

Liferay Digital Experience Platform and Sprinklr compete in the digital engagement and content management sector. Liferay appears to have the upper hand due to its robust content management and integration capabilities, providing a strong portal solution, while Sprinklr focuses more on social media management and customer interaction.
Features: Liferay Digital Experience Platform offers Java-based development, comprehensive content management, and scalability through multiple integrations. It allows extensive customization and portlet development for various use cases. Sprinklr excels in automation, social media management, and customer interaction capabilities, allowing efficient content publishing across multiple channels and gathering valuable customer insights.
Room for Improvement: Liferay needs better marketing strategies, improved documentation, and enhanced analytics integration. It would also benefit from more robust multi-lingual features and out-of-the-box examples. Sprinklr should enhance its AI capabilities, simplify user onboarding, and address issues with support communication, drag-and-drop functionality, and CRM integration.
Ease of Deployment and Customer Service: Liferay offers versatile deployment options including on-premises, private, and hybrid clouds, with a reliance on internal technical knowledge and community support. Sprinklr provides public cloud deployment with consistent service levels but faces challenges with user adaptation due to platform complexity. Liferay users appreciate community engagement, whereas Sprinklr users face difficulties in obtaining support due to integration issues with other systems.
Pricing and ROI: Liferay provides competitive pricing with an open-source Community Edition and cost-effective Enterprise Edition options, offering good ROI and flexibility. Sprinklr, perceived as expensive, uses a per-user license model suitable for large organizations but less appealing for smaller enterprises. Liferay's cost-effectiveness and adaptability provide superior ROI, while Sprinklr's high costs remain a concern despite its rich features.
| Product | Market Share (%) |
|---|---|
| Liferay Digital Experience Platform | 9.4% |
| Sprinklr | 2.4% |
| Other | 88.2% |

| Company Size | Count |
|---|---|
| Small Business | 20 |
| Midsize Enterprise | 8 |
| Large Enterprise | 23 |
| Company Size | Count |
|---|---|
| Small Business | 1 |
| Midsize Enterprise | 5 |
| Large Enterprise | 6 |
Liferay is a top-ranking digital experience platform used by companies in industries such as financial services, manufacturing, and energy and utilities. This product allows companies to initiate highly personalized digital experiences through mobile, social, and web. Organizations can use Liferay DXP for customer, partner, supplier, or employee portals, as well as integrational platforms, taking advantage of the platform's many customization options to suit their needs completely. The Liferay Experience Cloud offers companies the ability to use the Liferay DXP to build their own digital experiences, as well as to use it as a fully managed cloud platform, including options for self-management and self-hosting.
Liferay Digital Experience Platform Features
Liferay Digital Experience Platform provides various features in the following categories:
Liferay Digital Experience Platform Benefits
Liferay Digital Experience Platform offers the following benefits:
Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.
Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.
What are the key features of Sprinklr?Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.
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