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Looker Studio vs Microsoft Power BI comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Ranking in Reporting
10th
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Microsoft Power BI
Ranking in Reporting
1st
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
332
Ranking in other categories
BI (Business Intelligence) Tools (1st)
 

Mindshare comparison

As of August 2026, in the Reporting category, the mindshare of Looker Studio is 2.4%, down from 3.0% compared to the previous year. The mindshare of Microsoft Power BI is 12.9%, down from 25.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Mindshare Distribution
ProductMindshare (%)
Microsoft Power BI12.9%
Looker Studio2.4%
Other84.7%
Reporting
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at a tech vendor with 10,001+ employees
Interactive dashboards have transformed restaurant data into faster daily business decisions
Microsoft Power BI has many features and there is not a lot to improve. However, the licensing can be confusing. When deciding between Pro and Premium, I find it difficult to distinguish what features are offered by Pro and what features are offered by Premium, including the particular differences to choose between both licensing models. Additionally, some features such as DAX, which I mentioned previously, involve DAX calculations and complex data modeling, which are somewhat advanced and not easily understandable. Prior knowledge is required or you need to go through the documentation. If the documentation is made comprehensive so that anyone with no knowledge on DAX can easily use it by going through the documentation, it would be really helpful. Additionally, if the integration with non-Microsoft tools is improved and performance is optimized, then Microsoft Power BI can become a top-ranked visualization tool. The user experience with Microsoft Power BI is quite good. The intuitive user interface makes it easy for both technical and non-technical users to create reports. However, only the advanced features are somewhat complex, and if the documentation is improved, it can be easily accessible.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The product's initial setup phase is very simple."
"This has improved our organization by allowing people to see their data and develop visualizations themselves."
"The fact that Looker Studio is free and has a free tier was probably the biggest benefit; it is very accessible and not too difficult to use."
"We previously used Microsoft Power BI, but Google is better."
"Valuable features include advanced integrated analysis and easy implementation."
"I would rate this solution eight or nine out of ten."
"The most valuable features of this solution are its ease of use and the plethora of query sources."
"I find it favorable regarding speed of development, ease of building, and flexibility."
"It is a good platform for data analysis, organization, and all of the other interim performances that are necessary."
"The tool is very flexible so it allows creativity."
"The product can go easily go and extract data and it can put it into any format."
"The initial setup is straightforward."
"It is in the cloud, which makes it easy for mobile access of reports and data."
"Everything that's in M Query and DAX is the heart of Power BI because with these tools you can make up for a lot of other missing features."
"The business users have taken to Microsoft BI like a duck to water."
"Reports, dashboards, and visualizations are most valuable."
 

Cons

"The tool should come up with data modeling layer features that are present in other products like Power BI."
"The tool should improve on live data integration for quicker data reflection."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."
"We are aware that there are areas in Looker Studio that could be improved. Out of the box, if you don't utilize a template or create a template, which can take significant time, it's not the most user-friendly from an interface perspective."
"It's not yet a replacement for a complete BI tool."
"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"Stability and scalability an be improved for a full ten."
"I rate Microsoft BI at seven out of 10 and that's because I have not utilized it as much as I would have liked to."
"A few features available in Tableau are not available in Power BI. For example. Tableau has the ability to make up the physical layer and all other stuff at runtime. In Power BI, we have to develop a proper physical layer to connect it. The limitation that we normally face is related to the direct query mode. When it comes to the direct query mode, most of the functionality is not working, which is an issue for us. We have to use the direct query mode frequently because the client needs real-time data. They should work on this limitation. There are a lot of other technical things that need to be improved. I am also following the Power BI platform and Microsoft Support Center platform on the web where users have put their requirements. Microsoft is also working on improving this solution. In every update, they add new features to this solution."
"Microsoft has poor support for XML."
"Integration with artificial intelligence would help. Humans take time to review the data and eliminate errors. Artificial intelligence based on machine learning and understanding can bring the same functionality."
"Better mapping capabilities and easier administration access would be beneficial, especially for understanding who has viewed reports."
"The graphic interface could be better. I would also like to see it mobile-friendly."
"Its setup and support should be improved. We would like to see more material for developers that provides clear explanations about how we can do data mining by using Microsoft BI. It would also be good if we can connect a feature to other customized machine learning solutions."
"Microsoft Power BI can be confusing, because it has two languages that you need to learn if you want to use it, and this makes it more difficult for nontechnical users."
 

Pricing and Cost Advice

"The solution is free but the Google Looker is expensive."
"The tool is free."
"The product is available for free."
"The cost is quite affordable based on feature analysis."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"As far as I am aware you do not need a license for the solution."
"I used the tool's free version."
"No comment."
"The pricing is very reasonable compared to any other tool."
"They have a free Power BI Desktop version, but it has limitations."
"I'm unsure about the exact cost, but the Pro license comes out to around $10 per user. There are also additional costs for custom visuals that you can pay for."
"It's straightforward licensing."
"There is a license for this solution and we purchase them annually."
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
8%
Retailer
7%
Financial Services Firm
13%
Construction Company
8%
Manufacturing Company
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business137
Midsize Enterprise59
Large Enterprise171
 

Questions from the Community

What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
What advice do you have for others considering Google Data Studio?
I confirm that we have a call regarding my experience with Zoho. Looker Studio is a good visualization tool, but I wouldn't say there's a specific feature that stands out in terms of tracking metri...
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance po...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle ...
 

Also Known As

Data Studio
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
 

Overview

 

Sample Customers

Genesys, Shueisha
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
Find out what your peers are saying about Looker Studio vs. Microsoft Power BI and other solutions. Updated: August 2026.
908,834 professionals have used our research since 2012.