Try our new research platform with insights from 80,000+ expert users

KnowBe4 vs Proofpoint Email Protection vs Proofpoint’s ZenGuide comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the Security Awareness Training category, the mindshare of KnowBe4 is 26.6%, down from 33.9% compared to the previous year. The mindshare of Proofpoint Email Protection is 9.8%, down from 11.8% compared to the previous year. The mindshare of Proofpoint’s ZenGuide is 6.9%, up from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Security Awareness Training Market Share Distribution
ProductMarket Share (%)
KnowBe426.6%
Proofpoint Email Protection9.8%
Proofpoint’s ZenGuide6.9%
Other56.699999999999996%
Security Awareness Training
 

Featured Reviews

Amran Hossain - PeerSpot reviewer
Training program enables comprehensive security awareness and cautious email practices
One feature that would be highly beneficial in a future release is the ability to automatically send training articles or security tips to users on a regular, scheduled basis—for example, weekly or monthly. While the current training modules and phishing simulations are highly effective, ongoing awareness is equally important to keep security top of mind in day-to-day operations. These short, digestible articles or micro-learning content could cover recent phishing trends, real-world examples of security breaches, or quick tips on secure online behavior. Periodic delivery would serve as a continuous learning touchpoint, reinforcing key concepts from the main training and adapting to evolving threats. Ideally, this feature would also include personalization, allowing content to be tailored based on a user’s role, previous training performance, or common mistakes observed in phishing simulations. This kind of proactive, lightweight training approach could significantly enhance employee engagement with security practices and help maintain a strong security posture over time.
AhmedRamadan - PeerSpot reviewer
Optimize email security with effective sandboxing and auto Pull for quarantine
Proofpoint is used as an email security gateway for big enterprises, primarily for their on-premises servers. Many customers also use it alongside Office 365 Proofpoint offers a complete solution for email security with features like DLP, email archiving, and encryption. The most valuable…
DM
Customizable features and seamless setup enhance security training
In my opinion, some of the most valuable features of Proofpoint's ZenGuide include the customization, allowing us to add our own branding and themes to the automated emails that are sent, as well as the training. The phishing simulations, from what I've seen so far, run pretty well. There's a significant amount of campaign options to choose from. I appreciate how customizable they are so that we can fine-tune it to specifically target things related to what we work on. The training content seems comparable based on what I've seen compared to other tools such as KnowBe4. The implementation of Proofpoint's ZenGuide has affected my IT team's workload regarding email security management, but not significantly. Most of these features seem fairly automated and easy to set up. For example, setting up a phishing campaign doesn't take too long, so it hasn't affected us substantially.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The benefits I have seen from using KnowBe4 include that many people are now cautious."
"The solution is very well priced and very affordable."
"Their support is very quick and informative, deserving a rating of 10."
"I appreciate the training methodology. It is detailed with videos and real examples about handling phishing emails and dealing with social media links received through WhatsApp, email, or other platforms."
"KnowBe4's AI integration has enhanced email authenticity."
"KnowBe4's formulas for risk reduction simply work. Being a technical company, our initial phish-prone percentage wasn't super high, but it was still around 18%. Since we have been requiring ongoing training and simulated phish testing, our average phish-prone percentage hovers in the 0 to 3% range now."
"The impact of KnowBe4's automated training campaigns on the overall cybersecurity posture is quite comprehensive because it covers everything from the very basics of cybersecurity to evolving and emerging threats."
"KnowBe4 has a training program that lasts approximately 15 or 30 minutes, and we provide this security training for our employees so they learn which emails they should open, which links they should click, which links they should not click, and which software they should install."
"The solution has very strong detection for most of the phishing and malicious emails received from the outside."
"Proofpoint is the main tool for blocking spam because it denies the connection altogether."
"The most valuable feature of Proofpoint Email Protection is the dashboards and their visibility, easy configuration, and artificial intelligence. Additionally, the reports are very important and helpful."
"A one-stop shop for email protection"
"Compared to other products, Proofpoint's real-time threat intelligence makes it less noisy; they collect and share threat information effectively, which benefits all customers."
"The solution's technical support is good. I rate the technical support a ten out of ten."
"It's a mature product. It does a good job in detection."
"Proofpoint Email Protection's advantage is that, when it's working properly, it tends to catch more threats as compared to other products."
"I would definitely recommend Proofpoint's ZenGuide to others, as I think the branding and the ability to add your own branding on all different avenues, through the email communications, training, simulations, and everything, is probably the biggest advantage I've seen so far."
"Most valuable is the SSO integration with our AD, so the users can employ our federation service to log in."
 

Cons

"I would like to see Novo4 expand to other channels outside of emails to things such as text messages."
"A lot of their training is designed for people who are almost entirely computer illiterate, which is fine because you want to be comprehensive in your cybersecurity training, but much of the content they have might not be required, and that might cause frustration, especially when you're trying to implement a cybersecurity program where you're training your entire workforce."
"It can be more interactive with users. We want to put the users in different scenarios and let them make decisions. For example, instead of making users go through a video and then asking questions, it can have a video where they click on the scenarios and have to make decisions. It can maybe have something like a live simulation. It would be nice for users."
"It could be more localized for Ukrainian users. This platform is international, and it has a lot of material in different languages, but not in Ukrainian and Russian languages. There's plenty of different content updated regularly for English, French, and German users. They have a lot more information, and Ukrainian users also want more."
"Some courses have the same type of content, the same type of page. But not too much, I think some repeated content exists in multiple courses in KnowBe4."
"KnowBe4 should focus more on these issues and provide guidance on dealing with links received from individuals who attempt to manipulate our emotions, particularly on social media platforms such as Facebook and LinkedIn."
"This product has a questions and answers section which is in text form. It could be updated to include a video game format where an employee uses the game to answer these scenarios."
"Much of the content they have might not be required, and that might cause frustration, especially when you're trying to implement a cybersecurity program where you're training your entire workforce, as it may frustrate someone if they're forced to do training on how to set a password."
"One major threat is QR code phishing, along with TOAD (Telephone-Oriented Attack Delivery). TOAD attacks don't include links, URLs, or attachments in emails. Instead, attackers try to trick you into calling them, often by offering something enticing like a 50% discount on football matches."
"We'd like to have the ability to create more customized reports."
"Proofpoint should have better integration with complex environments that need more than one instance of Proofpoint, as there are issues with nested instances."
"The solution could be improved with the addition of PLP and email encryption features."
"It has too many screens. It is kind of a conglomeration of products. In other words, they built product A, product B, and product C, and they are yet to integrate them into a single administrative console. I would certainly like to see a more seamless administrative interface. I would also like to see them include more bang for the buck, by including features like email fraud protection, rather than making their product so piecemeal, where you are buying little pieces. I agree with the idea of having multiple tiers or layers, but maybe as small, medium, and large, as opposed to an a la carte menu."
"I would want better spear phishing protection in the essentials package."
"Proofpoint Email Protection could improve the Mail Trace feature and make navigation easier."
"Integration for reporting needs to be improved, it's too complex."
"We would like to create reports for local IT leaders in a different way, more suitable for upper management."
 

Pricing and Cost Advice

"I don't know the cost, but I believe we are paying yearly. We did like a three-year or five-year contract. I am not aware of any extra costs in addition to a standard licensing fee."
"It's about five dollars a seat per month."
"I rate the product pricing as four out of ten."
"Licensing is paid on a yearly basis. You can go to the official site to check their approximate pricing. It's based on the number of users or staff. It can vary from country to country, but for Ukraine, it works as it's stated on the site."
"Proofpoint Email Protection has comparable pricing."
"It is on a yearly basis. Their floor for SMB doesn't matter. The user count is 100 users and below at $2,500 a year. Its cost is higher than other solutions. It is probably about 20% to 30% higher than what you would get with Microsoft. There are no additional costs. All costs are factored in. It can be improved pricing-wise so that it is affordable for the SMB market."
"The price is reasonable."
"The tool's pricing depends on the customer's preference, offering options for an annual license or a monthly subscription. The cost varies based on factors such as the number of users and specific requirements. Overall, the pricing is competitive."
"Annually, it costs us about $92,000. This is pretty much what it costs us. There is no additional cost."
"The licensing is basically $8/user."
"The licensing cost of Proofpoint Email Protection is a lot higher than other solutions, such as Barracuda."
"Proofpoint is fairly expensive."
"received very good pricing, as we are also working with the Proofpoint spam appliances."
report
Use our free recommendation engine to learn which Security Awareness Training solutions are best for your needs.
868,029 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
9%
Construction Company
9%
Healthcare Company
6%
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
8%
Government
6%
Manufacturing Company
21%
Financial Services Firm
14%
Computer Software Company
13%
Performing Arts
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise3
Large Enterprise9
By reviewers
Company SizeCount
Small Business21
Midsize Enterprise13
Large Enterprise17
No data available
 

Questions from the Community

What do you like most about KnowBe4?
Their customizable nature allows us to create scenarios that closely resemble real-world phishing attempts, making th...
What is your experience regarding pricing and costs for KnowBe4?
I would not know about the pricing because it has been subsidized for us, so I am not fully aware of the actual cost.
What needs improvement with KnowBe4?
I have a challenge with the stability while using KnowBe4. I have made an observation regarding the login process. Fo...
What is your experience regarding pricing and costs for Proofpoint Email Protection?
In terms of pricing, it is okay compared to others. I would say it is normal. Additional costs do come in, but it enh...
What needs improvement with Proofpoint Email Protection?
It became very expensive due to the nature of local circumstances, and I may advise Proofpoint to adjust marketing so...
What needs improvement with Wombat Security Education Platform?
I do not have many recommendations for improvements for Proofpoint's ZenGuide right now. I am still fairly new to it,...
What is your primary use case for Wombat Security Education Platform?
Our use cases for Proofpoint's ZenGuide involve training company-wide on security awareness, phishing, and running ph...
What advice do you have for others considering Wombat Security Education Platform?
I am not actually sure about the compliance enforcement capabilities of Proofpoint's ZenGuide, so I cannot comment on...
 

Also Known As

No data available
Proofpoint Enterprise Protection, Cofense PhishMe, Proofpoint Digital Protection
Proofpoint Security Awareness Training, Wombat Security Education Platform
 

Overview

 

Sample Customers

West Aurora Public School District 129
Blocket, University of Waterloo, Lincoln Memorial University, WellSpan Health, U-Haul, Carestream Health, Westinghouse
Carnegie Mellon University, Royal Bank of Scotland, City of Garland, Texas
Find out what your peers are saying about KnowBe4, Proofpoint, Sophos and others in Security Awareness Training. Updated: September 2025.
868,029 professionals have used our research since 2012.