Looker Studio vs Salesforce Einstein Analytics comparison

The compared Google and Salesforce solutions aren't in the same category. Google is ranked #8 in RT , with an average rating of 7.6, and holds a 2.6% mindshare in the category. Salesforce is ranked #15 in BIT , with an average rating of 8.2, and holds a 1.0% mindshare. Additionally, 83% of Google users are willing to recommend the solution, compared to 86% of Salesforce users who would recommend it.

Looker Studio

Read 16 Looker Studio reviews

1,807 Views
813 Comparison Views

83% willing to recommend

Salesforce Einstein Analytics

Read 21 Salesforce Einstein Analytics reviews

2,159 Views
1,511 Comparison Views

86% willing to recommend

Looker Studio

Salesforce Einstein Analytics

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Looker Studio and Salesforce Einstein Analytics based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Domo and others in Reporting.

To learn more, read our detailed Reporting Report (Updated: November 2025).

Buyer's Guide

Reporting

November 2025

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Helped 872,922 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker Studio

Average Rating

7.6

Reviews Sentiment

5.4

Number of Reviews

Ranking in other categories

Reporting (8th)

Salesforce Einstein Analytics

Average Rating

8.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (15th)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Looker Studio is designed for Reporting and holds a mindshare of 2.6%, up 2.3% compared to last year.
Salesforce Einstein Analytics, on the other hand, focuses on BI (Business Intelligence) Tools, holds 1.0% mindshare, down 1.3% since last year.

Reporting Market Share Distribution
Product	Market Share (%)
Looker Studio	2.6%
Microsoft Power BI	23.3%
Tableau Enterprise	20.1%
Other	54.0%

Reporting

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Salesforce Einstein Analytics	1.0%
Microsoft Power BI	12.7%
Tableau Enterprise	9.2%
Other	77.1%

BI (Business Intelligence) Tools

Featured Reviews

Heron Ziegel

Project Engineer at Quartz Consulting Group

Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently

We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.

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Sunny Nair

Solution Architect and Senior Consultant at Keysight Technologies

Business insights improve with reliable integration but face occasional system downtimes

It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline. There is downtime which still affects the particular product. I would provide a reliability rating of 70%, with 30% still having scope for improvement.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The ability to integrate with a great variety of data sources."

"The fact that Looker Studio is free and has a free tier was probably the biggest benefit; it is very accessible and not too difficult to use."

"The product's initial setup phase is very simple."

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

"What I appreciate about Looker Studio is mostly the clean visuals, which is good, as I prefer a dashboard with a clean aesthetic rather than feeling sort of an old Windows type of dashboard."

"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"The solution is free so that is a good feature."

More Looker Studio pros

"I find Salesforce Einstein Analytics valuable because it is easier to use within Salesforce."

"It's scalable."

"Einstein Analytics provides insights into what we are doing and how we are doing it. It tells us what benchmarks we need to hit consistently to achieve our goals. In sales, there is sometimes a disconnect between actions and objectives. We aren't necessarily going to close a deal because we call X number of people. There are some underlying skills that add nuance to these metrics."

"Salesforce Einstein Analytics is a simplified CRM. It's integration is good."

"The tool is a cloud-based solution capable of integrating any kind of data in the world."

"We have found the scalability to be very good."

"The out-of-the-box features are good for companies that want to try analytics and data science interventions."

"Transparency is the most valuable feature of this solution."

More Salesforce Einstein Analytics pros

Cons

"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."

"Looker Studio did not fit our needs for scalability."

"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

More Looker Studio cons

"The product is expensive."

"Better pricing would make it available to more users and we would likely use it more broadly within the organization."

"All of the timesheets and appraisal management I have not been happy with. There should be some improvements. For example, as a management team, our managers do not have access to see a summary report, such as who is on leave today or how many hours each person logged in. You have to get into individual users and see. You cannot see a summary report, the reporting is missing. There should improve the reports."

"Einstein Analytics could incorporate something like SFIA 8 to help users understand the underlying skill sets."

"If I could improve Tableau CRM I would make it as powerful as Tableau. Tableau CRM is more integrated and it's on the web, but it has less functionality. It is lacking functionality at this time."

"Improvement-wise, I feel the solution must be more robust since it is not exactly ready to handle large data."

"There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline."

"The price of Salesforce Einstein Analytics is quite a bit expensive for the region of Mexico. I think the price of the product could be better."

More Salesforce Einstein Analytics cons

Pricing and Cost Advice

"The solution is free but the Google Looker is expensive."

"The tool is free."

"The cost is quite affordable based on feature analysis."

"The product is available for free."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"The biggest challenge we had was the cost and the licensing. We ended up getting an enterprise licensing agreement(ELA). That took a lot of negotiations and a lot of pressure. We were able to receive a good price for the community licensing they bundled Salesforce Einstein Analytics. They bundled a lot of capabilities with us with the ELA."

"Salesforce Einstein Analytics can be considered somewhat expensive, depending on the company's needs. If they want the complete package with all the features, it's pricier. It all comes down to what the company requires from the platform."

"Although it was deemed slightly expensive and failed the cost analysis we conducted in our company, we proceeded with the purchase because we desired to have a leading CRM system in the industry."

"The solution is expensive."

"Salesforce has a subscription-based licensing structure, where it's between $20 to $75 per month, per user."

"I rate the solution's pricing a seven out of ten."

"Price-wise, Salesforce Einstein Analytics is an expensive tool."

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

11%

Manufacturing Company

10%

University

Computer Software Company

14%

Financial Services Firm

13%

Manufacturing Company

10%

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	4
Large Enterprise	12

Questions from the Community

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

See all answers

What needs improvement with Google Data Studio?

I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...

See all answers

What is your primary use case for Google Data Studio?

I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...

See all answers

What do you like most about Salesforce Einstein Analytics?

The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. I...

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What needs improvement with Salesforce Einstein Analytics?

See all answers

What is your primary use case for Salesforce Einstein Analytics?

It is more of an integrated platform where marketing, customer service, and the ticketing system are integrated into each other as a SaaS-based solution, which is what we use. For Marketing Cloud, ...

See all answers

Comparisons

Amazon QuickSight vs Looker Studio

Compared 40% of the time

Microsoft Power BI vs Looker Studio

Compared 15% of the time

Tableau Enterprise vs Looker Studio

Compared 8% of the time

Qlik Sense vs Looker Studio

Compared 4% of the time

Microsoft SQL Server Reporting Services vs Looker Studio

Compared 4% of the time

More Looker Studio Competitors

Microsoft Power BI vs Salesforce Einstein Analytics

Compared 26% of the time

Databricks vs Salesforce Einstein Analytics

Compared 16% of the time

Tableau Enterprise vs Salesforce Einstein Analytics

Compared 14% of the time

IBM Watson Explorer vs Salesforce Einstein Analytics

Compared 7% of the time

SAP BusinessObjects Business Intelligence Platform vs Salesforce Einstein Analytics

Compared 7% of the time

More Salesforce Einstein Analytics Competitors

Product Reports

Buyer's Guide

Looker Studio

October 2025

Download Looker Studio product report

Buyer's Guide

Salesforce Einstein Analytics

October 2025

Download Salesforce Einstein Analytics product report

Also Known As

Data Studio

Einstein Analytics, Salesforce Wave Analytics

Overview

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Salesforce Einstein Analytics is a customer and business analytics platform that’s optimized for mobile use and brings flexible customer analytics to everyone in the company. It works with many types of data, from many data sources, and it can change the way your company answers critical questions. Einstein Analytics allows you to:

Connect directly to your CRM data and execute on insights directly in Chatter.
Automatically analyze millions of rows of data and get predictive analytics with Einstein Discovery.
Explore data quickly and automate actions with prebuilt apps.
Use mobile to act, whether you're on Android or iOS.

Salesforce

Sample Customers

Genesys, Shueisha

ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority

Find out what your peers are saying about Microsoft, Salesforce, Domo and others in Reporting. Updated: November 2025.

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