Marketo vs Oracle CRM vs Oracle Eloqua comparison

Adobe and Oracle are both solutions in the Marketing Automation category. Adobe is ranked #2 with an average rating of 8.3, while Oracle is ranked #5 with an average rating of 7.6. Adobe holds a 11.9% mindshare in MA, compared to Oracle’s 2.0% mindshare. Additionally, 96% of Adobe users are willing to recommend the solution, compared to 90% of Oracle users who would recommend it.

Marketo

Read 26 Marketo reviews

1,731 Views
1,437 Comparison Views

96% willing to recommend

Oracle CRM

Read 41 Oracle CRM reviews

1,649 Views
181 Comparison Views

90% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,152 Views
1,140 Comparison Views

94% willing to recommend

Marketo

Oracle CRM

Oracle Eloqua

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Executive Summary

We performed a comparison between Marketo, Oracle CRM, and Oracle Eloqua based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: August 2025).

Buyer's Guide

Marketing Automation

August 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of September 2025, in the Marketing Automation category, the mindshare of Marketo is 11.9%, down from 16.3% compared to the previous year. The mindshare of Oracle CRM is 2.0%, up from 1.1% compared to the previous year. The mindshare of Oracle Eloqua is 7.7%, down from 10.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Marketo	11.9%
Oracle Eloqua	7.7%
Oracle CRM	2.0%
Other	78.4%

Marketing Automation

Featured Reviews

Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Effective lead management and useability with room for reporting improvements

Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.

Read full review

Erick Kathurima

CIO at Clarinox Technologies

Seamless integration supports comprehensive customer management

I use Oracle CRM for sales purposes The solution serves end-to-end customer relationship management which includes sales cloud, e-commerce cloud, and marketing cloud. This includes reporting and advanced analytics capabilities. The AI feature needs improvement. The technical support also has…

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Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Marketo is excellent in terms of hands-on usability and lead database management."

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

"The most valuable features of Marketo are its ease of use and flexibility."

"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"We are scoring based on behavior without pressure, and it keeps producing excellent results."

"The most valuable feature of this solution is Smart Campaigns."

"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."

More Marketo pros

"The biggest advantage of Oracle CRM for me is the process coverage, ease of use, the UI, and obviously a good amount of analytics; these are the few strengths and seamless integration with any platform."

"It is very simple."

"We are most comfortable with the user interface that Oracle CRM has, it is very good."

"We are able to take back control of our client sales information and analyze it for the future to improve."

"It is one of the most proficient CRM tools out there. It is comprehensive and scalable. It covers most of the CRM activities, business lines, and business requirements."

"Oracle CRM accommodates client needs, potentially reducing licensing costs with a pay-as-you-go approach. It also allows for the standardization of processes and reporting, which is important for our organization. Additionally, integration through APIs improves connectivity."

"Currently it's meeting all our needs, hence the migration about six months ago that we moved from on-premise to OCI, to the cloud-based platform to add additional capacity and analytics."

"Oracle CRM's best feature is its ability to customize as per specific organization's requirements."

More Oracle CRM pros

"In Oracle Eloqua, the most valuable feature from the marketer's user experience perspective is the design editor, which is very feasible, allowing a marketer to design emails and landing pages in a very short amount of time through drag and drop of email components, making them ready to use instantly."

"The solution is stable."

"The solution is good for B2B email marketing."

"I find Oracle Eloqua to be a highly useful tool for clients and easy for developers, which I believe makes it one of the best options available for B2B marketing."

"The solution's engine framework is quite simple, giving you the agility you need in the business."

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

"It is a user-friendly product."

More Oracle Eloqua pros

Cons

"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."

"The user interface could be improved."

"Marketo should give more power to the users for data manipulation."

"It could be more scalable."

"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."

"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."

"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."

"Some modern Marketo features could be improved."

More Marketo cons

"We noticed that sometimes it can be slow, and then we have to refresh the whole system."

"The data visualization should be better in Oracle CRM."

"The performance could be better."

"It's not perfect with technical support from Oracle CRM, which is why we have managed services because it's far easier to get our issues addressed than going through tech support."

"Oracle CRM should have more integration with different platforms."

"The cost can be a bit more expensive compared to other options."

"An improvement would be to lower the price of the license."

"Their support could be faster. Like any other solution provider, in some cases, it takes time to get their response, and sometimes, they do not fix the issue in the first round. Therefore, we have to go through another round."

More Oracle CRM cons

"Oracle Eloqua requires maintenance because downtime or crashes can affect form submissions and integrations."

"The product's initial setup process could be better."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that currently require installing apps from the Oracle App Market."

"One improvement I would suggest for Oracle Eloqua is establishing data modeling capabilities where you can link various custom data objects to create multiple tables together, allowing access to data through SQL queries for better manipulation."

"Crashes can occur due to integration with different systems, including third-party tools such as Zapier and SixSense."

"Reporting is very clunky and not user friendly."

"The solution does not have a good database architecture."

More Oracle Eloqua cons

Pricing and Cost Advice

"The initial pricing was excellent, but the pricing for renewals is not as good."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"The licensing cost usually depends on the users."

"The pricing is not cheap, but it's not that expensive either."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"The solution is expensive compared to others."

"It is expensive. We have a yearly license."

More Marketo pricing and cost advice

"Shifting from traditional licensing and monthly maintenance fees to a subscription-based, pay-as-you-use model offers several advantages. This approach only charges me for my transactions, aligning costs with business performance. As my company grows, the software provider's revenue grows proportionally to the increased usage. The cost and suitability of Oracle CRM depend on factors like location, industry, and compliance needs. It may be more common for US companies to use Oracle CRM and European ones to use SAP."

"The solution is expensive."

"The licensing is on a yearly basis."

"There are licenses needed to use this solution and they are managed by our product team."

"The pricing for licensing is pretty expensive. If you need one particular feature it becomes expensive to have to continue paying for it."

"There is a license required to use this solution. The price is reasonable for a CRM."

"Compared to alternative solutions Oracle CRM is expensive."

"The cost of a license with support is slightly higher than a regular license."

More Oracle CRM pricing and cost advice

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua's pricing is medium."

"Our licensing costs are yearly."

"Oracle Eloqua can be expensive compared to alternatives."

"The solution is expensive."

"Oracle Eloqua is quite an affordable solution."

"It's quite expensive."

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Top Industries

By visitors reading reviews

Computer Software Company

17%

Manufacturing Company

11%

Financial Services Firm

Insurance Company

University

12%

Financial Services Firm

10%

Computer Software Company

Educational Organization

Computer Software Company

12%

Financial Services Firm

12%

Manufacturing Company

12%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	5
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	22

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

Questions from the Community

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM...

See all answers

What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

See all answers

What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confide...

See all answers

What do you like most about Oracle CRM?

The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gathe...

See all answers

What is your experience regarding pricing and costs for Oracle CRM?

The price of Oracle CRM in Vietnam is high, which is a concern. Clients must buy the license once, and if there are u...

See all answers

What needs improvement with Oracle CRM?

The AI feature needs improvement. The technical support also has room for improvement.

See all answers

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include d...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightfo...

See all answers

Comparisons

Salesforce Marketing Cloud vs Marketo

Compared 29% of the time

HubSpot Marketing Hub vs Marketo

Compared 21% of the time

SAP Marketing Cloud vs Marketo

Compared 9% of the time

Microsoft Dynamics CRM vs Marketo

Compared 5% of the time

Zeta Marketing Platform vs Marketo

Compared 5% of the time

More Marketo Competitors

Siebel CRM vs Oracle CRM

Compared 32% of the time

SAP CRM vs Oracle CRM

Compared 26% of the time

Salesforce Sales Cloud vs Oracle CRM

Compared 14% of the time

Microsoft Dynamics CRM vs Oracle CRM

Compared 11% of the time

Salesforce Marketing Cloud vs Oracle CRM

Compared 5% of the time

More Oracle CRM Competitors

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 32% of the time

Pardot vs Oracle Eloqua

Compared 15% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 9% of the time

BloomReach vs Oracle Eloqua

Compared 5% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

Marketo

September 2025

Download Marketo product report

Buyer's Guide

Oracle CRM

September 2025

Download Oracle CRM product report

Buyer's Guide

Oracle Eloqua

September 2025

Download Oracle Eloqua product report

Also Known As

No data available

Market2Lead

Eloqua, Oracle Marketing Cloud

Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

Oracle

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: August 2025.

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