Keap vs Pipedrive vs Salesforce Sales Cloud comparison

Read 13 Pipedrive reviews

3,908 Views
3,087 Comparison Views

78% willing to recommend

Salesforce Sales Cloud

Read 118 Salesforce Sales Cloud reviews

11,263 Views
8,447 Comparison Views

94% willing to recommend

Keap

Salesforce Sales Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Keap, Pipedrive, and Salesforce Sales Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Salesforce, Zoho and others in CRM.

To learn more, read our detailed CRM Report (Updated: May 2026).

CRM

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Helped 899,258 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of June 2026, in the CRM category, the mindshare of Keap is 0.4%, up from 0.3% compared to the previous year. The mindshare of Pipedrive is 1.1%, up from 1.1% compared to the previous year. The mindshare of Salesforce Sales Cloud is 2.3%, down from 8.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
Salesforce Sales Cloud	2.3%
Pipedrive	1.1%
Keap	0.4%
Other	96.2%

CRM

Featured Reviews

it_user370497

Director of Operations at Armada Cloud

The marketing and sales automation aspects of Infusionsoft have proved very useful.

The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working We have a much better understanding of which campaigns are most effective and can adapt…

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Willem Lambrechts

Managing Director at Drebbel

Offers the ability to create multiple pipelines and the flexibility in filtering and reporting

We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

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Jonny Katz

VP of Business Operations at PeerSpot

Uses data-driven insights to improve workflows and highlights a need for simpler automation tools

Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs to be made extremely more user-friendly. For new people using Salesforce Sales Cloud, there is a steep learning curve. Additionally, giving non-admins the ability to make changes on the fly is something that I feel is necessary. Currently with Salesforce Sales Cloud, you need to have a consultant. It's hard to build the flows or workflows. Making it easier for that end-user who's not so technically minded to help themselves is essential. I choose seven out of ten because I think you need a consultant or a consulting company to help you build it out. Certain changes should be made much easier and more user-friendly where an admin can do it. The automation processes need to be much simpler. If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working."

"We are currently implementing this tool and have high hopes for how it will drive drive lead generation and management."

"It can be used for recruiting, e-marketing, and information marketing, and is excellent if you already have a following or database and are looking to systemetize, integrate, and orchestrate communication to your clients."

"The most valuable feature is the ability to create timelines and custom fields."

"The most useful thing is the ability to create multiple pipelines and the flexibility in filtering and reporting."

"Pipedrive makes it easy to understand who I'm talking to at a glance. It has all the activities, node features, opportunity interface, deal interface, and time drive deals.The sales process is extremely simple, which saves me time and energy. I can send the document for e-signature and make the most out of my deals. I can automatically send emails and phone calls. You need to do only a little API programming. It offers massive flexibility. You can run an entire enterprise on the platform. The ease of use facilitates huge adoption."

"It's very flexible and we can really fit it into our business model."

"The most useful stuff for me is that it's very flexible with all the data structures...Stability-wise, I rate the solution a ten out of ten."

"The usability of the solution is its valuable feature."

"The initial setup is straightforward."

"Our primary use case for this solution ranges from using it for daily activities in sales to forecasting and KPIs and following up on every deal we are working on and every lease we are opening."

More Pipedrive pros

"It is a very stable solution."

"CRM solution that performs well. It's multifeatured, so you can use it for different activities such as managing opportunities, managing revenue, reviewing leads, etc."

"It is a one-stop shop for running anything related to sales. You can do a lot of things."

"An integrated approach to CRM always helps in streamlining activities across all the departments."

"I find the forecasting the most valuable feature. It's valuable because there are two types of forecasting, customizable and collaborative forecasting."

"It is a very good tool. There are a lot of interesting features. It is one of the best solutions."

"It has custom fields and custom reports which can align to our business objectives and marketing focus."

"Different leads and fields can be utilized inside of Salesforce, using the Sales Path to follow those specific leads, and what leads convert over into opportunities. The leveraging of fields help to track progress on the user interface."

More Salesforce Sales Cloud pros

Cons

"The CRM area isn't exactly robust, which isn't a problem for us as we pair Infusionsoft with vTiger to handle our CRM and sales/marketing automation needs."

"Fluent email campaign and shopping experience design. Even for the tech savvy, it takes a very logical mind to storyboard out the scenarios and to program it on the back-end."

"Would love to see the option to create required fields on the contact records."

"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."

"The platform could be even more robust."

"The form builder works even though it has some shortcomings...Also, the forms don't have the ability to avoid or stop people from signing up if they don't have a corporate email."

"Pipedrive has some weaknesses against Salesforce. The documentation of Pipedrive could improve. They need more qualified documentation because I had to fix my colleague's work to correct the reports because they did not find how they can do it, or develop reports. There are some misunderstandings about how to do reporting."

"The integration possibilities with other systems could be better as well. We use it in connection with Octopus CRM, and there's room for improvement."

"We are using the lowest version of it. As we become more sophisticated, we might outgrow the tool, but there are features that are available in the higher-level versions, which I'm unfamiliar with, that might be able to meet the needs we would have in the future. They can maybe add some of the features to the basic version or make it more reasonably priced or free."

"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."

"The automation process is challenging."

More Pipedrive cons

"When importing from other apps, it gets messy."

"The cost of this solution could be improved."

"Sometimes they refresh the production environment, which can be a bit of a challenge."

"Sales Cloud is expensive."

"No free SQL like Query Analytics tool (you are limitied to a certain amount of tables you can include in a query/report)"

"Applications that can help with migrating data over from the sandbox to production would make it easier because sometimes change sets can be bulky and they're not always as effective. This can be frustrating when you make a lot of changes and try to put those changes into production."

"It needs improvement on integration with common apps, such as Outlook and iContact."

"The setup of Salesforce Sales Cloud is complex. You need specialists in that area to be able to have a good setup. Once it's set up properly, running it is seamless. That's the most beautiful thing about Salesforce Sales Cloud."

More Salesforce Sales Cloud cons

Pricing and Cost Advice

Information not available

"Pipedrive is relatively more affordable than other solutions."

"We pay $1000 a month for the tool."

"As of now, the pricing and value are quite good."

"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

"The solution is affordable."

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

More Pipedrive pricing and cost advice

"The main issue is the price. Because it's SaaS, you will have to pay on a monthly or yearly basis."

"The price of Salesforce Sales Cloud could be reduced. It is expensive."

"Salesforce Sales Cloud is an expensive solution."

"We pay a yearly subscription fee."

"The price is fair."

"Implementation and add-ons may be additional costs."

"The subscription is on a monthly basis."

"Price-wise, the product does not fall under the category of cheaply priced products."

More Salesforce Sales Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Construction Company

13%

Outsourcing Company

12%

Comms Service Provider

Computer Software Company

Construction Company

12%

Financial Services Firm

11%

Manufacturing Company

10%

Outsourcing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	1
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	56
Midsize Enterprise	25
Large Enterprise	43

Questions from the Community

Ask a question

Earn 20 points

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

What advice do you have for others considering Pipedrive?

I'd recommend Pipedrive since it's easy to use and handles simple processes effectively. I'd rate the solution nine o...

What are the pros and cons of MS dynamics vs. Salesforce CRM?

When comparing Microsoft Dynamics 365 and Salesforce CRM in 2026, both are leading CRM platforms, but they serve slig...

What needs improvement with Salesforce Sales Cloud?

Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they'v...

What is your primary use case for Salesforce Sales Cloud?

Salesforce Sales Cloud serves as our primary tool for our sales team and reviews team to document and keep all our in...

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Compared 6% of the time

Jobber vs Pipedrive

Compared 6% of the time

Microsoft Dynamics CRM vs Salesforce Sales Cloud

Compared 6% of the time

Oracle CX Sales vs Salesforce Sales Cloud

Compared 5% of the time

SAP CRM vs Salesforce Sales Cloud

Compared 5% of the time

Oracle CRM vs Salesforce Sales Cloud

Compared 3% of the time

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Compared 3% of the time

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Product Reports

CRM

Download Keap product report

Download Pipedrive product report

Salesforce Sales Cloud

Download Salesforce Sales Cloud product report

Also Known As

Infusionsoft

No data available

Sales Cloud, SFDC, Salesforce

Overview

Keap is a CRM and marketing automation platform designed for small businesses, integrating a suite of tools to streamline processes and drive growth. From lead management to automated campaigns, Keap offers robust functionalities for improving efficiency.

Keap provides a comprehensive approach for businesses looking to centralize their customer interactions and automate marketing efforts. It enables users to capture leads through customizable forms and landing pages while tracking customer interactions and generating personalized marketing campaigns. The automation feature allows users to manage sales processes and customer journeys seamlessly, reducing manual workload and enhancing data analysis. This enables businesses to maintain personalized communication and efficient marketing strategies.

What are the essential features of Keap?

Contact Management: Organizes and manages customer data efficiently
Email Marketing: Automates email campaigns and personalizes content
Lead Scoring: Identifies and prioritizes potential customers based on engagement
Appointment Scheduling: Simplifies booking with an integrated calendar
E-commerce Tools: Facilitates online sales with shopping cart integration

What benefits and ROI can users expect?

Increased Efficiency: Automation reduces manual tasks, saving time
Improved Lead Conversion: Streamlined processes enhance customer engagement
Scalability: Supports business growth with scalable features
Better Customer Insights: Data analysis improves decision-making
Enhanced Customer Relationships: Personalization boosts customer satisfaction

In industries such as retail, consulting, and healthcare, Keap can be implemented to enhance customer engagement and improve operational workflows. Retail businesses can automate marketing campaigns to drive sales while consulting firms can streamline client communication and scheduling. Healthcare providers benefit from efficient appointment management and secure patient data handling, making Keap a versatile tool across sectors.

Keap

Pipedrive offers an intuitive interface for tracking deals with customizable features and extensive reporting to enhance sales management.

Pipedrive is a CRM tool designed to streamline sales processes. Known for its Kanban-style interface, it allows for easy tracking of deals and activities. Users find value in its customizable features, extensive reporting, and ability to manage communication. With flexible data structures, filters, and automation, Pipedrive improves sales management and communication integration. Although users seek better pricing and enhanced features for basic versions, the platform effectively supports tasks like deal tracking, email integration, and client relationship management.

What are the key features of Pipedrive?

Kanban-style interface: Facilitates easy deal tracking.
Customizable features: Allows adaptable data structures and processes.
Extensive reporting: Provides insights into sales activities.
Workflow automation: Enhances efficiency by automating repetitive tasks.
Email integration: Streamlines communication within the platform.

What benefits should users look for in Pipedrive?

Improved sales tracking: Enhances visibility into sales activities and pipelines.
Increased efficiency: Saves time through automation of routine tasks.
Customizability: Supports diverse business needs with flexible setup.
Scalability: Adapts to growing business requirements.
Better communication: Facilitates seamless interaction between team members.

In real estate and other industries, Pipedrive assists in managing client relationships by tracking interactions from introduction to closing. It supports sales funnels, lead capturing, and campaign management, enabling companies to effectively streamline workflows and forecast outcomes.