has room for improvement around decisional and real-time data analysis."
 

Pricing and Cost Advice

"I rate Microsoft Dynamics 365 Customer Service pricing a five out of ten."
"It is a decent price compared to multiple vendors and products available in the market."
"The pricing seems fair."
"The product's licensing is straightforward. It's user-based, so you decide how many users you want to license, and that's it. On the value-for-money scale, it's average. You do get what you pay for, so I wouldn't call it expensive."
"It is more expensive than other vendors."
"The solution has a corporate enterprise license, which large corporations sign."
"While it will apply to all employees, not all will utilize it fully. From a cost perspective, it strikes a balance: It's not overly expensive but also not too cheap."
"In terms of cost, the product offers competitive pricing for its feature set."
"We have numerous uses of the solution in our organisation. Almost 72 applications are integrated with Pega CRM, and some of them are shutting down for various reasons including the high licensing costs. There is a strong focus in the market and offices on cost reduction."
"It is expensive."
"The pricing is on the higher side."
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Top Industries

By visitors reading reviews
Construction Company
13%
Financial Services Firm
11%
Manufacturing Company
9%
Marketing Services Firm
7%
Financial Services Firm
19%
Manufacturing Company
7%
Construction Company
7%
Educational Organization
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise3
Large Enterprise7
By reviewers
Company SizeCount
Midsize Enterprise2
Large Enterprise8
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Dynamics 365 Customer Service?
The pricing is within the market range, but there is room for improvement. I have annual subscriptions.
What needs improvement with Microsoft Dynamics 365 Customer Service?
The place where you can define the rules is at the back end. That module, where you write the assignment rules or the skill set rules or prioritization rules, has very limited flexibility in these ...
What advice do you have for others considering Microsoft Dynamics 365 Customer Service?
As someone who worked with a Dynamics 365 partner, here’s the honest advice: Get your support process clear first D365 won’t fix messy workflows. It will expose them. Start simple, don’t over-c...
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Also Known As

No data available
Chordiant
 

Overview

 

Sample Customers

Information Not Available
The State of Maine, Aegis, Aegon, AIG Japan, ING
Find out what your peers are saying about Microsoft Dynamics 365 Customer Service vs. Pega CRM and other solutions. Updated: April 2026.
893,311 professionals have used our research since 2012.