Looker Studio vs Microsoft Power BI comparison

Google and Microsoft are both solutions in the Reporting category. Google is ranked #9 with an average rating of 7.9, while Microsoft is ranked #1 with an average rating of 7.8. Google holds a 2.9% mindshare in RT, compared to Microsoft’s 25.8% mindshare. Additionally, 86% of Google users are willing to recommend the solution, compared to 93% of Microsoft users who would recommend it.

Looker Studio

Read 13 Looker Studio reviews

2,179 Views
937 Comparison Views

86% willing to recommend

Microsoft Power BI

Read 321 Microsoft Power BI reviews

26,806 Views
10,990 Comparison Views

93% willing to recommend

Looker Studio

Microsoft Power BI

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 4, 2025

Microsoft Power BI and Looker Studio compete in the data analytics category. Power BI might have an edge due to its deep integration within the Microsoft ecosystem and comprehensive functionality, while Looker Studio's free access and integration capabilities make it appealing for budget-conscious users.

Features: Power BI seamlessly integrates with Microsoft's services like Excel and Azure, offers powerful data modeling, and features advanced visualization options and a robust library of custom visuals. Looker Studio integrates smoothly with Google products and external APIs, making it efficient for Google ecosystem users, and supports real-time collaboration.

Room for Improvement: Power BI users face issues with handling large data sets and the constraints of DirectQuery connectivity. Some also find the premium pricing tiers steep. Looker Studio shows room for growth in real-time data integration and performance as users report lagging report loading times.

Ease of Deployment and Customer Service: Power BI offers flexible deployment options including public cloud, private cloud, hybrid, and on-premises, catering to varied enterprise needs. Its customer support is comprehensive, supported by a large community, though consistency can vary. Looker Studio’s cloud-based deployment suits cloud-native applications best, and its user-friendly Google support system offers robust assistance and self-service options.

Pricing and ROI: Power BI starts with a free version, scaling up to more expensive premium tiers, which can affect costs during large deployments. It promises quick ROI due to its comprehensive functionality. Looker Studio is free, which appeals to those seeking basic BI tools without financial burden, making its ROI attractive, particularly for users already leveraging Google’s ecosystem.

To learn more, read our detailed Looker Studio vs. Microsoft Power BI Report (Updated: July 2025).

Buyer's Guide

Looker Studio vs. Microsoft Power BI

July 2025

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Helped 863,901 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker Studio

Ranking in Reporting

9th

Average Rating

7.8

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Microsoft Power BI

Ranking in Reporting

1st

Average Rating

8.0

Reviews Sentiment

7.3

Number of Reviews

321

Ranking in other categories

BI (Business Intelligence) Tools (1st)

Mindshare comparison

As of July 2025, in the Reporting category, the mindshare of Looker Studio is 2.9%, up from 2.6% compared to the previous year. The mindshare of Microsoft Power BI is 25.8%, up from 25.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting

Featured Reviews

Vijay Subramanyam

Delivery Head at cblsolutions

The ability to perform aggregation before visualization allows for effective data slicing and dicing

Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing. The seamless integration with Excel and Google Sheets and custom filter creation features facilitate detailed trend reports and analysis. Looker has significantly improved productivity by reducing the time spent on creating summary reports from weeks to a day.

Read full review

Shoury Priyanshu

Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd

Facilitates seamless data aggregation with some outdated visual elements hindering user appeal

Real-time data integration is an area for improvement. Although I've worked on several solutions involving real-time integration, it's not very user-friendly and often lags, especially with over a million data rows. This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today. There are challenges with scalability, requiring multiple pages in dashboards to manage these issues. Visualization could be improved as it appears outdated. Users, especially newcomers, find it unappealing and not user-friendly.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."

"The product's initial setup phase is very simple."

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."

"The ability to integrate with a great variety of data sources."

"The solution is free so that is a good feature."

"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."

"Valuable features include advanced integrated analysis and easy implementation."

"I would rate this solution eight or nine out of ten."

More Looker Studio pros

"The product's most valuable features are DAX functions for formulas and calculations."

"It is very well integrated with other Microsoft products, including PowerApps and Excel, as well as Access, so it fits well into our workflow."

"We found the initial setup to be straightforward."

"It's similar to Excel, but it's much more powerful than Excel."

"Power BI is a general-use visualization system. I can express the performance of our network through high-level key performance indicators."

"It is good for us for onboarding the data. We can connect to multiple data sources, do transformations to make the data usable, and then model it within the transformation. Someone who has come from a Microsoft Excel environment will easily be able to use this solution. Power query and report modeling are easy to understand in this solution. Their technical support is very good. They are extremely responsive, helpful, and hands-on."

"The drill-down capabilities and automatic charts are the best ones. The visualization is also very good. In terms of visualization, no competing product, such as IBM Cognos or any other product, has the same capabilities."

"The most valuable feature of Power BI is its ability to provide customized visualizations and insights tailored to specific business needs."

More Microsoft Power BI pros

Cons

"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."

"The tool should improve on live data integration for quicker data reflection."

"Stability and scalability an be improved for a full ten."

"Panels are not as easy to use as other data extraction UIs."

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

More Looker Studio cons

"The way you navigate the product, compared to other products in this industry, that could be improved a bit."

"It is kept very current, and there is an update literally every month. However, the interface changes quite randomly with no documentation, which is difficult at the domain and architectural level where you're planning things and engaging the business. Things change frequently, and you wonder where has the button for the new report gone. They should provide better documentation on interface changes. It should be better optimized. It is supposed to be a data integration tool, but it is doing relatively simple queries. It has its limitations. For example, you can only pull a number of columns. So, there is room for optimization on its ability to integrate multiple data sources. The desktop tool is very memory-intensive, and again, this is not documented clearly. It requires a heavy CPU and memory use, and it causes your operating systems to become unstable. I would like to see the ability to create datasets within Power BI. Microsoft is promoting Azure as a cloud solution, but it is dependent upon a desktop component, which seems a little bit deceptive. Data set is the basic element that you report from, but it has to be created on the desktop and then published to the cloud. So, you're in the cloud, and you create a data structure or the data flow, but you can't report from that. You have to leave the cloud, go to your desktop, create the data set on your desktop, and publish it to the cloud. You go back to the cloud and create your report by using that published data set, which is very non-intuitive. If you go to the Microsoft Power BI community, this is a common complaint across the entire community."

"I think that the solution is harder to use for people who are not experts in data."

"The visualization aspect, while being the most visible to business users, also happens the be the weakest point in the entire Microsoft BI stack."

"It was easy to implement Microsoft Power BI into our existing infrastructure, but integrating it with Oracle Cloud was very difficult. The integration with Oracle Cloud required us to build a sophisticated database replication process because the APIs for Oracle Cloud are very restricted in terms of volume, depth, and complexity of queries. However, the part of implementing Power BI into our infrastructure was very easy. It required almost no tech input because it was all part of Office 365. To overcome the integration issues, we developed an extract and update process, although it was quite complicated and involved a lot of IP. Power BI excels in integrations and its ability to handle various data sources. It would be beneficial if it could integrate more seamlessly with cloud interfaces like Oracle Cloud, although I understand the challenges with Oracle's policies on database access. Another area for improvement would be enhancing error messaging, especially when working with Dataverse and M Code for automation."

"SSMS & SSRS."

"Integrating it with the physics build model or the engineering model should be included."

"Microsoft has got a very large repository of all change suggestions which have been raised by the BI community. They keep on adding features that are very widely sought after by the community. We don't focus on product features. We focus on business requirements. To use the solution, we find that existing features are good enough and offer us a very effective solution."

More Microsoft Power BI cons

Pricing and Cost Advice

"The tool is free."

"The cost is quite affordable based on feature analysis."

"The product is available for free."

"The solution is free but the Google Looker is expensive."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"Its pricing is reasonable for the desktop stuff, but for enterprise-level, it is a little expensive."

"Paid for itself in the first month."

"It is a cheap solution for our needs."

"The solution's pricing is medium."

"The price for this solution is reasonable. However, there is an additional cost if you want to publish the dashboard privately."

"The pricing is reasonable."

"Licensing is on a monthly basis, but I am not sure."

"The solution's costs are quite reasonable given the range of features provided."

More Microsoft Power BI pricing and cost advice

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Comparison Review

it_user79932

Senior Manager - BI Head at NVidia

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

Read full review

Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

11%

Manufacturing Company

University

Financial Services Firm

12%

Computer Software Company

10%

Government

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

See all answers

What needs improvement with Google Data Studio?

From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio. I can ask our designers how they feel since they have expe...

See all answers

What is your primary use case for Google Data Studio?

We use Looker and Looker Studio, as Looker licenses Looker Studio for data presentation and reporting. With GCP, we use Cloud Functions, Cloud Run, Kubernetes, and we utilize BigQuery extensively. ...

See all answers

Seeking lightweight open source BI software

There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...

See all answers

Is Power BI a complete platform or only a visualization tool?

Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance po...

See all answers

How does Oracle OBIEE compare with Microsoft BI?

Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle ...

See all answers

Comparisons

Amazon QuickSight vs Looker Studio

Compared 44% of the time

Tableau vs Looker Studio

Compared 7% of the time

IBM Cognos vs Looker Studio

Compared 5% of the time

Databricks vs Looker Studio

Compared 4% of the time

Qlik Sense vs Looker Studio

Compared 4% of the time

More Looker Studio Competitors

Tableau vs Microsoft Power BI

Compared 13% of the time

Domo vs Microsoft Power BI

Compared 8% of the time

Amazon QuickSight vs Microsoft Power BI

Compared 8% of the time

Databricks vs Microsoft Power BI

Compared 7% of the time

KNIME Business Hub vs Microsoft Power BI

Compared 5% of the time

More Microsoft Power BI Competitors

Product Reports

Buyer's Guide

Looker Studio

July 2025

Download Looker Studio product report

Buyer's Guide

Microsoft Power BI

July 2025

Download Microsoft Power BI product report

Also Known As

Data Studio

SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI

Overview

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Microsoft Power BI is a powerful tool for data analysis and visualization. This tool stands out for its ability to merge and analyze data from various sources. Widely adopted across different industries and departments, Power BI is instrumental in creating visually appealing dashboards and generating insightful business intelligence reports. Its intuitive interface, robust visualization capabilities, and seamless integration with other Microsoft applications empower users to easily create interactive reports and gain valuable insights.

Microsoft

Sample Customers

Genesys, Shueisha

Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox

Buyer's Guide

Looker Studio vs. Microsoft Power BI

July 2025

Free Report: Looker Studio vs. Microsoft Power BI

Find out what your peers are saying about Looker Studio vs. Microsoft Power BI and other solutions. Updated: July 2025.

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