Looker Studio vs Salesforce Einstein Analytics comparison

The compared Google and Salesforce solutions aren't in the same category. Google is ranked #9 in RT , with an average rating of 7.6, and holds a 2.9% mindshare in the category. Salesforce is ranked #11 in BIT , with an average rating of 8.5, and holds a 1.1% mindshare. Additionally, 86% of Google users are willing to recommend the solution, compared to 86% of Salesforce users who would recommend it.

Looker Studio

Read 13 Looker Studio reviews

975 Views
255 Comparison Views

86% willing to recommend

Salesforce Einstein Analytics

Read 21 Salesforce Einstein Analytics reviews

2,071 Views
1,019 Comparison Views

86% willing to recommend

Looker Studio

Salesforce Einstein Analytics

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Looker Studio and Salesforce Einstein Analytics based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, IBM and others in Reporting.

To learn more, read our detailed Reporting Report (Updated: June 2025).

Buyer's Guide

Reporting

June 2025

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Helped 858,435 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker Studio

Average Rating

7.8

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Reporting (9th)

Salesforce Einstein Analytics

Average Rating

8.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (11th)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Looker Studio is designed for Reporting and holds a mindshare of 2.9%, up 2.7% compared to last year.
Salesforce Einstein Analytics, on the other hand, focuses on BI (Business Intelligence) Tools, holds 1.1% mindshare, down 1.8% since last year.

Reporting

BI (Business Intelligence) Tools

Featured Reviews

Srini-Dhanaraj

Founder & CEO at imfine.club

Available for free and can help businesses resolve their data migration problems

It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.

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Sunny Nair

Solution Architect and Senior Consultant at Keysight Technologies

Business insights improve with reliable integration but face occasional system downtimes

It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline. There is downtime which still affects the particular product. I would provide a reliability rating of 70%, with 30% still having scope for improvement.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"The ability to design complex data models and equations."

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

"I would rate this solution eight or nine out of ten."

"I find it favorable regarding speed of development, ease of building, and flexibility."

"The solution is free so that is a good feature."

"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."

"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."

More Looker Studio pros

"The way Salesforce Einstein Analytics is structured in terms of the work assignments and the user profile is very good."

"Einstein Analytics provides insights into what we are doing and how we are doing it. It tells us what benchmarks we need to hit consistently to achieve our goals. In sales, there is sometimes a disconnect between actions and objectives. We aren't necessarily going to close a deal because we call X number of people. There are some underlying skills that add nuance to these metrics."

"There is definitely a lot of ROI in it."

"The most valuable feature of Salesforce Einstein Analytics is the reporting tools."

"he most valuable feature of the solution is its ease of use."

"The tool is a cloud-based solution capable of integrating any kind of data in the world."

"I find Salesforce Einstein Analytics valuable because it is easier to use within Salesforce."

"The fact that the solution is visually appealing because of its lightning interfaces can be considered one of its most valuable features"

More Salesforce Einstein Analytics pros

Cons

"Other tools might be worth considering if you need more advanced features or support for a larger user base."

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."

"It's not yet a replacement for a complete BI tool."

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"Panels are not as easy to use as other data extraction UIs."

More Looker Studio cons

"I would advise others not to customize because they rolled out the newer versions, which are every six months. There had to be some significant testing and verification that happened. It is important to have a strong third-party provider that is very experienced. We used Deloitte, but we evaluated Accenture, KPMG, and IBM, but we decided on Deloitte and that was a good decision for us. Having a partner who has a center of excellence or experts that could give you a lot of the tips that they've learned could jumpstart your deployment and stick to the standards."

"All of the timesheets and appraisal management I have not been happy with. There should be some improvements. For example, as a management team, our managers do not have access to see a summary report, such as who is on leave today or how many hours each person logged in. You have to get into individual users and see. You cannot see a summary report, the reporting is missing. There should improve the reports."

"The tool needs to simplify its features."

"The price of Salesforce Einstein Analytics is quite a bit expensive for the region of Mexico. I think the price of the product could be better."

"The product is natively integrated into the Salesforce ecosystem. You also need a CRM license. It should be more flexible with other platforms."

"They have a lot of opportunity to improve BI tools. With Einstein Analytics, we have a very minimal scope."

"Improvement-wise, I feel the solution must be more robust since it is not exactly ready to handle large data."

"Salesforce is working very rigorously on improvements with each release."

More Salesforce Einstein Analytics cons

Pricing and Cost Advice

"The tool is free."

"The product is available for free."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The solution is free but the Google Looker is expensive."

"The cost is quite affordable based on feature analysis."

"Salesforce Einstein Analytics can be considered somewhat expensive, depending on the company's needs. If they want the complete package with all the features, it's pricier. It all comes down to what the company requires from the platform."

"Salesforce has a subscription-based licensing structure, where it's between $20 to $75 per month, per user."

"Although it was deemed slightly expensive and failed the cost analysis we conducted in our company, we proceeded with the purchase because we desired to have a leading CRM system in the industry."

"The biggest challenge we had was the cost and the licensing. We ended up getting an enterprise licensing agreement(ELA). That took a lot of negotiations and a lot of pressure. We were able to receive a good price for the community licensing they bundled Salesforce Einstein Analytics. They bundled a lot of capabilities with us with the ELA."

"Price-wise, Salesforce Einstein Analytics is an expensive tool."

"The solution is expensive."

"I rate the solution's pricing a seven out of ten."

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

12%

Manufacturing Company

10%

University

Computer Software Company

18%

Financial Services Firm

14%

Manufacturing Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

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What needs improvement with Google Data Studio?

From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio. I can ask our designers how they feel since they have expe...

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What is your primary use case for Google Data Studio?

We use Looker and Looker Studio, as Looker licenses Looker Studio for data presentation and reporting. With GCP, we use Cloud Functions, Cloud Run, Kubernetes, and we utilize BigQuery extensively. ...

See all answers

What do you like most about Salesforce Einstein Analytics?

The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. I...

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What needs improvement with Salesforce Einstein Analytics?

See all answers

What is your primary use case for Salesforce Einstein Analytics?

It is more of an integrated platform where marketing, customer service, and the ticketing system are integrated into each other as a SaaS-based solution, which is what we use. For Marketing Cloud, ...

See all answers

Comparisons

Amazon QuickSight vs Looker Studio

Compared 44% of the time

Microsoft Power BI vs Looker Studio

Compared 18% of the time

Tableau vs Looker Studio

Compared 7% of the time

IBM Cognos vs Looker Studio

Compared 5% of the time

Qlik Sense vs Looker Studio

Compared 3% of the time

More Looker Studio Competitors

Microsoft Power BI vs Salesforce Einstein Analytics

Compared 36% of the time

Databricks vs Salesforce Einstein Analytics

Compared 23% of the time

Tableau vs Salesforce Einstein Analytics

Compared 15% of the time

IBM Watson Explorer vs Salesforce Einstein Analytics

Compared 12% of the time

SAP Analytics Cloud vs Salesforce Einstein Analytics

Compared 8% of the time

More Salesforce Einstein Analytics Competitors

Product Reports

Buyer's Guide

Looker Studio

June 2025

Download Looker Studio product report

Buyer's Guide

Salesforce Einstein Analytics

May 2025

Download Salesforce Einstein Analytics product report

Also Known As

Data Studio

Einstein Analytics, Salesforce Wave Analytics

Overview

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Salesforce Einstein Analytics is a customer and business analytics platform that’s optimized for mobile use and brings flexible customer analytics to everyone in the company. It works with many types of data, from many data sources, and it can change the way your company answers critical questions. Einstein Analytics allows you to:

Connect directly to your CRM data and execute on insights directly in Chatter.
Automatically analyze millions of rows of data and get predictive analytics with Einstein Discovery.
Explore data quickly and automate actions with prebuilt apps.
Use mobile to act, whether you're on Android or iOS.

Salesforce

Sample Customers

Genesys, Shueisha

ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority

Find out what your peers are saying about Microsoft, Salesforce, IBM and others in Reporting. Updated: June 2025.

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We monitor all Reporting reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.