

Salesforce Einstein Analytics and SAP Business Data Cloud are competitors in the business intelligence and analytics category. Based on feature offerings, predictive analysis and AI capabilities give Salesforce an edge in user-friendliness, while SAP provides a more comprehensive solution with advanced planning features.
Features: Salesforce Einstein Analytics offers ease of use with drag-and-drop report creation and seamless integration with Salesforce CRM. It stands out for its predictive analysis and AI capabilities that enhance strategic decision-making. SAP Business Data Cloud provides a comprehensive BI solution with integrated planning, predictive analytics, and machine learning. It is recognized for its flexibility in application design and dashboards.
Room for Improvement: Salesforce Einstein Analytics could improve by enhancing its integration with non-Salesforce platforms and expanding mobile compatibility. Users face challenges in customizing reports and visualizations. SAP Business Data Cloud needs better real-time connectivity and integration with non-SAP systems. The initial setup is cumbersome, and its AI features and connectivity options require enhancement.
Ease of Deployment and Customer Service: Salesforce Einstein Analytics is praised for its straightforward public cloud deployment and reliable technical support but could improve in configurations' user-friendliness. SAP Business Data Cloud, with flexible hybrid and private cloud options, faces complexity in deployment, especially with on-premises systems. While SAP support is competent, documentation is sometimes lacking.
Pricing and ROI: Salesforce Einstein Analytics is seen as expensive though transparent in pricing, with better value for larger enterprises through strategic licensing. SAP Business Data Cloud also has high costs that may deter smaller businesses. Despite this, its subscription model provides clarity. Both solutions can offer significant ROI when leveraged properly.
We have saved a lot on the number of employees, and implementation time for the projects has reduced significantly since we started using the standard features of SAP Business Data Cloud.
Once the content is available, then it is a faster go-live with lesser cost in implementation, and that would give an ROI.
There is a return on investment with SAP Business Data Cloud, as it saves money because it performs results quickly and easily, facilitating integrations and speeding up operations compared to other analytics tools, thereby saving time and money.
Tech support for Salesforce Einstein Analytics is generally good.
The technical support is a very well-organized service, with a lot of tools for me as a consultant and for the end user on how to contact SAP support and get issues solved.
For example, when I provide a set of instructions, they often simply ask me to implement those steps without checking whether they are applicable.
In SAP's policy, for the first couple of years, the product team is also part of the support team.
SAP Analytics Cloud can be used by a small company, and it can be used by a large corporate.
Since SAP has consolidated everything on one platform, there is ample room to expand as much as needed.
There are no limitations in terms of scale, so it fits both SMB customers and enterprise customers.
There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline.
You have a chance to test it on your test tenant in small increments, so it should not break your productive reports and productive environment.
Other than during these quarterly release periods, the availability is excellent.
In a typical quarter, the availability has been over 99%; in a few cases, it dropped to around 98.5%.
There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline.
There is a learning curve associated with Salesforce Einstein Analytics, particularly since users need to learn a new language.
On the other hand, it is perfectly fitting to the SAP environment, with seamless integration to all SAP modules, not only ERP but also SuccessFactors and other tools from the SAP family.
If SAP can come up with innovative options to reduce licensing costs, many customers would incline toward SAP Business Data Cloud.
If I compare the cost with SAP competitors, I find that when creating an enterprise data lake, if I don't use SAP Business Data Cloud and make it directly in the hyperscalers, it is pretty much cheaper than doing the same in SAP Business Data Cloud.
A benefit is that the pricing is available online, ensuring there are no hidden costs.
In general, I would rate it as a little bit on the expensive side compared to other available options.
If I compare the cost with SAP competitors, I find that when creating an enterprise data lake, if I don't use SAP Business Data Cloud and make it directly in the hyperscalers, it is pretty much cheaper than doing the same in SAP Business Data Cloud.
Frankly, pricing, setup cost, and licensing seem a bit high compared to other hyperscalers.
The pricing for SAP Business Data Cloud is higher compared to alternatives.
It allows for a personalized customer experience by providing insights.
Their machine learning model, which they have integrated, provides us with accurate data and creates projection maps.
For SuccessFactors and S/4HANA Cloud, there are pre-built reports available which are commonly used by customers.
SAP Business Data Cloud has positively impacted my organization by federating SAP data, which is now available for all to use.
The main standout feature is BDC Connect, as it is very useful for sharing data without replicating to third-party tools such as Enterprise Databricks, Snowflake or even in the near future, Google BigQuery as well as Microsoft Fabric.
| Product | Mindshare (%) |
|---|---|
| SAP Business Data Cloud | 2.7% |
| Salesforce Einstein Analytics | 1.1% |
| Other | 96.2% |

| Company Size | Count |
|---|---|
| Small Business | 7 |
| Midsize Enterprise | 4 |
| Large Enterprise | 12 |
| Company Size | Count |
|---|---|
| Small Business | 28 |
| Midsize Enterprise | 19 |
| Large Enterprise | 51 |
Salesforce Einstein Analytics delivers intuitive predictive analysis and robust CRM integration, managing data effectively for real-time insights, enhancing decision-making, and enabling workflow efficiency through scalable, AI-driven capabilities.
Known for its intuitive interface, Salesforce Einstein Analytics excels in predictive analysis and integrates seamlessly with CRM platforms. This tool handles large volumes of data, creating interactive dashboards and providing real-time insights into business operations. Its AI-driven features enhance decision-making and workflow efficiency, offering personalization options and scaling capabilities. However, users note challenges with support, mobile accessibility, and data flow functionality. Deployment and coding complexity can complicate use, and mobile integration seems limited. Despite a high price, enhancements in transparency and data handling robustness, improved user interface customization, and greater regional adaptability would be beneficial.
What are the key features of Salesforce Einstein Analytics?Companies use Salesforce Einstein Analytics across industries for integrating platforms like Genesis and ServiceNow, building predictive models, and automating tasks. It is pivotal in creating dashboards from multiple data sources, syncing email communication, and gaining customer insights. By evaluating metrics and enhancing human capital management, it functions as an integrated platform for marketing and customer service, aiding in opportunity analysis and predicting deal closure likelihood.
SAP Business Data Cloud provides cloud-based predictive analysis, robust visualization, and integrated planning capabilities with seamless SAP integration. It enhances analytics and reporting efficiency with machine learning and AI features.
SAP Business Data Cloud stands out with its user-friendly application design, leveraging TypeScript scripting for flexibility. It enables easy data integration, customizable dashboards, and collaborative planning. Renowned for its seamless connectivity and comprehensive business intelligence offerings, it is designed to support real-time analytics and planning across both on-prem and cloud environments. Improvements are anticipated in visualization features, connectivity, and third-party system integration, with calls for more customizable chart options and real-time reporting capabilities.
What are the most important features of SAP Business Data Cloud?SAP Business Data Cloud serves industries by powering cloud-based reporting, analytics, financial planning, and executive dashboards. Companies utilize it to integrate SAP and non-SAP data sources for insights and forecasts. It is applied in constructing dashboards, boardroom presentations, budgeting, and predictive analytics, supporting versatile use cases across multiple sectors.
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