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Looker Studio vs Salesforce Einstein Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
Reporting (11th)
Salesforce Einstein Analytics
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
21
Ranking in other categories
BI (Business Intelligence) Tools (19th)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Looker Studio is designed for Reporting and holds a mindshare of 2.6%, up 2.4% compared to last year.
Salesforce Einstein Analytics, on the other hand, focuses on BI (Business Intelligence) Tools, holds 1.1% mindshare, down 1.2% since last year.
Reporting Mindshare Distribution
ProductMindshare (%)
Looker Studio2.6%
Microsoft Power BI17.4%
Tableau Enterprise16.5%
Other63.5%
Reporting
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Salesforce Einstein Analytics1.1%
Microsoft Power BI9.3%
Tableau Enterprise6.7%
Other82.9%
BI (Business Intelligence) Tools
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
Sunny Nair - PeerSpot reviewer
Solution Architect And Senior Consultant at Keysight Technologies
Business insights improve with reliable integration but face occasional system downtimes
It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline. There is downtime which still affects the particular product. I would provide a reliability rating of 70%, with 30% still having scope for improvement.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This solution is a powerful way to have several tools integrated at one location and convert data into beautiful reports that can be easily edited and viewed."
"The fact that Looker Studio is free and has a free tier was probably the biggest benefit; it is very accessible and not too difficult to use."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"Valuable features include advanced integrated analysis and easy implementation."
"This is a great tool if your organization leverages other sets of Google tools and needs some quick ideas that are a prettier and more interactive than Google Analytics."
"The ability to design complex data models and equations."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"What I appreciate about Looker Studio is mostly the clean visuals, which is good, as I prefer a dashboard with a clean aesthetic rather than feeling sort of an old Windows type of dashboard."
"The way Salesforce Einstein Analytics is structured in terms of the work assignments and the user profile is very good."
"The solution scales extremely well."
"I find Salesforce Einstein Analytics valuable because it is easier to use within Salesforce."
"Also, the predictive analysis of the Einstein version is like artificial intelligence, it's great."
"It is by far the best CRM solution that we have in the market right now."
"We have found the scalability to be very good."
"There is definitely a lot of ROI in it."
"For someone who is looking to use Salesforce, my advice is don't give it a second thought because it's a well-reputed and recognized tool."
 

Cons

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"Other tools might be worth considering if you need more advanced features or support for a larger user base."
"Panels are not as easy to use as other data extraction UIs."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"Looker Studio did not fit our needs for scalability."
"Panels are not as easy to use as other data extraction UIs."
"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
"If a user leaves your organization, you shouldn't lose the visibility of all of the records."
"All of the timesheets and appraisal management I have not been happy with. There should be some improvements."
"The tool needs to simplify its features."
"They can provide more end-user customizations. There should be the possibility for the end-users to change some elements in the interface. I have a way of doing my job. My colleague may have his own way of doing his job. If I ask for a change, it'll change for everyone. It'll be good to have some end-user personalizations. I can't see many in Salesforce right now."
"Support: Very less support now."
"There is a learning curve associated with Salesforce Einstein Analytics, particularly since users need to learn a new language."
"The price of Salesforce Einstein Analytics is quite a bit expensive for the region of Mexico. I think the price of the product could be better."
"Einstein Analytics could incorporate something like SFIA 8 to help users understand the underlying skill sets."
 

Pricing and Cost Advice

"The product is available for free."
"The solution is free but the Google Looker is expensive."
"The tool is free."
"The cost is quite affordable based on feature analysis."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"Although it was deemed slightly expensive and failed the cost analysis we conducted in our company, we proceeded with the purchase because we desired to have a leading CRM system in the industry."
"Salesforce has a subscription-based licensing structure, where it's between $20 to $75 per month, per user."
"The solution is expensive."
"Price-wise, Salesforce Einstein Analytics is an expensive tool."
"The biggest challenge we had was the cost and the licensing. We ended up getting an enterprise licensing agreement(ELA). That took a lot of negotiations and a lot of pressure. We were able to receive a good price for the community licensing they bundled Salesforce Einstein Analytics. They bundled a lot of capabilities with us with the ELA."
"I rate the solution's pricing a seven out of ten."
"Salesforce Einstein Analytics can be considered somewhat expensive, depending on the company's needs. If they want the complete package with all the features, it's pricier. It all comes down to what the company requires from the platform."
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Top Industries

By visitors reading reviews
Computer Software Company
10%
Manufacturing Company
10%
Financial Services Firm
9%
Comms Service Provider
7%
Construction Company
11%
Financial Services Firm
9%
Manufacturing Company
9%
Educational Organization
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise4
Large Enterprise12
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
What do you like most about Salesforce Einstein Analytics?
The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. I...
What needs improvement with Salesforce Einstein Analytics?
It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, espec...
What is your primary use case for Salesforce Einstein Analytics?
It is more of an integrated platform where marketing, customer service, and the ticketing system are integrated into each other as a SaaS-based solution, which is what we use. For Marketing Cloud, ...
 

Also Known As

Data Studio
Einstein Analytics, Salesforce Wave Analytics
 

Overview

 

Sample Customers

Genesys, Shueisha
ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority
Find out what your peers are saying about Microsoft, Salesforce, IBM and others in Reporting. Updated: March 2026.
885,444 professionals have used our research since 2012.