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Looker Studio vs Microsoft Power BI comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Ranking in Reporting
12th
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Microsoft Power BI
Ranking in Reporting
1st
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
331
Ranking in other categories
BI (Business Intelligence) Tools (1st)
 

Mindshare comparison

As of May 2026, in the Reporting category, the mindshare of Looker Studio is 2.5%, down from 2.7% compared to the previous year. The mindshare of Microsoft Power BI is 14.1%, down from 26.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Mindshare Distribution
ProductMindshare (%)
Microsoft Power BI14.1%
Looker Studio2.5%
Other83.4%
Reporting
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at a tech vendor with 10,001+ employees
Interactive dashboards have transformed restaurant data into faster daily business decisions
Microsoft Power BI has many features and there is not a lot to improve. However, the licensing can be confusing. When deciding between Pro and Premium, I find it difficult to distinguish what features are offered by Pro and what features are offered by Premium, including the particular differences to choose between both licensing models. Additionally, some features such as DAX, which I mentioned previously, involve DAX calculations and complex data modeling, which are somewhat advanced and not easily understandable. Prior knowledge is required or you need to go through the documentation. If the documentation is made comprehensive so that anyone with no knowledge on DAX can easily use it by going through the documentation, it would be really helpful. Additionally, if the integration with non-Microsoft tools is improved and performance is optimized, then Microsoft Power BI can become a top-ranked visualization tool. The user experience with Microsoft Power BI is quite good. The intuitive user interface makes it easy for both technical and non-technical users to create reports. However, only the advanced features are somewhat complex, and if the documentation is improved, it can be easily accessible.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This has improved our organization by allowing people to see their data and develop visualizations themselves."
"The ability to integrate with a great variety of data sources."
"The product's initial setup phase is very simple."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."
"The most valuable features of this solution are its ease of use and the plethora of query sources."
"The fact that Looker Studio is free and has a free tier was probably the biggest benefit; it is very accessible and not too difficult to use."
"Some of the most valuable features of this solution are the ability to take your data and have the possibility to combine them into datasets and have synchronization."
"It's a great tool for visualization data, and it's free for engineers."
"Ability to extract data from a variety of sources and systems."
"It is a pretty straightforward and flexible solution for data integration and modeling. It is a low-code solution. When you are doing data integration, you can use the GUI, which is very simple and straightforward. You can also do very intricate custom queries and model it at different levels. It is very easy to use and scalable."
"In summary, this is a good product and I recommend it."
"It is more user-friendly compared to SSRS."
"With the out-of-the-box Data Platform and Business Intelligence ecosystem, you get the entire platform with a single license."
"I like that I can use Power BI to upload data. That is very important for me. The visualization is also convenient and easy to use."
 

Cons

"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."
"The tool should improve on live data integration for quicker data reflection."
"Other tools might be worth considering if you need more advanced features or support for a larger user base."
"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."
"I rate Microsoft BI at seven out of 10 and that's because I have not utilized it as much as I would have liked to."
"My main complaint is that the error messages need to be made more clear. Currently, they are either too generic or outright misleading, and finding the real problem is like searching for a needle in a haystack."
"Microsoft BI could improve by allowing large-size data sources. We have large data sources, and we have problems loading them in Microsoft BI."
"Integrating it with the physics build model or the engineering model should be included."
"Its price could be better. Its licensing cost is very high."
"The interface could be improved."
"It is great as it is, but its interface could be a bit modern."
"I believe there is room for improvement in terms of authentication and certain functionalities in Power BI. For instance, adjusting the width of columns is not easily done, as there is only an option to enable or disable automatic adjustment. This can be a significant drawback for clients who desire more flexibility."
 

Pricing and Cost Advice

"The tool is free."
"The solution is free but the Google Looker is expensive."
"The cost is quite affordable based on feature analysis."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The product is available for free."
"The license is on a yearly basis."
"The cost of licensing depends on the number of people that are going to be using the reports, and we are satisfied with it at $10 per user."
"There is room for at least 45% discount as compared to the initial price."
"Microsoft BI is not expensive."
"Globally, we evaluated a number of products, including Salesforce's product, Microsoft won on the ground of simple functionally and cost."
"I am satisfied with its price. Its price is very less as compared to Tableau and QlikView."
"We have premium licenses, but you can use it for free. You can share the content with anyone else, so you can use it for free."
"It depends upon the tier of your Office 365 subscription. On E5, which is a Microsoft Azure subscription, you get it for free. If you are on a lower tier, you can subscribe for $10 a month per user, which is really cheap."
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893,244 professionals have used our research since 2012.
 

Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
10%
Computer Software Company
10%
Manufacturing Company
8%
Retailer
7%
Financial Services Firm
14%
Manufacturing Company
8%
Government
8%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business135
Midsize Enterprise59
Large Enterprise169
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance po...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle ...
 

Also Known As

Data Studio
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
 

Overview

 

Sample Customers

Genesys, Shueisha
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
Find out what your peers are saying about Looker Studio vs. Microsoft Power BI and other solutions. Updated: April 2026.
893,244 professionals have used our research since 2012.